KIKUMORI Mai 菊盛真衣

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Kikumori Mai 菊盛真衣

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Researcher Number	20778948
Other IDs
Affiliation (Current)	2025: 立命館大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2017 – 2023: 立命館大学, 経営学部, 准教授 2016: 東洋大学, 経営学部, 助教
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce
Keywords	Principal Investigator B2Bクチコミ / 企業間クチコミ / クチコミ / 消費者 / eクチコミ / ソーシャルメディア / 組織文化 / 権力格差 / 集団主義 / 文化的価値観 … More / 企業 / 推奨行動 / マルチチャネル / クチコミ発信・推奨 / オフラインチャネル / オンラインチャネル / 推奨 / インセンティブ / 発信行動 / レファレンス / 企業間推奨 / Webサイト / オンライン店舗 / 制御焦点 / 強度 / 正負の符号 / 製品評価 / マーケティング / 消費者行動 / インターネット上のクチコミ（eクチコミ） Less

文化的価値観が消費者間および企業間のクチコミ行動に及ぼす影響Principal Investigator
- Principal Investigator
  
  菊盛真衣
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Ritsumeikan University
The effects of regulatory focus on word-of-mouth behaviors among consumers and referral behaviors among firmsPrincipal Investigator
- Principal Investigator
  
  Kikumori Mai
- Project Period (FY)
  2018 – 2022
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Ritsumeikan University
Effects of Electronic Word-of-mouth on Consumer Behavior: Focusing on the Strength of Positive and Negative MessagesPrincipal Investigator
- Principal Investigator
  
  Kikumori Mai
- Project Period (FY)
  2016 – 2017
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Research Field
  
  Commerce
- Research Institution
  Ritsumeikan University
  Toyo University

All 2024 2023 2021 2020 2019 2018 2017 2016

All Journal Article Presentation

[Journal Article] How do moral judgment and saving face interact with positive word?of?mouth regarding counterfeit luxury consumption?2024
- Author(s)
  Kim Changju、Kikumori Mai、Kim Aekyoung、Kim Jungkeun
- Journal Title
  
  Journal of Global Fashion Marketing
  
  Volume: 15 Issue: 2 Pages: 253-269
- DOI
  10.1080/20932685.2023.2234919
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12573
[Journal Article] Does B2B WOM usage matter to channel relationship performance? The roles of organizational culture and psychic distance2023
- Author(s)
  Kikumori Mai、Ishii Ryuta
- Journal Title
  
  Industrial Marketing Management
  
  Volume: 114 Pages: 286-296
- DOI
  10.1016/j.indmarman.2023.08.015
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K12572, KAKENHI-PROJECT-23K12573
[Journal Article] Word-of-mouth in business-to-business marketing: a systematic review and future research directions2023
- Author(s)
  Ryuta Ishii, Mai Kikumori
- Journal Title
  
  Journal of Business & Industrial Marketing
  
  Volume: 38 Issue: 13 Pages: 45-62
- DOI
  10.1108/jbim-02-2022-0099
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K12883
[Journal Article] The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites2020
- Author(s)
  Kikumori Mai、Ishii Ryuta
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 1 Pages: 56-67
- DOI
  10.7222/marketing.2020.035
- NAID
  130007866757
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2020-06-30
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-18K12883
[Journal Article] 独自性欲求が口コミ発信行動に及ぼす影響2018
- Author(s)
  小野晃典・菊盛真衣
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 37 Pages: 22-37
- NAID
  130007789909
- Data Source
  KAKENHI-PROJECT-16H07242
[Journal Article] The Effects of Regulatory Focus on Channel Choice and Recommendation:2018
- Author(s)
  石井隆太・菊盛真衣
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 2 Pages: 52-67
- DOI
  10.7222/marketing.2018.040
- NAID
  130007530695
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2018-09-30
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K12883, KAKENHI-PROJECT-17J03156
[Journal Article] Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth2017
- Author(s)
  Akinori Ono and Mai Kikumori
- Journal Title
  
  Encyclopedia of Information Science and Technology, Fourth Edition
  
  Volume: 8 Pages: 6019-6030
- DOI
  10.4018/978-1-5225-2255-3.ch523
- Data Source
  KAKENHI-PROJECT-16H07242
[Presentation] Export market orientation and export performance: The role of channel partners referred by word-of-mouth2023
- Author(s)
  Ryuta Ishii, Mai Kikumori
- Organizer
  2023 KSMS International Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] 企業間クチコミが取引関係満足度に及ぼす影響：チャネルパートナーの選定に関する実証分析2023
- Author(s)
  菊盛真衣・石井隆太
- Organizer
  日本商業学会全国研究大会第73回大会
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] 情報源としての企業間クチコミの役割：組織文化と心的距離の影響2023
- Author(s)
  石井隆太・菊盛真衣
- Organizer
  日本商業学会関西部会４月例会
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] Effectiveness of influencer marketing: Focusing on a consumer's individual factor2023
- Author(s)
  Yudai Maruyama, Mai Kikumori
- Organizer
  2023 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] スマートフォン使用の負の効果：ファビングと食事体験満足に関する実証研究2023
- Author(s)
  菊盛真衣・石井隆太
- Organizer
  日本消費者行動研究学会第66回コンファレンス
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] SNSインフルエンサーの視線と消費者のブランド評価：制御焦点理論の適用2023
- Author(s)
  菊盛真衣
- Organizer
  日本マーケティング・サイエンス学会第114回研究大会
- Data Source
  KAKENHI-PROJECT-23K12573
[Presentation] クチコミが組織の購買意思決定に及ぼす影響：展望と今後の課題2021
- Author(s)
  菊盛真衣・石井隆太
- Organizer
  日本商業学会関東部会報告会
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] B2Bマーケティングにおけるクチコミの有効性：システマティックレビューに基づく知見と課題2021
- Author(s)
  石井隆太・菊盛真衣
- Organizer
  日本マーケティング学会マーケティングカンファレンス2021
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] An assessment of consumers’ store choice decisions in a multichannel environment2020
- Author(s)
  Mai Kikumori, Ryuta Ishii and Akinori Ono
- Organizer
  2020 Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] How does word of mouth interact with consumers’ psychological factors?: Implications from Chinese market2020
- Author(s)
  Mai Kikumori, Changju Kim
- Organizer
  2020 Global Marketing Conference
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] 消費者の買物行動におけるオンラインチャネルの利用意図：制御焦点理論による考察2019
- Author(s)
  石井隆太・菊盛真衣・小野晃典
- Organizer
  日本商業学会関東部会報告会
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] Effect of Perceived Channel Characteristics on Store Preference and Recommendation2019
- Author(s)
  Mai Kikumori, Ryuta Ishii, and Akinori Ono
- Organizer
  International Marketing Trends Conference 2019
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] Online versus Offline Channel Choice: Consumers Regulatory Focus as a Moderator2019
- Author(s)
  Ryuta Ishii, Mai Kikumori, and Akinori Ono
- Organizer
  Yonsei University Center for Digital Society, The 2nd International Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] Individual Differences in Multichannel Shoppers' Preferences for Certain Types of Stores2019
- Author(s)
  Mai Kikumori, Ryuta Ishii, and Akinori Ono
- Organizer
  European Marketing Academy, 2019 Regional Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12883
[Presentation] Impacts of Electronic Word of Mouth on Consumer Product/Brand Evaluationl2018
- Author(s)
  Mai Kikumori
- Organizer
  International Marketing Trends Conference 2018
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H07242
[Presentation] High-NFU(Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods2017
- Author(s)
  Akinori Ono, Mai Kikumori, and Haoying Wang
- Organizer
  2017 Global Fashion Management Conference
- Data Source
  KAKENHI-PROJECT-16H07242
[Presentation] Which Do Multichannel Shoppers Choose and Recommend: Online or Offline Stores?2017
- Author(s)
  Ryuta Ishii and Mai Kikumori
- Organizer
  2017 Korean Scholars of Marketing Science International Conference
- Data Source
  KAKENHI-PROJECT-16H07242
[Presentation] Effects of Electronic Word of Mouth (e-WOM) on Consumer Product Evaluation2017
- Author(s)
  Mai Kikumori
- Organizer
  16th International Marketing Trends Conference
- Place of Presentation
  Universidad Carlos Ⅲ (Madrid, Spain)
- Year and Date
  2017-01-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H07242
[Presentation] Effects of Electronic Word of Mouth (e-WOM) on Consumer Product Evaluation2016
- Author(s)
  Mai Kikumori
- Organizer
  2016 KSMS International Conference
- Place of Presentation
  Yonsei University (Seoul, Korea)
- Year and Date
  2016-11-12
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H07242

1. 石井隆太

# of Collaborated Projects: 0 results

# of Collaborated Products: 1 results

KIKUMORI Mai 菊盛 真衣

Kikumori Mai 菊盛 真衣

Research Projects

Research Products

Co-Researchers

文化的価値観が消費者間および企業間のクチコミ行動に及ぼす影響Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The effects of regulatory focus on word-of-mouth behaviors among consumers and referral behaviors among firmsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Effects of Electronic Word-of-mouth on Consumer Behavior: Focusing on the Strength of Positive and Negative MessagesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] How do moral judgment and saving face interact with positive word?of?mouth regarding counterfeit luxury consumption?2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Does B2B WOM usage matter to channel relationship performance? The roles of organizational culture and psychic distance2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Word-of-mouth in business-to-business marketing: a systematic review and future research directions2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites2020

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Journal Article] 独自性欲求が口コミ発信行動に及ぼす影響2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] The Effects of Regulatory Focus on Channel Choice and Recommendation:2018

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Journal Article] Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth2017

Author(s)

Journal Title

DOI

Data Source

[Presentation] Export market orientation and export performance: The role of channel partners referred by word-of-mouth2023

Author(s)

Organizer

Data Source

[Presentation] 企業間クチコミが取引関係満足度に及ぼす影響：チャネルパートナーの選定に関する実証分析2023

Author(s)

Organizer

Data Source

[Presentation] 情報源としての企業間クチコミの役割：組織文化と心的距離の影響2023

Author(s)

Organizer

Data Source

[Presentation] Effectiveness of influencer marketing: Focusing on a consumer's individual factor2023

Author(s)

KIKUMORI Mai 菊盛真衣

Kikumori Mai 菊盛真衣