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Osaki Takanori  大崎 孝徳

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OSAKI Takanori  大崎 孝徳

大崎 孝徳  オオサキ タカノリ

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Researcher Number 00331033
Other IDs
Affiliation (Current) 2025: 香川大学, 地域マネジメント研究科, 教授
2025: 神奈川大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help 2010 – 2015: 名城大学, 経営学部, 教授
2005: 名城大学, 経営学部, 助教授
2004: 長崎総合科学大学, 工学部, 助教授
Review Section/Research Field
Principal Investigator
Commerce
Keywords
Principal Investigator
製品開発 / マーケティング / サービス / カスタマイゼーション / 消費者ニーズ / 機能的価値 / 高付加価値商品 / マーケティング・マネジメント / 高度情報化社会 / モジュール化 … More / マーケティング戦略 / 国際マーケティング / コモディティ化 / モジュール化 コモディティ化 / エレクトロニクスメーカー / 国際市場 / 関係性 / 消費者 / インターネット Less
  • Research Projects

    (3 results)
  • Research Products

    (23 results)
  •  Marketing Management of High-Value-Added Products in Consumer Goods ManufacturersPrincipal Investigator

    • Principal Investigator
      OSAKI TAKANORI
    • Project Period (FY)
      2013 – 2015
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Meijo University
  •  Global Marketing Strategy of Japanese Electronics ManufacturersPrincipal Investigator

    • Principal Investigator
      OSAKI Takanori
    • Project Period (FY)
      2010 – 2012
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Meijo University
  •  インターネットを活用した消費者参加型製品開発に関する実証的研究Principal Investigator

    • Principal Investigator
      大崎 孝徳
    • Project Period (FY)
      2004 – 2005
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Meijo University
      Nagasaki Institute of Applied Science

All 2015 2014 2013 2012 2011 2006 2005 Other

All Journal Article Presentation Book

  • [Book] ITマーケティング戦略:消費者との関係性構築を目指して2005

    • Author(s)
      大崎孝徳
    • Total Pages
      188
    • Publisher
      創成社
    • Data Source
      KAKENHI-PROJECT-16730228
  • [Journal Article] A Study of Consumer and Customization from the Point of View of an Experience2015

    • Author(s)
      Rika Ito, Takanori Osaki
    • Journal Title

      ICIC Express Letters: International Journal of Research and Surveys

      Volume: 10(2) Pages: 181-185

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] Consumers’ Intention toward Customization: What Do Consumers Want from Customization over the Costs?2014

    • Author(s)
      Takanori Osaki, Hiroshi Torii
    • Journal Title

      ANZMAC2014 Proceedings

      Volume: - Pages: 196-202

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] What is the Identity of the Enjoyment in Customization?2014

    • Author(s)
      Takanori Osaki, Hiroshi Torii
    • Journal Title

      Academy of Marketing Conference Proceedings

      Volume: - Pages: 1-9

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] 高付加価値PBのマーケティング: バローの事例を中心として2014

    • Author(s)
      大崎孝徳
    • Journal Title

      名城論叢

      Volume: 第14巻 第4号 Pages: 1-12

    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] The Marketing Strategy for High Value-added Products in Japan: Application of Customization2014

    • Author(s)
      Takanori Osaki
    • Journal Title

      ICIC Express Letters: An International Journal of Research and Surveys

      Volume: vol.8, no.1. Pages: 181-185

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] How Can Japanese Consumer Electronics Manufacturers Survive against Severe Global Competition?2013

    • Author(s)
      Osaki, T.
    • Journal Title

      ICIC Express Letters: An International Journal of Research and Surveys, peer-reviewed

      Volume: vol.7, no.1 Pages: 85-90

    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] Premium Product Marketing: The Case of Lexus in Japan2013

    • Author(s)
      Takanori Osaki
    • Journal Title

      Academy of Marketing Conference Proceedings

      Volume: no.39. Pages: 1-7

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Journal Article] How Can Japanese Consumer Electronics Manufacturers Survive against Severe Global Competition?2013

    • Author(s)
      Takanori Osaki
    • Journal Title

      ICIC Express Letters: An International Journal of Research and Surveys

      Volume: Vol.7, No.1 Pages: 85-90

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] 欧州の薄型テレビ市場2012

    • Author(s)
      大崎孝徳
    • Journal Title

      名城論叢

      Volume: 13巻、1号 Pages: 47-56

    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] 薄型テレビの国際マーケティング戦略2011

    • Author(s)
      大崎孝徳
    • Journal Title

      名城論叢

      Volume: 12巻、2.3合併号 Pages: 27-33

    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] エレクトロニクスメーカーの国際市場戦略2011

    • Author(s)
      大崎孝徳
    • Journal Title

      名城論叢

      Volume: 11巻、4号 Pages: 29-42

    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] Global Marketing Strategies for Japanese Consumer Electronics Manufacturers2011

    • Author(s)
      OSAKI Takanori
    • Journal Title

      ICIC Express Letters : An International Journal of Research and Surveys

      Volume: 5 Pages: 2731-2734

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] Global Marketing Strategies for Japanese Consumer Electronics Manufacturers2011

    • Author(s)
      Osaki,T.
    • Journal Title

      ICIC Express Letters: An International Journal of Research and Surveys, peer-reviewed

      Volume: vol.5, no.8 (B) Pages: 2731-2734

    • Data Source
      KAKENHI-PROJECT-22530466
  • [Journal Article] 中小企業におけるインターネットを活用した消費者参加型製品開発:豆太の事例を中心として2006

    • Author(s)
      大崎孝徳
    • Journal Title

      名城論叢 6・3

      Pages: 81-88

    • NAID

      40007307562

    • Data Source
      KAKENHI-PROJECT-16730228
  • [Presentation] Premium Product Marketing: The Case of Lexus in Japan2013

    • Author(s)
      Takanori Osaki
    • Organizer
      Academy of Marketing Conference
    • Place of Presentation
      Cardiff, UK
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Presentation] The Marketing Strategy for High Value-added Products in Japan: Application of Customization2013

    • Author(s)
      Takanori Osaki
    • Organizer
      ICICIC2013
    • Place of Presentation
      Kumamoto, Japan
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Presentation] How Can Japanese Consumer Electronics Manufacturers Survive against Severe Global Competition?2012

    • Author(s)
      Osaki, T.
    • Organizer
      ICICIC 2012
    • Place of Presentation
      Fuxuan University, Shanghai, China
    • Year and Date
      2012-11-05
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Presentation] Global Marketing strategies for Japanese Consumer Electronics Manufacturers2011

    • Author(s)
      大崎孝徳
    • Organizer
      2011 International Symposium on Intelligent Informatics
    • Place of Presentation
      Qingdao University, China
    • Year and Date
      2011-05-02
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Presentation] Global Marketing Strategies for Japanese Consumer Electronics Manufacturers2011

    • Author(s)
      Osaki, T.
    • Organizer
      2011 ISII
    • Place of Presentation
      Qingdao University, Qingdao, China
    • Year and Date
      2011-05-02
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Presentation] How Can Japanese Consumer Electronics Manufacturers Survive against Severe Global Competition?

    • Author(s)
      Takanori Osaki
    • Organizer
      ICICIC2012
    • Place of Presentation
      Fuxuan University, Shanghai, China
    • Data Source
      KAKENHI-PROJECT-22530466
  • [Presentation] What is the Identity of the Enjoyment in Customization?

    • Author(s)
      Takanori Osaki, Hiroshi Torii
    • Organizer
      2014 Academy of Marketing Conference
    • Place of Presentation
      Bournemouth, United Kingdom
    • Year and Date
      2014-07-07 – 2014-07-10
    • Data Source
      KAKENHI-PROJECT-25380583
  • [Presentation] Consumers’ Intention toward Customization: What Do Consumers Want from Customization over the Costs?

    • Author(s)
      Takanori Osaki, Hiroshi Torii
    • Organizer
      ANZMAC2014
    • Place of Presentation
      Brisbane, Australia
    • Year and Date
      2014-12-01 – 2014-12-03
    • Data Source
      KAKENHI-PROJECT-25380583

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