TOYAMA MASAKI 外山昌樹

Researcher Number	20890354
Other IDs
Affiliation (Current)	2025: 高崎経済大学, 地域政策学部, 准教授
Affiliation (based on the past Project Information) *help	2023 – 2024: 高崎経済大学, 地域政策学部, 准教授 2021 – 2022: 淑徳大学, 経営学部, 助教
Review Section/Research Field	Principal Investigator Basic Section 80020:Tourism studies-related Except Principal Investigator Basic Section 80020:Tourism studies-related
Keywords	Principal Investigator ベスト・ワースト・スケーリング / マーケティング・リサーチ / 観光地マーケティング / マーケティング / 地域産品ブランド / 観光地ブランド Except Principal Investigator 新しい観光形態 / コロナ禍 / リアルツアー / オンラインツアー

観光地マーケティングにおけるベスト・ワースト・スケーリングの活用に関する研究Principal Investigator
- Principal Investigator
  
  外山昌樹
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Takasaki City University of Economics
新しい観光形態としてのオンラインツアーの課題と可能性に関する研究
- Principal Investigator
  
  堀木美告
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Kokugakuin University
観光地ブランドと地域産品ブランドの相乗効果創出に関する研究Principal Investigator
- Principal Investigator
  
  外山昌樹
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Takasaki City University of Economics
  Shukutoku University

All 2023 2022 2021

All Journal Article Presentation

[Journal Article] Improvement and Validation of a Model for Tourism Destination Brand Equity in Japan2022
- Author(s)
  外山昌樹
- Journal Title
  
  Journal of Japanese Management
  
  Volume: 6(2) Pages: 1-16
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K17976
[Journal Article] 地域産品ブランド評価が産地への訪問意向に与える影響2022
- Author(s)
  外山昌樹
- Journal Title
  
  日本マーケティング学会カンファレンス・プロシーディングス
  
  Volume: 11 Pages: 131-137
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K17976
[Journal Article] 1960年代の海外旅行市場におけるテレビCMの内容分析2021
- Author(s)
  外山昌樹
- Journal Title
  
  観光研究
  
  Volume: 33 Pages: 19-26
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K17976
[Journal Article] The Effects of Consumer Innovativeness and Market Mavenism on Intention to Visit Expo 20252021
- Author(s)
  Toyama Masaki
- Journal Title
  
  Expert Journal of Marketing,
  
  Volume: 9 Pages: 20-27
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K17976
[Journal Article] Consumer attributes associated with using a domestic travel subsidy programme during the COVID-19 pandemic: the case of Japan2021
- Author(s)
  Toyama Masaki
- Journal Title
  
  Anatolia
  
  Volume: Online-First Issue: 2 Pages: 1-3
- DOI
  10.1080/13032917.2021.1922473
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K17976
[Presentation] Effect of destination attachment on purchase intention for products associated with a destination2023
- Author(s)
  外山昌樹
- Organizer
  7th World Research Summit for Hospitality and Tourism
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K17976
[Presentation] 地域産品ブランド評価が産地への訪問意向に与える影響2022
- Author(s)
  外山昌樹
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-21K17976

1. 堀木美告 (30779814)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 中野文彦 (00900002)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 梅川智也 (00796576)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 久保田美穂子 (20803696)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

TOYAMA MASAKI 外山 昌樹

Research Projects

Research Products

Co-Researchers

観光地マーケティングにおけるベスト・ワースト・スケーリングの活用に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

新しい観光形態としてのオンラインツアーの課題と可能性に関する研究

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

観光地ブランドと地域産品ブランドの相乗効果創出に関する研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Improvement and Validation of a Model for Tourism Destination Brand Equity in Japan2022

Author(s)

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[Journal Article] 地域産品ブランド評価が産地への訪問意向に与える影響2022

Author(s)

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[Journal Article] 1960年代の海外旅行市場におけるテレビCMの内容分析2021

Author(s)

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Data Source

[Journal Article] The Effects of Consumer Innovativeness and Market Mavenism on Intention to Visit Expo 20252021

Author(s)

Journal Title

Data Source

[Journal Article] Consumer attributes associated with using a domestic travel subsidy programme during the COVID-19 pandemic: the case of Japan2021

Author(s)

Journal Title

DOI

Data Source

[Presentation] Effect of destination attachment on purchase intention for products associated with a destination2023

Author(s)

Organizer

Data Source

[Presentation] 地域産品ブランド評価が産地への訪問意向に与える影響2022

Author(s)

Organizer

Data Source

TOYAMA MASAKI 外山昌樹