SHIRAI MIYURI 白井美由里

… Alternative Names

白井美由里シライミユリ

SHIRAI Miyuri 白井美由里

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Researcher Number	10303067
Other IDs
External Links
Affiliation (Current)	2025: 慶應義塾大学, 商学部(三田), 教授
Affiliation (based on the past Project Information) *help	2022 – 2023: 慶應義塾大学, 商学部(三田), 教授 2016 – 2018: 慶應義塾大学, 商学部(三田), 教授 2015: 慶應義塾大学, 商学部, 教授 2007 – 2008: 横浜国立大学, 大学院・国際社会科学研究科, 准教授 2006: 横浜国立大学, 大学院国際社会科学研究科, 助教授 2005: 横浜国立大学, 大学院・国際社会科学研究科, 助教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Commerce
Keywords	Principal Investigator 消費者行動 / サステナビリティ / ブランドの役割 / 製品の擬人化 / サステナブル製品 / サステナブル消費 / 価格のリフレーミング / 意味的手がかかり / 高品質低価格訴求 / 価格と値引きのフレーミング … More / テンシル価格訴求 / 価格情報 / 値引き情報 / 値引き / 品質 / 価格 / 意味的手がかり / 消費者の知覚 … More Except Principal Investigator 組織間関係 / 購入店舗満足度 / 購入製品満足度 / 製造業者と小売業者のパワー関係 / パワー / 流通 / 消費者行動 Less

Research on promoting sustainable consumptionPrincipal Investigator
- Principal Investigator
  
  白井美由里
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Keio University
Studies on the mechanism of semantic cues effects in consumer behaviorPrincipal Investigator
- Principal Investigator
  
  SHIRAI Miyuri
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Keio University
Scientific investigation on the influence of consumer behavior on power formation in the distribution industry
- Principal Investigator
  
  ABE Shuzo
- Project Period (FY)
  2005 – 2008
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Yokohama National University

All 2023 2019 2018 2017 2016 2015 2009 2008 2007 2006 2005

All Journal Article Presentation Book

[Book] プライシング・デザイン『マーケティングの基礎と潮流』(西尾チヅル編)2007
- Author(s)
  白井美由里
- Total Pages
  256
- Publisher
  八千代出版
- Data Source
  KAKENHI-PROJECT-17330099
[Book] 「プライシング・デザイン」,『マーケティングの基礎と潮流』(西尾チヅル編)2007
- Author(s)
  白井美由里
- Total Pages
  244
- Publisher
  八千代出版
- Data Source
  KAKENHI-PROJECT-17330099
[Book] 「品質、価格、そしてブランド-消費者心理とマーケティングー」品質月間テキストNo.3552007
- Author(s)
  白井美由里
- Total Pages
  49
- Publisher
  日科技連出版社
- Data Source
  KAKENHI-PROJECT-17330099
[Book] 「品質、価格、そしてブランド-消費者心理とマーケティング-」, 品質月間テキストNo.3552007
- Author(s)
  白井美由里
- Publisher
  日科技連出版社
- Data Source
  KAKENHI-PROJECT-17330099
[Book] このブランドに、いくらまで払うのか-「価格の力」と消費者心理-2006
- Author(s)
  白井美由里
- Total Pages
  224
- Publisher
  日本経済新聞社
- Data Source
  KAKENHI-PROJECT-17330099
[Book] 「値引きが消費者の購買意思決定と予想販売価格に与える影響」, 『プライシング・サイエンス-価格の不思議を探る-』(杉田善弘・守口剛・上田隆穂編)2005
- Author(s)
  白井美由里
- Total Pages
  267
- Publisher
  同文館
- Data Source
  KAKENHI-PROJECT-17330099
[Book] プライシング・サイエンス-価格の不思議を探る-2005
- Author(s)
  白井美由里(杉田善弘, 守口剛, 上田隆穂編)
- Total Pages
  267
- Publisher
  同文館
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Moderating effects of consumption domain and consumer characteristics on the impact of tensile price claims2019
- Author(s)
  Miyuri Shirai
- Journal Title
  
  Proceedings of the 2nd Global Conference on Business Management and Economics
  
  Volume: - Pages: 26-36
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Consumer Perceptions of Price Reframing in an In-Store Decision Context2018
- Author(s)
  Shirai, Miyuri
- Journal Title
  
  Journal of Finance and Economics
  
  Volume: 7 Issue: 1 Pages: 20-29
- DOI
  10.12735/jfe.v7n1p20
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Framing Price Promotion: The Effects of the Price Frame and the Saving Frame2018
- Author(s)
  Shirai, Miyuri
- Journal Title
  
  Journal of Global Business Management and Economics
  
  Volume: 1 Pages: 67-76
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Effects of Price Reframing Tactics on Consumer Perceptions2017
- Author(s)
  Shirai, Miyuri
- Journal Title
  
  Journal of Retailing and Consumer Services
  
  Volume: 34 Pages: 82-87
- DOI
  10.1016/j.jretconser.2016.09.009
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Underdog Effects: The Role of Consumption Domain and Retail Crowding2017
- Author(s)
  Shirai, Miyuri
- Journal Title
  
  Journal of Consumer Marketing
  
  Volume: 34 Issue: 5 Pages: 384-392
- DOI
  10.1108/jcm-07-2016-1872
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] 広告におけるテンシル価格訴求の効果2016
- Author(s)
  白井美由里
- Journal Title
  
  日経広告研究所報
  
  Volume: 285 Pages: 2-9
- NAID
  40020731697
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Impact of 'High Quality, Low Price' Appeal on Consumer Evaluations2015
- Author(s)
  Shirai, Miyuri
- Journal Title
  
  Journal of Promotion Management
  
  Volume: 21 Issue: 6 Pages: 776-797
- DOI
  10.1080/10496491.2015.1088922
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03723
[Journal Article] Analyzing Price Premiums for Foods in Japan: Measuring Consumers' Willingness to Pay for Quality Related Attributes2009
- Author(s)
  白井美由里
- Journal Title
  
  Journal of Food Products Marketing 16(1)(受理済み掲載決定)(近刊)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 価格に対する消費者の認知的および感情的反応の分析2009
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 30(1)(近刊)
- NAID
  120005866939
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者による食品の品質評価2009
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 29(4)
  
  Pages: 41-58
- NAID
  120005866927
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Investigation of Emotional Responses to an Unexpected Price2009
- Author(s)
  白井美由里
- Journal Title
  
  Australasian Marketing Journal 17(1)
  
  Pages: 2-8
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Consumer Evaluations of Manufacturers and Retailers : The Case in Japan2008
- Author(s)
  白井美由里・阿部周造
- Journal Title
  
  Proceedings of Global Marketing Conference
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 市場構造と消費者行動が流通におけるパワー関係に与える影響の分析2008
- Author(s)
  阿部周造・白井美由里
- Journal Title
  
  横浜経営研究 29(3)
  
  Pages: 15-27
- NAID
  120005893442
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 製造業者の小売業者に対する知覚と小売業者の製造業者に対する知覚の比較分析-パワー関係の知覚を中心として-2008
- Author(s)
  白井美由里
- Journal Title
  
  横浜国際社会科学研究 13(3)
  
  Pages: 1-15
- NAID
  110009587154
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 製造業者の小売業者に対する知覚と小売業者の製造業者に対する知覚の比較分析-パワー関係の知覚を中心として-2008
- Author(s)
  白井美由里
- Journal Title
  
  横浜国際社会科学研究 13
  
  Pages: 1-15
- NAID
  110009587154
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Consumer Evaluations of Manufacturers and Retailers: The Case in Japan2008
- Author(s)
  白井美由里
- Journal Title
  
  Proceedings of Global Marketing Conference (CD-ROM)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者による流通環境の知覚2007
- Author(s)
  白井美由里・阿部周造
- Journal Title
  
  横浜経営研究 28(1-2)
  
  Pages: 63-78
- NAID
  120005866906
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者による流通環境の知覚2007
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 28・1-2
  
  Pages: 63-78
- NAID
  120005866906
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 価格プレミアムの知覚とブランド・パーソナリティ2006
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 26・3-4
- NAID
  110007126516
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者の価格プレミアムの知覚の分析2006
- Author(s)
  白井美由里
- Journal Title
  
  消費者行動研究 12・1-2
- NAID
  130003642375
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 価格プレミアムの知覚とブランド・パーソナリティ2006
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 26(3-4)
  
  Pages: 15-30
- NAID
  110007126516
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者の価格プレミアムの知覚の分析2006
- Author(s)
  白井美由里
- Journal Title
  
  消費者行動研究 12(1-2)
  
  Pages: 37-52
- NAID
  130003642375
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] How Do Consumers Feel When Observing an Unexpected Price? : An Exploratory Study2006
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 27・2
  
  Pages: 1-11
- NAID
  110009587107
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] How Do Consumers Feel When Observing an Unexpected Price? : An Exploratory Study2006
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 27(2)
  
  Pages: 1-11
- NAID
  110009587107
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 企業の価格変更行動に対する消費者の公平性の評価2005
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 26(2)
  
  Pages: 151-165
- NAID
  110007126502
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Consumer Expectations Concerning Timing and Depth of the Next Deal2005
- Author(s)
  白井美由里, James R.Bettman
- Journal Title
  
  Psychology & Marketing 22・2
  
  Pages: 457-472
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] Consumer Expectations Concerning Timing and Depth of the Next Deal2005
- Author(s)
  白井美由里・James R. Bettman
- Journal Title
  
  Psychology & Marketing 22(2)
  
  Pages: 457-472
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 企業の価格変更行動に対する消費者の公平性の評価2005
- Author(s)
  白井美由里
- Journal Title
  
  横浜経営研究 26・2
  
  Pages: 151-165
- NAID
  110007126502
- Data Source
  KAKENHI-PROJECT-17330099
[Journal Article] 消費者によるセールス・プロモーションの知覚2005
- Author(s)
  白井美由里
- Journal Title
  
  日経広告研究所報 222
  
  Pages: 9-15
- NAID
  40006860517
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17330099
[Presentation] An Investigation of the Relationships among Anthropomorphism, Location, and Conceptual Metaphor in Advertising Sustainable Products2023
- Author(s)
  Shirai, Miyuri
- Organizer
  International Conference on Economics, Business and Management
- Data Source
  KAKENHI-PROJECT-22K01768
[Presentation] The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products2023
- Author(s)
  Shirai, Miyuri
- Organizer
  Research Innovations in Sustainable Marketing: A Global Virtual Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01768
[Presentation] 広告におけるサステナブル製品のポジショニングと概念メタファー2023
- Author(s)
  白井美由里
- Organizer
  日本商業学会全国研究報告会
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01768
[Presentation] Moderating Effects of Consumption Domain and Consumer Characteristics on the Impact of Tensile Price Claims2019
- Author(s)
  Shirai, Miyuri
- Organizer
  2nd Global Conference on Business Management and Economics
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03723
[Presentation] Framing Price Promotion: The Effects of the Price Frame and the Saving Frame2018
- Author(s)
  Shirai, Miyuri
- Organizer
  1st Global Conference on Business Management and Economics
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03723
[Presentation] 価格のリフレーミング　－リフレーミング単位の分析ー2015
- Author(s)
  白井美由里
- Organizer
  日本商業学会
- Place of Presentation
  高松市（日本）
- Year and Date
  2015-05-31
- Data Source
  KAKENHI-PROJECT-15K03723
[Presentation] Consumer Evaluations of Manufacturers and Retailers: The Case in Janan2008
- Author(s)
  白井美由里
- Organizer
  2008 Global Marketing Conference
- Place of Presentation
  中国、上海
- Year and Date
  2008-03-22
- Data Source
  KAKENHI-PROJECT-17330099
[Presentation] Consumer Evaluations of Manufacturers and Retailers : The Case in Japan2008
- Author(s)
  白井美由里・阿部周造
- Organizer
  2008 Global Marketing Conference
- Place of Presentation
  中国・上海
- Year and Date
  2008-03-22
- Data Source
  KAKENHI-PROJECT-17330099
[Presentation] 流通環境に対する消費者評価2007
- Author(s)
  白井美由里・阿部周造
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  九州産業大学
- Year and Date
  2007-12-16
- Data Source
  KAKENHI-PROJECT-17330099
[Presentation] メーカーと小売店に対する消費者の評価2006
- Author(s)
  白井美由里・阿部周造
- Organizer
  日本商業学会関東部会定例研究会
- Place of Presentation
  慶應義塾大学
- Year and Date
  2006-04-22
- Data Source
  KAKENHI-PROJECT-17330099

1. ABE Shuzo (30060015)

# of Collaborated Projects: 1 results

# of Collaborated Products: 6 results
2. MATSUI Kenji (20345474)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

SHIRAI MIYURI 白井 美由里

白井 美由里 シライ ミユリ

SHIRAI Miyuri 白井 美由里

Research Projects

Research Products

Co-Researchers

Research on promoting sustainable consumptionPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Studies on the mechanism of semantic cues effects in consumer behaviorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Scientific investigation on the influence of consumer behavior on power formation in the distribution industry

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] プライシング・デザイン『マーケティングの基礎と潮流』(西尾チヅル編)2007

Author(s)

Total Pages

Publisher

Data Source

[Book] 「プライシング・デザイン」,『マーケティングの基礎と潮流』(西尾チヅル編)2007

Author(s)

Total Pages

Publisher

Data Source

[Book] 「品質、価格、そしてブランド-消費者心理とマーケティングー」品質月間テキストNo.3552007

Author(s)

Total Pages

Publisher

Data Source

[Book] 「品質、価格、そしてブランド-消費者心理とマーケティング-」, 品質月間テキストNo.3552007

Author(s)

Publisher

Data Source

[Book] このブランドに、いくらまで払うのか-「価格の力」と消費者心理-2006

Author(s)

Total Pages

Publisher

Data Source

[Book] 「値引きが消費者の購買意思決定と予想販売価格に与える影響」, 『プライシング・サイエンス-価格の不思議を探る-』(杉田善弘・守口剛・上田隆穂編)2005

Author(s)

Total Pages

Publisher

Data Source

[Book] プライシング・サイエンス-価格の不思議を探る-2005

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] Moderating effects of consumption domain and consumer characteristics on the impact of tensile price claims2019

Author(s)

Journal Title

Data Source

[Journal Article] Consumer Perceptions of Price Reframing in an In-Store Decision Context2018

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Framing Price Promotion: The Effects of the Price Frame and the Saving Frame2018

Author(s)

Journal Title

Data Source

[Journal Article] Effects of Price Reframing Tactics on Consumer Perceptions2017

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Underdog Effects: The Role of Consumption Domain and Retail Crowding2017

Author(s)

Journal Title

DOI

SHIRAI MIYURI 白井美由里

白井美由里シライミユリ

SHIRAI Miyuri 白井美由里