KUMAKURA HIROSHI 熊倉広志

… Alternative Names

KUMAKURA Hiroshi 熊倉広志

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Researcher Number	10337826
Other IDs
External Links
Affiliation (Current)	2025: 中央大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2012 – 2024: 中央大学, 商学部, 教授 2009 – 2011: Senshu University, 商学部, 教授 2007: Senshu University, School of Commerce, Associate Professor 2005 – 2006: 専修大学, 商学部, 助教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related / Social systems engineering/Safety system Except Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator マーケティング / Q&Aサイト / 役割の動的推移 / 両面市場 / ブランド選択 / 広告効果 / 消費者意思決定 / 脳活動計測 / ニューロマーケティング / Simulation … More / Self -Organization / Global Phenomena / Marketing / 自己組織化 / エージェント / シミュレーション / 自己組織性 / 大域的現象 / ミクロ・マクロ・リンク / ミクロ・マクロ・ループ / コスト・ベネフィット・アプローチ / 消費者行動の周期的変化 / 考慮集合 / 市場構造 / 消費者行動 / ネットワーク … More Except Principal Investigator 構造推定 / 広告接触 / メディア視聴行動 Less

両面市場における学習を通じた役割の時間的変化の考察ー動的構造推定モデルによるーPrincipal Investigator
- Principal Investigator
  
  熊倉広志
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
動的構造推定モデルによる番組視聴・広告接触における個人の意思決定と企業行動の評価
- Principal Investigator
  
  石原昌和
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
購買に対する直接的・短期的な広告効果（リーセンシー効果）に関する理論解明と測定Principal Investigator
- Principal Investigator
  
  熊倉広志
- Project Period (FY)
  2019 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
The Relationship among Biological Reaction, Psychological Reaction and Behavior by NeuromarketingPrincipal Investigator
- Principal Investigator
  
  Kumakura Hiroshi
- Project Period (FY)
  2015 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Chuo University
A Cyclical Fluctuation in Consideration Sets and its Forming Mechanism: Cost Benefit Approach and Micro Macro Link in MarketsPrincipal Investigator
- Principal Investigator
  
  Kumakura Hiroshi
- Project Period (FY)
  2012 – 2015
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Chuo University
Chain Reaction and Hierarchy in Consumption by Network AnalysisPrincipal Investigator
- Principal Investigator
  
  KUMAKURA Hiroshi
- Project Period (FY)
  2009 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Senshu University
Self -Organized Global Marketing Phenomena discussed by Agent Based Simulation(2008)Principal Investigator
- Principal Investigator
  
  KUMAKURA Hiroshi
- Project Period (FY)
  2005 – 2007
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Senshu University

[Book] 地域ブランドのコンテクストデザイン2011
- Author(s)
  原田保、三浦俊彦、熊倉広志, 他
- Publisher
  同文館出版
- Data Source
  KAKENHI-PROJECT-21530440
[Book] 地域ブランドのコンテクストデザイン2011
- Author(s)
  熊倉広志, 他
- Publisher
  同文館出版
- Data Source
  KAKENHI-PROJECT-21530440
[Book] ブランドデザイン戦略2010
- Author(s)
  熊倉広志, 他
- Publisher
  芙蓉書房
- Data Source
  KAKENHI-PROJECT-21530440
[Book] 日本企業のグローバル・マーケティング2009
- Author(s)
  熊倉広志, 他
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-21530440
[Book] マーケット・セグメンテーション2008
- Author(s)
  中村博, 熊倉広志, 他
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-17510134
[Book] マーケット・セグメンテーション2008
- Author(s)
  中村博, 熊倉広志, 他
- Publisher
  白桃書房(印刷中)
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] 価格プロモーションにおけるディップに注目した売上効果の測定―動的構造推定によるアプローチ―2024
- Author(s)
  石原昌和、熊倉広志
- Journal Title
  
  オペレーションズ・リサーチ
  
  Volume: 39 Pages: 89-100
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01967
[Journal Article] ニューロマーケティング　特集にあたって2016
- Author(s)
  熊倉広志
- Journal Title
  
  オペレーションズ・リサーチ
  
  Volume: 61 Pages: 4-4
- Open Access
- Data Source
  KAKENHI-PROJECT-15K03735
[Journal Article] ニューロマーケティングの現状、課題そして展望2016
- Author(s)
  熊倉広志
- Journal Title
  
  オペレーションズ・リサーチ
  
  Volume: 61 Pages: 5-12
- Open Access
- Data Source
  KAKENHI-PROJECT-15K03735
[Journal Article] 消費者の共感が生起するブランド態度に対する効果2015
- Author(s)
  伊東祐貴、熊倉広志
- Journal Title
  
  経営情報学会2015年秋季全国大会要旨集
  
  Volume: / Pages: 128-131
- NAID
  130005491547
- Open Access
- Data Source
  KAKENHI-PROJECT-24530527
[Journal Article] 連続テレビ・ドラマに対する視聴者の脳波測定―初回視聴時の反応が以後の行動を説明できるか―2014
- Author(s)
  熊倉広志、川野由紀子
- Journal Title
  
  企業研究
  
  Volume: 25 Pages: 95-107
- NAID
  40020212549
- Data Source
  KAKENHI-PROJECT-24530527
[Journal Article] Market Structure Analysis Using Birth and Asymmetric Growth of Products2010
- Author(s)
  Hiroshi Kumakura
- Journal Title
  
  商学研究所報
  
  Volume: 42 Pages: 1-51
- Data Source
  KAKENHI-PROJECT-21530440
[Journal Article] 顧客セグメンテーションのための分析手法とその効果2010
- Author(s)
  中村博、熊倉広志、生田目崇
- Journal Title
  
  商学研究所報
  
  Volume: 42 Pages: 1-28
- Data Source
  KAKENHI-PROJECT-21530440
[Journal Article] Market Structure Analysis Using Birth and Asymmetric Growth of Products2010
- Author(s)
  Hiroshi Kumakura
- Journal Title
  
  Bulletin of the Institute for Commercial Sciences
  
  Volume: 42 Pages: 1-51
- Data Source
  KAKENHI-PROJECT-21530440
[Journal Article] A Consideration Set : its periodicity and mechanism2008
- Author(s)
  Hiroshi, Kumakura
- Journal Title
  
  Bulletin of the Research Institute of Commerce 40(in printing)
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] Market Segmentation2008
- Author(s)
  Hiroshi, Nakamura, Hiroshi, Kumakura, et. al.
- Journal Title
  
  Hakuto Shobo (in printing)
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] 考慮集合の周期的変化とそのメカニズム2008
- Author(s)
  熊倉広志
- Journal Title
  
  商学研究所報 40(印刷中)
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] 考慮集合の周期的変化とそのメカニズム2008
- Author(s)
  熊倉広志
- Journal Title
  
  商学研究所報 40
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] Market Structure Analysis with Attention to Structural Equivalent and Direct Ties : Case of Japanese Music Markets2007
- Author(s)
  Hiroshi, Kumakura
- Journal Title
  
  Bulletin of the Research Institute of Commerce 38(4)
  
  Pages: 1-22
- NAID
  120006792945
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] 構造同値と直接結合に注目した音楽市場の構造分析2007
- Author(s)
  熊倉広志
- Journal Title
  
  商学研究所報 38・4
  
  Pages: 1-22
- NAID
  120006792945
- Data Source
  KAKENHI-PROJECT-17510134
[Journal Article] 構造同値と直接結合に注目した音楽市場の構造分析2007
- Author(s)
  熊倉広志
- Journal Title
  
  商学研究所報 38(4)
  
  Pages: 1-22
- NAID
  120006792945
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] Forecasting the Impact of Sales Promotion and Dips: A Dynamic Structural Approach2023
- Author(s)
  石原昌和、熊倉広志
- Organizer
  令和4年度データ解析コンペティション
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers2022
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, and Hiroshi Kumakura
- Organizer
  Nanyang Technological University
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01765
[Presentation] The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers2022
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, and Hiroshi Kumakura
- Organizer
  Carnegie Mellon University
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01765
[Presentation] The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers2022
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, and Hiroshi Kumakura
- Organizer
  UW-UBC Marketing Conference
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01765
[Presentation] The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers2021
- Author(s)
  石原昌和、Baek Jung Kim、熊倉広志
- Organizer
  日本商業学会第 71 回全国研究大会
- Data Source
  KAKENHI-PROJECT-21K01765
[Presentation] Assessing the Sources of Selection Bias in User Reviews2021
- Author(s)
  石原昌和、熊倉広志
- Organizer
  令和2年度データ解析コンペティション日本マーケティング・サイエンス学会合同部会
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] Assessing the Sources of Selection Bias in User Reviews2021
- Author(s)
  石原昌和、熊倉広志
- Organizer
  令和2年度データ解析コンペティション
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] Competition, Supply and Demand under Regulation2020
- Author(s)
  石原昌和、Yutec Sun、熊倉広志
- Organizer
  令和元年度データ解析コンペティション
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] The Role of Time-Shifting in Serial Drama Viewing: Implication for Drama Producers and Advertisers2020
- Author(s)
  Ishihara, Masakazu; Baek Jung Kim; and Hiroshi Kumakura
- Organizer
  Inaugural Science of Digital Business Development (SDBD) Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers2020
- Author(s)
  Ishihara, Masakazu; Baek Jung Kim; and Hiroshi Kumakura
- Organizer
  Inaugural Science of Digital Business Development (SDBD) Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Ishihara, Masakazu; Baek Jung Kim; and Hiroshi Kumakura
- Organizer
  Marketing Dynamics Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Ishihara, Masakazu; Baek Jung Kim; and Hiroshi Kumakura
- Organizer
  41th Annual ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, Hiroshi Kumakura
- Organizer
  Marketing Dynamics Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, Hiroshi Kumakura
- Organizer
  平成30年度データ解析コンペティション
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  石原昌和、Baek Jung Kim、熊倉広志
- Organizer
  日本マーケティング・サイエンス学会第106会研究大会
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Duration of Advertising Effects on Brand Choice: Which Factors Affect Recency Effects?2019
- Author(s)
  Kumakura, Hiroshi
- Organizer
  41th Annual ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] ブランド購買に対する広告効果とその持続時間：流通経路による消費者行動の差異への注目2019
- Author(s)
  熊倉広志
- Organizer
  日本商業学会第 69 回全国研究大会
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, Hiroshi Kumakura
- Organizer
  平成30年度データ解析コンペティション・日本マーケティング・サイエンス学会合同部会
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Duration of Advertising Effects on Brand Choice: Which Factors Affect Recency Effects?2019
- Author(s)
  Hiroshi Kumakura
- Organizer
  41st ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  石原昌和、Baek Jung Kim、熊倉広志
- Organizer
  平成29年度データ解析コンペティション
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] 56.ブランド購買に対する広告効果とその持続時間：流通経路による消費者行動の差異への注目2019
- Author(s)
  熊倉広志
- Organizer
  日本商業学会第69回全国研究大会
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] ブランド選択に対する広告効果とその時間的変化2019
- Author(s)
  熊倉広志
- Organizer
  日本広告学会第50回全国大会
- Data Source
  KAKENHI-PROJECT-19K01967
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  石原昌和、Baek Jung Kim、熊倉広志
- Organizer
  第59回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers2019
- Author(s)
  Masakazu Ishihara, Baek Jung Kim, Hiroshi Kumakura
- Organizer
  41st ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Duration of Advertising Effects on Brand Choice: How do Recency Effects Change According to Time from Ad Exposure to Category Purchase?2018
- Author(s)
  Hiroshi Kumakura
- Organizer
  40th ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Duration of Advertising Effects on Brand Choice: How Do Recency Effects Change According to Time from Ad Exposure to Category Purchase?2018
- Author(s)
  Hiroshi Kumakura
- Organizer
  40th Annual ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Explanatory Research of Fashion Behavior by Bayesian Network Analysis2017
- Author(s)
  Yamaguchi, Keiko; Hiroshi Kumakura
- Organizer
  Conference of the International Federation of Classification Societies
- Place of Presentation
  Tokyo
- Year and Date
  2017-08-08
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] Explanatory Research of Fashion Behavior by Bayesian Network Analysis2017
- Author(s)
  Keiko Yamaguchi; and Hiroshi Kumakura
- Organizer
  Conference of the International Federation of Classification Societies
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] The Impact, Duration and Decay of Advertising Effects on Brand Choice2017
- Author(s)
  Hiroshi Kumakura
- Organizer
  NYU 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] ベイジアン・ネットワークを用いたファッション行動の探索的分析2017
- Author(s)
  山口景子、熊倉広志
- Organizer
  平成28年度データ解析コンペティション
- Place of Presentation
  神奈川県
- Year and Date
  2017-03-10
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] A Market Structure Analysis on the Launch of New Products and Asymmetric Growth of Existing Products: How Does the 80/20 Law Emerge?2017
- Author(s)
  Hiroshi Kumakura
- Organizer
  39th Annual ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] ベイジアン・ネットワークを用いたファッション行動の探索的分析2017
- Author(s)
  山口景子、熊倉広志
- Organizer
  平成28年度データ解析コンペティション日本マーケティング・サイエンス学会合同部会
- Place of Presentation
  東京都
- Year and Date
  2017-02-18
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] ベイジアン・ネットワークを用いたファッション行動の探索的分析2017
- Author(s)
  山口景子、熊倉広志
- Organizer
  日本マーケティング・サイエンス学会第101回研究大会
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] 共感のブランド・エクイティに対する影響2016
- Author(s)
  伊東祐貴、熊倉広志
- Organizer
  第52回消費者行動研究コンファレンス
- Place of Presentation
  兵庫県
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] 共感のブランド・エクイティに対する影響2016
- Author(s)
  伊東祐貴、熊倉広志
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  兵庫県
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] カテゴリー間の相互依存関係を考慮した購買生起モデル2016
- Author(s)
  熊倉広志
- Organizer
  平成27年度データ解析コンペティション（日本マーケティング・サイエンス学会合同部会：ID付POSデータ活用研究部会、消費者・市場反応の科学的研究部会、消費者行動の学際的研究部会）
- Place of Presentation
  早稲田大学
- Year and Date
  2016-02-20
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] of an audience viewing an episode in a serial of a TV program explain his/her viewing behavior toward subsequent episodes more than his/her verbal reaction?2016
- Author(s)
  Hiroshi Kumakura
- Organizer
  The 31st International Congress of Psychology
- Place of Presentation
  Yokohama, Jpana
- Year and Date
  2016-07-24
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03735
[Presentation] 消費者の共感が生起するブランド態度に対する効果2015
- Author(s)
  伊東祐貴、熊倉広志
- Organizer
  経営情報学会2015年秋季全国大会
- Place of Presentation
  沖縄県
- Year and Date
  2015-11-28
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] FSPのブランド選択への影響とブランド選択確率の時間的推移2015
- Author(s)
  熊倉広志
- Organizer
  平成26年度データ解析コンペティション合同部会日本マーケティング・サイエンス学会消費者・市場反応の科学的研究部会、早稲田大学マーケティング・コミュニケーション研究所CRM研究会共催）
- Place of Presentation
  中央大学
- Year and Date
  2015-03-07
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] The Duration of Short-Term and Direct Advertising Effects on Sales2015
- Author(s)
  Hiroshi Kumakura
- Organizer
  37th Annual ISMS Marketing Science Conference
- Place of Presentation
  Baltimore, USA
- Year and Date
  2015-06-18
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] 購買行動における広告効果とその持続時間―パッケージ財におけるリーセンシーの検討―2014
- Author(s)
  熊倉広志
- Organizer
  日本広告学会
- Place of Presentation
  立教大学
- Year and Date
  2014-12-07
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] 脳波に注目した連続テレビドラマに対する視聴者反応の追跡2014
- Author(s)
  熊倉広志、川野由紀子
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  明治学院大学
- Year and Date
  2014-11-09
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] 購買情報の受発信に長けたマーケットメイブンへの効果的な到達2014
- Author(s)
  栗田学、熊倉広志
- Organizer
  経営情報学会
- Place of Presentation
  新潟国際情報大学
- Year and Date
  2014-10-25
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] The Mechanism of Cyclical and Self-Organized Change of Choice Set Size2011
- Author(s)
  Hiroshi Kumakura
- Organizer
  Institute for Operations Research and the Management Science Annual Meeting
- Place of Presentation
  Charlotte, USA
- Year and Date
  2011-11-15
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] The Mechanism of Cyclical and Self-Organized Change of Choice Set Size2011
- Author(s)
  Hiroshi Kumakura
- Organizer
  INFORMS (Institute for Operations Research and the Management Science) Annual Meeting
- Place of Presentation
  Charlotte, USA
- Year and Date
  2011-11-15
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] Chain Reaction in Consumer Behavior by Network Analysis2010
- Author(s)
  Hiroshi Kumakura
- Organizer
  INFORMS (Institute for Operations Research and the Management Sciences) Annual Meeting)
- Place of Presentation
  アメリカ合衆国テキサス州オースティン
- Year and Date
  2010-11-08
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] Chain Reaction in Consumer Behavior by Network Analysis2010
- Author(s)
  Hiroshi Kumakura
- Organizer
  Institute for Operations Research and the Management Sciences Annual Meeting
- Place of Presentation
  Austin, USA
- Year and Date
  2010-11-08
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] How One Purchase Bridges Another Purchase : Market Structure Analysis by Network Analysis2009
- Author(s)
  熊倉広志
- Organizer
  INFORMS(Institute for Operations Research and the Management Sciences)Annual Meeting
- Place of Presentation
  アメリカ合衆国カリフォルニア州サンディエゴ
- Year and Date
  2009-10-14
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] How One Purchase Bridges Another Purchase : Market Structure Analysis by Network Analysis2009
- Author(s)
  Hiroshi Kumakura
- Organizer
  Institute for Operations Research and the Management Sciences Annual Meeting
- Place of Presentation
  San Diego, USA
- Year and Date
  2009-10-14
- Data Source
  KAKENHI-PROJECT-21530440
[Presentation] ネットワーク分析を用いた芸術作品の購買行動の考察-購買の連鎖への注目-2006
- Author(s)
  熊倉広志, 中村仁也
- Organizer
  経営科学系研究部会連合協議会
- Place of Presentation
  株式会社NTTデータ
- Year and Date
  2006-03-27
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] 非価格プロモーションとしての広告2006
- Author(s)
  熊倉広志
- Organizer
  日本商業学会
- Place of Presentation
  横浜国立大学
- Year and Date
  2006-06-04
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] Buying Behavior toward Art Works Discussed by Social Network Analysis2006
- Author(s)
  Hiroshi, Kumakura, Jinya, Nakamura
- Organizer
  Data Analysis Competition, supported by the Operations Research Society of Japan, Japan Institute Marketing Science and others
- Place of Presentation
  NTT Data Corporation
- Year and Date
  2006-03-27
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] ネットワーク分析による連鎖的な購買行動の考察2006
- Author(s)
  熊倉広志, 中村仁也
- Organizer
  日本マーケティング・サイエンス学会
- Place of Presentation
  摂南大学
- Year and Date
  2006-06-25
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] Direct and Short-Term Effects of Advertising2006
- Author(s)
  Hiroshi, Kumakura
- Organizer
  Japan Society of Marketing and Distribution
- Place of Presentation
  Yokohama National University
- Year and Date
  2006-06-04
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] Chain Buying Behavior Discussed by Social Network Analysis2006
- Author(s)
  Hiroshi, Kumakura, Jinya, Nakamura
- Organizer
  Japan Institute Marketing Science
- Place of Presentation
  Setsunan University
- Year and Date
  2006-06-25
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-17510134
[Presentation] バラエティ・シーキングとブランド・ロイヤルティに注目した包括的な消費者理解
- Author(s)
  栗田学、青木亮太、佐藤雄一郎、佐藤彩香、樋口鈴実、熊倉広志
- Organizer
  日本オペレーションズ・リサーチ学会2014年春季研究発表会
- Place of Presentation
  大阪大学
- Data Source
  KAKENHI-PROJECT-24530527
[Presentation] バラエティ・シーキングとロイヤルティとの相互作用―変わる何かと変わらぬ何か―
- Author(s)
  熊倉広志
- Organizer
  平成25年度データ解析コンペティション合同部会（日本マーケティング・サイエンス学会消費者・市場反応の科学的研究部会、早稲田大学マーケティング・コミュニケーション研究所CRM研究会共催）
- Place of Presentation
  中央大学
- Data Source
  KAKENHI-PROJECT-24530527

1. 石原昌和 (60896819)

# of Collaborated Projects: 2 results

# of Collaborated Products: 4 results
2. KAMEYAMA Hirofumi (40211859)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

KUMAKURA HIROSHI 熊倉 広志

KUMAKURA Hiroshi 熊倉 広志

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両面市場における学習を通じた役割の時間的変化の考察ー動的構造推定モデルによるーPrincipal Investigator

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動的構造推定モデルによる番組視聴・広告接触における個人の意思決定と企業行動の評価

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購買に対する直接的・短期的な広告効果（リーセンシー効果）に関する理論解明と測定Principal Investigator

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The Relationship among Biological Reaction, Psychological Reaction and Behavior by NeuromarketingPrincipal Investigator

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A Cyclical Fluctuation in Consideration Sets and its Forming Mechanism: Cost Benefit Approach and Micro Macro Link in MarketsPrincipal Investigator

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Chain Reaction and Hierarchy in Consumption by Network AnalysisPrincipal Investigator

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Self -Organized Global Marketing Phenomena discussed by Agent Based Simulation(2008)Principal Investigator

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[Book] 地域ブランドのコンテクストデザイン2011

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[Book] 地域ブランドのコンテクストデザイン2011

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[Book] ブランドデザイン戦略2010

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[Book] 日本企業のグローバル・マーケティング2009

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[Book] マーケット・セグメンテーション2008

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[Book] マーケット・セグメンテーション2008

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[Journal Article] 価格プロモーションにおけるディップに注目した売上効果の測定―動的構造推定によるアプローチ―2024

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[Journal Article] ニューロマーケティング 特集にあたって2016

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KUMAKURA HIROSHI 熊倉広志

KUMAKURA Hiroshi 熊倉広志

[Journal Article] ニューロマーケティング　特集にあたって2016