UEHARA Wataru 上原渉

Researcher Number	30515060
Other IDs
Affiliation (Current)	2025: 一橋大学, 大学院経営管理研究科, 教授
Affiliation (based on the past Project Information) *help	2023 – 2024: 一橋大学, 大学院経営管理研究科, 教授 2019 – 2023: 一橋大学, 大学院経営管理研究科, 准教授 2013 – 2017: 一橋大学, 大学院商学研究科, 准教授 2014: 一橋大学, 商学研究科, 准教授 2012: 一橋大学, 大学院・商学研究科, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce Except Principal Investigator Commerce / Basic Section 80020:Tourism studies-related
Keywords	Principal Investigator マーケティング組織 / 駐在員マネジメント / 海外現地法人のマーケティング / 海外進出 / アジアの現地法人 / 海外市場 / マーケティング能力 / 駐在員 / 権限委譲 / ブランド … More / マーケティング / 海外現地法人 / マーケティング機能分散 / 海外市場における合弁先の役割 / マーケティング機能の分散 / マーケティング機能 … More Except Principal Investigator 商学 / 顧客エンゲージメント / 再訪意向 / ノベルティ・シーキング / 観光客 / リピーター / 収益性 / コントローラー / 営業管理費 / マーケティングと会計 / マーケティング投資 / マネジメントコントロール / 販売管理費 / マーケティングコントロール / マーケティング戦略と組織 / マーケティング部門の影響力 / マーケティングとファイナンス / マーケティング・コントロール・プロセス / メトリクス重視のクライメート / メトリクス・ドリブン / メトリクスドリブン / マーケティング・メトリクス / 日本企業 / 組織クライメート / マーケティング組織 / マネジメント・コントロール / マーケティング力 / マーケティング・コントロール / コンテンツ / 観光のまなざし / 場所イメージ / クールジャパン / 国際マーケティング / クリエイティブ産業 / 日本食 / ポップカルチャー / グローバル・マーケティング / 異文化ゲートキーパー / 参与観察 / 新興国 / 中国 / 経営 / マーケティング / イノベーション / デザイン Less

Repeat tourists' motibvations and the model of their behavior
- Principal Investigator
  
  鎌田裕美
- Project Period (FY)
  2023 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 80020:Tourism studies-related
- Research Institution
  Hitotsubashi University
アジア新興国の現地法人におけるマーケティング組織の構築Principal Investigator
- Principal Investigator
  
  上原渉
- Project Period (FY)
  2019 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Hitotsubashi University
Research on dispersion and coordination of marketing functionsPrincipal Investigator
- Principal Investigator
  
  Uehara Wataru
- Project Period (FY)
  2015 – 2017
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Hitotsubashi University
Research on the Marketing Capabilities of the Japanese Firmes
- Principal Investigator
  
  Yamashita Yuko
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Hitotsubashi University
Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers
- Principal Investigator
  
  Matsui Takeshi
- Project Period (FY)
  2013 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Hitotsubashi University
Empirical Studies of Exporting Japan's Design Business to Emerging Countries
- Principal Investigator
  
  WASHIDA Yuichi
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Hitotsubashi University

All 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 Other

All Journal Article Presentation Book

[Book] メガシティ4　新興国の経済発展とメガシティ2016
- Author(s)
  （編者）村松伸・山下裕子、（著者）村松伸・山下裕子・上原渉・鷲田祐一・森宏一郎・内山愉太
- Total Pages
  195
- Publisher
  東京大学出版会
- Data Source
  KAKENHI-PROJECT-25301035
[Journal Article] The use of marketing and financial metrics in Japanese firms2021
- Author(s)
  Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi
- Journal Title
  
  International Journal of Marketing & Distribution
  
  Volume: 4 Issue: 1 Pages: 1-14
- DOI
  10.5844/ijmd.4.1_1
- NAID
  130008056345
- ISSN
  2432-700X, 2432-7182
- Language
  English
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K01867, KAKENHI-PROJECT-19K01936
[Journal Article] Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers2020
- Author(s)
  Uehara, Wataru and Nuttapol Assarut
- Journal Title
  
  Tourism
  
  Volume: 68 Issue: 2 Pages: 120-129
- DOI
  10.37741/t.68.2.1
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01936
[Journal Article] Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries2020
- Author(s)
  Furue, N., Aziz, Y. B., Mori, K., Hermawan, A., Assarut, N., Uehara, W., & Washida, Y.
- Journal Title
  
  International Journal of Innovation and Technology Management
  
  Volume: - Issue: 02
- DOI
  10.1142/s0219877020500121
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01936
[Journal Article] Dysfunction from Focusing on Overseas Business2017
- Author(s)
  Fukutomi, G.,Yamashita, Y.,Uehara, W., H. Fukuchi, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: Vol.5, No.1 Pages: 28-37
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26285096
[Journal Article] ポリモルフィック・マーケティング：情報通信技術による価値創造へのアプローチ2017
- Author(s)
  上原渉
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: Vol. 37, No. 1 Pages: 5-21
- NAID
  130007807076
- Open Access
- Data Source
  KAKENHI-PROJECT-15K17139
[Journal Article] Dysfunction from Focusing on Overseas Business2017
- Author(s)
  Fukutomi, G., Y. Yamashita, W. Uehara, H. Fukuchi, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: 5 (1) Pages: 28-37
- DOI
  10.5176/2251-2098_emg16.3
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-25301035, KAKENHI-PROJECT-26285096
[Journal Article] Dysfunction from focusing on Overseas Business2017
- Author(s)
  Fukutomi, G., W. Uehara, H. Fukuchi, Y. Yamashita, and M. Sasaki
- Journal Title
  
  GSTF Journal on Business Review
  
  Volume: 5
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17139
[Journal Article] ポリモルフィック・マーケティング：情報通信技術による価値創造へのアプローチ2017
- Author(s)
  上原渉
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: Vol.37, No.1 Pages: 5-21
- NAID
  130007807076
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26285096
[Journal Article] Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation2015
- Author(s)
  Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
- Journal Title
  
  Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
  
  Volume: NA Pages: 21-21
- DOI
  10.1007/978-3-319-11797-3_13
- NAID
  110009512401
- ISBN
  9783319117966, 9783319117973
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25301035
[Journal Article] Do Foreign Creative Industry Products Contribute to the Same Country? Case of Japanese and Korean Products in Emerging Economies2014
- Author(s)
  Uehara, W., Y. Washida, and T. Matsui
- Journal Title
  
  2014 Global Marketing Conference at Singapore Proceedings
  
  Volume: 4 Pages: 1909-1912
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-25301035
[Journal Article] 海外現地法人における戦略目標とマーケティング行動のずれ：概念枠組みの提示2013
- Author(s)
  上原渉・山下裕子・鷲田祐一・佐々木将人・福地宏之・福冨言
- Journal Title
  
  日本マーケティング学会カンファレンス・プロシーディングス
  
  Volume: 2巻 Pages: 102-110
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] Motivation for revisit behaviour in tourism2024
- Author(s)
  Hiromi Kamata and Wataru Uehara
- Organizer
  Consumer Behaviour in Tourism Symposium 2024
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K28332
[Presentation] 観光客の再来訪意向とノベルティ・シーキング：定性データの分析2023
- Author(s)
  鎌田裕美、上原渉、金春姫
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-23K28332
[Presentation] 旅行先への顧客エンゲージメントとノベルティ・シーキング2022
- Author(s)
  上原渉・鎌田裕美
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-19K01936
[Presentation] ワクチン接種とXenophobia2021
- Author(s)
  鎌田裕美・上原渉
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-19K01936
[Presentation] The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach2020
- Author(s)
  Suzuki, Satoko, Takeshi Matsui, Wataru Uehara, and Yoshinori Fujikawa
- Organizer
  European Marketing Academy Annual Conference 2020
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01936
[Presentation] Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers2019
- Author(s)
  Uehara, W. and Assarut, N.
- Organizer
  International Tourism Conference Dubrovnik
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01936
[Presentation] 非日常経験としての外国料理の消費2019
- Author(s)
  上原渉、Nuttapol Assarut
- Organizer
  日本マーケティング・サイエンス学会
- Data Source
  KAKENHI-PROJECT-19K01936
[Presentation] Marketing and Financial Metrics in Sales Management2018
- Author(s)
  Fukutomi, G., Y. Yamashita, W. Uehara, and H. Fukuchi
- Organizer
  Internation Marketing Trends Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17139
[Presentation] Marketing and Financial Metrics in Sales Management2018
- Author(s)
  Fukutomi, G., Y.Yamashita, W. Uehara and H. Fukuchi
- Organizer
  The 17th International Marketing Trend Conference, Paris, France
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Metrics-driven Climate and Metrics Based Marketing Control Process2018
- Author(s)
  Yamashita, Y., W. Uehara, H. Fukuchi and G. Gukutomi(2018)
- Organizer
  Association of marketing Theory and Practice Annual Meeting, Florica, USA
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] 場所イメージ（place image)形成のダイナミックプロセス：バンコクの日本食市場における日本イメージに着目して2018
- Author(s)
  鈴木智子・松井剛・上原渉
- Organizer
  日本商業学会第68回全国研究大会
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] Metrics-driven Climate and Metrics-based Marketing Control Process2018
- Author(s)
  Yamashita, Y., W. Uehara, H. Fukuchi, and G. Fukutomi
- Organizer
  Association of Marketing Theory and Practice 2018 Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17139
[Presentation] Dysfunction from focusing on Overseas Business2016
- Author(s)
  Fukutomi, G., W. Uehara, and H. Fukuchi
- Organizer
  5th Annual International Conference on Enterprise Marketing and Globalization 2016
- Place of Presentation
  Singapore
- Year and Date
  2016-12-12
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17139
[Presentation] 新興国におけるマーケティング戦略と現地法人の管理2016
- Author(s)
  福地宏之（代表）、山下裕子、鷲田祐一、福富言、上原渉、佐々木将人
- Organizer
  日本商業学会関東部会　2016年10月22日、中央大学後楽園キャンパス
- Invited
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Dysfunction from Focusing on Overseas Business2016
- Author(s)
  Fukutomi（代表）, G.,Yamashita, Y.,Uehara, W., H. Fukuchi, and M. Sasaki
- Organizer
  Global Science and Technology Forum, 2016 December 12, Singapore
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Developing Hospitality Employees: A Case Study of Hoshino Resort in Japan2016
- Author(s)
  Wataru Uehara
- Organizer
  The 2016 Annual Conference of the Emerging Conference Board
- Place of Presentation
  Bangkok, Thai
- Year and Date
  2016-01-07
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] Developing Hospitality Employees: A Case Study of Hoshino Resort in Japan2016
- Author(s)
  Wataru Uehara
- Organizer
  The 2016 Annual Conference of the Emerging Markets Conference Board
- Place of Presentation
  Bangkok, Thailand
- Year and Date
  2016-01-07
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17139
[Presentation] Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges2014
- Author(s)
  Wataru Uehara
- Organizer
  日本商業学会全国大会
- Place of Presentation
  一橋大学
- Year and Date
  2014-05-31
- Invited
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Do Foreign Creative Industry Products Contribute to the Promotion of Products imported from the Same Country?: Case of Japanese and Korean Products in Emerging Economies2014
- Author(s)
  W., Uehara, and Y., Washida
- Organizer
  2014 Global Marketing Conference (GMC) at Singapore
- Place of Presentation
  Marina Bay Sands, Singapore
- Data Source
  KAKENHI-PROJECT-24402028
[Presentation] Management of Foreign Subsidiaries in Emerging Countries: Power, Knowledge Transfer, and Trust2014
- Author(s)
  Sasaki Masato, Yuko Yamashita, Washida Yuichi, Wataru Uehara, Hitoyuki Fukuchi, Gen Fukutomi
- Organizer
  Academy of Marketing Science, 2014 World Conference
- Place of Presentation
  ESAN Business School--Lima, Peru
- Year and Date
  2014-08-06
- Data Source
  KAKENHI-PROJECT-26285096
[Presentation] Do Foreign Creative Industry Products Contribute to the Promotion of Products imported from the Same Country?: Case of Japanese and Korean Products in Emerging Economies2014
- Author(s)
  Uehara, Wataru, Yuichi Washida, Takeshi Matsui
- Organizer
  2014 Global Marketing Conference
- Place of Presentation
  Marina Bay Sands, Singapore
- Year and Date
  2014-07-17
- Data Source
  KAKENHI-PROJECT-24402028
[Presentation] Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenge2014
- Author(s)
  Uehara, W.
- Organizer
  日本商業学会第64 回全国研究大会
- Place of Presentation
  一橋大学
- Year and Date
  2014-05-31
- Invited
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] Do Foreign Creative Industry Products Contribute to the Same Country? Case of Japanese and Korean Products in Emerging Economies2014
- Author(s)
  Uehara, W., Y. Washida, and T. Matsui
- Organizer
  2014 Global Marketing Conference
- Place of Presentation
  Sands Expo and Convention Centre, Marina Bay Sands, Singapore
- Year and Date
  2014-07-17
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] 新興国におけるクリエイティブ産物輸入のクラスター分析
- Author(s)
  上原渉
- Organizer
  日本マーケティング学会第2回クリエイティブ産業とイノベーション研究報告会
- Place of Presentation
  一橋大学（東京都）
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] 海外現地法人における戦略目標とマーケティング行動のずれ：概念枠組みの提示
- Author(s)
  上原渉・山下裕子・鷲田祐一・佐々木将人・福地宏之・福冨言
- Organizer
  日本マーケティング学会マーケティングカンファレンス2013
- Place of Presentation
  早稲田大学（東京都）
- Data Source
  KAKENHI-PROJECT-25301035
[Presentation] Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers
- Author(s)
  Takeshi Matsui, Wataru Uehara, and Yuichi Washida
- Organizer
  1st International Conference of Asian Marketing Associations
- Place of Presentation
  Sogang University, Korea
- Data Source
  KAKENHI-PROJECT-24402028
[Presentation] Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers
- Author(s)
  Takeshi Matsui, Wataru Uehara, and Yuichi Washida
- Organizer
  International Conference of Asian Marketing Associations
- Place of Presentation
  西江大学（韓国ソウル市）
- Data Source
  KAKENHI-PROJECT-25301035

1. YAMASHITA Yuko (90230432)

# of Collaborated Projects: 3 results

# of Collaborated Products: 0 results
2. WASHIDA Yuichi (80521286)

# of Collaborated Projects: 2 results

# of Collaborated Products: 9 results
3. Matsui Takeshi (70323912)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
4. 鈴木智子 (20621759)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
5. 大竹光寿 (40635356)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 佐々木将人 (60515063)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
7. 澤田成章 (70714616)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 福冨言 (80387993)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
9. 福地宏之 (90552505)

# of Collaborated Projects: 1 results

# of Collaborated Products: 6 results
10. 鎌田裕美 (00456287)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
11. 金春姫 (60456283)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
12. Assarut Nuttapol

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 松村裕子

# of Collaborated Projects: 0 results

# of Collaborated Products: 11 results

UEHARA Wataru 上原 渉

Research Projects

Research Products

Co-Researchers

Repeat tourists' motibvations and the model of their behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

アジア新興国の現地法人におけるマーケティング組織の構築Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on dispersion and coordination of marketing functionsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Research on the Marketing Capabilities of the Japanese Firmes

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical Studies of Exporting Japan's Design Business to Emerging Countries

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] メガシティ4 新興国の経済発展とメガシティ2016

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] The use of marketing and financial metrics in Japanese firms2021

Author(s)

Journal Title

DOI

NAID

ISSN

Language

Data Source

[Journal Article] Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers2020

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries2020

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Dysfunction from Focusing on Overseas Business2017

Author(s)

Journal Title

Data Source

[Journal Article] ポリモルフィック・マーケティング：情報通信技術による価値創造へのアプローチ2017

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Dysfunction from Focusing on Overseas Business2017

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Dysfunction from focusing on Overseas Business2017

Author(s)

Journal Title

UEHARA Wataru 上原渉

[Book] メガシティ4　新興国の経済発展とメガシティ2016