Morimoto Mariko 森本真理子

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MORIMOTO Mariko 森本真理子

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Researcher Number	20647359
Other IDs	https://orcid.org/0000-0002-4387-618X
Affiliation (Current)	2022: 早稲田大学, 国際学術院, 教授
Affiliation (based on the past Project Information) *help	2019 – 2021: 早稲田大学, 国際学術院, 教授 2017 – 2018: 早稲田大学, 国際学術院, 准教授 2014 – 2016: 上智大学, 国際教養学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related
Keywords	Principal Investigator ソーシャルメディア / プライバシー懸念 / マーケティング / OTC医薬品 / 広告 / 内容分析 / OTC医薬品広告 / 著名人 / 実験操作 / クロスプロモーション … More / 定量的内容分析 / パーソナライズド広告 / 心理的リアクタンス / プライバシー / ターゲティング広告 / 商学 / 個人情報収集 / 個人情報開示 / パーソナルデータ / 情報管理 / 自己開示 / 個人情報 / プライバシーパラドックス / パーソナルデータ開示 Less

Research Projects
(3 results)
Research Products
(8 results)

The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosurePrincipal Investigator
- Principal Investigator
  
  森本真理子
- Project Period (FY)
  2020 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Personalized advertising and psychological reactance: An approach from privacy perspectivesPrincipal Investigator
- Principal Investigator
  
  Morimoto Mariko
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Waseda University
Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility PerspectivePrincipal Investigator
- Principal Investigator
  
  MORIMOTO Mariko
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Sophia University

All 2022 2019 2017 2016

All Journal Article Presentation

[Journal Article] The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns2022
- Author(s)
  Morimoto Mariko
- Journal Title
  
  Journal of International Consumer Marketing
  
  Volume: - Pages: 1-15
- DOI
  10.1080/08961530.2022.2059798
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K01975
[Journal Article] Consumer Online Privacy: Shifting Directions in Research2019
- Author(s)
  Mariko Morimoto
- Journal Title
  
  American Academy of Advertising Newsletter
  
  Volume: 14 Pages: 2-3
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Journal Article] Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising2017
- Author(s)
  Mariko Morimoto
- Journal Title
  
  International Journal of Communication and Health
  
  Volume: 11
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380571
[Journal Article] Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites2017
- Author(s)
  Mariko Morimoto
- Journal Title
  
  Journal of Promotion Management
  
  Volume: 23
- DOI
  10.1080/10496491.2017.1297977
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380571
[Presentation] Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising2019
- Author(s)
  Mariko Morimoto
- Organizer
  Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific Symposium, Nanyang Technological University
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Presentation] Advertising Regulations in Japan: From a Consumer Rights Perspective2017
- Author(s)
  森本真理子
- Organizer
  American Academy of Advertising Global Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04001
[Presentation] Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan2016
- Author(s)
  Mariko Morimoto
- Organizer
  Association for Education in Journalism and Mass Communication
- Place of Presentation
  The Hilton Minneapolis Hotel, Minneapolis, MN USA
- Year and Date
  2016-08-04
- Data Source
  KAKENHI-PROJECT-26380571
[Presentation] Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites2016
- Author(s)
  森本真理子
- Organizer
  the 2016 Conference of the American Academy of Advertising
- Place of Presentation
  アメリカワシントン州シアトル
- Year and Date
  2016-03-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380571

Morimoto Mariko 森本 真理子

MORIMOTO Mariko 森本 真理子

Research Projects

Research Products

The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosurePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Personalized advertising and psychological reactance: An approach from privacy perspectivesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility PerspectivePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Consumer Online Privacy: Shifting Directions in Research2019

Author(s)

Journal Title

Data Source

[Journal Article] Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising2017

Author(s)

Journal Title

Data Source

[Journal Article] Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites2017

Author(s)

Journal Title

DOI

Data Source

[Presentation] Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising2019

Author(s)

Organizer

Data Source

[Presentation] Advertising Regulations in Japan: From a Consumer Rights Perspective2017

Author(s)

Organizer

Data Source

[Presentation] Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites2016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

Morimoto Mariko 森本真理子

MORIMOTO Mariko 森本真理子