MORIOKA Kosaku 森岡耕作

… Alternative Names

森岡耕作モリオカコウサク

Morioka Kosaku 森岡耕作

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Researcher Number	30609194
Other IDs
Affiliation (Current)	2025: 東京経済大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2020 – 2023: 東京経済大学, 経営学部, 准教授 2014 – 2017: 東京経済大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce
Keywords	Principal Investigator 顧客創造性 / 顧客スキル / 顧客知識 / 自律性志向 / ブランド・パーソナリティ / 顧客エンゲージメント / 顧客レビュー / 顧客資源 / 共創文脈 / サービス・ロボット … More / 顧客自律性 / 顧客ブランド・エンゲージメント / ブランド価値共破壊 / ブランド価値共創 / 消費者クリエイティビティ / 消費者による価値の創造 / 共創造性 / 価値共創 / 経験価値 / 消費者のスキル / 消費者の知識 / 経験価値の創造 Less

Research Projects
(2 results)
Research Products
(18 results)

ブランド価値共創・共破壊に関する実証分析Principal Investigator
- Principal Investigator
  
  森岡耕作
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Tokyo Keizai University
A Theoretical and Empirical Research on the Creation of Consumer Experiential ValuesPrincipal Investigator
- Principal Investigator
  
  Morioka Kosaku
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Tokyo Keizai University

All 2023 2021 2020 2018 2017 2015

All Journal Article Presentation

[Journal Article] 革新的な小売技術としてのサービス・ロボット : ショッピング生産性の概念拡張2023
- Author(s)
  森岡耕作
- Journal Title
  
  三田商学研究
  
  Volume: 63(3) Pages: 287-299
- Data Source
  KAKENHI-PROJECT-20K13622
[Journal Article] 顧客レビューの評価分布は消費者反応に影響するのか？2023
- Author(s)
  森岡耕作
- Journal Title
  
  東京経大学会誌（経営学）
  
  Volume: 318 Pages: 123-135
- Data Source
  KAKENHI-PROJECT-20K13622
[Journal Article] The Effect of Customer Autonomy Orientation in Brand Value Co-Creation2021
- Author(s)
  Zhang, Chen and Morioka, Kosaku
- Journal Title
  
  Proceedings of AMA Summer Academic Conference - Reimagining Marketing
  
  Volume: 32 Pages: 175-178
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K13622
[Journal Article] The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value2020
- Author(s)
  Morioka, Kosaku
- Journal Title
  
  Proceedings of AMA Summer Academic Conference - Bridging Gaps: Marketing in an Age of Disruption
  
  Volume: 31 Pages: 818-820
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K13622
[Journal Article] 経験価値の尺度開発へ向けた予備的分析2018
- Author(s)
  森岡耕作
- Journal Title
  
  東京経大学会誌（経営学）
  
  Volume: 298 Pages: 71-88
- NAID
  120006405409
- Open Access
- Data Source
  KAKENHI-PROJECT-26780241
[Journal Article] The Structure of Customer Experiential Values and Its Measurement2017
- Author(s)
  Morioka, Kosaku
- Journal Title
  
  Proceedings of 18th World Business Research Conference
  
  Volume: -
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] Co-creation of brand value-in-context:The moderating effects of customer autonomy and co-creation contexts2023
- Author(s)
  MORIOKA, Kosaku and Chen ZHANG
- Organizer
  8th Naples Forum on Service
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] The Effect of Customer Autonomy Orientation in Brand Value Co-Creation2021
- Author(s)
  Zhang, Chen and Morioka, Kosaku
- Organizer
  2021 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] ブランド価値共創における顧客の自律性の役割2021
- Author(s)
  張晨・森岡耕作
- Organizer
  第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value2020
- Author(s)
  Morioka, Kosaku
- Organizer
  2020 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] ブランド価値創造におけるブランド・パーソナリティとの不一致による調整効果2020
- Author(s)
  森岡耕作・張晨
- Organizer
  第61回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] Brand Value Co-creation and Co-destruction: Moderation Effects of Customer-Brand Personality Dissimilarity2020
- Author(s)
  Morioka, Kosaku and Zhang, Chen
- Organizer
  INFORMS Conference on Service Science
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K13622
[Presentation] The Structure of Customer Experiential Values and Its Measurement2017
- Author(s)
  Morioka, Kosaku
- Organizer
  18th World Business Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] “What is Co-Creation of Value? A Theoretical and Empirical Analysis”2017
- Author(s)
  Michael Merz and Kosaku Morioka
- Organizer
  24th Annual Conference of ASBBS
- Place of Presentation
  Las Vegas
- Year and Date
  2017-03-24
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] 使用時における経験価値の測定2015
- Author(s)
  森岡耕作
- Organizer
  日本商業学会関東部会
- Place of Presentation
  早稲田大学
- Year and Date
  2015-04-18
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] 使用時における経験価値概念の測定2015
- Author(s)
  森岡耕作
- Organizer
  日本商業学会　関東部会
- Place of Presentation
  早稲田大学
- Year and Date
  2015-04-18
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] 経験価値の測定尺度に関する経験的検討2015
- Author(s)
  森岡耕作
- Organizer
  第51回消費者行動研究コンファレンス
- Place of Presentation
  小樽商科大学
- Year and Date
  2015-11-07
- Data Source
  KAKENHI-PROJECT-26780241
[Presentation] 消費者による製品の創造的使用における経験価値の測定2015
- Author(s)
  森岡耕作
- Organizer
  第50回消費者行動研究コンファレンス
- Place of Presentation
  神戸大学
- Year and Date
  2015-06-06
- Data Source
  KAKENHI-PROJECT-26780241

MORIOKA Kosaku 森岡 耕作

森岡 耕作 モリオカ コウサク

Morioka Kosaku 森岡 耕作

Research Projects

Research Products

ブランド価値共創・共破壊に関する実証分析Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A Theoretical and Empirical Research on the Creation of Consumer Experiential ValuesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] 革新的な小売技術としてのサービス・ロボット : ショッピング生産性の概念拡張2023

Author(s)

Journal Title

Data Source

[Journal Article] 顧客レビューの評価分布は消費者反応に影響するのか？2023

Author(s)

Journal Title

Data Source

[Journal Article] The Effect of Customer Autonomy Orientation in Brand Value Co-Creation2021

Author(s)

Journal Title

Data Source

[Journal Article] The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value2020

Author(s)

Journal Title

Data Source

[Journal Article] 経験価値の尺度開発へ向けた予備的分析2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] The Structure of Customer Experiential Values and Its Measurement2017

Author(s)

Journal Title

Data Source

[Presentation] Co-creation of brand value-in-context:The moderating effects of customer autonomy and co-creation contexts2023

Author(s)

Organizer

Data Source

[Presentation] The Effect of Customer Autonomy Orientation in Brand Value Co-Creation2021

Author(s)

Organizer

Data Source

[Presentation] ブランド価値共創における顧客の自律性の役割2021

Author(s)

Organizer

Data Source

[Presentation] The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value2020

Author(s)

Organizer

Data Source

[Presentation] ブランド価値創造におけるブランド・パーソナリティと の不一致による調整効果2020

Author(s)

Organizer

Data Source

[Presentation] Brand Value Co-creation and Co-destruction: Moderation Effects of Customer-Brand Personality Dissimilarity2020

Author(s)

Organizer

Data Source

[Presentation] The Structure of Customer Experiential Values and Its Measurement2017

Author(s)

Organizer

Data Source

[Presentation] “What is Co-Creation of Value? A Theoretical and Empirical Analysis”2017

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] 使用時における経験価値の測定2015

Author(s)

Organizer

Place of Presentation

MORIOKA Kosaku 森岡耕作

森岡耕作モリオカコウサク

Morioka Kosaku 森岡耕作

[Presentation] ブランド価値創造におけるブランド・パーソナリティとの不一致による調整効果2020