YAMADA Masataka 山田昌孝

Researcher Number	20174740
Other IDs	https://orcid.org/0000-0001-8215-246X
Affiliation (based on the past Project Information) *help	2011 – 2020: 名古屋商科大学, 商学部, 教授 2007 – 2008: Kyoto Sangyo University, 経営学部, 教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related
Keywords	Principal Investigator 消費者革新性 / イノベーション / イノベーター / イノベーティブネス / 普及 / 普及論 / PMS感度 / バックワード・スケール / PMS Lover / 消費者購買意思決定過程 … More / スキーマ / 新製品の採用と普及 / 消費者専門知識力 / イノベーション抵抗 / 消費者の精通性と専門知識力専門知識力 / 近接マーケティング / 解釈レベル理論 / 精通性と専門知識力 / インベーション抵抗 / オーガニックインフルエンサー / 後方スケール / ピラミッド型カテゴリーデータ / オーガニック・インフルエンサー / レビュワー / インフルエンシャルネス / 採用 / 新製品 / 普及理論 / インフルエンサー / イノベーションの採用 / イノベーションの採用意思決定過程 / パーソナリティ・テスト / イノベーションの採用時期予測 / イノベーション・新製品の普及 / 感動 / わくわく度 / イノベーション採用行動 / 消費者の革新性 Less

Proximity Marketing and Consumer BehaviorPrincipal Investigator
- Principal Investigator
  
  Yamada Masataka
- Project Period (FY)
  2018 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Nagoya University of Commerce & Business
Research on Consumer Innovation Adoption in ICT Environment: Based on InnovatorPrincipal Investigator
- Principal Investigator
  
  Yamada Masataka
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Nagoya University of Commerce & Business
Development and application of consumer innovativeness scalePrincipal Investigator
- Principal Investigator
  
  YAMADA Masataka
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Nagoya University of Commerce & Business
Study of Adoption and Diffusion of New ProductsPrincipal Investigator
- Principal Investigator
  
  YAMADA Masataka
- Project Period (FY)
  2007 – 2008
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kyoto Sangyo University

All 2020 2019 2018 2017 2016 2014 2013 2012 2011 2008 2007 Other

All Presentation

[Presentation] Consumer Acceptance Of Smartphone Life:https://virtualmeeting.ctimeetingtech.com/informs20ms/attendee/eposter/poster/5052020
- Author(s)
  山田昌孝
- Organizer
  The 42nd ISMS Marketing Science Conference at Duke University Fuqua School of Business in Durham, North Carolina, USA
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01895
[Presentation] Usage Intentions of Online/Mobile Ad Offerings of Online Purchasers of Performance Tickets2019
- Author(s)
  山田　昌孝
- Organizer
  41st Annual ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01895
[Presentation] Usage Intentions of Online/Mobile Ad Offerings of Online Purchasers of Performance Tickets2019
- Author(s)
  山田昌孝
- Organizer
  The 41th ISMS Marketing Science Conference 2019 at University of Roma Tre, Rome, Italy
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01895
[Presentation] The Organic Influencers: Scale Development and Extraction Method2018
- Author(s)
  山田昌孝、長谷川翔平、長岡敏彦
- Organizer
  The 40th ISMS Marketing Science Conference, Temple University
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] Developing An Organic Influencer Scale In ICT Environment And An Extracting Method Of The Influencers2017
- Author(s)
  山田昌孝、長岡敏彦
- Organizer
  The 39th ISMS Marketing Science Conference, University of Southern California
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] ICT環境におけるオーダーメイド・オーガニック・インフルエンサー・スケールの開発と予測方略2017
- Author(s)
  山田昌孝
- Organizer
  JIMS「マーケティングの計算社会科学」部会, 明治大学
- Invited
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] Organic Influencer and its Scale in ICT Environment2016
- Author(s)
  山田　昌孝、　長岡　敏彦
- Organizer
  2016 38th INFORMS Marketing Science Conference
- Place of Presentation
  中国、上海
- Year and Date
  2016-06-16
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] Organic Influencer and Its Scale in ICT Environment2016
- Author(s)
  山田昌孝，長岡敏彦
- Organizer
  INFORMS Society for Marketing Science (ISMS)
- Place of Presentation
  中国，上海
- Year and Date
  2016-06-16
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] ICT環境における消費者オーガニック・インフルエンサーの測定スケール開発とオーガニック・インフルエンサー抽出方略2016
- Author(s)
  山田昌孝，長岡敏彦
- Organizer
  日本マーケティング・サイエンス学会
- Place of Presentation
  大阪大学中之島センター
- Year and Date
  2016-11-26
- Data Source
  KAKENHI-PROJECT-15K03748
[Presentation] New Product Adoption Model: A New Approach　　https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=21192&mmnno=258&ppnno=752112014
- Author(s)
  Yamada, Masataka and Toshihiko Nagaoka
- Organizer
  Society for Marketing Science (ISMS) , INFORMS
- Place of Presentation
  Emory University, Atlanta, Georgia, USA
- Data Source
  KAKENHI-PROJECT-23530550
[Presentation] ソーシャルメディアとデジタルマーケティング：NYUスターン・ビジネススクールのExecutive Education Programを受講して2013
- Author(s)
  山田昌孝
- Organizer
  日本マーケティング・サイエンス学会：マーケティングのデータ分析とモデリング・アプローチ研究部会
- Place of Presentation
  大阪大学豊中キャンパス
- Data Source
  KAKENHI-PROJECT-23530550
[Presentation] ソーシャルメディアとデジタル・マーケティング：NYUスターン・ビジネススクールのExecutive Education Programを受講して2013
- Author(s)
  山田昌孝
- Organizer
  日本マーケティング・サイエンス学会：マーケティングのデータ分析とモデリング・アプローチ研究部会
- Place of Presentation
  大阪大学豊中キャンパス
- Data Source
  KAKENHI-PROJECT-23530550
[Presentation] An Investigation of Domain-specific Innovativeness2012
- Author(s)
  Yamada, Masataka and Toshihiko Nagaoka
- Organizer
  INFORMS Society for Marketing Science
- Place of Presentation
  Boston, USA
- Data Source
  KAKENHI-PROJECT-23530550
[Presentation] An Investigation of Scales for Consumer Innovativeness2011
- Author(s)
  Masataka Yamada, Toshihiko Nagaoka
- Organizer
  2011 33rd INFORMS Marketing Science Conference
- Place of Presentation
  Hotel InterContinental, in Houston, Texas
- Data Source
  KAKENHI-PROJECT-23530550
[Presentation] One's Innovativeness and Adoption Time of an Innovation(消費者の革新性とイノベーションの採用時期)2008
- Author(s)
  山田昌孝
- Organizer
  2008年マーケティング・サイエンス学会
- Place of Presentation
  カナダ、バンクーバー
- Year and Date
  2008-06-12
- Data Source
  KAKENHI-PROJECT-19530394
[Presentation] One's Innovativeness and Adoption Time of an Innovation, p.4. TA05, Issues in New Product Adoption, 2008 INFORMS 30^<th> Annual Marketing Science Conference2008
- Author(s)
  山田昌孝
- Organizer
  Sheraton Vancouver Wall Centre Hotel, Vancouver, British Columbia
- Place of Presentation
  Canada
- Year and Date
  2008-06-12
- Data Source
  KAKENHI-PROJECT-19530394
[Presentation] Innovativeness Measure and Forecasting Adoption Time of Innovation2007
- Author(s)
  山田昌孝
- Organizer
  INFORMS Annual Meeting Seattle 2007
- Place of Presentation
  Washington State Convention & Trade Center Seattle Washington
- Year and Date
  2007-11-07
- Data Source
  KAKENHI-PROJECT-19530394
[Presentation] Innovativeness Measure and Forecasting Adoption Time of Innovation, p.308, WA38 Marketing III, INFORMS Annual Meeting Seattle 20072007
- Author(s)
  山田昌孝
- Organizer
  Sheraton Vancouver Wall Centre Hotel Washington State Convention & Trade Center, Seattle
- Place of Presentation
  Washington
- Year and Date
  2007-11-07
- Data Source
  KAKENHI-PROJECT-19530394
[Presentation] New Product Adoption Model: A New Approach
- Author(s)
  Masataka Yamada and Toshihiko Nagaoka
- Organizer
  INFORMS Society for Marketing Science (ISMS) 36th INFORMS Marketing Science Conference
- Place of Presentation
  Atlanta, USA
- Year and Date
  2014-06-12 – 2014-06-14
- Data Source
  KAKENHI-PROJECT-23530550

1. NAGAOKA Toshihiko

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results

YAMADA Masataka 山田 昌孝

Research Projects

Research Products

Co-Researchers

Proximity Marketing and Consumer BehaviorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on Consumer Innovation Adoption in ICT Environment: Based on InnovatorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Development and application of consumer innovativeness scalePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Study of Adoption and Diffusion of New ProductsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Presentation] Consumer Acceptance Of Smartphone Life:https://virtualmeeting.ctimeetingtech.com/informs20ms/attendee/eposter/poster/5052020

Author(s)

Organizer

Data Source

[Presentation] Usage Intentions of Online/Mobile Ad Offerings of Online Purchasers of Performance Tickets2019

Author(s)

Organizer

Data Source

[Presentation] Usage Intentions of Online/Mobile Ad Offerings of Online Purchasers of Performance Tickets2019

Author(s)

Organizer

Data Source

[Presentation] The Organic Influencers: Scale Development and Extraction Method2018

Author(s)

Organizer

Data Source

[Presentation] Developing An Organic Influencer Scale In ICT Environment And An Extracting Method Of The Influencers2017

Author(s)

Organizer

Data Source

[Presentation] ICT環境におけるオーダーメイド・オーガニック・インフルエンサー・スケールの開発と予測方略2017

Author(s)

Organizer

Data Source

[Presentation] Organic Influencer and its Scale in ICT Environment2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Organic Influencer and Its Scale in ICT Environment2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] ICT環境における消費者オーガニック・インフルエンサーの測定スケール開発とオーガニック・インフルエンサー抽出方略2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] New Product Adoption Model: A New Approach https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=21192&mmnno=258&ppnno=752112014

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] ソーシャルメディアとデジタルマーケティング：NYUスターン・ビジネススクールのExecutive Education Programを受講して2013

Author(s)

Organizer

Place of Presentation

Data Source

YAMADA Masataka 山田昌孝

[Presentation] New Product Adoption Model: A New Approach　　https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=21192&mmnno=258&ppnno=752112014