Morimoto Mariko 森本真理子

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MORIMOTO Mariko 森本真理子

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Researcher Number	20647359
Other IDs	https://orcid.org/0000-0002-4387-618X
Affiliation (Current)	2024: 早稲田大学, 国際学術院, 教授
Affiliation (based on the past Project Information) *help	2019 – 2023: 早稲田大学, 国際学術院, 教授 2017 – 2018: 早稲田大学, 国際学術院, 准教授 2014 – 2016: 上智大学, 国際教養学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 58010:Medical management and medical sociology-related / Basic Section 07090:Commerce-related
Keywords	Principal Investigator ソーシャルメディア / プライバシー / プライバシー懸念 / 健康医療アプリ / 信頼性 / ヘルスコミュニケーション / テクノロジー受容 / テクノロジー普及 / 接触確認アプリ / 新型コロナウィルス … More / パーソナルデータ開示 / プライバシーパラドックス / 個人情報 / 情報管理 / 個人情報収集 / 個人情報開示 / 自己開示 / パーソナルデータ / 商学 / ターゲティング広告 / 心理的リアクタンス / パーソナライズド広告 / 定量的内容分析 / クロスプロモーション / 実験操作 / 著名人 / OTC医薬品広告 / 内容分析 / 広告 / OTC医薬品 / マーケティング Less

Research Projects
(4 results)
Research Products
(9 results)

健康医療アプリ受容傾向の先行要因について：信頼性とプライバシー理論からの探究Principal Investigator
- Principal Investigator
  
  森本真理子
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 58010:Medical management and medical sociology-related
- Research Institution
  Waseda University
The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosurePrincipal Investigator
- Principal Investigator
  
  Morimoto Mariko
- Project Period (FY)
  2020 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Personalized advertising and psychological reactance: An approach from privacy perspectivesPrincipal Investigator
- Principal Investigator
  
  Morimoto Mariko
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility PerspectivePrincipal Investigator
- Principal Investigator
  
  MORIMOTO Mariko
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Sophia University

All 2023 2022 2019 2017 2016

All Journal Article Presentation

[Journal Article] The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns2022
- Author(s)
  Morimoto Mariko
- Journal Title
  
  Journal of International Consumer Marketing
  
  Volume: - Issue: 1 Pages: 1-15
- DOI
  10.1080/08961530.2022.2059798
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K01975
[Journal Article] Consumer Online Privacy: Shifting Directions in Research2019
- Author(s)
  Mariko Morimoto
- Journal Title
  
  American Academy of Advertising Newsletter
  
  Volume: 14 Pages: 2-3
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Journal Article] Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising2017
- Author(s)
  Mariko Morimoto
- Journal Title
  
  International Journal of Communication and Health
  
  Volume: 11
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380571
[Journal Article] Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites2017
- Author(s)
  Mariko Morimoto
- Journal Title
  
  Journal of Promotion Management
  
  Volume: 23 Issue: 4 Pages: 575-591
- DOI
  10.1080/10496491.2017.1297977
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380571
[Presentation] Cultural Influence on Online Personal Information Disclosure: A Case of Japanese Consumers2023
- Author(s)
  Morimoto Mariko
- Organizer
  The 73rd Annual International Communication Association Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01975
[Presentation] Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising2019
- Author(s)
  Mariko Morimoto
- Organizer
  Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific Symposium, Nanyang Technological University
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Presentation] Advertising Regulations in Japan: From a Consumer Rights Perspective2017
- Author(s)
  森本真理子
- Organizer
  American Academy of Advertising Global Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Presentation] Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan2016
- Author(s)
  Mariko Morimoto
- Organizer
  Association for Education in Journalism and Mass Communication
- Place of Presentation
  The Hilton Minneapolis Hotel, Minneapolis, MN USA
- Year and Date
  2016-08-04
- Data Source
  KAKENHI-PROJECT-26380571
[Presentation] Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites2016
- Author(s)
  森本真理子
- Organizer
  the 2016 Conference of the American Academy of Advertising
- Place of Presentation
  アメリカワシントン州シアトル
- Year and Date
  2016-03-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380571

Morimoto Mariko 森本 真理子

MORIMOTO Mariko 森本 真理子

Research Projects

Research Products

健康医療アプリ受容傾向の先行要因について：信頼性とプライバシー理論からの探究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosurePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Personalized advertising and psychological reactance: An approach from privacy perspectivesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility PerspectivePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Consumer Online Privacy: Shifting Directions in Research2019

Author(s)

Journal Title

Data Source

[Journal Article] Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising2017

Author(s)

Journal Title

Data Source

[Journal Article] Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites2017

Author(s)

Journal Title

DOI

Data Source

[Presentation] Cultural Influence on Online Personal Information Disclosure: A Case of Japanese Consumers2023

Author(s)

Organizer

Data Source

[Presentation] Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising2019

Author(s)

Organizer

Data Source

[Presentation] Advertising Regulations in Japan: From a Consumer Rights Perspective2017

Author(s)

Organizer

Data Source

[Presentation] Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

Morimoto Mariko 森本真理子

MORIMOTO Mariko 森本真理子