MATSUBAYASHI Nobuo 松林伸生

… Alternative Names

松林伸生マツバヤシノブオ

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Researcher Number	00385519
Other IDs
Affiliation (Current)	2025: 慶應義塾大学, 理工学部(矢上), 教授
Affiliation (based on the past Project Information) *help	2025: 慶應義塾大学, 理工学部(矢上), 教授 2019 – 2023: 慶應義塾大学, 理工学部(矢上), 教授 2016 – 2017: 慶應義塾大学, 理工学部(矢上), 教授 2015: 慶應義塾大学, 理工学部, 教授 2011 – 2014: 慶應義塾大学, 理工学部, 准教授 2006 – 2010: 慶應義塾大学, 理工学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 25010:Social systems engineering-related / Social systems engineering/Safety system / Social systems engineering/Safety system
Keywords	Principal Investigator ゲーム理論 / マーケティング / サプライチェーンマネジメント / 行動経済学 / サプライチェーン / プラットフォーム / 製品差別化 / 提携形成 / 流通戦略 / 提携戦略 … More / 垂直統合 / 寡占競争 / 企業間提携 / 水平的差別化 / 垂直的差別化 / 応用ゲーム理論 / 市場参入 / サプライチェーン・マネジメント / 戦略的提携 / プライベートブランド / 製販連携 / 協力ゲーム / 非協力ゲーム / 広告戦略 / 製品戦略 / サプライチェーンマネージメント / 安定性 / 提携ネットワーク / 利益配分 / 出店戦略 / 製品ラインナップ / 負の外部性 / ブランドロイヤリティ / 価格・品質競争 / ネットワーク外部性 / 製品開発競争 / 外部性 / ネットワーク形成 / OR / ネットビジネス Less

Research Projects
(7 results)
Research Products
(102 results)

製品開発のためのエコシステムにおける戦略的意思決定に関する理論的研究Principal Investigator
- Principal Investigator
  
  松林伸生
- Project Period (FY)
  2025 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 25010:Social systems engineering-related
- Research Institution
  Keio University
行動経済学の知見に基づくプラットフォームを介したサプライチェーンに関する理論研究Principal Investigator
- Principal Investigator
  
  松林伸生
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 25010:Social systems engineering-related
- Research Institution
  Keio University
Theoretical study on strategic decision-making in supply chain management based on the knowledge of behavioral economicsPrincipal Investigator
- Principal Investigator
  
  MATSUBAYASHI Nobuo
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 25010:Social systems engineering-related
- Research Institution
  Keio University
Development and analysis for decision making models in strategic customizationPrincipal Investigator
- Principal Investigator
  
  Matsubayashi Nobuo
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Keio University
Development of models for strategic coalition formation in supply chain networks and its analysisPrincipal Investigator
- Principal Investigator
  
  MATSUBAYASHI NOBUO
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Keio University
Development of models for strategic decision making in long tail markets and its analysisPrincipal Investigator
- Principal Investigator
  
  MATSUBAYASHI Nobuo
- Project Period (FY)
  2009 – 2011
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Keio University
Development of engineering methods for network formation problem and analysis of the formation mechanismPrincipal Investigator
- Principal Investigator
  
  MATSUBAYASHI Nobuo
- Project Period (FY)
  2006 – 2008
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Keio University

[Book] Monopolies : Theory, Effectiveness and Regulation2011
- Author(s)
  Matsubayashi, N. and Yano, M.
- Publisher
  Nova Science Publishers
- Data Source
  KAKENHI-PROJECT-21710158
[Book] Monopolies : Theory, Effectiveness and Regulation2011
- Author(s)
  Matsubayashi, N., Yano, M.
- Publisher
  Nova Science Publishers(掲載確定)
- Data Source
  KAKENHI-PROJECT-21710158
[Book] Product Line Competition and ICT Investments, in Ingrid N. Haugen and Anna S. Nilsen (eds.), Game Theory : Strategies, Equilibria, and Theorems2008
- Author(s)
  Matsubayashi, N.
- Publisher
  Nova Science Publishers
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Entry decisions for vertically differentiated markets with brand spillovers2024
- Author(s)
  Nire Keita、Matsubayashi Nobuo
- Journal Title
  
  European Journal of Operational Research
  
  Volume: 314 Issue: 2 Pages: 565-578
- DOI
  10.1016/j.ejor.2023.09.024
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K04585
[Journal Article] Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development2024
- Author(s)
  Matsuhisa Hiroshi、Matsubayashi Nobuo
- Journal Title
  
  International Journal of Production Economics
  
  Volume: 267 Pages: 109090-109090
- DOI
  10.1016/j.ijpe.2023.109090
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K04585
[Journal Article] Game-theoretic analysis of partner selection strategies for market entry in global supply chains2021
- Author(s)
  Negoro, K. and Matsubayashi, N.
- Journal Title
  
  Transportation Research Part E: Logistics and Transportation Review
  
  Volume: 151 Pages: 102362-102362
- DOI
  10.1016/j.tre.2021.102362
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K04910
[Journal Article] Channel Coordination Between Manufacturers and Competing Retailers with Fairness Concerns2021
- Author(s)
  Yoshihara, R. and Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research
  
  Volume: 290-2 Issue: 2 Pages: 546-555
- DOI
  10.1016/j.ejor.2020.08.023
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K04910
[Journal Article] Dynamic Production and Pricing Decisions in the Presence of the Snob Effect2021
- Author(s)
  Sogo, K. and Matsubayashi, N.
- Journal Title
  
  International Transactions in Operational Research
  
  Volume: 未定 Issue: 6 Pages: 3330-3363
- DOI
  10.1111/itor.12961
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K04910
[Journal Article] Product Repositioning in a Horizontally Differentiated Market2020
- Author(s)
  Kishihara, H., Matsubayashi, N.
- Journal Title
  
  Review of Industrial Organization
  
  Volume: - Issue: 3 Pages: 701-718
- DOI
  10.1007/s11151-019-09736-z
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K04910
[Journal Article] Sequential Product Positioning in the Presence of an Asymmetric Network Externality Intensity2018
- Author(s)
  Saito, R. and Matsubayashi, N.
- Journal Title
  
  Managerial and Decision Economics
  
  Volume: 39 Issue: 3 Pages: 320-334
- DOI
  10.1002/mde.2906
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K01202
[Journal Article] Price and Quality Competition with Quality Positions2018
- Author(s)
  Kurokawa, S. and Matsubayashi, N.
- Journal Title
  
  Journal of Economics and Management Strategy
  
  Volume: 27 Issue: 1 Pages: 71-81
- DOI
  10.1111/jems.12229
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K01202
[Journal Article] Premium Store Brand: Product Development Collaboration between Retailers and National Brand Manufacturers2017
- Author(s)
  Hara, R. and Matsubayashi, N.
- Journal Title
  
  International Journal of Production Economics
  
  Volume: 185 Pages: 128-138
- DOI
  10.1016/j.ijpe.2016.12.024
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K01202
[Journal Article] サプライチェーンにおける提携形成への協力ゲーム論的アプローチ2015
- Author(s)
  松林伸生
- Journal Title
  
  オペレーションズ・リサーチ
  
  Volume: 25 Pages: 273-279
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Vertical Integration with Endogenous Contract Leadership: Stability and Fair Profit Allocation2014
- Author(s)
  Kumoi, Y. and Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research
  
  Volume: 印刷中 Issue: 1 Pages: 221-232
- DOI
  10.1016/j.ejor.2014.03.022
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] A Note on Dynamic Monopoly Pricing under Consumption Externalities2014
- Author(s)
  Hashimoto, K. and Matsubayashi, N.
- Journal Title
  
  Economics Letters
  
  Volume: 124-1 Issue: 1 Pages: 1-8
- DOI
  10.1016/j.econlet.2014.04.007
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers2014
- Author(s)
  Shindo, S. and Matsubayashi, N.
- Journal Title
  
  Journal of Applied Mathematics
  
  Volume: 印刷中
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Sequential Multi-Store Location in a Duopoly2013
- Author(s)
  Takaki, M. and Matsubayashi, N.
- Journal Title
  
  Regional Science and Urban Economics
  
  Volume: 43-3 Issue: 3 Pages: 491-506
- DOI
  10.1016/j.regsciurbeco.2013.02.004
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Note on Stable Mergers in a Market with Asymmetric Substitutability2013
- Author(s)
  Watanabe, T. and Matsubayashi, N.
- Journal Title
  
  Economics Bulletin
  
  Volume: 33-3 Pages: 2024-2033
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Customization Competition between Branded Firms: Continuous Extension of Product Line from Core Product2013
- Author(s)
  Takagoshi, N. and Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research
  
  Volume: 225-2 Issue: 2 Pages: 337-352
- DOI
  10.1016/j.ejor.2012.10.001
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24510201
[Journal Article] Competition between Online and Physical Stores : The Implications of Providing Product Information by Pure-play E-tailer2011
- Author(s)
  Tojo, R. and Matsubayashi, N.
- Journal Title
  
  Managerial and Decision Economics
  
  Volume: 32-5 Issue: 5 Pages: 81-292
- DOI
  10.1002/mde.1534
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21710158
[Journal Article] Horizontal Merger of Differentiated Firms with Product Consohdation : The Effect of Change in Substitutability2010
- Author(s)
  Matsubayashi, N., Hashimoto, T.
- Journal Title
  
  Economics Bulletin 30-1
  
  Pages: 94-102
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21710158
[Journal Article] Horizontal Merger of Differentiated Firms with Product Consolidation : The Effect of Change in Substitutability2010
- Author(s)
  Matsubayashi, N., Hashimoto, T.
- Journal Title
  
  Economics Bulletin
  
  Volume: 30-1 Pages: 94-102
- URL
  http://www.economicsbulletin.com/
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21710158
[Journal Article] Strategic Multi-Store Opening under Financial Constraint2010
- Author(s)
  Iida, T. and Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research
  
  Volume: 210-2 Issue: 2 Pages: 379-389
- DOI
  10.1016/j.ejor.2010.08.034
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21710158
[Journal Article] Full-Line or Specialization Strategy? The Negative Effect of Product Variety on Product Line Strategy2009
- Author(s)
  Matsubayashi, N., Ishii, Y., Watanabe, K. and Yamada, Y.
- Journal Title
  
  European Journal of Operational Research 196-2
  
  Pages: 795-807
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Product Design Rivalry : Multiple-Attributes Approach to Differentiation2008
- Author(s)
  Matsubayashi, N.
- Journal Title
  
  Managerial and Decision Economics 29
  
  Pages: 555-563
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] A Note on Price and Quality Competition between Asymmetric Firms2008
- Author(s)
  Matsubayashi, N. and Yamada, Y.
- Journal Title
  
  European Journal of Operational Research 187-2
  
  Pages: 571-581
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] 複占市場における企業の製品販売チャネル選択戦略2008
- Author(s)
  飯田紘也、山田善靖、松林伸生、難波和明
- Journal Title
  
  日本経営工学会論文誌 59-4
  
  Pages: 342-354
- NAID
  110007521780
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Price and quality competition : the effect of differentiation and vertical integration2007
- Author(s)
  Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research 180-2
  
  Pages: 907-921
- NAID
  130004606018
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Price and Quality Competition: The Effect of Differentiation and Vertical Integration2007
- Author(s)
  Matsubayashi, N.
- Journal Title
  
  European Journal of Operational Research 180-2
  
  Pages: 907-921
- NAID
  130004606018
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] A note on network formation with decay2006
- Author(s)
  Matsubayashi, N., Yamakawa, S.
- Journal Title
  
  Economics Letters 93-3
  
  Pages: 387-392
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] A Note on Network Formation with Decay2006
- Author(s)
  Matsubayashi, N. and Yamakawa, S.
- Journal Title
  
  Economics Letters 93-3
  
  Pages: 387-392
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Full-lime or specialization strategy? The negative effect of product variety on product line strategy
- Author(s)
  Matsubayashi, N., Ishii, Y., Watanabe, K. and Yamada, Y.
- Journal Title
  
  European Journal of Operational Research (掲載決定)
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] A note on price and quality competition between asymmetric firms
- Author(s)
  Matsubayashi, N., Yamada, Y.
- Journal Title
  
  European Journal of Operations Research (掲載决定済み)
- Data Source
  KAKENHI-PROJECT-18710138
[Journal Article] Product design rivalry: multiple-attributes approach to differentiation
- Author(s)
  Matsubayashi, N.
- Journal Title
  
  Managerial and Decision Economics (掲載決定)
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] 動画ストリーミングサービスにおけるプラン戦略に関するゲーム理論的分析2024
- Author(s)
  垣水健吾、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2024年春季研究発表会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] オープンイノベーション型プラットフォームにおける収益分配に関するモデル分析2023
- Author(s)
  村上拓郎、松林伸生
- Organizer
  日本経営工学会2023年秋季大会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] 飲食業界におけるプラットフォーマーによるサービス競争に関するゲーム理論的分析2023
- Author(s)
  藤堂晋吾、松林伸生
- Organizer
  日本経営工学会2023年春季大会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] 垂直差別市場における品質・ブランド戦略のモデル分析2023
- Author(s)
  田嶋克成、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2023年秋季研究発表会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] Product Design and Branding Decision in the Presence of Brand Spillovers2023
- Author(s)
  田嶋克成、松林伸生
- Organizer
  The 2023 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] 代替関係において互いに対称なグループからなるクールノー寡占市場における全体提携のδ-安定性2023
- Author(s)
  斎藤功大朗、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会春季研究発表会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] ブランドスピルオーバーがあるもとでの品質差別化市場への参入戦略2022
- Author(s)
  田嶋克成、松林伸生
- Organizer
  日本経営工学会秋季大会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] ブランドスピルオーバーが存在するもとでの自社ブランドを持つ企業のテナント誘致戦略2022
- Author(s)
  後藤凌介、松林伸生
- Organizer
  日本経営工学会春季大会
- Data Source
  KAKENHI-PROJECT-22K04585
[Presentation] プラットフォームを通じた消費者データの活用と製品開発に関するゲーム理論的分析2021
- Author(s)
  松久裕志、松林伸生
- Organizer
  日本経営工学会2021年春季大会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] ギグ・エコノミーの企業間競争への影響に関するモデル分析2021
- Author(s)
  吾妻怜、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会春季研究発表会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Direct-to-consumer firm’s competitive strategy against a dominant retailer: Opening an experiential physical store vs. specializing in an online store2021
- Author(s)
  Takeda, M. and Matsubayashi, N.
- Organizer
  The 2021 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] D２C企業の出店戦略に関するゲーム理論的分析～『体験型』店舗出店 vs オンライン店舗特化～2021
- Author(s)
  竹田理信、松林伸生
- Organizer
  日本経営工学会2021年春季大会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Game-theoretic analysis of alliance between platforms and competing manufacturers in sharing consumer data for product developments2021
- Author(s)
  Matsuhisa, H. and Matsubayashi, N.
- Organizer
  The 2021 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] 大手小売企業のオムニチャネル戦略に対抗するためのD２C企業の出店戦略に関するゲーム理論的分析2021
- Author(s)
  竹田理信、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2021年秋季研究発表会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Channel Coordination Between Manufacturers and Competing Retailers with Fairness Concerns2020
- Author(s)
  吉原陸生、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2020年春季研究発表会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] ネットワーク構造下における企業間提携のδ安定性2019
- Author(s)
  竹川雄一郎、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2019年秋季研究発表会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] 競争下での消費者との共創イベントのデザインに関するゲーム理論的分析2019
- Author(s)
  青木隆治、松林伸生
- Organizer
  日本経営工学会2019年秋季大会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Partner Selection Strategies for Market Entry: Should an Entrant Firm Form an Alliance with a Major Firm, or with a Local Firm?2019
- Author(s)
  根来和弘、松林伸生
- Organizer
  The 2019 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] 市場参入のためのパートナー選択戦略に関するゲーム理論的分析2019
- Author(s)
  根来和弘、松林伸生
- Organizer
  日本経営工学会2019年秋季大会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] アンバサダー・マーケティングの戦略的効果に関するゲーム理論的分析2019
- Author(s)
  小塚彩世、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2019年秋季研究発表会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Price and Quality Competition with Quality Positions2019
- Author(s)
  松林伸生
- Organizer
  慶應義塾大学経済研究所「ミクロ経済学ワークショップ」
- Invited
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] 小売企業の戦略的配送委託に関するゲーム理論的分析2019
- Author(s)
  岡安弘暉、松林伸生
- Organizer
  日本経営工学会2019年秋季大会
- Data Source
  KAKENHI-PROJECT-19K04910
[Presentation] Stability Analysis of Horizontal Mergers in a Market with Asymmetric Substitutability2018
- Author(s)
  松林伸生、武田康平、細江豊樹、渡邉孝之
- Organizer
  日本オペレーションズ・リサーチ学会2018年春季研究発表会
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] 生産量競争下でのプラットフォーム企業の参入分析2017
- Author(s)
  浅川貴大、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2017年春季研究発表会
- Place of Presentation
  沖縄県市町村自治会館（沖縄県・那覇市）
- Year and Date
  2017-03-16
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] Strategic Choice of Quality for Entrants in the Presence of Anchoring Effect2017
- Author(s)
  Nire, K., Matsubayashi, N.
- Organizer
  The 2017 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] 品質競争下におけるライセンス供与の戦略的効果2017
- Author(s)
  上田和樹、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2017年春季研究発表会
- Place of Presentation
  沖縄県市町村自治会館（沖縄県・那覇市）
- Year and Date
  2017-03-16
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] Dynamic Production and Pricing Decisions in the Presence of Snob Effect2017
- Author(s)
  Sogo, K., Matsubayashi, N.
- Organizer
  The 2017 INFORMS Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] Stability Analysis of Horizontal Mergers in a Market with Asymmetric Substitutability2016
- Author(s)
  Takeda, K., Matsubayashi, N.
- Organizer
  The 2016 INFORMS Annual Meeting
- Place of Presentation
  Nashville (USA)
- Year and Date
  2016-11-16
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] スノッブ効果を持つ製品の多期間にわたる生産・価格戦略2016
- Author(s)
  十河啓太、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2016年秋季研究発表会
- Place of Presentation
  山形大学（山形県・山形市）
- Year and Date
  2016-09-15
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] 非対称なネットワーク外部性を持つ企業間でのポジショニング競争2016
- Author(s)
  斎藤諒一、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2016年秋季研究発表会
- Place of Presentation
  山形大学（山形県・山形市）
- Year and Date
  2016-09-15
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] 代替関係が非対称な企業間の提携に関する協力ゲーム論的分析2015
- Author(s)
  武田康平、細江豊樹、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会2015年秋季研究発表会
- Place of Presentation
  九州工業大学（福岡県・北九州市）
- Year and Date
  2015-09-10
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] コアプロダクトが存在するもとでの製品ラインナップ戦略2015
- Author(s)
  伊藤諭志、松林伸生
- Organizer
  日本経営工学会2015年秋季大会
- Place of Presentation
  金沢工業大学（石川県・野々市市）
- Year and Date
  2015-11-29
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] 非対称なネットワーク外部性を持つ企業間でのポジショニング競争2015
- Author(s)
  斎藤諒一、松林伸生
- Organizer
  日本経営工学会2015年秋季大会
- Place of Presentation
  金沢工業大学（石川県・野々市市）
- Year and Date
  2015-11-29
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] Horizontal Product Differentiation in the Presence of Core Products2015
- Author(s)
  Kishihara, H., Matsubayashi, N
- Organizer
  The 2015 INFORMS Annual Meeting
- Place of Presentation
  Pennsylvania (USA)
- Year and Date
  2015-11-04
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K01202
[Presentation] コアプロダクトを持つ企業のポジショニング戦略に関するゲーム理論的分析2014
- Author(s)
  岸原大樹、松林伸生
- Organizer
  日本経営工学会春季大会
- Place of Presentation
  東京理科大学
- Year and Date
  2014-05-18
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 品質ポジションを考慮した新興国市場への参入に関するゲーム理論的分析2014
- Author(s)
  三原唯、松林伸生
- Organizer
  日本経営工学会秋季大会
- Place of Presentation
  広島大学
- Year and Date
  2014-11-09
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] Price and Quality Competition with Quality Positions2014
- Author(s)
  Kurokawa, S., Matsubayashi, N.
- Organizer
  The 2014 INFORMS Annual Meeting
- Place of Presentation
  Hilton San Francisco, USA
- Year and Date
  2014-11-12
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] ターゲティングを考慮したプラットホーム企業の価格戦略に関するゲーム理論的分析2014
- Author(s)
  高瀬将平、松林伸生
- Organizer
  日本経営工学会秋季大会
- Place of Presentation
  広島大学
- Year and Date
  2014-11-09
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] The Strategic Effect of In-Store Medium under Product Line Competition2014
- Author(s)
  Kobayashi, H., Matsubayashi, N.
- Organizer
  The 2014 INFORMS Annual Meeting
- Place of Presentation
  Hilton San Francisco, USA
- Year and Date
  2014-11-12
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 代替関係が非対称な市場における企業間の提携形成2011
- Author(s)
  渡邉孝之、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  甲南大学
- Year and Date
  2011-09-16
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] Customization Competition between Branded Firms : Continuous Extension of Product Line from Core Product2011
- Author(s)
  Takagoshi, N., Matsubayashi, N.
- Organizer
  The Second POMS-HK International Conference
- Place of Presentation
  The Hong Kong University of Science and Technology
- Year and Date
  2011-01-07
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] 負の外部性が存在するTwo-sided marketにおける企業の課金戦略に対するゲーム論的分析2011
- Author(s)
  阿部正哉、松林伸生
- Organizer
  日本経営工学会秋季研究大会
- Place of Presentation
  いわて県民情報交流センター
- Year and Date
  2011-11-12
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] 小売企業のプライベートブランド戦略:品揃えと生産委託の決定時期2011
- Author(s)
  進藤俊、松林伸生
- Organizer
  日本経営工学会秋季研究大会
- Place of Presentation
  いわて県民情報交流センター
- Year and Date
  2011-11-13
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] 資金制約の下での多店舗出店戦略と社会効率的な出店上限数の設定2011
- Author(s)
  高木雅哉、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  甲南大学
- Year and Date
  2011-09-16
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] 多期間における排他的価値を持つ製品の価格戦略2011
- Author(s)
  橋本洋人、松林伸生
- Organizer
  日本経営工学会秋季研究大会
- Place of Presentation
  いわて県民情報交流センター
- Year and Date
  2011-11-12
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] 提携の相乗効果を考慮した垂直的提携ネットワークの安定性・最適性2010
- Author(s)
  矢野学、松林伸生
- Organizer
  日本経営工学会秋季研究大会
- Place of Presentation
  福岡工業大学
- Year and Date
  2010-10-24
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] リーダーポジションを考慮したサプライチェーンにおける利益配分:協力ゲームによる分析2010
- Author(s)
  雲井雄基、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  コラッセふくしま
- Year and Date
  2010-09-16
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] Strategic Multi-Store Opening under Financial Constraint2009
- Author(s)
  Iida, T., Matsubayashi, N.
- Organizer
  The 23rd European Conference on Operational Research
- Place of Presentation
  The Gustav-Stresemann Institute and the Maritim Hotel in Bonn, Germany
- Year and Date
  2009-07-08
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] マスメディア広告とターゲティング広告の組み合わせ戦略に関するゲーム理論的分析2009
- Author(s)
  森田純平、松林伸生
- Organizer
  日本経営工学会秋季研究大会
- Place of Presentation
  愛知工業大学
- Year and Date
  2009-11-07
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] オンライン店舗と実店舗の競争～オンライン店舗による商品情報提供～2009
- Author(s)
  東條遼平、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  長崎大学
- Year and Date
  2009-09-09
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] オンライン店舗と実店箱の競争～オンライン店舗による商品情報提供～2009
- Author(s)
  東條遼平、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  長崎大学
- Year and Date
  2009-09-09
- Data Source
  KAKENHI-PROJECT-21710158
[Presentation] ブランド力のある2企業間の製品カスタマイズ競争2008
- Author(s)
  高越規嗣、松林伸生
- Organizer
  日本OR学会秋季全国大会
- Place of Presentation
  札幌コンベンションセンター
- Year and Date
  2008-09-11
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] ブランドカのある2企業間の製品カスタマイズ競争2008
- Author(s)
  高越規嗣、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会秋季全国大会
- Place of Presentation
  札幌コンベンションセンター
- Year and Date
  2008-09-11
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] 製品デザイン競争〜多機能による差別化戦略〜2007
- Author(s)
  松林伸生
- Organizer
  日本OR学会春季全国大会
- Place of Presentation
  鳥取大学
- Year and Date
  2007-03-29
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] 資金制約のもとでの多店舗出店戦略に関するゲーム論的分析2007
- Author(s)
  飯田哲也、松林伸生
- Organizer
  日本OR学会秋季全国大会
- Place of Presentation
  政策研究大学院大学
- Year and Date
  2007-09-27
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] 資金制約のもとでの競争的出店戦略について2007
- Author(s)
  飯田哲也、松林伸生
- Organizer
  日本オペレーションズ・リサーチ学会「SSOR2007」
- Place of Presentation
  静岡県伊東市・ホテル聚楽
- Year and Date
  2007-08-29
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] Product line competition and ICT investments2007
- Author(s)
  Matsubayashi, N.
- Organizer
  INFORMS Annual Meeting Seattle 2007
- Place of Presentation
  Washington State Convention & Trade Center, USA
- Year and Date
  2007-11-06
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] Product Line Competition and ICT Investments2007
- Author(s)
  Matsubayashi, N.
- Organizer
  INFORMS Annual Meeting Seattle 2007
- Place of Presentation
  Washington State Convention & Trade Center, USA
- Year and Date
  2007-11-06
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] 非対称な企業間の価格・品質競争について2006
- Author(s)
  松林伸生、山田善靖
- Organizer
  日本OR学会秋季全国大会
- Place of Presentation
  愛知大学
- Year and Date
  2006-09-13
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] Price and Quality Competition : The Effect of Differentiation and Vertical Integration2006
- Author(s)
  松林伸生
- Organizer
  日本経済学会2006年度春季大会
- Place of Presentation
  福島大学
- Year and Date
  2006-06-03
- Data Source
  KAKENHI-PROJECT-18710138
[Presentation] Customized Store Brands: Production Outsourcing to National Brand Manufacturer
- Author(s)
  Hara, R., Matsubayashi, N.
- Organizer
  The 2013 INFORMS Annual Meeting
- Place of Presentation
  Minneapolis Convention Center, USA
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] ロイヤルティプログラムとしての製品カスタマイズの戦略的効果
- Author(s)
  長山健一、松林伸生
- Organizer
  日本オペレーションズリサーチ学会平成24年度秋季全国大会
- Place of Presentation
  ウィンクあいち
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 消費の外部性が働く製品に対する多期間での価格戦略
- Author(s)
  橋本洋人、松林伸生
- Organizer
  日本オペレーションズリサーチ学会平成24年度秋季全国大会
- Place of Presentation
  ウィンクあいち
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] リーダーポジションを考慮したネットワーク型サプライチェーンにおける垂直統合の安定性と利益配分～協力ゲームによる分析～
- Author(s)
  鷺山繁幸、松林伸生
- Organizer
  日本OR学会秋季全国大会
- Place of Presentation
  徳島大学
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 品質ポジションが存在するもとでの製品品質競争に関するゲーム理論的分析
- Author(s)
  黒川祥悟、松林伸生
- Organizer
  日本ＯＲ学会春季全国大会
- Place of Presentation
  大阪大学
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 生産委託型プライベートブランドの流通戦略に関するゲーム論的分析
- Author(s)
  深澤将史、松林伸生
- Organizer
  日本経営工学会春季全国大会
- Place of Presentation
  慶應義塾大学
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] プライベートブランドにおけるカスタマイズ製品の導入に関するゲーム論的分析
- Author(s)
  原怜也、松林伸生
- Organizer
  日本経営工学会平成24年度秋季全国大会
- Place of Presentation
  大阪工業大学
- Data Source
  KAKENHI-PROJECT-24510201
[Presentation] 製品競争下でのインストア広告サービスの戦略的効果
- Author(s)
  小林春輝、松林伸生
- Organizer
  日本OR学会秋季全国大会
- Place of Presentation
  徳島大学
- Data Source
  KAKENHI-PROJECT-24510201

MATSUBAYASHI Nobuo 松林 伸生

松林 伸生 マツバヤシ ノブオ

Research Projects

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製品開発のためのエコシステムにおける戦略的意思決定に関する理論的研究Principal Investigator

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行動経済学の知見に基づくプラットフォームを介したサプライチェーンに関する理論研究Principal Investigator

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Theoretical study on strategic decision-making in supply chain management based on the knowledge of behavioral economicsPrincipal Investigator

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Development and analysis for decision making models in strategic customizationPrincipal Investigator

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Development of models for strategic coalition formation in supply chain networks and its analysisPrincipal Investigator

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Development of models for strategic decision making in long tail markets and its analysisPrincipal Investigator

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Development of engineering methods for network formation problem and analysis of the formation mechanismPrincipal Investigator

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[Book] Monopolies : Theory, Effectiveness and Regulation2011

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[Book] Monopolies : Theory, Effectiveness and Regulation2011

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[Book] Product Line Competition and ICT Investments, in Ingrid N. Haugen and Anna S. Nilsen (eds.), Game Theory : Strategies, Equilibria, and Theorems2008

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[Journal Article] Entry decisions for vertically differentiated markets with brand spillovers2024

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[Journal Article] Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development2024

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[Journal Article] Game-theoretic analysis of partner selection strategies for market entry in global supply chains2021

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[Journal Article] Channel Coordination Between Manufacturers and Competing Retailers with Fairness Concerns2021

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[Journal Article] Dynamic Production and Pricing Decisions in the Presence of the Snob Effect2021

Author(s)

MATSUBAYASHI Nobuo 松林伸生

松林伸生マツバヤシノブオ