KISHIYA Kazuhiro 岸谷和広

Researcher Number	40330170
Other IDs
External Links
Affiliation (Current)	2025: 関西大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2014 – 2024: 関西大学, 商学部, 教授 2007 – 2013: Kansai University, 商学部, 准教授 2003 – 2006: 関西大学, 商学部, 助教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Commerce / Basic Section 07090:Commerce-related / Science and Engineering
Keywords	Principal Investigator SNS / 広告 / インターネット / マーケティング / ディスカウンティング / セレブリティ / 精緻化見込みモデル / ブランドエンドースメント / 知覚バイアス / エンドースメント … More / 広告懐疑 / エンドースメント効果 / インフルエンサーマーケティング / PKM / 訴求的知識モデル / 購買意思決定 / TAMモデル / 広告効果 / エンゲージメント / カスタマージャニー / 帰属理論 / 焦点化理論 / カスタマージャーニー / ソーシャルメディア / ウェブサイトの広告効果 / On to Off / ウェブマーケティング / e-コマース / オンラインショッピング / 習慣的利用 / プロダクトプレイスメント / マスメディア / オンライン / ショールーミング / クロスメディア / コミュニティサイト / 消費者のウェブ利用 / プラットフォーム / SNSマーケティング / 社会資本 / ネットリテラシー / リテラシー / 文化 / 利用と動機 / 国際比較 / 実験 / ウェブサイト / 資源ベース / 取引戦略 / 組織関係 / 広告管理 / フィー制度 / メディアミックス / 広告戦略 / 分化と統合 / アンバンドリング / 広告クリエイティブ / 関係特定的資源 / 広告取引 … More Except Principal Investigator 消費者行動 / 国際研究者交流 / クチコミ / ネットワーク外部性 / QRコード決済 / 技術受容 / コード決済 / 小売業 / 技術需要 / キャッシュレス / モバイル決済 / Store Identity / loyalty / Private brand / National brand / Distribution company / Manufacturer / Comparative study, UK and Japan / Brand communication / 知覚品質 / ブランド・コミュニケーシ / ストア・アイデンティティ / ロイヤルティ / プライベート・ブランド / ナショナル・ブランド / 流通企業 / メーカー / 日英比較 / ブランド・コミュニケーション / 流通システム / マーケティング / 韓国 / 国際情報交換 / JPIM / シンガポール / アメリカ / スマートフォン / 電子書籍 / 新製品の普及 / ICT / 現地適応化 / インターネット・マーケティング / 国際マーケティング / ウェブサイト / 配置-調整 / グローバル・マーケティング・コミュニケーション / 適応化 / グローバル企業ウェブサイト / グローバルマーケティング・コミュニケーション / グローバル・マーケティング戦略（GMS） / GMSモデル / グローバル・マーケティング / マーケティング・コミュニケーション / 調整 / 標準化 / 国際マーケティング・コミュニケーション / 企業ウェブサイト / グローバル・マーケティング戦略（GMS) / ロコミ / 普及 / 新製品 / 技術受容モデル / インターネット / 小売店舗 / 広告効果 / 日英米比較 / 広告 / コミュニケーション / ブランド / クロスメディア / 競争的使用価値 / 商学 / 経営学 / 複合ケース研究 / ロバストデザイン / マーケティング競争 / 経営戦略 / システムアーキテクチャ / データマイニング / ビジネスシステム / 情報技術 Less

Study on how new mobile payment methods have been accepted by customers along with the development of retail formats
- Principal Investigator
  
  藤岡里圭
- Project Period (FY)
  2023 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  The University of Tokyo
  Kansai University
ソーシャルメディア上のクチコミ情報の信頼とディスカウンティングのメカニズムPrincipal Investigator
- Principal Investigator
  
  岸谷和広
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kansai University
Examining brand endorsements on social mediaPrincipal Investigator
- Principal Investigator
  
  岸谷和広
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kansai University
An Empirical Study of the Impact of Social Media Platforms on Purchasing DecisionsPrincipal Investigator
- Principal Investigator
  
  Kishiya Kazuhiro
- Project Period (FY)
  2017 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Examining cross-media effect between traditional, online media and point of storePrincipal Investigator
- Principal Investigator
  
  Kishiya Kazuhiro
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Research on the Effect of ICT on the Diffusion of Products with Network Externalities
- Principal Investigator
  
  KAWAKAMI Tomoko
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
The historical research on the groundbreaking stage of digital book diffusion process
- Principal Investigator
  
  SHIMIZU Nobutoshi
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  University of Marketing and Distribution Sciences
Examining the relationship between online social interaction and trustworthiness toward website.Principal Investigator
- Principal Investigator
  
  KISHIYA Kazuhiro
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Empirical study on global company website management
- Principal Investigator
  
  KURIKI Kei
- Project Period (FY)
  2010 – 2013
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kobe University
Measuring and developing literacy on webPrincipal Investigator
- Principal Investigator
  
  KISHIYA Kazuhiro
- Project Period (FY)
  2009 – 2010
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Research on Diffusion of New Products with Network Externalities based on Technology Acceptance Model
- Principal Investigator
  
  KAWAKAMI Tomoko
- Project Period (FY)
  2008 – 2010
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Brand Communication under the Cross Media Environment : US, UK, and Japan
- Principal Investigator
  
  SUYAMA Keisuke
- Project Period (FY)
  2007 – 2009
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Empirical Study on Competitive Advantage of Robust Design Strategy in Marketing Competition.
- Principal Investigator
  
  ISHII Junzo
- Project Period (FY)
  2006 – 2008
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Research Field
  
  Commerce
- Research Institution
  University of Marketing and Distribution Sciences
  Kobe University
RESEARCH FOR STRATEGY AND MANAGEMENT IN ADVERTISER'WEB-SITEPrincipal Investigator
- Principal Investigator
  
  KISHIYA Kazuhiro
- Project Period (FY)
  2006 – 2008
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
情報技術導入におけるビジネスシステム構築プロセスの理論と実践
- Principal Investigator
  
  矢田勝俊
- Project Period (FY)
  2004 – 2005
- Research Category
  
  Grant-in-Aid for Scientific Research on Priority Areas
- Review Section
  
  Science and Engineering
- Research Institution
  Kansai University
広告における組織間間係のビジネスシステムの構築Principal Investigator
- Principal Investigator
  
  岸谷和広
- Project Period (FY)
  2003 – 2004
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University
Comparative Study of Branding Strategies by Manufacturers and Retailers : UK, USA, and Japan
- Principal Investigator
  
  SUYAMA Keisuke
- Project Period (FY)
  2003 – 2005
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kansai University

[Book] １からのマーケティングデザイン2016
- Author(s)
  岸谷和広
- Publisher
  硯学舎
- Data Source
  KAKENHI-PROJECT-26380582
[Book] ネット・リテラシー：ソーシャルメディア利用の規定因2013
- Author(s)
  西川英彦・岸谷和広・水越康介・金雲鎬（西川英彦）
- Total Pages
  224
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-23330145
[Book] ネット・リテラシーソーシャルメディア利用の規定因2013
- Author(s)
  西川英彦・岸谷和広・水越康介・金雲鎬
- Total Pages
  224
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-22330129
[Book] ネットリテラシー2013
- Author(s)
  西川英彦・岸谷和広・水越康介・金雲鎬
- Total Pages
  224
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-23730423
[Book] ネットリテラシー：ソーシャルメディア利用の規定因2013
- Author(s)
  西川英彦・岸谷和広・水越康介・金雲鎬
- Total Pages
  224
- Publisher
  白桃書房
- Data Source
  KAKENHI-PROJECT-22330129
[Book] 実践ビジネスプラン2009
- Author(s)
  川上智子・徳常泰之・岸谷和広編
- Publisher
  中央経済社
- Data Source
  KAKENHI-PROJECT-21730351
[Book] 仮想経験のデザイン2006
- Author(s)
  岸谷和広
- Total Pages
  19
- Publisher
  有斐閣
- Data Source
  KAKENHI-PROJECT-18730282
[Book] 情報技術の産業応用フロンティア : ITと産業研究班2006
- Author(s)
  岸谷和広
- Total Pages
  21
- Publisher
  関西大学経済・政治研究所
- Data Source
  KAKENHI-PROJECT-18730282
[Book] 新広告論2005
- Author(s)
  亀井昭宏, 疋田聰, 岸谷和広他
- Total Pages
  297
- Publisher
  日経広告研究所
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] ライブコマースにおける時間制約下の衝動購買に関する研究─クチコミと消費者知識による効果の検討─2024
- Author(s)
  岸谷和広・王佳楠
- Journal Title
  
  関西大学商学論集
  
  Volume: 68巻第４号 Pages: 37-53
- Data Source
  KAKENHI-PROJECT-20K01978
[Journal Article] ライブコマースにおける時間制約下の衝動購買に関する研究─クチコミと消費者知識による効果の検討─2024
- Author(s)
  岸谷和広・王佳楠
- Journal Title
  
  関西大学商学論集
  
  Volume: 68巻第４号 Pages: 37-53
- Data Source
  KAKENHI-PROJECT-23K01640
[Journal Article] ライブコマースにおける時間制約下の衝動購買に関する研究─クチコミと消費者知識による効果の検討─2024
- Author(s)
  岸谷和広・王佳楠
- Journal Title
  
  『関西大学商学論集』
  
  Volume: 第68巻第4号 Pages: 37-53
- Data Source
  KAKENHI-PROJECT-23K25561
[Journal Article] Brand Endorsement on Instagram: How do expertise and similarity affect endorsed and alternative brands via searching behavior?2022
- Author(s)
  Kazuhiro kishiya
- Journal Title
  
  Kansai University Review of Business and Commerce
  
  Volume: No.21 Pages: 17-29
- Data Source
  KAKENHI-PROJECT-20K01978
[Journal Article] Brand Endorsement on Instagram: How do expertise and similarity affect endorsed and alternative brands via searching behavior?2022
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  Kansai University Review of Business and Commerce
  
  Volume: 21 Pages: 17-29
- Data Source
  KAKENHI-PROJECT-17K04019
[Journal Article] Exploring the Impact of Celebrity Endorsement on Product Placement Effectiveness2018
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  International Journal of Marketing & Distribution
  
  Volume: Vo.2(1) Pages: 25-35
- NAID
  130007404278
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04019
[Journal Article] Examining the Influence of Media Usage on Product Placement Effectiveness2018
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  2017 proceedings of conference of the American Academy of Advertising
  
  Volume: - Pages: 61-68
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04019
[Journal Article] Kishiya, Kazuhiro, Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform2017
- Author(s)
  Kishiya, Kazuhiro
- Journal Title
  
  American Marketing Association Summer Educator's Conference Proceeding
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380582
[Journal Article] Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform2017
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  American Marketing Association Summer Educator's Conference Proceeding
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04019
[Journal Article] A Two-Nation Experiment to Investigate the Relationships among National Culture, Individual-Level Cultural Variables and Consumer Attitudes toward Advertising Websites and the Brand2016
- Author(s)
  Kishiya,Kazuhiro and Gordon E. Miracle
- Journal Title
  
  International Journal Knowledge Engineering and Soft Data Paradigms
  
  Volume: 5(2) Pages: 146-160
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Journal Article] ソーシャルネットワーキングサイトにおけるコミュニケーション効果の実証研究2016
- Author(s)
  岸谷和広
- Journal Title
  
  流通研究
  
  Volume: 18(2) Pages: 33-52
- NAID
  130005679754
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-26380582
[Journal Article] Examining the Relationship among National Culture, Lindividual-level Variable and Consumer Attiutde2015
- Author(s)
  Kishiya, Kazuhiro and Gordon E. Miracle
- Journal Title
  
  Proceedings of 19th International Conference on Knowledge Based and Intelligent Information and Engineering Systems
  
  Pages: 1715-1719
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Journal Article] Brand Communities in Social Networking Services : Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  2014 Winter American Marketing Association Proceedings
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazhuiro Kishiya
- Journal Title
  
  2014 Winter American Marketing Association Proceedings
  
  Volume: -
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] The Influence of Interactivity and Platform on Value in SNS2014
- Author(s)
  Kazhuiro Kishiya
- Journal Title
  
  2014Winter American Marketing Association Proceedings
  
  Volume: 巻号なし
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazhuiro Kishiya
- Journal Title
  
  2014 Winter American Marketing Association Proceedings
  
  Volume: なし
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazhuiro Kishiya
- Journal Title
  
  2014 Winter American Marketing Association Proceedings
  
  Volume: 巻号なし
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] The Influence of Interactivity and Platform on Value in SNS2014
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  2014 Winter American Marketing Association Proceedings
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals,2014
- Author(s)
  Kishiya, Kazuhiro
- Journal Title
  
  014 Winter American Marketing Association Proceedings
  
  Volume: なし
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 58(6) Pages: 21-31
- NAID
  120005687719
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 57(4) Pages: 37-55
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 57(4) Pages: 37-55
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 57 Pages: 37-55
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 58(6) Pages: 21-31
- NAID
  120005687719
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use2013
- Author(s)
  Kawakami Tomoko・ Kazuhiro Kishiya・ Mark E. Parry
- Journal Title
  
  Journal of Product Innovation Management
  
  Volume: 30(1) Issue: 1 Pages: 17-30
- DOI
  10.1111/j.1540-5885.2012.00983.x
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129, KAKENHI-PROJECT-23330142, KAKENHI-PROJECT-23330145, KAKENHI-PROJECT-23730423
[Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 58 Pages: 21-31
- NAID
  120005687719
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 57(4) Pages: 37-55
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究2013
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 58(6) Pages: 21-31
- NAID
  120005687719
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill2012
- Author(s)
  Kishiya Kazuhiro and Nao Yamamoto （岸谷和広）
- Journal Title
  
  2012 AMA Educator's Proceedings Marketing the socially-Networked World:Challenges of Emerging, Stagnant, and Resurgent Markets
  
  Volume: 巻号なし Pages: 68-71
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill2012
- Author(s)
  Kishiya Kazuhiro and Nao Yamamoto
- Journal Title
  
  2012 AMA Educator's Proceedings Marketing the socially-Networked World:Challenges of Emerging, Stagnant, and Resurgent Markets
  
  Volume: なし Pages: 68-71
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] The Effects of Personal and Virtual Word of Mouth on Technology Acceptance2012
- Author(s)
  Parry, Mark E.・ Tomoko Kawakami・ Kazuhiro Kishiya
- Journal Title
  
  Journal of Product Innovation Management
  
  Volume: 29(6) Issue: 6 Pages: 952-966
- DOI
  10.1111/j.1540-5885.2012.00972.x
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129, KAKENHI-PROJECT-23330142, KAKENHI-PROJECT-23330145, KAKENHI-PROJECT-23730423
[Journal Article] The Effects od Personal and Virtual Word of Mouth on Technology Acceptance2012
- Author(s)
  Parry, Mark E., Tomoko Kawakami and Kazuhiro Kishiya
- Journal Title
  
  Journal of Product Innovation Management
  
  Volume: 29・6 Pages: 952-966
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Factors affecting Online Trust in Online Shopping : The Role of Network eternality and Internet Skill2012
- Author(s)
  Kishiya Kazuhiro・ Nao Yamamoto
- Journal Title
  
  2012 AMA Educator's Proceedings Marketing the socially-Networked World : Challenges of Emerging, Stagnant, and Resurgent Markets
  
  Pages: 71-68
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill2012
- Author(s)
  Kishiya Kazuhiro and Nao Yamamoto
- Journal Title
  
  2012 AMA Educator's Proceedings Marketing the socially-Networked World:Challenges of Emerging, Stagnant, and Resurgent Markets
  
  Volume: Summer Pages: 371-376
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] インターネットにおけるリテラシー概念の展開2011
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 56巻3号 Pages: 69-85
- NAID
  120005686598
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance2011
- Author(s)
  川上智子、岸谷和広、Mark E.Parry
- Journal Title
  
  18th International Product Development Management Conference Proceedings
  
  Volume: (On USB)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] インターネットにおけるリテラシー概念の展開2011
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 56 Pages: 69-85
- NAID
  120005686598
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] 企業ウェブサイトのグローバル・サイクル2011
- Author(s)
  栗木契、西川英彦、岸谷和広、水越康介
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 121 Pages: 64-79
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730423
[Journal Article] 企業ウェブサイトのグローバル・サイクル2011
- Author(s)
  栗木契・西川英彦・岸谷和広・水越康介
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 121 Pages: 64-79
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] 企業ウェブサイトのグローバル・サイクル2011
- Author(s)
  栗木契、西川英彦、岸谷和広、水越康介
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: No.121 Pages: 64-79
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] インターネットにおけるリテラシー概念の展開2011
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 56巻3号 Pages: 69-85
- NAID
  120005686598
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] インターネットにおけるリテラシー概念の展開2011
- Author(s)
  岸谷和広
- Journal Title
  
  関西大学商学論集
  
  Volume: 56巻 3号 Pages: 69-85
- NAID
  120005686598
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] 企業ウェブサイトのグローバル・サイクル2011
- Author(s)
  栗木契、西川英彦、岸谷和広、水越康介
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 121 Pages: 64-79
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330142
[Journal Article] 企業ウェブサイトのグローバル・サイクル2011
- Author(s)
  栗木契・西川英彦・岸谷和広・水越康介（栗木契）
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: No.121 Pages: 64-79
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23330145
[Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kazuhiro Kishiya・ Gordon E. Miracle
- Journal Title
  
  関西大学商学論集
  
  Volume: 55巻 1, 2号合併号 Pages: 19-32
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Journal Title
  
  商学論集
  
  Volume: 55 Pages: 19-32
- Data Source
  KAKENHI-PROJECT-21730351
[Journal Article] Personal Word-of-Mouth, Virtual Word-of-Mouth and Innovation Use2010
- Author(s)
  Tomoko Kawakami・ Mark E. Parry・ Kazuhiro Kishiya
- Journal Title
  
  Korean Academy of Marketing Science 2010 Global Marketing Conference Proceedings
  
  Pages: 21-53
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E. Miracle
- Journal Title
  
  商学論集
  
  Volume: 第55巻第1・2号合併号 Pages: 19-32
- Data Source
  KAKENHI-PROJECT-21730351
[Journal Article] 日本企業におけるウェブサイトの国際的マーケディング利用に関する研究2010
- Author(s)
  栗木契, 岸谷和彦, 西川英彦, 水越康介
- Journal Title
  
  ANNUAL REPORT OF THE MURATA SCIENCE FOUNDATION 2010
  
  Volume: 24 Pages: 706-713
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] An Exploratory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Journal Title
  
  商学論集
  
  Volume: 55 Pages: 19-32
- NAID
  120005685816
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] 日本企業におけるウェブサイトの国際的マーケティング利用に関する研究2010
- Author(s)
  栗木契・岸谷和広・西川英彦・水越康介
- Journal Title
  
  ANNUAL REPORT OF THE MURATA SCIENCE FOUNDATION 2010
  
  Volume: 24巻 Pages: 706-713
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] Miracle, An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro and Gordon E
- Journal Title
  
  商学論集
  
  Volume: 第55巻 Pages: 19-32
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use2010
- Author(s)
  Tomoko Kawakami, Mark E.Parry, Kazuhiro Kishiya
- Journal Title
  
  Korean Academy of Marketing Science 2010 Global Marketing Conference Proceedings
  
  Volume: (Web)
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] 企業ウェブサイトのグローバル・サイクルー比較事例分析による探索-2010
- Author(s)
  栗木契・岸谷和広・西川英彦・水越康介
- Journal Title
  
  神戸大学大学院経営学研究科ディスカッションペーパー
- NAID
  130007987035
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E. Miracle
- Journal Title
  
  商学論集第55巻
  
  Pages: 19-32
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] 企業ウェブサイトのグローバル・サイクル-比較事例分析による探索-2010
- Author(s)
  栗木契, 岸谷和彦, 西川英彦, 水越康介
- Journal Title
  
  神戸大学大学院経営学研究科ディスカッションペーパー
- NAID
  130007987035
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] An Exploratory Study of Product Placement in Television Drama Programs in Japan and The USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Journal Title
  
  商学論集
  
  Volume: 55 Pages: 19-32
- NAID
  120005685816
- Data Source
  KAKENHI-PROJECT-22330129
[Journal Article] デザインの同質化と差異化 : ミラノサローネにおけるブランドのデザイン2009
- Author(s)
  西川英彦・岸谷和広
- Journal Title
  
  立命館大学経営学部ディスカッション・ペーパー・シリーズ 27
  
  Pages: 1-12
- Data Source
  KAKENHI-PROJECT-18203026
[Journal Article] デザインの同質化と差異化 : ミラノサローネにおけるブランドのデザイン2009
- Author(s)
  西川英彦, 岸谷和広
- Journal Title
  
  立命館大学経営学部ディスカッション・ペーパー・シリーズ No. 27
  
  Pages: 1-12
- Data Source
  KAKENHI-PROJECT-18203026
[Journal Article] テレビ番組における広告類似効果の現状と課題2008
- Author(s)
  岸谷和広・水野由多加
- Journal Title
  
  広告科学第49巻
  
  Pages: 109-126
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] テレビ番組における広告類似行為の現状と課題2008
- Author(s)
  岸谷和広, 水野由加
- Journal Title
  
  広告科学第49巻
  
  Pages: 109-126
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] テレビ番組における広告類似行為の現状と課題2008
- Author(s)
  岸谷和広・水野由加
- Journal Title
  
  広告科学第49巻
  
  Pages: 109-126
- Data Source
  KAKENHI-PROJECT-18730282
[Journal Article] テレビ番組における広告類似効果の現状と課題2008
- Author(s)
  岸谷和広・水野由多加
- Journal Title
  
  広告科学
  
  Volume: 第49巻 Pages: 109-126
- Data Source
  KAKENHI-PROJECT-20330093
[Journal Article] 広告取引と広告組織:日本型とグローバルの狭間で2005
- Author(s)
  岸谷和広
- Journal Title
  
  新広告論(日経広告研究所)
  
  Pages: 121-147
- Data Source
  KAKENHI-PROJECT-15730210
[Journal Article] Advertising Systems in Japan : Marketing Behavior, Advertising Industry, Advertising Literacy.2005
- Author(s)
  Kishiya, K.
- Journal Title
  
  Kansai University Review of Business and Commerce No.7
  
  Pages: 1-21
- NAID
  110004708315
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] Advertising Systems in Japan : Marketing Behavior, Advertising Industry, Advertising Literacy2005
- Author(s)
  Kishiya, K.
- Journal Title
  
  Kansai University Review of Business and Commerce No.7
  
  Pages: 1-21
- NAID
  110004708315
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] Advertising Systems in Japan : Marketing Behavior, Advertising Industry, Advertising Literacy2005
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  Kansai University Review of Business and Commerce No.7
  
  Pages: 1-21
- NAID
  110004708315
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] Advertising Systems in Japan : Marketing behavior, Advertising Industry, advertising Literacy2005
- Author(s)
  Kazuhiro Kishiya
- Journal Title
  
  Kansai University Review of Business and Commerce No.7
  
  Pages: 1-21
- NAID
  110004708315
- Data Source
  KAKENHI-PROJECT-15730210
[Journal Article] The Future Direction of New Computing Environment for Exabyte Data in the Business World,2005
- Author(s)
  K.Yada, Y.Hamuro, N.Katoh, K.Kishiya
- Journal Title
  
  Proc.of 2005 Symposium on Applications and the Internet (SAINT 2005), IEEE CS
  
  Pages: 316-319
- NAID
  120005687221
- Data Source
  KAKENHI-PROJECT-16016282
[Journal Article] Study on the Interorganizational Relation in Advertising Transaction.2004
- Author(s)
  Kishiya, K.
- Journal Title
  
  Nikkei Koukoku Kenkyusyohou No.213
  
  Pages: 8-13
- Description
  「研究成果報告書概要(欧文)」より
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] The Structure of Scenario Communication : -A case study of consumer TV commercial awareness research-2004
- Author(s)
  K.Yada, K.Kishiya, H.Osawa
- Journal Title
  
  Proc.of the First European Workshop on Chance Discovery
  
  Pages: 132-140
- Data Source
  KAKENHI-PROJECT-16016282
[Journal Article] 広告取引における組織間関係の再検討2004
- Author(s)
  岸谷和広
- Journal Title
  
  日経広告研究所報 213号
  
  Pages: 8-13
- Description
  「研究成果報告書概要(和文)」より
- Data Source
  KAKENHI-PROJECT-15330089
[Journal Article] The Future Direction of New Computing Environment for Exabyte Data in the Business World2004
- Author(s)
  K.Yada, Y.Hamuro, N.Katoh, K.Kishiya
- Journal Title
  
  Proc.of 2005 Symposium on Applications and the Internet (SAINT 2005)
  
  Pages: 316-319
- NAID
  120005687221
- Data Source
  KAKENHI-PROJECT-16016282
[Journal Article] テレビ番組における広告類似行為の現状と課題-日米比較を中心に-
- Author(s)
  岸谷和広・水野由多加
- Journal Title
  
  広告科学 49
  
  Pages: 109-126
- NAID
  130006181306
- Data Source
  KAKENHI-PROJECT-18730282
[Presentation] Retail development along with mobile payment methods2023
- Author(s)
  Rika Fujioka and Kazuhiro Kishiya
- Organizer
  SEIGOP Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04019
[Presentation] Retail development along with mobile payment methods2023
- Author(s)
  Rika Fujioka and Kazuhiro Kishiya
- Organizer
  SEIGOP Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01978
[Presentation] Examining the Influence of Media Usage on Product Placement Effectiveness2018
- Author(s)
  Kishiya, Kazuhiro
- Organizer
  2018 American Academy of Advertising Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] Examining the Influence of Media Usage on Product Placement Effectiveness2018
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2018 American Academy of Advertising Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04019
[Presentation] Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform2017
- Author(s)
  Kishiya, Kazuhiro
- Organizer
  American Marketing Association Summer Educator's Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform2017
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2017 American Marketing Association Summer Educator's Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04019
[Presentation] Antecedent and Consequences of Value on Embedded Brand Sites on SNSs2017
- Author(s)
  Kazuhiro Kishiya
- Organizer
  16th International Conference on Research in Advertising (ICORIA)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04019
[Presentation] Antecedent and Consequences of Value on Embedded Brand Sites on SNSs2017
- Author(s)
  Kishiya, Kazuhiro
- Organizer
  16thInternational Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] インターネット媒体における広告効果研究2016
- Author(s)
  岸谷和広
- Organizer
  多国籍企業学会関西部会
- Place of Presentation
  関西大学（大阪府吹田市）
- Year and Date
  2016-12-10
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] オンラインと消費者行動2015
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪文化交流センター（大阪府）
- Year and Date
  2015-09-19
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] Examining the Relationship among National Culture, Lindividual-level Variable and Consumer Attiutde2015
- Author(s)
  Kishiya, Kazuhiro and Gordon E. Miracle
- Organizer
  19th International Conference on Knowledge Based and Intelligent Information and Engineering Systems
- Place of Presentation
  シンガポール（Marina Bay Sands Convention Centre）
- Year and Date
  2015-09-08
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] The Influence of Interactivity and Platform on Value in SNS2014
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2014 AMA Winter Educator' s Conference
- Place of Presentation
  アメリカフロリダ
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] The Influence of Interactivity and Platform on Value in SNS2014
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  アメリカ　フロリダ
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] 統一論題　ソーシャルメディア研究の新視点2014
- Author(s)
  岸谷和広
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  和歌山大学
- Year and Date
  2014-12-20
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] 統一論題　ソーシャルメディア研究の新視点2014
- Author(s)
  岸谷和広
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  和歌山大学
- Year and Date
  2014-12-20
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality2014
- Author(s)
  Kazuhiro Kishiya, Tomoko Kawakami
- Organizer
  2014 AMA Summer Educator's Conference
- Place of Presentation
  San Francisco　U.S.
- Year and Date
  2014-08-03
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality2014
- Author(s)
  Kazuhiro Kishiya, Tomoko Kawakami
- Organizer
  2014 AMA Summer Educator's Conference
- Place of Presentation
  San Francisco, U.S.
- Year and Date
  2014-08-03
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality2014
- Author(s)
  Kazuhiro, Kishiya and Tomoko Kawakami
- Organizer
  AMA Summer Educators Conference
- Place of Presentation
  San Francisco (U.S.A.)
- Year and Date
  2014-08-03
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] 統一論題　ソーシャルメディア研究の新視点2014
- Author(s)
  岸谷和広
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  和歌山大学
- Year and Date
  2014-12-20
- Data Source
  KAKENHI-PROJECT-26380582
[Presentation] ソーシャルメディア研究の新視点2014
- Author(s)
  岸谷和広
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  和歌山大学(和歌山)
- Year and Date
  2014-12-20
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014
- Author(s)
  Kishiya, Kazuhiro
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  フロリダ（アメリカ）
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] The Influence of Interactivity and Platform on Value in SNS2014
- Author(s)
  Kishiya, Kazuhiro
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  フロリダ(アメリカ）
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  アメリカ　フロリダ
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality2014
- Author(s)
  Kazuhiro Kishiya, Tomoko Kawakami
- Organizer
  2014 AMA Summer Educator's Conference
- Place of Presentation
  San Francisco U.S.
- Year and Date
  2014-08-03
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Brand Communities in Social Networking Services : Two Types of Interaction and Self-Construals2014
- Author(s)
  Kazuhiro Kishiya
- Organizer
  2014 AMA Winter Educator' s Conference
- Place of Presentation
  アメリカフロリダ
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] グローバルウェブサイトの戦略類型-比較ケースを通じて2013
- Author(s)
  岸谷和広・栗木契・西川英彦・水越康介
- Organizer
  日本商業学会関西部会4月例会
- Place of Presentation
  大阪市立大学文化交流センター
- Year and Date
  2013-04-20
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究2013
- Author(s)
  西川英彦・岸谷和広
- Organizer
  マーケティングサイエンス学会マーケティングダイナミックス部会
- Place of Presentation
  京構造計画研究所本所新館
- Year and Date
  2013-08-30
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Factors affecting Online Trust in Online Shopping : The Role of Network eternality and Internet Skill2012
- Author(s)
  Kazuhiro Kishiya and Nao Yamamoto
- Organizer
  2012 AMA Educator' s Conference
- Place of Presentation
  Chicago
- Year and Date
  2012-08-18
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] SNSの分析枠組み2012
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪
- Year and Date
  2012-09-19
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation2012
- Author(s)
  Tomoko Kawakami・ Kazuhiro Kishiya・ Mark E. Parry
- Organizer
  2012 Global Marketing Conference
- Place of Presentation
  ソウル
- Year and Date
  2012-07-21
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] 口コミと新技術の採用との関係に関する実証研究2011
- Author(s)
  川上智子、M.Parry, 岸谷和広
- Organizer
  第42回日本消費者行動学会カンファレンス
- Place of Presentation
  早稲田大学(東京都)
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Effects of Word of Mouth on Innovation Use in the Presence of Network externalities2011
- Author(s)
  Tomoko Kawakami・ M. Parry・ Kazuhiro Kishiya
- Organizer
  18th International Product Development Management Conference
- Place of Presentation
  Delft. Netherland
- Year and Date
  2011-06-06
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] クチコミと新技術の採用との関係に関する実証研究2011
- Author(s)
  川上智子、岸谷和広、Mark E.Parry
- Organizer
  日本消費者行動学会第42回消費者行動研究カンファレンス
- Place of Presentation
  早稲田大学(東京)
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Effects of Word of Mouth on Innovation Use in the Presence of Network externalities2011
- Author(s)
  Kawakami, Tomoko M.Parry, Kazuhiro Kishiya
- Organizer
  18^<th> International Product Development Management Confereence
- Place of Presentation
  Delft.Netherland
- Year and Date
  2011-06-06
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Personal and Virtual Word-of-Mouth Effect on Technology Acceptance2011
- Author(s)
  Mark E.Parry, Tomoko Kawakami, Kazuhiro Kishiya
- Organizer
  AMA Winter Educators'Conference
- Place of Presentation
  アメリカ合衆国テキサス州オースティン
- Year and Date
  2011-02-18
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Effects of WOM on Inn Use in the Presence of NE2011
- Author(s)
  Kawakami, Tomoko M.Parry andKazuhiro Kishiya
- Organizer
  18th International Product Development Management Conference
- Place of Presentation
  Delft. Netherland
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] 口コミと新技術の採用との関係に関する実証研究2011
- Author(s)
  川上智子・ M. Parry・岸谷和広
- Organizer
  第42回日本消費者行動学会カンファレンス
- Place of Presentation
  早稲田大学
- Year and Date
  2011-06-26
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Effect of Word of Mouth on New Product Adoption and Usage2011
- Author(s)
  川上智子、岸谷和広、Mark E.Parry
- Organizer
  2011 KSMS (Korean Scholars of Marketing Science) Fall International Conference
- Place of Presentation
  西江大学(韓国)
- Year and Date
  2011-11-19
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Personal and Virtual Word-of-Mouth Effect on Technology Acceptance2011
- Author(s)
  マーク・E・パリー、川上智子、岸谷和広
- Organizer
  AMA 2011 Winter Educators' Conference
- Place of Presentation
  アメリカ合衆国テキサス州オースティン
- Year and Date
  2011-02-18
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Effects of Word-of-Mouth and e-Word-of-Mouth on Innovation Use in the Presence of Network Externalities2011
- Author(s)
  川上智子、岸谷和広、Mark E.Parry
- Organizer
  18th International Product Development Management Conference
- Place of Presentation
  デルフト工科大学(オランダ)
- Year and Date
  2011-06-06
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Personal and Virtual Word-of-Mouth Effect on Technology Acceptance2011
- Author(s)
  川上智子、岸谷和広、マーク・E・パリー
- Organizer
  AMA Winter Educators' Conference
- Place of Presentation
  キサス州オースティン
- Year and Date
  2011-02-18
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Personal and Virtual Word-of-Mouth Effect on Technology Acceptance2011
- Author(s)
  Mark E. Parry, Tomoko Kawakami, Kazuhiro Kishiya
- Organizer
  AMA 2011 Winter Educators' Conference
- Place of Presentation
  アメリカ合衆国テキサス州オースティン
- Year and Date
  2011-02-18
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] 口コミと新技術の採用との関係に関する実証研究2011
- Author(s)
  川上智子、M.Parry and 岸谷和広
- Organizer
  第42回日本消費者行動学会カンファレンス
- Place of Presentation
  早稲田大学
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  ホテルオークラ東京(東京)(招待講演)
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use in the Presence of Network Externalities2010
- Author(s)
  Kawakami, Tomoko, Mark E.Parry, Kazuhiro Kishiya
- Organizer
  AMA Winter Educators' Conference
- Place of Presentation
  ニューオリンズ・シェラトンニューオーリンズ
- Year and Date
  2010-02-20
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use2010
- Author(s)
  Kawakami, T., K.kishiya, M.parry
- Organizer
  AMA Winter Educators' Conference
- Place of Presentation
  ニューオリンズ
- Year and Date
  2010-02-20
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use in the Presence of Network Externalities2010
- Author(s)
  Kawakami,Tomoko, Mark E.Parry, Kazuhiro Kishiya
- Organizer
  AMA Winter Educators'Conference
- Place of Presentation
  アメリカ合衆国ルイジアナ州ニューオーリンズ
- Year and Date
  2010-02-20
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use2010
- Author(s)
  川上智子、マーク・E・パリー、岸谷和広
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  ホテルオークラ東京(東京)
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA,”Specials Session Why Scholarly Advertising Research Differ Among Countries2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E. Miracle
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  東京港区ホテルオークラ
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use2010
- Author(s)
  Tomoko Kawakami, Mark E. Parry, Kazuhiro Kishiya
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  東京港区ホテルオークラ
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use in the Presence of Network Externalities2010
- Author(s)
  川上智子、岸谷和広、マーク・E・パリー
- Organizer
  AMA Winter Educators' Conference
- Place of Presentation
  アメリカ合衆国ルイジアナ州ニューオーリンズ
- Year and Date
  2010-02-20
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  ホテルオークラ東京(東京)(招待講演)
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA2010
- Author(s)
  Kishiya, Kazuhiro, Gordon E.Miracle
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  東京〔ホテルオークラ〕(招待講演)
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use2010
- Author(s)
  川上智子、マーク・E・パリー、岸谷和広
- Organizer
  Korean Academy of Marketing Science 2010 Global Marketing Conference
- Place of Presentation
  ホテルオークラ東京(東京)
- Year and Date
  2010-09-11
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] Factors Affect Use Diffusion of New Products with Network Externalities2009
- Author(s)
  Kawakami, Tomoko、Kazuhiro Kishiya
- Organizer
  INFORMS Marketing Science Conference
- Place of Presentation
  アメリカ合衆国ミシガン州アナーバー
- Year and Date
  2009-06-05
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] ネットワーク外部性を有する新製品の採用と消費者間の相互作用2009
- Author(s)
  岸谷和広・川上智子
- Organizer
  日本商業学会全国大会
- Place of Presentation
  大阪
- Year and Date
  2009-05-30
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] ネットワーク外部性を有する新製品の採用と消費者間の相互作用2009
- Author(s)
  川上智子・岸谷和広
- Organizer
  日本商業学会全国研究大会
- Place of Presentation
  関西大学(大阪)
- Year and Date
  2009-05-30
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Factors Affect Use Diffusion of New Products with Network Externalities2009
- Author(s)
  川上智子, 岸谷和広
- Organizer
  INFORMS Marketing Science Conference
- Place of Presentation
  ミシガン・ミシガン大学
- Year and Date
  2009-06-05
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] ネットワーク外部性を有する新製品の採用と消費者間の相互作用2009
- Author(s)
  岸谷和広・川上智子
- Organizer
  日本商業学会全国大会
- Place of Presentation
  大阪・関西大学
- Year and Date
  2009-05-30
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] ネットワーク外部性を有する新製品の採用と消費者間の相互作用2009
- Author(s)
  川上智子・岸谷和広
- Organizer
  日本商業学会全国研究大会報告論集,p.22
- Place of Presentation
  関西大学
- Year and Date
  2009-05-30
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] Factors Affect Use Diffusion of New Products with Network Externalities2009
- Author(s)
  川上智子, 岸谷和広
- Organizer
  INFORMS Marketing Science Conference
- Place of Presentation
  ミシガン
- Year and Date
  2009-06-05
- Data Source
  KAKENHI-PROJECT-21730351
[Presentation] 新しい広告手法としてのプロダクトプレイスメント-日米比較を中心に-2008
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪市立大学文化交流センター
- Year and Date
  2008-09-20
- Data Source
  KAKENHI-PROJECT-18730282
[Presentation] 新しい広告手法としてのプロダクトプレイスメント-米比較を中心に-2008
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪市立大学文化交流センター
- Year and Date
  2008-09-20
- Data Source
  KAKENHI-PROJECT-20330093
[Presentation] 新しい広告手法としてのプロダクトプレイスメント-日米比較を中心に-2008
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会9月例会
- Place of Presentation
  大阪市立大学文化交流センター
- Year and Date
  2008-09-20
- Data Source
  KAKENHI-PROJECT-18730282
[Presentation] 「テレビ番組における広告類似行為の現状と課題-日米比較を中心に」2007
- Author(s)
  岸谷和広・水野由多加
- Organizer
  日本広告学会全国大会
- Place of Presentation
  ぱ・る・るプラザ京都
- Year and Date
  2007-12-16
- Data Source
  KAKENHI-PROJECT-18730282
[Presentation] グルーバルウェブサイトの戦略類型―比較ケースを通じて
- Author(s)
  岸谷和広・栗木契・西川英彦・水越康介
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪第二ビル大阪市文化交流センター（大阪）
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals
- Author(s)
  Kazhuiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  マリオットホテル（フロリダ、米国）
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] ＳＮＳの分析枠組み
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation
- Author(s)
  Kawakami, Tomoko, Kazuhiro Kishiya and Mark E. Parry
- Organizer
  2012 Global Marketing Conference
- Place of Presentation
  Seoul　韓国
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] ＳＮＳの分析枠組み
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  第二ビル文化交流センター　大阪
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] SNSの分析枠組み
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会 9月例会
- Place of Presentation
  大阪市立大学梅田サテライト
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] グルーバルウェブサイトの戦略類型―比較ケースを通じて
- Author(s)
  岸谷和広・栗木契・西川英彦・水越康介
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪市立大学(大阪市）
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究
- Author(s)
  西川英彦・岸谷和広
- Organizer
  マーケティングサイエンス学会マーケティング・ダイナミクス研究部会
- Place of Presentation
  明治大学（東京）
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] グローバルウェブサイトの戦略類型―比較ケースを通じて
- Author(s)
  岸谷和広・栗木契・西川英彦・水越康介
- Organizer
  日本商業学会関西部会4月例会
- Place of Presentation
  大阪市立大学文化交流センター
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] The Influence of Interactivity and Platform on Value in SNS
- Author(s)
  Kazhuiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  マリオットホテル（フロリダ、米国）
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] Product Involvement, Online and Offline Media and Word-of-mouth Generation
- Author(s)
  Kazuhiro Kishiya, Tomoko Kawakami, Mark E. Parry
- Organizer
  Korean Scholars of Marketing Science 2012 Global Marketing Science at Seoul
- Place of Presentation
  Seoul, Korea
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill
- Author(s)
  Kishiya kazuhiro and Nao Yamamoto （岸谷和広）
- Organizer
  2012 AMA Educator's Conference
- Place of Presentation
  米国・シカゴ市
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation
- Author(s)
  Kawakami, Tomoko, Kazuhiro Kishiya and Mark E. Parry （Kawakami, Tomoko）
- Organizer
  2012 Global Marketing Conference
- Place of Presentation
  韓国・ソウル市
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] ＳＮＳの分析枠組み
- Author(s)
  岸谷和広
- Organizer
  日本商業学会関西部会
- Place of Presentation
  大阪
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill
- Author(s)
  Kishiya kazuhiro and Nao Yamamoto
- Organizer
  2012 AMA Educator's Conference
- Place of Presentation
  Chicago
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] The Influence of Interactivity and Platform on Value in SNS, 2014 AMA Winter Educator's Conference
- Author(s)
  Kazhuiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  フロリダ、米国
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Effects of Word of Mouth on Innovation Use in the Presence of Network externalities
- Author(s)
  Kawakami, Tomoko, M.Parry and Kazuhiro Kishiya （Kawakami, Tomoko）
- Organizer
  18th International Product Development Management Confereence
- Place of Presentation
  Delft. Netherland
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill
- Author(s)
  Kishiya kazuhiro and Nao Yamamoto
- Organizer
  2012 AMA Educator's Conference
- Place of Presentation
  Chicago　米国
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] 口コミと新技術の採用との関係に関する実証研究
- Author(s)
  川上智子、M.Parry and 岸谷和広（川上智子）
- Organizer
  第42回日本消費者行動学会カンファレンス
- Place of Presentation
  早稲田大学
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究
- Author(s)
  西川英彦・岸谷和広
- Organizer
  マーケティングサイエンス学会マーケティングダイナミックス部会
- Place of Presentation
  構造計画研究所（東京）
- Data Source
  KAKENHI-PROJECT-23730423
[Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究
- Author(s)
  西川英彦・岸谷和広
- Organizer
  日本マーケティング･サイエンス学会マーケティング・ダイナミクス研究部会
- Place of Presentation
  構造計画研究所本所新館
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals
- Author(s)
  Kazhuiro Kishiya
- Organizer
  2014 AMA Winter Educator's Conference
- Place of Presentation
  フロリダ、米国
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究
- Author(s)
  西川英彦・岸谷和広
- Organizer
  日本マーケティング･サイエンス学会マーケティング・ダイナミクス研究部会
- Place of Presentation
  構造計画研究所本所新館
- Data Source
  KAKENHI-PROJECT-23330145
[Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation
- Author(s)
  Kawakami, Tomoko, Kazuhiro Kishiya and Mark E. Parry
- Organizer
  2012 Global Marketing Conference
- Place of Presentation
  ソウル
- Data Source
  KAKENHI-PROJECT-22330129
[Presentation] The Impact of Word-of-mouth, Information Credibility, and Network Externalities on the Perceived Usefulness of an Innovation
- Author(s)
  Tomoko Kawakami, Mark E. Parry, Kazuhiro Kishiya
- Organizer
  2012 International Product Development Management Conference at Manchester
- Place of Presentation
  Manchester U.K.
- Data Source
  KAKENHI-PROJECT-23330142
[Presentation] グローバルウェブサイトの戦略類型―比較ケースを通じて
- Author(s)
  岸谷和広・栗木契・西川英彦・水越康介
- Organizer
  日本商業学会関西部会4月例会
- Place of Presentation
  大阪市立大学文化交流センター
- Data Source
  KAKENHI-PROJECT-23330145

1. KUROKI Kei (90294397)

# of Collaborated Projects: 3 results

# of Collaborated Products: 10 results
2. NISHIKAWA Hidehiko (10411208)

# of Collaborated Projects: 3 results

# of Collaborated Products: 18 results
3. MIZUKOSHI Kosuke (60404951)

# of Collaborated Projects: 3 results

# of Collaborated Products: 13 results
4. SHIMIZU Nobutoshi (70330529)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
5. SUYAMA Keisuke (40154629)

# of Collaborated Projects: 2 results

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6. KAWASE Masaya (90224782)

# of Collaborated Projects: 2 results

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7. KAWAKAMI Tomoko (10330169)

# of Collaborated Projects: 2 results

# of Collaborated Products: 19 results
8. TAKEMURA Masaaki (30252381)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
9. ISHII Junzo (50093498)

# of Collaborated Projects: 1 results

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10. SHIMAGUCHI Mitsuaki (30051692)

# of Collaborated Projects: 1 results

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11. MATSUI Takeshi (70323912)

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12. MURASHITA Satoshi (20411712)

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13. MIYAUCHI Miho (20340185)

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14. KIM Woonho (10410383)

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15. TANAHASHI Takeshi (00441444)

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16. SUZUKI Yuya (40382824)

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17. GOTO Kozue (80461127)

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18. FUJIMOTO Hisao (70140184)

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19. 矢田勝俊 (00298811)

# of Collaborated Projects: 1 results

# of Collaborated Products: 3 results
20. 加藤直樹 (40145826)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
21. 羽室行信 (90268235)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
22. 藤岡里圭 (00326480)

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23. 高井啓二 (20572019)

# of Collaborated Projects: 1 results

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24. KOTABE Masaaki

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
25. YAMAMOTO Nao

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
26. YOSHIDA Mari

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
27. GORDON E Miracle

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

KISHIYA Kazuhiro 岸谷 和広

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ソーシャルメディア上のクチコミ情報の信頼とディスカウンティングのメカニズムPrincipal Investigator

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Examining brand endorsements on social mediaPrincipal Investigator

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An Empirical Study of the Impact of Social Media Platforms on Purchasing DecisionsPrincipal Investigator

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Examining cross-media effect between traditional, online media and point of storePrincipal Investigator

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Examining the relationship between online social interaction and trustworthiness toward website.Principal Investigator

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Measuring and developing literacy on webPrincipal Investigator

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RESEARCH FOR STRATEGY AND MANAGEMENT IN ADVERTISER'WEB-SITEPrincipal Investigator

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KISHIYA Kazuhiro 岸谷和広

[Journal Article] ライブコマースにおける時間制約下の衝動購買に関する研究─クチコミと消費者知識による効果の検討─2024