SAKASHITA Mototaka 坂下玄哲

… Alternative Names

坂下玄哲サカシタモトタカ

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Researcher Number	00384157
Other IDs
Affiliation (Current)	2025: 慶應義塾大学, 経営管理研究科(日吉), 教授
Affiliation (based on the past Project Information) *help	2019 – 2023: 慶應義塾大学, 経営管理研究科(日吉), 教授 2016 – 2018: 慶應義塾大学, 経営管理研究科(日吉), 准教授 2011 – 2015: 慶應義塾大学, 経営管理研究科, 准教授 2013: 慶應義塾大学, 大学院経営管理研究科, 准教授 2013: 慶應義塾大学, 経営管理研究科(日吉), 准教授 … More 2007 – 2010: Keio University, 大学院・経営管理研究科, 准教授 2007: 慶応義塾大学, 大学院・経営管理研究科, 准教授 2007: Keio University, Business Administration, Associate Professor 2006: 上智大学, 経済学部経営学科, 専任講師 2005 – 2006: 上智大学, 経済学部, 講師 Less
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Commerce
Keywords	Principal Investigator 消費者行動 / 消費者購買意思決定 / 情報探索 / ブランド知識 / シェアリング / シェアリングエコノミー / モバイルマーケティング / 購買意思決定 / モバイルコミュニケーション / コミュニケーション … More / 小売店舗ブランド / 小売ブランド / オムニチャネル / ブランドマネジメント / マーケティングコミュニケーション / 小売マネジメント / マーケティング・コミュニケーション / ブランド・マネジメント / ブランド・パリティー / ブランド / 商学 / 知覚適合 / ブランド拡張 / ブランド連想 / 家族購買 / 成分ブランド / 意思決定の状況要因 / 拡張自己 / 購買意思決定過程 / 自己 / 目的階層 / 選択ヒューリスティクス / 情報取得 / ブランド研究 / 消費者行動研究 / マーケティング / ブランドコミットメント / ブランドロイヤルティ / 方法論 / 消費者購買意思決定過程 … More Except Principal Investigator family business / retailing / database / Korea:Chinese Taipei: China / international academic exchange / marketing and distribution / commercial science / 家族従業経営 / 小売商業 / データベース / 韓国:台湾:中国 / 国際研究者交流 / 流通論 / 商学 / アイデンティティ / 関係性 / 消費文化論 / 集団主義 / 個人主義 / 母娘関係 / 自己アイデンティティ / 日仏国際比較 / 母親 / 社会的比較理論 / 女性性 / フェミニニティ / 国際比較 / 拡張自己 / 母娘消費 / 消費者行動研究 Less

シェアリングエコノミーの促進・阻害要因に関する日印国際比較研究Principal Investigator
- Principal Investigator
  
  坂下玄哲
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
モバイルコミュニケーションが消費者購買意思決定に与える影響に関する実証研究Principal Investigator
- Principal Investigator
  
  坂下玄哲
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
An empirical study of retail brand creation through omnichannel managementPrincipal Investigator
- Principal Investigator
  
  SAKASHITA Mototaka
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Keio University
An Empirical Study of Consumers' Brand Parity: Antecednts and CosequencesPrincipal Investigator
- Principal Investigator
  
  SAKASHITA Mototaka
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Keio University
Functions of Self Concept in Consumer Research: Cultural Comparison Studies of Interpersonal Relationships
- Principal Investigator
  
  KIMURA Junko
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Hosei University
Effect and Antecedent of Retail Brand ImagePrincipal Investigator
- Principal Investigator
  
  SAKASHITA Mototaka
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Keio University
Effect of Brand Knowledge on Consumers' Multiple Related PurchasesPrincipal Investigator
- Principal Investigator
  
  SAKASHITA Mototaka
- Project Period (FY)
  2008 – 2010
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Keio University
消費者の情報探索における目的志向性とブランド知識の影響に関する実証研究Principal Investigator
- Principal Investigator
  
  坂下玄哲
- Project Period (FY)
  2005 – 2007
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Keio University
  Sophia University
An Empirical Study of Family Retailers in East Asia
- Principal Investigator
  
  ISHIHARA Takemasa
- Project Period (FY)
  2005 – 2007
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Research Field
  
  Commerce
- Research Institution
  Kwansei Gakuin University
  Osaka City University

[Book] マーケティングと広告の心理学2013
- Author(s)
  坂下玄哲（編著者　杉本徹雄）
- Total Pages
  224
- Publisher
  朝倉書店
- Data Source
  KAKENHI-PROJECT-23730406
[Book] マーケティングと広告の心理学 (編著者杉本徹雄)2013
- Author(s)
  坂下玄哲
- Publisher
  朝倉書店
- Data Source
  KAKENHI-PROJECT-23730406
[Book] The Routledge Companion to Identity and Consumption2012
- Author(s)
  Junko Kimura, Mototaka Sakashita
- Total Pages
  448
- Publisher
  Routledge
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] Role of Religiosity and Spirituality in forming Intention to Participate in Peer-to-Peer Sharing Economy2023
- Author(s)
  Rahul Goswami, Chatterjee Swagato, Mototaka Sakashita
- Journal Title
  
  Bringing the Soul Back to Marketing, Proceedings of the 2023 AMS World Marketing Congress
  
  Volume: - Pages: 88-99
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K01653
[Journal Article] How Do Religiosity and Spirituality Affect Green Purchase Intentions? A Comparative Study between India and Japan2023
- Author(s)
  Mototaka Sakashita, Rahul Goswami, Swagato Chatterjee
- Journal Title
  
  European Marketing Academy Annual Conference Proceedings
  
  Volume: -
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Journal Article] Sustaining shopping momentum in retail malls using real-time messaging2023
- Author(s)
  Khadija Ali Vakeel, Morana Fuduric, Vijay Viswanathan, Mototaka Sakashita
- Journal Title
  
  Journal of Retailing
  
  Volume: 99 Issue: 1 Pages: 102-114
- DOI
  10.1016/j.jretai.2022.11.002
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Journal Article] Examining Pareto Law across department store shoppers2023
- Author(s)
  Arry Tanusondjaja, Jenni Romaniuk, Magda Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan
- Journal Title
  
  International Journal of Market Research
  
  Volume: - Issue: 5 Pages: 581-596
- DOI
  10.1177/14707853221145851
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Journal Article] Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory2022
- Author(s)
  Suresh Malodia, Puneet Kaur, Peter Ractham, Mototaka Sakashita, Amandeep Dhir
- Journal Title
  
  Journal of Business Research
  
  Volume: 146 Pages: 605-618
- DOI
  10.1016/j.jbusres.2022.03.045
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Journal Article] The effect of regulatory focus on customer citizenship behavior in a virtual brand community: The role of online self‐presentation and community identification2020
- Author(s)
  Wang Li、Sakashita Mototaka、Cheng Guoping、Ji Junzhe、Zhang Yating
- Journal Title
  
  Journal of Consumer Behaviour
  
  Volume: - Issue: 3 Pages: 1-19
- DOI
  10.1002/cb.1888
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Journal Article] The effectiveness of mobile applications to drive in-store sales2019
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Journal Title
  
  European Marketing Academy Annual Conference Proceedings
  
  Volume: 48 Pages: 1-9
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] Is Real-Time Mobile Messaging Effective?2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Journal Title
  
  Proceedings of the 17th International Conference on Research in Advertising (ICORIA)
  
  Volume: 17 Pages: 1-5
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] From Pocket to Purchase: How Mobile App Engagement Affects Malls2018
- Author(s)
  Katie More, Ashley Tomzik, Runzhe Cen, Yiling Feng, Jesse Zeng, Mototaka Sakashita
- Journal Title
  
  Journal of Retail Analytics
  
  Volume: 15 Pages: 13-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] Advertising in a Mobile App? The Moderating Role of Brand Attitude and Location2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Journal Title
  
  Proceedings of American Academy of Advertising Annual Conference
  
  Volume: -
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] A Natural Field Experiment On The Effectiveness Of Real-Time Mobile Messaging2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Journal Title
  
  European Marketing Academy Annual Conference Proceedings
  
  Volume: 47 Pages: 1-6
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] The Cross-Category Effects of Luxury Brand Promotions2017
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan
- Journal Title
  
  Proceedings of the 16th International Conference on Research in Advertising (ICORIA)
  
  Volume: 16 Pages: 1-5
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] Multichannel Choice in Luxury Shopping: Evidence from Upscale Department Store Chain in East Asia2017
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan, Ewa Maslowska
- Journal Title
  
  European Marketing Academy Annual Conference Proceedings
  
  Volume: 46 Pages: 1-6
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] The (ongoing) value and loyalty of luxury department shoppers2017
- Author(s)
  Arry Tanusondjaja, Magda Nenycz-Thiel, Jenni Romaniuk, Mototaka Sakashita, Vijay Viswanathan
- Journal Title
  
  European Marketing Academy Annual Conference Proceedings
  
  Volume: 46 Pages: 1-6
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Journal Article] Communicating through brand websites to create unique brands2016
- Author(s)
  Sakashita, Mototaka
- Journal Title
  
  Advances in Advertising Research
  
  Volume: 7 Pages: 57-64
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] The Role of Luxury Food in Driving Engagement2016
- Author(s)
  Sakashita, Mototaka, Vijay Viswanathan, Ewa Maslowska
- Journal Title
  
  Proceedings of the 15th International Conference on Research in Advertising (ICORIA)
  
  Volume: 15 Pages: 371-376
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] Food as a way to engage customers with luxury brands2016
- Author(s)
  Sakashita, Mototaka, Vijay Viswanathan, Ewa Maslowska
- Journal Title
  
  Global Marketing Conference Proceedings
  
  Volume: 2016 Pages: 608-612
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] Building Relationships with Opinion Leaders and Seekers? The Role of Content on a Brand’s Website2015
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Journal Title
  
  Proceedings of the 4th International Consumer Brand Relationships Conference
  
  Volume: ４ Pages: 21-21
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] What Information Do Opinion Leaders and Opinion Seekers Search for Online?2015
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Journal Title
  
  Journal of Retail Analytics
  
  Volume: 12（3） Pages: 39-45
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] Effect of Online Browsing on Perceived Brand Parity: Cliskstream Analysis of Japanese Brand Website2014
- Author(s)
  Sakashita, Mototaka
- Journal Title
  
  Proceedings of the Society for Consumer Psychology Annual Conference
  
  Volume: 122 Pages: 251-251
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] 過度な「ライン拡張」への警鐘～優れたブランド管理のために～2014
- Author(s)
  坂下玄哲
- Journal Title
  
  [季刊]企業経営
  
  Volume: 127 Pages: 8-11
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] ブランドサイト閲覧目的と閲覧行動の関係性分析―オピニオンリーダーとオピニオンシーカー―2014
- Author(s)
  坂下玄哲、ヴィスワネイサン・ヴィージェイ
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 34（2） Pages: 19-32
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] How national culture affects clothing sharing practices : French versus Japanese adolescent daughters and mothers2014
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Journal Title
  
  European Advances in Consumer Research
  
  Volume: Vol.10 Pages: 111-112
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] Search Behavior of Opinion Leaders and Opinion Seekers2014
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Journal Title
  
  Proceedings of the Society for Consumer Psychology Annual Conference
  
  Volume: 122 Pages: 251-251
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380570
[Journal Article] How national culture affects clothing sharing practices: French versus Japanese adolescent daughters and mothers2014
- Author(s)
  Gentina, Elodie., Sakashita, Mototaka., Kimura, Junko., and Decoopman, Isabelle
- Journal Title
  
  European Advances in Consumer Research
  
  Volume: 10 Pages: 111-112
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] Sharing from social comparison theory perspective: A cross-cultural study of French and Japanese adolescent daughters‘ mothers2013
- Author(s)
  Gentina, Elodie., Sakashita, Mototaka., Kimura, Junko., and Decoopman, Isabelle
- Journal Title
  
  European Marketing Academy 42nd Annual Conference Proceedings
  
  Volume: 42 Pages: 1-7
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] Sharing from social comparison theory perspective : A cross-cultural study of French and Japanese adolescent daughters' mothers2013
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Journal Title
  
  European Marketing Academy 42nd Annual Conference Proceedings
  
  Pages: 1-7
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] Fashion Shareing between Mother and Her Adlescent Daughter: Comparative Study of France and Japan2013
- Author(s)
  木村純子・坂下玄哲・Gentina Elodie・Decoopman Isabella
- Journal Title
  
  経営志林
  
  Volume: 第49巻4号 Pages: 85-90
- Data Source
  KAKENHI-PROJECT-23730406
[Journal Article] Fashion Sharing between Mother and Her Adolescent Daughter: Comparative Study of France and Japan2012
- Author(s)
  Junko Kimura, Mototaka Sakashita, Elodie Gentina, and Isabella Decoopman
- Journal Title
  
  経営志林
  
  Volume: 第49巻第4号 Pages: 85-90
- NAID
  120005821196
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] ファッション購買意思決定への家族からの影響に関する考察: 拡張自己概念を手がかりに2012
- Author(s)
  木村純子・坂下玄哲
- Journal Title
  
  経営志林
  
  Volume: 第49巻第2号 Pages: 1-14
- NAID
  120005672971
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] クロスメディア効果に関する考察　企業サイト閲覧行動と広告評価の関係を手がかりに2012
- Author(s)
  坂下玄哲
- Journal Title
  
  日経広告研究所報
  
  Volume: 第261号 Pages: 18-23
- Data Source
  KAKENHI-PROJECT-23730406
[Journal Article] クロスメディア効果に関する考察～企業サイト閲覧行動と広告評価の関係を手がかりに～2012
- Author(s)
  坂下玄哲
- Journal Title
  
  日経広告研究所報
  
  Volume: 第261号 Pages: 18-23
- Data Source
  KAKENHI-PROJECT-23730406
[Journal Article] オンライン情報探索がブランド・パリティーに与える影響～クリックストリーム分析による探索的研究～2011
- Author(s)
  坂下玄哲
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: 第31巻2号 Pages: 45-59
- NAID
  130007982588
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730406
[Journal Article] Mother-Daughter Consumption in Japan2011
- Author(s)
  木村純子・坂下玄哲
- Journal Title
  
  法政大学イノベーションマネジメント研究センター・ワーキングペーパー
  
  Volume: 114 Pages: 1-17
- Data Source
  KAKENHI-PROJECT-23402040
[Journal Article] 母娘の関係性を読み解く:カタログショッピングにおけるコミュニケーションを手がかりに2011
- Author(s)
  坂下玄哲・木村純子
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: Vol.30, No.3 Pages: 19-34
- NAID
  130007994871
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] オンライン情報探索がブランド・パリティーに与える影響　～クリックストリーム分析による探索的研究～2011
- Author(s)
  坂下玄哲
- Journal Title
  
  季刊マーケティングジャーナル
  
  Volume: Vol.31, No.2 Pages: 45-59
- NAID
  130007982588
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730406
[Journal Article] Daughter as Mother's Extended Self2010
- Author(s)
  Sakashita, Mototaka, Kimura, Junko
- Journal Title
  
  European Advances in Consumer Research
  
  Volume: Vol.9
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] Daughter as Mother's Extended Self2010
- Author(s)
  坂下玄哲、木村純子
- Journal Title
  
  European Advances in Consumer Research Vol.9Forthcoming(頁数未定)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] 母娘の関係性を読み解く:カタログショッピングにおけるコミュニケーションを手がかりに2010
- Author(s)
  坂下玄哲、木村純子
- Journal Title
  
  季刊マーケティングジャーナル Vol.30、No.3
  
  Pages: 19-34
- NAID
  130007994871
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] 理想自己の決定主体-母娘関係と友人関係のノンバーバル・コミュニケーション比較-2009
- Author(s)
  木村純子、坂下玄哲
- Journal Title
  
  経営志林第46巻、第2号
  
  Pages: 11-23
- NAID
  40016859245
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] カタログショッピングにおける購買意思決定プロセスに関する研究-同伴者による比較-2009
- Author(s)
  木村純子、坂下玄哲
- Journal Title
  
  経営志林第46巻、第1号
  
  Pages: 13-33
- NAID
  40016684122
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] カタログショッピングにおける購買意思決定プロセスに関する研究-同伴者による比較-2009
- Author(s)
  木村純子・坂下玄哲
- Journal Title
  
  経営志林第46巻第1号
  
  Pages: 13-33
- NAID
  40016684122
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] 理想自己の決定主体-母娘関係と友人関係のノンバーバル・コミュニケーション比較-2009
- Author(s)
  木村純子・坂下玄哲
- Journal Title
  
  経営志林第46巻第2号
  
  Pages: 13-34
- NAID
  40016859245
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] 消費者情報探索:論点と方法2008
- Author(s)
  坂下玄哲
- Journal Title
  
  季刊マーケティングジャーナル Vol.28、No.3
  
  Pages: 135-143
- NAID
  130008044438
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] 消費者情報探索 : 論点と方法2008
- Author(s)
  坂下玄哲
- Journal Title
  
  季刊マーケティングジャーナル Vol28No3
  
  Pages: 135-143
- NAID
  130008044438
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20730283
[Journal Article] How consumers Evaluate Products : Information Acquisition Strategy By Brand Names Or Attributes2007
- Author(s)
  Mototaka Sakashita
- Journal Title
  
  Proceedings of the society for consumer Psychology 2007 Winter Conference (CD-ROM)
- Data Source
  KAKENHI-PROJECT-17730265
[Presentation] How do orientation towards finances, financial well-being, and risk profile influence heuristics?2023
- Author(s)
  Shalini Talwar, Amandeep Dhir, Sushant Kumar, Mototaka Sakashita
- Organizer
  The World Finance Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01994
[Presentation] The effectiveness of mobile applications to drive in-store sales2019
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  European Marketing Academy Annual Conference Proceedings
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] A Natural field experiment on the effectiveness of real-time mobile messaging2019
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  Proceedings of American Academy of Advertising Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment2019
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  Americas Conference on Information System
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Exploring Consumer’s Shopping Trip in a Mall2019
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita, Morana Fuduric
- Organizer
  INFORMS Marketing Science Conference Proceedings
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] 小売コミュニケーションが購買に与える影響2019
- Author(s)
  坂下玄哲、ヴィスワナサン・ヴィージェイ、アリヴァキール・カディージャ
- Organizer
  商業学会全国研究第69回大会
- Invited
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Advertising in a Mobile App? The Moderating Role of Brand Attitude and Location2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  American Academy of Advertising Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] A Natural Field Experiment On The Effectiveness Of Real-Time Mobile Messaging2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  European Marketing Academy Annual Conference Proceedings, Glasgow, UK
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Is Real-Time Mobile Messaging Effective?2018
- Author(s)
  Vijay Viswanathan, Khadija Ali Vakeel, Mototaka Sakashita
- Organizer
  Proceedings of the 17th International Conference on Research in Advertising (ICORIA), Valencia, Spain
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Do mobile advertisements drive shopping behavior in a mall?2018
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan, Khadija Ali Vakeel
- Organizer
  Proceedings of the international communication association (ICA) annual conference at Prague, Czech Republic
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Do Luxury Brand Promotions Drive Purchase In Other Categories?2018
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan
- Organizer
  International Conference of Asian Marketing Associations (ICAMA), Bangkok, Thailand
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] Multichannel Choice in Luxury Shopping: Evidence from Upscale Department Store Chain in East Asia2017
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan, Ewa Maslowska
- Organizer
  European Marketing Academy Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] The Cross-Category Effects of Luxury Brand Promotions2017
- Author(s)
  Mototaka Sakashita, Vijay Viswanathan
- Organizer
  International Conference on Research in Advertising (ICORIA)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] The (ongoing) value and loyalty of luxury department shoppers2017
- Author(s)
  Arry Tanusondjaja, Magda Nenycz-Thiel, Jenni Romaniuk, Mototaka Sakashita, Vijay Viswanathan
- Organizer
  European Marketing Academy Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03998
[Presentation] 百貨店における購買行動分析2016
- Author(s)
  坂下玄哲、Vijay Viswanathan、Ewa Maslowska
- Organizer
  日本商業学会第66回大会
- Place of Presentation
  千葉商科大学（千葉）
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] The Role of Luxury Food in Driving Engagement2016
- Author(s)
  Sakashita, Mototaka, Vijay Viswanathan, Ewa Maslowska
- Organizer
  Proceedings of the 15th International Conference on Research in Advertising (ICORIA)
- Place of Presentation
  University of Ljubljana, Slovenija
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Food as a way to engage customers with luxury brands2016
- Author(s)
  Sakashita, Mototaka, Vijay Viswanathan, Ewa Maslowska
- Organizer
  Global Marketing Conference
- Place of Presentation
  Conrad Hotel Hong Kong, Hong Kong
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Communicating through brand websites to create unique brands2015
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Organizer
  International Conference on Research in Advertising
- Place of Presentation
  University of London Birkbeck campus, London, England
- Year and Date
  2015-07-04
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Educating customers online for stronger brands2015
- Author(s)
  Sakashita, Mototaka
- Organizer
  Retail Analytics Conference
- Place of Presentation
  Northwestern University, Evanston, USA
- Year and Date
  2015-06-10
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Information Search on a Brand Website by Opinion Leaders and Seekers2014
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Organizer
  Racom IMC Roundtable 2014
- Place of Presentation
  DePaul University, Loop Campus, Chicago (USA)
- Year and Date
  2014-05-08
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Effect of Online Browsing on Perceived Brand Parity : Clickstream Analysis of Japanese Brand Website2014
- Author(s)
  Sakashita, Mototaka
- Organizer
  Society for Consumer Psychology Annual Conference at American Psychological Association Annual Convention
- Place of Presentation
  Washington, DC, USA
- Year and Date
  2014-08-07
- Data Source
  KAKENHI-PROJECT-23730406
[Presentation] Sharing from social comparison theory perspective : A cross-cultural study of French and Japanese adolescent daughters' mothers2013
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Organizer
  European Marketing Academy 42nd Annual Conference
- Place of Presentation
  Istanbul Technical University, Istanbul, Turkey
- Year and Date
  2013-06-04
- Data Source
  KAKENHI-PROJECT-23402040
[Presentation] How national culture affects clothing sharing practices : French versus Japanese adolescent daughters and mothers2013
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Organizer
  European Association for Consumer Research
- Place of Presentation
  IESE Business School Barcelona, Spain
- Year and Date
  2013-07-05
- Data Source
  KAKENHI-PROJECT-23402040
[Presentation] 意思決定の科学と消費者行動研究2013
- Author(s)
  坂下玄哲
- Organizer
  日本消費者行動研究学会第46回大会
- Place of Presentation
  名古屋市立大学
- Year and Date
  2013-06-01
- Invited
- Data Source
  KAKENHI-PROJECT-23730406
[Presentation] When Daughters Become Mothers' Extended Selves : Daughters' Conflict Between Their Own Ideal Selves and Mothers' Expectations2010
- Author(s)
  坂下玄哲、木村純子
- Organizer
  The 5th Consumer Culture Theory Conference
- Place of Presentation
  University of Wisconsin, Madison
- Year and Date
  2010-06-12
- Data Source
  KAKENHI-PROJECT-20730283
[Presentation] When Daughters Become Mothers' Extended Selves : Daughters' Conflict Between Their Own Ideal Selves and Mothers' Expectations2010
- Author(s)
  Sakashita, Mototaka, Kimura, Junko
- Organizer
  The 5th Consumer Culture Theory Conference
- Place of Presentation
  University of Wisconsin, Madison, USA
- Year and Date
  2010-06-12
- Data Source
  KAKENHI-PROJECT-20730283
[Presentation] Interpersonal Relationship and Its Influence on Shopping in Japan : Friend versus Mother2009
- Author(s)
  木村純子、坂下玄哲
- Organizer
  Consumer Culture Theory 4th Annual Conference
- Place of Presentation
  University of Michigan
- Year and Date
  2009-06-12
- Data Source
  KAKENHI-PROJECT-20730283
[Presentation] 意思決定の科学と消費者行動研究
- Author(s)
  坂下玄哲
- Organizer
  日本消費者行動研究学会第46回大会
- Place of Presentation
  名古屋市立大学（名古屋）
- Invited
- Data Source
  KAKENHI-PROJECT-23730406
[Presentation] Search Behavior of Opinion Leaders and Opinion Seekers
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Organizer
  Society for Consumer Psychology Annual Conference
- Place of Presentation
  Walter E. Washington Convention Center, Washington DC (USA)
- Year and Date
  2014-08-07 – 2014-08-10
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Sharing from social comparison theory perspective: A cross-cultural study of French and Japanese adolescent daughters‘ mothers
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Organizer
  European Marketing Academy 42nd Annual Conference
- Place of Presentation
  Istanbul Technical University, Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-23402040
[Presentation] How national culture affects clothing sharing practices: French versus Japanese adolescent daughters and mothers
- Author(s)
  Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
- Organizer
  European Association for Consumer Research
- Place of Presentation
  IESE Business School, Barcelona, Spain
- Data Source
  KAKENHI-PROJECT-23402040
[Presentation] Effect of Online Browsing on Perceived Brand Parity: Cliskstream Analysis of Japanese Brand Website
- Author(s)
  Sakashita, Mototaka
- Organizer
  Society for Consumer Psychology Annual Conference
- Place of Presentation
  Walter E. Washington Convention Center, Washington DC (USA)
- Year and Date
  2014-08-07 – 2014-08-10
- Data Source
  KAKENHI-PROJECT-26380570
[Presentation] Effect of Online Browsing on Perceived Brand Parity: Cliskstream Analysis of Japanese Brand Website
- Author(s)
  Sakashita, Mototaka
- Organizer
  Society for Consumer Psychology Annual Conference at American Psychological Association Annual Convention
- Place of Presentation
  Walter E. Washington Convention Center, Washington DC, USA
- Data Source
  KAKENHI-PROJECT-23730406
[Presentation] Opinion Leaders and Seekers Search for Different Online Information: Moderating Role of Brand Commitment
- Author(s)
  Sakashita, Mototaka and Viswanathan, Vijay
- Organizer
  American Marketing Science Annual Conference
- Place of Presentation
  JW Marriott, Indianapolis (USA)
- Year and Date
  2014-05-21 – 2014-05-22
- Data Source
  KAKENHI-PROJECT-26380570

1. KIMURA Junko (00342204)

# of Collaborated Projects: 2 results

# of Collaborated Products: 23 results
2. ISHIHARA Takemasa (20047301)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. ISHIL Junzo (50093498)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. KATOU Taukasa (50161104)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. CHOI Sangchul (10281172)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. TAKAMURO Hiroshi (30368592)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. VISWANATHAN Vijay

# of Collaborated Projects: 1 results

# of Collaborated Products: 12 results

SAKASHITA Mototaka 坂下 玄哲

坂下 玄哲 サカシタ モトタカ

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シェアリングエコノミーの促進・阻害要因に関する日印国際比較研究Principal Investigator

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モバイルコミュニケーションが消費者購買意思決定に与える影響に関する実証研究Principal Investigator

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An empirical study of retail brand creation through omnichannel managementPrincipal Investigator

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An Empirical Study of Consumers' Brand Parity: Antecednts and CosequencesPrincipal Investigator

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Functions of Self Concept in Consumer Research: Cultural Comparison Studies of Interpersonal Relationships

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Effect and Antecedent of Retail Brand ImagePrincipal Investigator

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Effect of Brand Knowledge on Consumers' Multiple Related PurchasesPrincipal Investigator

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消費者の情報探索における目的志向性とブランド知識の影響に関する実証研究Principal Investigator

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An Empirical Study of Family Retailers in East Asia

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[Book] マーケティングと広告の心理学2013

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[Book] マーケティングと広告の心理学 (編著者 杉本徹雄)2013

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[Book] The Routledge Companion to Identity and Consumption2012

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[Journal Article] Role of Religiosity and Spirituality in forming Intention to Participate in Peer-to-Peer Sharing Economy2023

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[Journal Article] How Do Religiosity and Spirituality Affect Green Purchase Intentions? A Comparative Study between India and Japan2023

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SAKASHITA Mototaka 坂下玄哲

坂下玄哲サカシタモトタカ

[Book] マーケティングと広告の心理学 (編著者杉本徹雄)2013