Kawamata Keiko 川又啓子

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KAWAMATA Keiko 川又啓子

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Researcher Number	00306854
Other IDs
Affiliation (Current)	2025: 青山学院大学, 総合文化政策学部, 教授
Affiliation (based on the past Project Information) *help	2017 – 2023: 青山学院大学, 総合文化政策学部, 教授 2015 – 2016: 亜細亜大学, 経営学部, 教授 2011: 京都産業大学, 経営学部, 教授 2009 – 2010: Kyoto Sangyo University, 経営学部, 准教授 2004 – 2005: 京都産業大学, 経営学部, 助教授
Review Section/Research Field	Principal Investigator Basic Section 80020:Tourism studies-related / Commerce / Tourism Studies Except Principal Investigator Tourism Studies / Commerce
Keywords	Principal Investigator マーケティング / 観光 / コンテンツ / メガマーケティング / ツーリズム / コンテンツ・ツーリズム / 消費者行動 / クールジャパン / 製品開発 / マンガ … More / 地域活性化 / スティグマ製品 / 社会的価値 / ユニバーサル・スポーツ / 社会課題解決 / ゲーム / ゲームイベント / スティグマ製品のマーケティング / ビデオゲーム / ｅスポーツ / ジャパニーズ・ポップカルチャー・イベント / イベント / ジャパニーズ・ポップカルチャー / 消費者主導型市場形成 / ジャパニーズ・ポップカルチャー　イベント / 理論構築 / 文化資源 / 普及 / ジャパンエキスポ / 集散地 / コンテンツツーリズム / Comics / Content / Product Development / Marketing / Management / 映画 / アニメ / コンテンツ産業 / 経営学 / フランス / 出版 / 信頼 / 商品開発 … More Except Principal Investigator マーケティング / 観光学 / 消費者行動 / 旅行者情報探索行動 / 消費者情報探索 / コンテンツツーリズム / ジャパニーズ・ポップ・カルチャー / クールジャパン / インバウンド / Complaint / Trust / Communication / Marketing / 苦情 / 信頼 / コミュニケーション Less

Research on the promotion of social acceptance of games/e-sports by means of mega-marketing approachPrincipal Investigator
- Principal Investigator
  
  川又啓子
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Aoyama Gakuin University
The Process of Development and the Evolution of Japanese Pop Culture EventsPrincipal Investigator
- Principal Investigator
  
  Kawamata Keiko
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Aoyama Gakuin University
Research on Information searching behavior of British, French and German tourists to Japan in case of Contents Tourism
- Principal Investigator
  
  Nakagawa Shoetsuro
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Tourism Studies
- Research Institution
  Seijo University
  Asia University
The Process of Development and the Evolution of Japanese Pop Culture EventsPrincipal Investigator
- Principal Investigator
  
  Kawamata Keiko
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Tourism Studies
- Research Institution
  Aoyama Gakuin University
  Asia University
Comparative study on the facilitators to the manga production system between Japan and FrancePrincipal Investigator
- Principal Investigator
  
  KAWAMATA Keiko
- Project Period (FY)
  2009 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kyoto Sangyo University
Marketing communication strategy to restore customers' trust in firms
- Principal Investigator
  
  KUROIWA Kenichiro
- Project Period (FY)
  2004 – 2005
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Musashi University
Study on Product development process of contentPrincipal Investigator
- Principal Investigator
  
  KAWAMATA Keiko
- Project Period (FY)
  2004 – 2005
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kyoto Sangyo University

All 2024 2023 2022 2020 2019 2018 2017 2016 2015 2011 2010 2009 2005 2004

All Journal Article Presentation Book

[Book] ｅスポーツ社会論2023
- Author(s)
  川又啓子、菊地映輝、權純鎬　他
- Total Pages
  150
- Publisher
  同友館
- Data Source
  KAKENHI-PROJECT-21K12486
[Book] [Ch.12] "Cultural Events and Japanese Pop Culture in Europe", in Managing Cultural Festivals: Tradition and Innovation in Europe（eds. Elisa Salvador, Jesper Strandgaard Pedersen), pp,232-2492022
- Author(s)
  Norio Tajima, Keiko Kawamata, Shoetsuro Nakagawa, Toshihiko Miura
- Total Pages
  318
- Publisher
  Routledge
- Data Source
  KAKENHI-PROJECT-21K12486
[Book] ジャパニーズ・ポップカルチャーのマーケティング戦略2022
- Author(s)
  川又啓子、三浦俊彦、田嶋規雄
- Total Pages
  290
- Publisher
  千倉書房
- ISBN
  9784805112540
- Data Source
  KAKENHI-PROJECT-21K12486
[Book] eスポーツ産業論2020
- Author(s)
  青山学院大学総合研究所研究ユニット「五輪eスポ」、川又啓子、筧誠一郎、川口洋司、原田美穂、大島正嗣、秋元　忍、丸山信人
- Total Pages
  183
- Publisher
  同友館
- ISBN
  9784496054884
- Data Source
  KAKENHI-PROJECT-18K11875
[Book] 市場の空気の読み方2020
- Author(s)
  川又啓子、西村啓太
- Total Pages
  189
- Publisher
  同友館
- ISBN
  9784496054976
- Data Source
  KAKENHI-PROJECT-18K11875
[Journal Article] ゲーム産業における新展開--ゲームイベント視察報告2024
- Author(s)
  川又啓子
- Journal Title
  
  青山総合文化政策学
  
  Volume: 15 Pages: 73-104
- Data Source
  KAKENHI-PROJECT-21K12486
[Journal Article] 「シンポジウム eスポーツ×教育の最前線 : 高校eスポーツ部のリアル」2023
- Author(s)
  川又啓子、柴原健太、齋藤康次
- Journal Title
  
  『青山総合文化政策学』
  
  Volume: 14 Pages: 101-135
- Open Access
- Data Source
  KAKENHI-PROJECT-21K12486
[Journal Article] 「eスポーツの社会的価値を考える : eスポーツ×教育の最前線「『ぷよぷよeスポーツ』高校eスポーツ部応援プロジェクト」の実践」2022
- Author(s)
  川又啓子、五十嵐勝、正廣康伸、飛車ちゅう
- Journal Title
  
  『青山学院総合文化政策学』
  
  Volume: 13 Pages: 65-94
- Open Access
- Data Source
  KAKENHI-PROJECT-21K12486
[Journal Article] The Process of Development and the Evolution of Japanese Pop Culture Event: Case of World Cosplay Summit (Nagoya, Japan)2020
- Author(s)
  川又啓子，田嶋規雄，三浦俊彦
- Journal Title
  
  Proceedings: the EURAM conference 2020
  
  Volume: －
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K11875
[Journal Article] 文化とマーケティング2020
- Author(s)
  川又啓子,田嶋規雄,三浦俊彦,中川正悦郎
- Journal Title
  
  青山総合文化政策学
  
  Volume: 11 Pages: 81-109
- Data Source
  KAKENHI-PROJECT-18K11875
[Journal Article] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit, Nagoya Japan2019
- Author(s)
  川又啓子, 田嶋規雄, 三浦俊彦, 中川正悦郎
- Journal Title
  
  Proceedings: cfest>NEW CHALLENGES IN THE DIGITAL AGE?
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K02123
[Journal Article] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit, Nagoya Japan2019
- Author(s)
  川又啓子,田嶋規雄,三浦俊彦,中川正悦郎
- Journal Title
  
  Proceedings: cfest>NEW CHALLENGES IN THE DIGITAL AGE?
  
  Volume: －
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K11875
[Journal Article] 日本のポップカルチャー・イベントの形成・発展に関する研究ノート2017
- Author(s)
  川又啓子、田嶋規雄、黒岩健一郎、三浦俊彦
- Journal Title
  
  青山総合文化政策学
  
  Volume: 9(2) Pages: 73-94
- NAID
  120006395551
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K02123
[Journal Article] Some Preliminary Notes on the Evolution and Development Process of Japanese Pop Culture Events2017
- Author(s)
  川又啓子, 田嶋規雄, 黒岩健一郎, 三浦俊彦
- Journal Title
  
  青山総合文化政策学
  
  Volume: 9 (2) Pages: 73-94
- NAID
  120006395551
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K01964
[Journal Article] Outlook of the Japanese Anime Industry 2015: Implications for Introducing Inbound Tourism2017
- Author(s)
  Norio Tajima, Keiko Kawamata
- Journal Title
  
  経営経理研究
  
  Volume: 109
- NAID
  40021189502
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-15K01964
[Journal Article] Preliminary research on the Japanese content development process : Cases of manga2011
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメント・レビュー
  
  Volume: 19号 Pages: 17-41
- NAID
  110008751244
- URL
  http://ci.nii.ac.jp/naid/110008751244
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] The Role of Trust in the Relationship between the Mangaka (Comic Author) and the Editor in the Creation of Japanese Manga (Comics)2011
- Author(s)
  川又啓子
- Journal Title
  
  Proceedings : AIMAC 2011 International Conference on Arts and Cultural Management
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] The Role of Trust in the Relationship between the Mangaka(Comic Author) and the Editor in the Creation of Japanese Manga(Comics)2011
- Author(s)
  川又啓子
- Journal Title
  
  Proceedings : AIMAC 2011 International Conference on Arts and Cultural Management
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] Preliminary research on the creation process of Japanese manga2010
- Author(s)
  川又啓子
- Journal Title
  
  Kyoto Sangyo University Discussion Paper Series
  
  Volume: No.2010-2
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] Role of trust in the dyadic relationship between the author and the editor in the creation of Japanese manga2010
- Author(s)
  川又啓子
- Journal Title
  
  ESA Proceedings : http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1692190
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] Role of trust in the dyadic relationship between the author and the editor in the creation of Japanese manga2010
- Author(s)
  川又啓子
- Journal Title
  
  ESA Proceedings
- URL
  http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1692190#%23
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] Analysis of the new product development process using the creative cognition approach : A Case study of the Japanese 'shojo manga' (girls' comics)2010
- Author(s)
  川又啓子
- Journal Title
  
  Kyoto Sangyo University Discussion Paper Series
  
  Volume: No.2010-1
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] フランスにおけるマンガ事情2009
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメント・レビュー
  
  Volume: 15号 Pages: 79-100
- NAID
  110007481540
- URL
  http://ci.nii.ac.jp/naid/110007481540
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] マンガ制作の日仏比較2009
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメント・レビュー 15号
  
  Pages: 79-100
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] Preliminary research on the creation process of Japanese manga2009
- Author(s)
  川又啓子
- Journal Title
  
  Proceedings : AIMAC 2009 International Conference on Arts and Cultural Management
- Data Source
  KAKENHI-PROJECT-21530447
[Journal Article] 創造的認知アプローチによるコンテンツの製品開発プロセスに関する研究:少女マンガの事例2005
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメントレビュー第8号
  
  Pages: 41-69
- NAID
  110004366815
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] Analysis of the new product development process by the creative cognition approach2005
- Author(s)
  Kawamata, Keiko
- Journal Title
  
  Kyoto Management Review No.8
  
  Pages: 41-69
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] 日本のコンテンツ産業の現状2005
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメントレビュー第7号
  
  Pages: 107-132
- NAID
  110001716209
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] Outlook for the Japanese content industry2005
- Author(s)
  Kawamata, Keiko
- Journal Title
  
  Kyoto Management Review No.7
  
  Pages: 107-132
- NAID
  110001716209
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] 創造的認知アプローチによるコンテンツの製晶開発プロセスに関する研究 : 少女マンガの事例2005
- Author(s)
  川又啓子
- Journal Title
  
  第8号
  
  Pages: 41-69
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] 音楽と消費者行動研究 : 現代の音楽消費動向に関する予備的研究2004
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメントレビュー第6号
  
  Pages: 151-166
- NAID
  110001612921
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] 音楽と消費者行動研究:現代の音楽消費行動に関する予備的研究2004
- Author(s)
  川又啓子
- Journal Title
  
  京都マネジメントレビュー第6号
  
  Pages: 151-166
- Data Source
  KAKENHI-PROJECT-16530285
[Journal Article] Preliminary study : music and consumer behavior research2004
- Author(s)
  Kawamata, Keiko
- Journal Title
  
  Kyoto Management Review No.6
  
  Pages: 151-166
- NAID
  110001612921
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-16530285
[Presentation] 新しいメディアとしての「ｅスポーツ」の可能性に関する試論2023
- Author(s)
  川又啓子、權純鎬
- Organizer
  第54回日本広告学会全国大会
- Data Source
  KAKENHI-PROJECT-21K12486
[Presentation] The Process of Development and The Evolution of Japanese Pop Culture Event: Case of World Cosplay Summit (Nagoya, Japan)2020
- Author(s)
  川又啓子，田嶋規雄，三浦俊彦
- Organizer
  the EURAM conference 2020
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] 文化イベントの形成・発展プロセスに関する研究：世界コスプレサミットを事例として2020
- Author(s)
  川又啓子，田嶋規雄，三浦俊彦，中川正悦郎
- Organizer
  日本商業学会第70回全国研究大会
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan)2019
- Author(s)
  川又啓子, 田嶋規雄, 三浦俊彦, 中川正悦郎
- Organizer
  cfest>NEW CHALLENGES IN THE DIGITAL AGE?（国際学会）
- Data Source
  KAKENHI-PROJECT-17K02123
[Presentation] 文化とマーケティング2019
- Author(s)
  川又啓子, 三浦俊彦, 田嶋規雄, 中川正悦郎
- Organizer
  青山総合文化政策学会
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan)2019
- Author(s)
  川又啓子, 田嶋規雄, 三浦俊彦, 中川正悦郎
- Organizer
  cfest>NEW CHALLENGES IN THE DIGITAL AGE?
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] 日本のポップカルチャー・イベントの形成・発展プロセスに関する考察2018
- Author(s)
  田嶋規雄, 川又啓子, 黒岩健一郎, 三浦俊彦
- Organizer
  日本商業学会・第68回全国研究大会
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit2018
- Author(s)
  田嶋規雄, 川又啓子, 三浦俊彦
- Organizer
  10th Midterm Conference of the European Sociological Association
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] 日本のポップカルチャー・イベントの形成・発展プロセスに関する考察2018
- Author(s)
  田嶋　規雄, 川又　啓子, 三浦　俊彦
- Organizer
  第68回日本商業学会全国研究大会
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit2018
- Author(s)
  Norio Tajima, Keiko Kawamata, and Toshihiko Miura
- Organizer
  10th Midterm Conference of the European Sociological Association Research Networks Sociology of the Arts (RN2) & Sociology of Culture (RN7)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K11875
[Presentation] A Comparative Study on the Development Process and Evolution of Japanese Pop Culture Events2017
- Author(s)
  田嶋規雄, 川又啓子, 黒岩健一郎, 三浦俊彦
- Organizer
  13th Conference of the European Sociological Association
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] 文化資源の集散地の形成・発展メカニズムに関する研究：日米仏の事例2016
- Author(s)
  川又啓子
- Organizer
  日本商業学会・関東部会
- Place of Presentation
  中央大学（東京都文京区）
- Year and Date
  2016-10-22
- Invited
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] クールジャパンとジャパンエキスポ：日本のコンテンツの海外における受容事例2016
- Author(s)
  川又啓子
- Organizer
  第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学
- Year and Date
  2016-06-19
- Invited
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] 文化とマーケティング2016
- Author(s)
  川又啓子
- Organizer
  経営研究所研究会
- Place of Presentation
  亜細亜大学（東京都武蔵野市）
- Year and Date
  2016-05-31
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] クールジャパンとジャパンエキスポ：日本のコンテンツの海外における受容事例2016
- Author(s)
  川又啓子
- Organizer
  第52回消費者行動研究コンファレンス
- Place of Presentation
  関西学院大学（兵庫県西宮市）
- Year and Date
  2016-06-19
- Invited
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] OUTLOOK OF THE JAPANESE ANIME INDUSTRY: OPPORTUNITIES AND LIMITATIONS2015
- Author(s)
  川又啓子
- Organizer
  AIMAC 2015: International Conference on Arts and Cultural Management
- Place of Presentation
  Aix-Marseille, France
- Year and Date
  2015-06-30
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01964
[Presentation] The Role of Trust in the Relationship between the Mangaka (Comic Author) and the Editor in the Creation of Japanese Manga (Comics)2011
- Author(s)
  川又啓子
- Organizer
  AIMAC 2011 International Conference on Arts and Cultural Management
- Place of Presentation
  Antwerp Management School, Belgium
- Year and Date
  2011-07-05
- Data Source
  KAKENHI-PROJECT-21530447
[Presentation] The Role of Trust in the Relationship between the Mangaka(Comic Author) and the Editor in the Creation of Japanese Manga(Comics)2011
- Author(s)
  川又啓子
- Organizer
  AIMAC 2011 International Conference on Arts and Cultural Management
- Place of Presentation
  ベルギー・アントワープ
- Year and Date
  2011-07-05
- Data Source
  KAKENHI-PROJECT-21530447
[Presentation] Role of trust in the dyadic relationship between the author and the editor in the creation of Japanese manga2010
- Author(s)
  川又啓子
- Organizer
  3^<rd> ESA Research Network Sociology of Culture Midterm Conference : Culture and the making ofWorlds
- Place of Presentation
  イタリア・ミラノ
- Year and Date
  2010-10-08
- Data Source
  KAKENHI-PROJECT-21530447
[Presentation] Role of trust in the dyadic relationship between the author and the editor in the creation of Japanese manga2010
- Author(s)
  川又啓子
- Organizer
  3rd ESA Research Network Sociology of Culture Midterm Conference : Culture and the Making of Worlds
- Place of Presentation
  イタリア、ミラノ
- Year and Date
  2010-10-08
- Data Source
  KAKENHI-PROJECT-21530447
[Presentation] Preliminary research on the creation process of Japanese manga2009
- Author(s)
  川又啓子
- Organizer
  AIMAC 2009 International Conference on Arts and Cultural Management
- Place of Presentation
  Dallas, TX, U.S.A.
- Year and Date
  2009-06-30
- Data Source
  KAKENHI-PROJECT-21530447
[Presentation] Preliminary research on the creation process of Japanese manga2009
- Author(s)
  川又啓子
- Organizer
  AIMAC 2009 International Conference on Arts and Cultural Management
- Place of Presentation
  アメリカ・ダラス
- Year and Date
  2009-06-30
- Data Source
  KAKENHI-PROJECT-21530447

1. 田嶋規雄 (20328008)

# of Collaborated Projects: 3 results

# of Collaborated Products: 17 results
2. KUROIWA Kenichiro (00366840)

# of Collaborated Projects: 2 results

# of Collaborated Products: 3 results
3. Nakagawa Shoetsuro (20755839)

# of Collaborated Projects: 2 results

# of Collaborated Products: 7 results
4. 三浦俊彦 (60190592)

# of Collaborated Projects: 2 results

# of Collaborated Products: 13 results
5. YODA Takuro (30305552)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. WADA Mitsuo (00119041)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. SHIBUYA Satoru (00333493)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. ONO Joji (90308247)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Kawamata Keiko 川又 啓子

KAWAMATA Keiko 川又 啓子

Research Projects

Research Products

Co-Researchers

Research on the promotion of social acceptance of games/e-sports by means of mega-marketing approachPrincipal Investigator

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The Process of Development and the Evolution of Japanese Pop Culture EventsPrincipal Investigator

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Research on Information searching behavior of British, French and German tourists to Japan in case of Contents Tourism

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The Process of Development and the Evolution of Japanese Pop Culture EventsPrincipal Investigator

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Comparative study on the facilitators to the manga production system between Japan and FrancePrincipal Investigator

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Marketing communication strategy to restore customers' trust in firms

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Study on Product development process of contentPrincipal Investigator

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[Book] ｅスポーツ社会論2023

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[Book] [Ch.12] "Cultural Events and Japanese Pop Culture in Europe", in Managing Cultural Festivals: Tradition and Innovation in Europe（eds. Elisa Salvador, Jesper Strandgaard Pedersen), pp,232-2492022

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[Book] ジャパニーズ・ポップカルチャーのマーケティング戦略2022

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[Book] eスポーツ産業論2020

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[Book] 市場の空気の読み方2020

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[Journal Article] ゲーム産業における新展開--ゲームイベント視察報告2024

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[Journal Article] 「シンポジウム eスポーツ×教育の最前線 : 高校eスポーツ部のリアル」2023

Kawamata Keiko 川又啓子

KAWAMATA Keiko 川又啓子