TAKIMOTO Masae 滝本優枝

… Alternative Names

金井優枝

滝本優枝(金井優枝) タキモトマサエ

金井優枝

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Researcher Number	30330351
Other IDs
Affiliation (Current)	2025: 近畿大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help	2016: 近畿大学, 経営学部, 准教授 2011 – 2015: 大阪経済法科大学, 経済学部, 准教授
Review Section/Research Field	Principal Investigator Commerce Except Principal Investigator Business administration / Commerce
Keywords	Principal Investigator 組織の統合効果 / ブランドの知識移転 / 消費者知覚 / ブランド / 知識移転 / 統合効果 / 消費者 / 消費者統合効果 / 国際移転 / マーケティング知識 … More Except Principal Investigator … More イノベーション / 中小企業 / リードユーザー / オープン・イノベーション / マーケティング / 国際情報交換　アメリカ / ダイナミック・ケイパビリティ / 企業特殊優位 / 価値実現 / 非連続性 / リソース・リポジショニング / 新興国市場 / 成長 / 中小企業振興 / 中小企業支援 / 地域活性化 / 成長戦略 / エコノミック・ガーデニング / 経済政策 / イノベーションの収益化 / 革新的中小企業 / 知財の収益化 / 知財の創造 / ビジネスシステム / 知財収益化 / 知財戦略 / イノベーション収益化 / 知的財産 / ユーザー・イノベーション / イノベーション・マネジメント / プロセスイノベーション / 農業のイノベーション / 製品開発 / 共創 / オープンイノベーション / ユーザーイノベーション / 経営戦略 / ネットワーク Less

Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing KnowledgePrincipal Investigator
- Principal Investigator
  
  TAKIMOTO Masae
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kindai University
  Osaka University of Economics and Law
Empirical study of Economic Gardening policy for regional economic growth
- Principal Investigator
  
  Takemura Masaaki
- Project Period (FY)
  2012 – 2015
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Business administration
- Research Institution
  Meiji University
Transformation Process of Home-Based Resources into Non-Location Bound Firm Specific Advantages in Host Markets
- Principal Investigator
  
  USUI TETSUYA
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Business administration
- Research Institution
  Nihon University
A Theoretical and Empirical Study of Open Innovation Adopting Lead User Method.
- Principal Investigator
  
  MIZUNO Manabu
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Business administration
- Research Institution
  Hannan University
An Empirical Study on the key factor for the intellectual property monetization in innovative SME's
- Principal Investigator
  
  INOUE Ryuichiro
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Business administration
- Research Institution
  Tokyo City University
An Empirical Research on the Strategies for Constructing the Business Network of SMEs
- Principal Investigator
  
  TAKEMURA Masaaki
- Project Period (FY)
  2008 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Meiji University

All 2016 2015 2014 2013 2012 2011 Other

All Journal Article Presentation Book

[Book] 知財収益化のビジネス・システム2012
- Author(s)
  土屋勉男, 井上隆一郎, 竹村正明, 滝本優枝
- Total Pages
  214
- Publisher
  中央経済社
- Data Source
  KAKENHI-PROJECT-23530504
[Book] 知財収益化のビジネス・システム2012
- Author(s)
  土屋勉男、井上隆一郎、竹村正明、滝本優枝（共著）
- Total Pages
  214
- Publisher
  中央経済社
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] 観光地類型による地域経済活性化の批判的検討2016
- Author(s)
  滝本優枝
- Journal Title
  
  商経学叢
  
  Volume: 63 Pages: 65-84
- NAID
  120006309875
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] 価格による顧客創造2016
- Author(s)
  滝本優枝
- Journal Title
  
  1からのマーケティングデザイン
  
  Volume: ー Pages: 44-54
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] 消費財ブランドの店頭管理問題2015
- Author(s)
  滝本優枝
- Journal Title
  
  経済学論集（大阪経済法科大学）
  
  Volume: 第39巻1号 Pages: 1-33
- NAID
  40020615661
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] 伝統的な商業理論は小売店頭へのパワーシフトをとらえられるか2015
- Author(s)
  滝本優枝
- Journal Title
  
  経済学論集（大阪経済法科大学）
  
  Volume: 第39巻第2号 Pages: 1-28
- NAID
  40020615815
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] 量的希組織研究のミクロ基礎―認知の二重処理・実践理論・組織の記憶―2014
- Author(s)
  小林一, 滝本優枝
- Journal Title
  
  明大商学論叢(明治大学)
  
  Volume: 96巻3号 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] The　effects　of　consumer　perception　and　store　image　on　private　brand　attitude　and　purchase　intention: A preliminary result from Taiwan2014
- Author(s)
  Masae(Kanai)Takimoto,Chien,S.,Takemura,M
- Journal Title
  
  Proceedings of the 40th European International Business Conference
  
  Volume: ４０ Pages: 1-28
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] New Framework of the Internationalization of the Japanese SMEs2014
- Author(s)
  Masae(Kanai)Takimoto,Masaaki Takemura
- Journal Title
  
  Proceedings of the 23rd Consortium for International Marketing Research
  
  Volume: ２３ Pages: 1-5
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380585
[Journal Article] 両手利き組織研究のミクロ基礎：認知の二重処理、実践理論、組織の記憶2014
- Author(s)
  小林一、滝本優枝
- Journal Title
  
  明大商学論叢
  
  Volume: 96巻2号 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] 地域ブランドはなぜ立ち上がらないか2013
- Author(s)
  竹村正明, 滝本優枝
- Journal Title
  
  明大商学論叢(明治大学)
  
  Volume: 95巻3号 Pages: 119-139
- NAID
  120005954740
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] 地域ブランドは、なぜ立ち上がらないか2013
- Author(s)
  竹村正明、滝本優枝
- Journal Title
  
  明大商学論叢
  
  Volume: 95巻3号 Pages: 119-139
- NAID
  120005954740
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] How Does the SECI Model Work in Risk KMonograph of Management ofnowledge Creation? ―The Difficulty of Justification in a Combination Mode2012
- Author(s)
  Matsushita, Koshiro, Miyauchi, Miho, Takimoto, Masae, and Takemura, Masaaki
- Journal Title
  
  Monograph of Management of Human Resources, Vol.1, No.1, Szent Istvan University, Hungary
  
  Volume: Vol.1,No.1 Pages: 1-13
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] Reducing Garbage by Bringing about Citizen Action: The Mayor' s Retrospective Discussion on Green Marketing in Nagoya2012
- Author(s)
  Matsubara, Takehisa, Miyauchi, Miho, Takimoto, Masae, Takemura, Masaaki
- Journal Title
  
  Proceedings of International Social Marketing Conference
  
  Volume: 27 Pages: 270-312
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24330128
[Journal Article] Brand as a Frame: Premium Brand Consumption by the Working Class in Japan2012
- Author(s)
  Takimoto, Masae, Kobayashi, Hajime, Takemura, Masaaki
- Journal Title
  
  Proceedings of Macromarketing Conference
  
  Volume: 37 Pages: 490-494
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24330128
[Journal Article] How Does the SECI Model Work in Risk Knowledge Creation2012
- Author(s)
  Matsushita Miyauchi, Takimoto Takemura
- Journal Title
  
  Monograph of Management of Human Resource(Szent Istvan University, Hungary)
  
  Volume: Vol.1, No.1 Pages: 1-13
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23530504
[Journal Article] How Does the SECI Model Work in Risk Knowledge Creation? -The Difficulty of Justification in a Combination Mode2012
- Author(s)
  Matsushita, Koshiro, Miyauchi, Miho, Takimoto, Masae, Takemura, Masaaki
- Journal Title
  
  Monograph of Management of Human Resources
  
  Volume: 1 Pages: 1-13
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24330128
[Journal Article] An Analysis of SME's Positions in Japanese Business Market and the Implications for CEE2011
- Author(s)
  Kobayashi, Hajime, Masae Takimoto, Yoritoshi Hara, & Masaaki Takemura
- Journal Title
  
  Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
  
  Volume: Vol.19 Pages: 217-232
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] New Framework of the Internationalization of the Japanese SMEs2014
- Author(s)
  Maasae(Kanai)Takimoto, Masaaki Takemura
- Organizer
  The 23rd Consortium for International Marketing Research
- Place of Presentation
  University of Victoria,Canada
- Year and Date
  2014-04-03
- Data Source
  KAKENHI-PROJECT-26380585
[Presentation] The　effects　of　consumer　perception　and　store　image　on　private　brand　attitude　and　purchase　intention: A preliminary result from Taiwan2014
- Author(s)
  Masae(Kanai)Takimoto,Shih-yi Chien、Gordon Kung,Masaaki Takemura
- Organizer
  The 40th European International Business Academy Conference
- Place of Presentation
  Uppsala University、Sweden
- Year and Date
  2014-12-08
- Data Source
  KAKENHI-PROJECT-26380585
[Presentation] Shelf Management Strategy for Consumer Brand Management: A Case from On-the-Shelf in Retail Store in Japan2014
- Author(s)
  Masae(Kanai)Takimoto, Masaaki Takemura
- Organizer
  3rd Multidisciplinarity in Business & Science
- Place of Presentation
  M-Sphere Organization, Croatia
- Year and Date
  2014-10-04
- Data Source
  KAKENHI-PROJECT-26380585
[Presentation] On-Site Innovation in Japanese Local Grocery Chain Stores2013
- Author(s)
  Yokoyama, Takimoto, Takemura
- Organizer
  International Society for Professional Innovation Management Conference
- Place of Presentation
  Finland
- Data Source
  KAKENHI-PROJECT-23530504
[Presentation] Changing Positions in Business Relationship : A Statistical Result of Japanese Innovative SMEs2011
- Author(s)
  Takemura, Hara, Hosoi, Takimoto
- Organizer
  Industrial Marketing and Puchasing Group
- Place of Presentation
  UK
- Data Source
  KAKENHI-PROJECT-23530504
[Presentation] Value Predicting, Value Creating, and Cost Minimizing Behaviors in Transfer Management of Firm-Specific Advantages : An Exploratory Study with Evidence from Japanese MNEs in Emerging Markets2011
- Author(s)
  Usui, Tetsuya, Takimoto, Masae, Takemura, Masaaki
- Organizer
  European International Business Academy
- Place of Presentation
  Bucharest, Romania
- Year and Date
  2011-12-09
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] Changing Positions in Business Relationships : A Statistical Result of Japanese Innovative SMEs2011
- Author(s)
  Takemura, Masaaki, Hara, Yoritoshi, Hosoi, Kenichi, Takimoto, Masae
- Organizer
  Industrial Marketing and Purchasing Group
- Place of Presentation
  Manchester, UK
- Data Source
  KAKENHI-PROJECT-23530504
[Presentation] An Analysis of SME's Positions in Japanese Business Market and the Implications for CEE2011
- Author(s)
  Kobayashi, Hajime, Takimoto, Masae, Hara, Yoritoshi, Takemura, Masaaki
- Organizer
  Conference on Marketing and Business Strategies for Central and Eastern Europe
- Place of Presentation
  Vienna, Austria
- Year and Date
  2011-12-06
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] Changing Positions in Business Relationships : A Statistical Result of Japanese Innovative SMEs2011
- Author(s)
  Takemura, Masaaki, Hara, Yoritoshi, Hosoi, Kenichi, Takimoto, Masae
- Organizer
  Industrial Marketing and Purchasing Group
- Place of Presentation
  Manchester, UK
- Year and Date
  2011-09-03
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] Value Predicting, Value Creating, and Cost Minimizing Behaviors in Transfer Management of Firm-Specific Advantages : An Exploratory Study with Evidence from Japanese MNEs in Emerging Markets2011
- Author(s)
  Usui, Tetsuya, Masae Takimoto & Masaaki Takemura
- Organizer
  The 37th Annual Conference of European International Business
- Place of Presentation
  Bucharest, Romania
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] Changing Positions in Business Relationships : A Statistical Result of Japanese Innovative SMEs2011
- Author(s)
  Takemura Masaaki, Hara Yoritoshi, Kenichi Hosoi & Masae Takimoto
- Organizer
  The 27th Industrial Marketing and Purchasing Conferencece
- Place of Presentation
  Glasgow, UK
- Data Source
  KAKENHI-PROJECT-20330092
[Presentation] Relationship Marketing Theory Revisited: One Decade Later
- Author(s)
  Takemura, Masaaki, Kubota, Yukihiko, and Masae Takimoto
- Organizer
  Industrial Marketing and Purchasing
- Place of Presentation
  Bordeaux, France
- Year and Date
  2014-09-01 – 2014-09-06
- Data Source
  KAKENHI-PROJECT-24330128
[Presentation] How home-based resources become host-market advantages: An exploratory case study of UNIQLO
- Author(s)
  Tetsuya Usui, Masae Takimoto, and Masaaki Takemura
- Organizer
  38th European International Business Academy Annual Conference
- Place of Presentation
  University of Sussex
- Data Source
  KAKENHI-PROJECT-24530484
[Presentation] On-site Innovation in Japanese Local Grocery Chain Stores
- Author(s)
  Yokoyama, Narimasa,　Masae Takimoto, Masaaki Takemura
- Organizer
  International Society for Professional Innovation Management Conference
- Place of Presentation
  Helsinki, Finland
- Data Source
  KAKENHI-PROJECT-23530504
[Presentation] ”How Home-Based　Resources Become Host-Market Advantages:　An Exploratory Case Study of　UNIQLO”
- Author(s)
  Usui, Tetsuya, Takimoto, Masae, and Takemura, Masaaki
- Organizer
  Proceedings of the 38th European International Business
- Place of Presentation
  University of Sussex, UK
- Data Source
  KAKENHI-PROJECT-23330136

1. TAKEMURA Masaaki (30252381)

# of Collaborated Projects: 5 results

# of Collaborated Products: 26 results
2. INOUE Ryuichiro (70438076)

# of Collaborated Projects: 4 results

# of Collaborated Products: 2 results
3. TSUCHIY Suneo (20514178)

# of Collaborated Projects: 2 results

# of Collaborated Products: 2 results
4. HIROTA Akimitsu (60319796)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
5. MIZUNO Manabu (80411685)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
6. USUI TETSUYA (60409422)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
7. WANG Yi-jen (20290538)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. HOSOI Kenichi (30279054)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
9. HARA Yoritoshi (30366900)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
10. TOMINO Takahiro (90366899)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. BUNNO Teruyuki (30388491)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. AKIYAMA Syuich (30388889)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. KANDA Makoto (90153030)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
14. YAMAMOTO Takashi (80381341)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. 山本奈央 (70551662)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
16. 大森信 (90337824)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
17. Tamar Cavsugil

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. Chien Shinn-yi

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results

TAKIMOTO Masae 滝本 優枝

金井優枝

滝本 優枝(金井優枝) タキモト マサエ

金井 優枝

Research Projects

Research Products

Co-Researchers

Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing KnowledgePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical study of Economic Gardening policy for regional economic growth

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Transformation Process of Home-Based Resources into Non-Location Bound Firm Specific Advantages in Host Markets

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

A Theoretical and Empirical Study of Open Innovation Adopting Lead User Method.

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

An Empirical Study on the key factor for the intellectual property monetization in innovative SME's

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

An Empirical Research on the Strategies for Constructing the Business Network of SMEs

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] 知財収益化のビジネス・システム2012

Author(s)

Total Pages

Publisher

Data Source

[Book] 知財収益化のビジネス・システム2012

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] 観光地類型による地域経済活性化の批判的検討2016

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 価格による顧客創造2016

Author(s)

Journal Title

Data Source

[Journal Article] 消費財ブランドの店頭管理問題2015

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 伝統的な商業理論は小売店頭へのパワーシフトをとらえられるか2015

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 量的希組織研究のミクロ基礎―認知の二重処理・実践理論・組織の記憶―2014

Author(s)

Journal Title

Data Source

[Journal Article] The effects of consumer perception and store image on private brand attitude and purchase intention: A preliminary result from Taiwan2014

Author(s)

Journal Title

Data Source

TAKIMOTO Masae 滝本優枝

滝本優枝(金井優枝) タキモトマサエ

金井優枝

[Journal Article] The　effects　of　consumer　perception　and　store　image　on　private　brand　attitude　and　purchase　intention: A preliminary result from Taiwan2014

[Presentation] The　effects　of　consumer　perception　and　store　image　on　private　brand　attitude　and　purchase　intention: A preliminary result from Taiwan2014