TAN CAROLINE SUE LIN タンキャロラインスーリン

… Alternative Names

Tan Caroline Sue Lin タンキャロラインスーリン

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Researcher Number	30611397
Other IDs	https://orcid.org/0000-0002-4419-8333
Affiliation (Current)	2025: 筑波大学, ビジネスサイエンス系, 准教授
Affiliation (based on the past Project Information) *help	2015 – 2023: 筑波大学, ビジネスサイエンス系, 准教授
Review Section/Research Field	Principal Investigator Basic Section 59020:Sports sciences-related / Social psychology
Keywords	Principal Investigator Consumer behavior / Sports fans / Digital media / Trust / Loyalty / Fandom / Fanship / Stake holder analysis / Engagement / Digital Marketing … More / Co-creation / brand activism / political consumerism / sports / loyalty / fandom / fanship / aggression / fans / Fan engagement / Soft power / Sport organization / Athlete / Sport / socio-political activism / Social justice / Fan / trust / sustainability / purchase intention / scandals / safety / risk / cause related marketing / Governance / Culture / green marketing / sustainable marketing / consumer behavior / CSR / Sustainable Marketing Less

Research Projects
(2 results)
Research Products
(23 results)

Exploring Digital Media Contents in Transforming Lower Level Sports FansPrincipal Investigator
- Principal Investigator
  
  タンキャロラインスーリン
- Project Period (FY)
  2019 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 59020:Sports sciences-related
- Research Institution
  University of Tsukuba
Consumer Behavior for Sustainable Marketing: Understanding How To Market and Make Sustainability Work in Japan and OverseasPrincipal Investigator
- Principal Investigator
  
  Tan Caroline Sue Lin
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Social psychology
- Research Institution
  University of Tsukuba

All 2023 2021 2019 2018 2017 2016 2015

All Journal Article Presentation Book

[Book] Managing Public Relations and Brand Image through Social Media2016
- Author(s)
  Caroline S.L. Tan
- Total Pages
  28
- Publisher
  IGI Global
- Data Source
  KAKENHI-PROJECT-15K20896
[Journal Article] The Name of The Game: The Effect of Socio-Political Activism in Sport on Fan Boycott Intention2023
- Author(s)
  Caroline S.L. Tan
- Journal Title
  
  International Journal of Sport Management
  
  Volume: 24 (3) Pages: 1-29
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Journal Article] Building Online Engagement and Brand Experience: The UEFA Academy2021
- Author(s)
  Caroline S.L. Tan
- Journal Title
  
  Sage Business Case
  
  Volume: Jan1- Pages: 1-10
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Journal Article] The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation2021
- Author(s)
  Caroline S.L.Tan
- Journal Title
  
  Ivey Business Case
  
  Volume: Jan Pages: 1-12
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023
- Author(s)
  Caroline S.L. Tan
- Organizer
  International Marketing Trends Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023
- Author(s)
  Caroline S.L. Tan
- Organizer
  International Marketing Trends
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Presentation] Examining the five-factor model of personality in eWOM via social media2019
- Author(s)
  Caroline S.L. Tan
- Organizer
  International Symposium in Consumer Personality
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K20037
[Presentation] Does luxury really care? How cause related marketing shapes brand perception and purchase intention in the Japanese luxury market2018
- Author(s)
  Caroline S.L. Tan
- Organizer
  Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns2018
- Author(s)
  Caroline S.L. Tan
- Organizer
  International Conference on Brand Relationships,
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] When scandal meets cause related marketing. A study on the impact of corporate scandal towards customers’ support on CRM activities2018
- Author(s)
  Caroline S.L. Tan
- Organizer
  7th International CSR conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Food related CSR post 3-11: When risk and trust affect consumer behavior2018
- Author(s)
  Caroline S.L. Tan
- Organizer
  COMSA
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Color me green. A study in the effect of cause-related marketing on green behavior2018
- Author(s)
  Caroline S.L. Tan
- Organizer
  6th Japan Forum of Business and Society
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] The Good Samaritan: A study on brand perception and purchase intention from cause marketing2017
- Author(s)
  Caroline S.L. Tan
- Organizer
  Global Consumer Brand Relationship Summit
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] CSR Initiatives Post-3-112016
- Author(s)
  Caroline S.L. Tan
- Organizer
  American Marketing Association
- Place of Presentation
  Caesar's Palace Las Vegas (USA)
- Year and Date
  2016-02-26
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Are You Still Who I Think You Are? A Study On The Influence of Corporate Food Scandals On Trust And Purchase Intention Case: Japanese Consumers2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  2016 Global Marketing Conference
- Place of Presentation
  Conrad Hotel, Hong Kong
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception and Purchase Intention in the Japanese Luxury Market2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  2016 Global Marketing Conference
- Place of Presentation
  Conrad Hotel, Hong Kong
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] When Scandal Meets Cause-Related Marketing: A Study On The Impact of Corporate Scandal Towards Customers’ Support On CRM Activities2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  7th International Conference On Corporate Sustainability and Responsibility,
- Place of Presentation
  Humboldt University, Berlin, Germany
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Can I Still Count On You? The Impact of Corporate Scandals Towards Customers’ Support on CSR Activities2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  Academy of Multinational Enterprises (Invitation as a Speaker)
- Place of Presentation
  Keio University, 東京都港区
- Invited
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Color Me Green. A Study On The Effect of Cause-Related Marketing on Green Behavior2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  Japan Forum of Business and Society
- Place of Presentation
  Waseda University, 東京都新宿区
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] When Trust and Risk Collide: A Study On The Influence Of CSR On Purchase Intention2016
- Author(s)
  Caroline S.L. Tan
- Organizer
  3rd International Conference on CSR, Sustainability, Ethics and Governance
- Place of Presentation
  Cologne Business School, Germany
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Food Related CSR Initiatives Post 3-11: When Risk and Trust Affect Consumer Behavior2015
- Author(s)
  Caroline S.L. Tan
- Organizer
  COMSA 2015
- Place of Presentation
  三井ガーデンホテル広島(広島県広島市)
- Year and Date
  2015-04-29
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Consumer expectation on CSR based on price and brand2015
- Author(s)
  Caroline S.L. Tan
- Organizer
  Japan Forum of Business & Society
- Place of Presentation
  Waseda University (東京都新宿区)
- Year and Date
  2015-09-10
- Data Source
  KAKENHI-PROJECT-15K20896
[Presentation] Will you love me regardless of my reputation?2015
- Author(s)
  Caroline S.L. Tan
- Organizer
  Global Marketing Fashion Conference
- Place of Presentation
  University of Florence (Italy)
- Year and Date
  2015-06-25
- Data Source
  KAKENHI-PROJECT-15K20896

TAN CAROLINE SUE LIN タン キャロラインスーリン

Tan Caroline Sue Lin タン キャロラインスーリン

Research Projects

Research Products

Exploring Digital Media Contents in Transforming Lower Level Sports FansPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Consumer Behavior for Sustainable Marketing: Understanding How To Market and Make Sustainability Work in Japan and OverseasPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] Managing Public Relations and Brand Image through Social Media2016

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] The Name of The Game: The Effect of Socio-Political Activism in Sport on Fan Boycott Intention2023

Author(s)

Journal Title

Data Source

[Journal Article] Building Online Engagement and Brand Experience: The UEFA Academy2021

Author(s)

Journal Title

Data Source

[Journal Article] The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation2021

Author(s)

Journal Title

Data Source

[Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023

Author(s)

Organizer

Data Source

[Presentation] Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.2023

Author(s)

Organizer

Data Source

[Presentation] Examining the five-factor model of personality in eWOM via social media2019

Author(s)

Organizer

Data Source

[Presentation] Does luxury really care? How cause related marketing shapes brand perception and purchase intention in the Japanese luxury market2018

Author(s)

Organizer

Data Source

[Presentation] The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns2018

Author(s)

Organizer

Data Source

[Presentation] When scandal meets cause related marketing. A study on the impact of corporate scandal towards customers’ support on CRM activities2018

Author(s)

Organizer

Data Source

[Presentation] Food related CSR post 3-11: When risk and trust affect consumer behavior2018

Author(s)

Organizer

Data Source

[Presentation] Color me green. A study in the effect of cause-related marketing on green behavior2018

Author(s)

Organizer

Data Source

[Presentation] The Good Samaritan: A study on brand perception and purchase intention from cause marketing2017

Author(s)

Organizer

Data Source

[Presentation] CSR Initiatives Post-3-112016

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Are You Still Who I Think You Are? A Study On The Influence of Corporate Food Scandals On Trust And Purchase Intention Case: Japanese Consumers2016

Author(s)

Organizer

Place of Presentation

Data Source

TAN CAROLINE SUE LIN タンキャロラインスーリン

Tan Caroline Sue Lin タンキャロラインスーリン