• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

TAN CAROLINE SUE LIN  タン キャロラインスーリン

… Alternative Names

Tan Caroline Sue Lin  タン キャロラインスーリン

Less
Researcher Number 30611397
Other IDs
  • ORCIDhttps://orcid.org/0000-0002-4419-8333
Affiliation (Current) 2025: 筑波大学, ビジネスサイエンス系, 准教授
Affiliation (based on the past Project Information) *help 2015 – 2023: 筑波大学, ビジネスサイエンス系, 准教授
Review Section/Research Field
Principal Investigator
Basic Section 59020:Sports sciences-related / Social psychology
Keywords
Principal Investigator
Consumer behavior / Sports fans / Digital media / Trust / Loyalty / Fandom / Fanship / Stake holder analysis / Engagement / Digital Marketing … More / Co-creation / brand activism / political consumerism / sports / loyalty / fandom / fanship / aggression / fans / Fan engagement / Soft power / Sport organization / Athlete / Sport / socio-political activism / Social justice / Fan / trust / sustainability / purchase intention / scandals / safety / risk / cause related marketing / Governance / Culture / green marketing / sustainable marketing / consumer behavior / CSR / Sustainable Marketing Less
  • Research Projects

    (2 results)
  • Research Products

    (23 results)
  •  Exploring Digital Media Contents in Transforming Lower Level Sports FansPrincipal Investigator

    • Principal Investigator
      タン キャロラインスーリン
    • Project Period (FY)
      2019 – 2024
    • Research Category
      Grant-in-Aid for Early-Career Scientists
    • Review Section
      Basic Section 59020:Sports sciences-related
    • Research Institution
      University of Tsukuba
  •  Consumer Behavior for Sustainable Marketing: Understanding How To Market and Make Sustainability Work in Japan and OverseasPrincipal Investigator

    • Principal Investigator
      Tan Caroline Sue Lin
    • Project Period (FY)
      2015 – 2018
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Social psychology
    • Research Institution
      University of Tsukuba

All 2023 2021 2019 2018 2017 2016 2015

All Journal Article Presentation Book

  • [Book] Managing Public Relations and Brand Image through Social Media2016

    • Author(s)
      Caroline S.L. Tan
    • Total Pages
      28
    • Publisher
      IGI Global
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Journal Article] The Name of The Game: The Effect of Socio-Political Activism in Sport on Fan Boycott Intention2023

    • Author(s)
      Caroline S.L. Tan
    • Journal Title

      International Journal of Sport Management

      Volume: 24 (3) Pages: 1-29

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Journal Article] Building Online Engagement and Brand Experience: The UEFA Academy2021

    • Author(s)
      Caroline S.L. Tan
    • Journal Title

      Sage Business Case

      Volume: Jan1- Pages: 1-10

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Journal Article] The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation2021

    • Author(s)
      Caroline S.L.Tan
    • Journal Title

      Ivey Business Case

      Volume: Jan Pages: 1-12

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      International Marketing Trends Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      International Marketing Trends
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Presentation] Examining the five-factor model of personality in eWOM via social media2019

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      International Symposium in Consumer Personality
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K20037
  • [Presentation] Does luxury really care? How cause related marketing shapes brand perception and purchase intention in the Japanese luxury market2018

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Global Marketing Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns2018

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      International Conference on Brand Relationships,
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] When scandal meets cause related marketing. A study on the impact of corporate scandal towards customers’ support on CRM activities2018

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      7th International CSR conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Food related CSR post 3-11: When risk and trust affect consumer behavior2018

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      COMSA
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Color me green. A study in the effect of cause-related marketing on green behavior2018

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      6th Japan Forum of Business and Society
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] The Good Samaritan: A study on brand perception and purchase intention from cause marketing2017

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Global Consumer Brand Relationship Summit
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] CSR Initiatives Post-3-112016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      American Marketing Association
    • Place of Presentation
      Caesar's Palace Las Vegas (USA)
    • Year and Date
      2016-02-26
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Are You Still Who I Think You Are? A Study On The Influence of Corporate Food Scandals On Trust And Purchase Intention Case: Japanese Consumers2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      2016 Global Marketing Conference
    • Place of Presentation
      Conrad Hotel, Hong Kong
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception and Purchase Intention in the Japanese Luxury Market2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      2016 Global Marketing Conference
    • Place of Presentation
      Conrad Hotel, Hong Kong
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] When Scandal Meets Cause-Related Marketing: A Study On The Impact of Corporate Scandal Towards Customers’ Support On CRM Activities2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      7th International Conference On Corporate Sustainability and Responsibility,
    • Place of Presentation
      Humboldt University, Berlin, Germany
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Can I Still Count On You? The Impact of Corporate Scandals Towards Customers’ Support on CSR Activities2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Academy of Multinational Enterprises (Invitation as a Speaker)
    • Place of Presentation
      Keio University, 東京都港区
    • Invited
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Color Me Green. A Study On The Effect of Cause-Related Marketing on Green Behavior2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Japan Forum of Business and Society
    • Place of Presentation
      Waseda University, 東京都新宿区
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] When Trust and Risk Collide: A Study On The Influence Of CSR On Purchase Intention2016

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      3rd International Conference on CSR, Sustainability, Ethics and Governance
    • Place of Presentation
      Cologne Business School, Germany
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Food Related CSR Initiatives Post 3-11: When Risk and Trust Affect Consumer Behavior2015

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      COMSA 2015
    • Place of Presentation
      三井ガーデンホテル広島(広島県広島市)
    • Year and Date
      2015-04-29
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Consumer expectation on CSR based on price and brand2015

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Japan Forum of Business & Society
    • Place of Presentation
      Waseda University (東京都新宿区)
    • Year and Date
      2015-09-10
    • Data Source
      KAKENHI-PROJECT-15K20896
  • [Presentation] Will you love me regardless of my reputation?2015

    • Author(s)
      Caroline S.L. Tan
    • Organizer
      Global Marketing Fashion Conference
    • Place of Presentation
      University of Florence (Italy)
    • Year and Date
      2015-06-25
    • Data Source
      KAKENHI-PROJECT-15K20896

URL: 

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi