KAWAMATA Hisashi 河股久司

… Alternative Names

河股久司カワマタヒサシ

Less

Researcher Number	30879804
Other IDs
Affiliation (Current)	2025: 日本大学, 商学部, 准教授
Affiliation (based on the past Project Information) *help	2025: 日本大学, 商学部, 講師 2023: 日本大学, 商学部, 講師 2021 – 2022: 早稲田大学, 商学学術院, 講師(任期付) 2020: 早稲田大学, 商学学術院, 助手
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields Except Principal Investigator Medium-sized Section 7:Economics, business administration, and related fields
Keywords	Principal Investigator 製品陳列 / 群化 / 視覚（色） / 陳列の順序 / 消費者行動 / 色相 / 豊富な選択肢 / 包括的―分析的思考 / 調和 / カラーバリエーション Except Principal Investigator 消費者行動 / 多感覚相互作用 / 感覚マーケティング

Systematic study of the effects of multisensory interaction on consumer behavior
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2025 – 2029
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
製品陳列における群化が消費者の行動に与える影響Principal Investigator
- Principal Investigator
  
  河股久司
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Nihon University
カラーバリエーションが豊富な製品における配列順序の違いが消費者の態度に与える影響Principal Investigator
- Principal Investigator
  
  河股久司
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  Nihon University
  Waseda University

All 2023 2022 2021 2020

All Journal Article Presentation

[Journal Article] The effect of congruence between the price and background color lightness on the price list2023
- Author(s)
  河股久司
- Journal Title
  
  JSMD Review
  
  Volume: 7 Issue: 1 Pages: 1-7
- DOI
  10.32299/jsmdreview.7.1_1
- ISSN
  2432-6992, 2432-7174
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106
[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023
- Author(s)
  權純鎬, 河股久司, 須田孝徳
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 51-62
- DOI
  10.7222/marketing.2023.006
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-21K01770
[Journal Article] The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign2023
- Author(s)
  河股久司, 守口剛
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 39-50
- DOI
  10.7222/marketing.2023.005
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19H00601, KAKENHI-PROJECT-21H04600
[Journal Article] Trends of Color Research in Consumer Behavior2021
- Author(s)
  河股久司
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 2 Pages: 81-89
- DOI
  10.7222/marketing.2021.047
- NAID
  130008093921
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-09-30
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 消費者と製品陳列の空間的距離が製品評価に与える影響2023
- Author(s)
  河股久司　権純鎬
- Organizer
  日本商業学会第73回全国研究大会
- Data Source
  KAKENHI-PROJECT-23K01658
[Presentation] モバイル決済時における触覚経験が心理的所有感に及ぼす影響2022
- Author(s)
  權純鎬, 河股久司, 須田孝徳
- Organizer
  第64回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 彩度の変化が新しさの知覚に与える影響2022
- Author(s)
  河股久司, 守口剛
- Organizer
  日本マーケティング・サイエンス学会第111回研究大会
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] Harmony Perception Backfire: the effect of product display based on hue color combination2022
- Author(s)
  Hisashi Kawamata
- Organizer
  44th ISMS Marketing Science Conference
- Data Source
  KAKENHI-PROJECT-20K22106
[Presentation] 色相に基づく製品陳列が消費者の態度に与える影響2020
- Author(s)
  河股久司, 守口剛, Hyokjin Kwak
- Organizer
  日本マーケティング・サイエンス学会　第108回研究大会
- Data Source
  KAKENHI-PROJECT-20K22106

1. 守口剛 (70298066)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 恩藏直人 (70194652)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 竹村和久 (10212028)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 阿部誠 (70302677)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 須永努 (20438914)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 朴宰佑 (50401675)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 石井裕明 (50548716)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 外川拓 (10636848)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 平木いくみ (60367026)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 元木康介 (90850438)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 西井真祐子 (50822201)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

KAWAMATA Hisashi 河股 久司

河股 久司 カワマタ ヒサシ

Research Projects

Research Products

Co-Researchers

Systematic study of the effects of multisensory interaction on consumer behavior

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

製品陳列における群化が消費者の行動に与える影響Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

カラーバリエーションが豊富な製品における配列順序の違いが消費者の態度に与える影響Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] The effect of congruence between the price and background color lightness on the price list2023

Author(s)

Journal Title

DOI

ISSN

Language

Data Source

[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] Trends of Color Research in Consumer Behavior2021

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Presentation] 消費者と製品陳列の空間的距離が製品評価に与える影響2023

Author(s)

Organizer

Data Source

[Presentation] モバイル決済時における触覚経験が心理的所有感に及ぼす影響2022

Author(s)

Organizer

Data Source

[Presentation] 彩度の変化が新しさの知覚に与える影響2022

Author(s)

Organizer

Data Source

[Presentation] Harmony Perception Backfire: the effect of product display based on hue color combination2022

Author(s)

Organizer

Data Source

[Presentation] 色相に基づく製品陳列が消費者の態度に与える影響2020

Author(s)

Organizer

Data Source

KAWAMATA Hisashi 河股久司

河股久司カワマタヒサシ