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Morimoto Mariko  森本 真理子

… Alternative Names

MORIMOTO Mariko  森本 真理子

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Researcher Number 20647359
Other IDs
  • ORCIDhttps://orcid.org/0000-0002-4387-618X
Affiliation (Current) 2022: 早稲田大学, 国際学術院, 教授
Affiliation (based on the past Project Information) *help 2019 – 2021: 早稲田大学, 国際学術院, 教授
2017 – 2018: 早稲田大学, 国際学術院, 准教授
2014 – 2016: 上智大学, 国際教養学部, 准教授
Review Section/Research Field
Principal Investigator
Commerce / Basic Section 07090:Commerce-related
Keywords
Principal Investigator
ソーシャルメディア / プライバシー懸念 / マーケティング / OTC医薬品 / 広告 / 内容分析 / OTC医薬品広告 / 著名人 / 実験操作 / クロスプロモーション … More / 定量的内容分析 / パーソナライズド広告 / 心理的リアクタンス / プライバシー / ターゲティング広告 / 商学 / 個人情報収集 / 個人情報開示 / パーソナルデータ / 情報管理 / 自己開示 / 個人情報 / プライバシーパラドックス / パーソナルデータ開示 Less
  • Research Projects

    (3 results)
  • Research Products

    (8 results)
  •  The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosurePrincipal Investigator

    • Principal Investigator
      森本 真理子
    • Project Period (FY)
      2020 – 2022
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Waseda University
  •  Personalized advertising and psychological reactance: An approach from privacy perspectivesPrincipal Investigator

    • Principal Investigator
      Morimoto Mariko
    • Project Period (FY)
      2017 – 2019
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Waseda University
  •  Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility PerspectivePrincipal Investigator

    • Principal Investigator
      MORIMOTO Mariko
    • Project Period (FY)
      2014 – 2016
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Sophia University

All 2022 2019 2017 2016

All Journal Article Presentation

  • [Journal Article] The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns2022

    • Author(s)
      Morimoto Mariko
    • Journal Title

      Journal of International Consumer Marketing

      Volume: - Pages: 1-15

    • DOI

      10.1080/08961530.2022.2059798

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-20K01975
  • [Journal Article] Consumer Online Privacy: Shifting Directions in Research2019

    • Author(s)
      Mariko Morimoto
    • Journal Title

      American Academy of Advertising Newsletter

      Volume: 14 Pages: 2-3

    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K04001
  • [Journal Article] Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising2017

    • Author(s)
      Mariko Morimoto
    • Journal Title

      International Journal of Communication and Health

      Volume: 11

    • Peer Reviewed / Acknowledgement Compliant / Open Access
    • Data Source
      KAKENHI-PROJECT-26380571
  • [Journal Article] Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites2017

    • Author(s)
      Mariko Morimoto
    • Journal Title

      Journal of Promotion Management

      Volume: 23

    • DOI

      10.1080/10496491.2017.1297977

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-26380571
  • [Presentation] Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising2019

    • Author(s)
      Mariko Morimoto
    • Organizer
      Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific Symposium, Nanyang Technological University
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K04001
  • [Presentation] Advertising Regulations in Japan: From a Consumer Rights Perspective2017

    • Author(s)
      森本真理子
    • Organizer
      American Academy of Advertising Global Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K04001
  • [Presentation] Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan2016

    • Author(s)
      Mariko Morimoto
    • Organizer
      Association for Education in Journalism and Mass Communication
    • Place of Presentation
      The Hilton Minneapolis Hotel, Minneapolis, MN USA
    • Year and Date
      2016-08-04
    • Data Source
      KAKENHI-PROJECT-26380571
  • [Presentation] Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites2016

    • Author(s)
      森本真理子
    • Organizer
      the 2016 Conference of the American Academy of Advertising
    • Place of Presentation
      アメリカワシントン州シアトル
    • Year and Date
      2016-03-17
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380571

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