Kimura Tatsuya 木村達也

… Alternative Names

木村達也キムラタツヤ

KIMURA Tatsuya 木村達也

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Researcher Number	40321195
Other IDs
External Links
Affiliation (Current)	2025: 早稲田大学, 商学学術院(経営管理研究科), 教授
Affiliation (based on the past Project Information) *help	2018 – 2022: 早稲田大学, 商学学術院(経営管理研究科), 教授 2011 – 2013: 早稲田大学, 商学学術院, 教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Business administration
Keywords	Principal Investigator インターナルマーケティング / インターナル・マーケティング / 促進要件 / マーケティング / 顧客の推奨度 / 顧客ロイヤルティ / Net Promoter Score / Promoter Score Japan / MRS / ERS … More / 顧客推奨度 / 回答傾向 / PSJ / NPS / コラボレーション / エクスターナルマーケティング / リーダーシップ / 部門間連携 / 組織活性化 / 内部祖気のマーケティング Less

Research Projects
(2 results)
Research Products
(13 results)

Research on requirements for promoting internal marketingPrincipal Investigator
- Principal Investigator
  
  Kimura Tatsuya
- Project Period (FY)
  2018 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Waseda University
Internal MarketingPrincipal Investigator
- Principal Investigator
  
  KIMURA Tatsuya
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Business administration
- Research Institution
  Waseda University

All 2022 2020 2019 2018 2014 2012 2011 Other

All Journal Article Presentation

[Journal Article] New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan2022
- Author(s)
  Kimura Tatsuya
- Journal Title
  
  GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022
  
  Volume: 7 Issue: 3 Pages: 129-137
- DOI
  10.35609/jmmr.2022.7.3(5)
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K01894
[Journal Article] The Degree of Penetration and Impact of Internal Marketing Affecting Corporate Performance2012
- Author(s)
  Tatsuya Kimura
- Journal Title
  
  Journal of Business and Policy Research
  
  Volume: Vo.7, No.2 Pages: 175-183
- Data Source
  KAKENHI-PROJECT-23530512
[Journal Article] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies2011
- Author(s)
  Tatsuya Kimura
- Journal Title
  
  Conference Proceedings : 4th International Business and Social Science Research Conference
- Data Source
  KAKENHI-PROJECT-23530512
[Presentation] Promoter Score Japan as a New Framework to Measure Loyalty of Japanese Customers2022
- Author(s)
  Tatsuya Kimura
- Organizer
  13th Global Conference on Busienss & Social Sciences
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01894
[Presentation] Promoter Score Japan as a New Framework to Measure Loyalty of Japanese Market2022
- Author(s)
  Tatsuya Kimura
- Organizer
  Global Conference on Business & Social Science
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01894
[Presentation] 日本人消費者を対象とする顧客推奨度指標の最適化2020
- Author(s)
  木村達也
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-18K01894
[Presentation] An Introduction of New Customer Loyalty Measurement in the Japan Market2019
- Author(s)
  Tatsuya Kkimura
- Organizer
  International Conference on Research in Management
- Data Source
  KAKENHI-PROJECT-18K01894
[Presentation] Adaptability of the Net Promoter Score in the Japanese Market: Relationships between Customers' Recommendation Scores and Customer Value2018
- Author(s)
  Tatsuya Kimura
- Organizer
  8th Business and Management Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01894
[Presentation] Characterictics of Service Industry Seen from the Standpoint of Internal Marketing2014
- Author(s)
  Tatsuya Kimura
- Organizer
  Mediterranean Conference for Academic Disciplines
- Place of Presentation
  Malta
- Data Source
  KAKENHI-PROJECT-23530512
[Presentation] Characteristics of Service Industry Seen from the Standpoint of Internal Marketing2014
- Author(s)
  Tatsuya Kimura
- Organizer
  Mediterranean Conference for Academic Disciplines
- Place of Presentation
  Valletta, Malta
- Data Source
  KAKENHI-PROJECT-23530512
[Presentation] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies2012
- Author(s)
  Tatsuya Kimura
- Organizer
  International Business and Social Science Research Conference
- Place of Presentation
  Dubai, UAE
- Data Source
  KAKENHI-PROJECT-23530512
[Presentation] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies
- Author(s)
  Tatsuya Kimura
- Organizer
  International Business and Social Science Research Conference
- Place of Presentation
  UAE
- Data Source
  KAKENHI-PROJECT-23530512
[Presentation] The Influence of Public Service Advertising after the Great East Japan Earthquake in March 2011
- Author(s)
  Tatsuya Kimura
- Organizer
  International Conference on the Image
- Place of Presentation
  ポーランド
- Data Source
  KAKENHI-PROJECT-23530512

Kimura Tatsuya 木村 達也

木村 達也 キムラ タツヤ

KIMURA Tatsuya 木村 達也

Research Projects

Research Products

Research on requirements for promoting internal marketingPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Internal MarketingPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Degree of Penetration and Impact of Internal Marketing Affecting Corporate Performance2012

Author(s)

Journal Title

Data Source

[Journal Article] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies2011

Author(s)

Journal Title

Data Source

[Presentation] Promoter Score Japan as a New Framework to Measure Loyalty of Japanese Customers2022

Author(s)

Organizer

Data Source

[Presentation] Promoter Score Japan as a New Framework to Measure Loyalty of Japanese Market2022

Author(s)

Organizer

Data Source

[Presentation] 日本人消費者を対象とする顧客推奨度指標の最適化2020

Author(s)

Organizer

Data Source

[Presentation] An Introduction of New Customer Loyalty Measurement in the Japan Market2019

Author(s)

Organizer

Data Source

[Presentation] Adaptability of the Net Promoter Score in the Japanese Market: Relationships between Customers' Recommendation Scores and Customer Value2018

Author(s)

Organizer

Data Source

[Presentation] Characterictics of Service Industry Seen from the Standpoint of Internal Marketing2014

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] Characteristics of Service Industry Seen from the Standpoint of Internal Marketing2014

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies2012

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] The Influence of Public Service Advertising after the Great East Japan Earthquake in March 2011

Author(s)

Organizer

Place of Presentation

Data Source

Kimura Tatsuya 木村達也

木村達也キムラタツヤ

KIMURA Tatsuya 木村達也