SHISHIKURA Manabu 宍倉学

Researcher Number	40444872
Affiliation (Current)	2025: 長崎大学, 経済学部, 教授
Affiliation (based on the past Project Information) *help	2016 – 2023: 長崎大学, 経済学部, 教授 2017: 長崎大学, 経済学部, 准教授 2011: 長崎大学, 経済学部, 准教授
Review Section/Research Field	Principal Investigator Economic policy Except Principal Investigator Basic Section 07040:Economic policy-related / Economic policy
Keywords	Principal Investigator 経済政策 / 情報財 / コンテンツ / 有料 / 広告 / 広告効果 / シャドウコスト / 二面市場 / メディア Except Principal Investigator 離散選択モデル … More / 表明選好法 / 公共放送 / 競争政策 / 二面市場 / 配信記事 / 電子化 / 同族経営 / 報道バイアス / 地方新聞 / メディア・キャプチャー / 情報独占 / 情報伝達バイアス / 新メディア / 寡占化 / 個人情報 / 租税的負担 / 広告 / 公共性 / 不確実性 / メディア企業 / バイアス / 情報伝達 / 垂直合併 / 時間制約 / 代替・補完効果 / 産業融合 / 間接ネットワーク外部性 / 普及過程 / 地上放送のデジタル化 / Survival分析 / パネル・データ / Hausman検定 / 市場の二面性 / Umbrella model / プラットフォーム / 多様性 / Salop型効用関数 / Dixit-Stigliz型効用関数 / 効率性 / 市場のライフサイクル / 規制機関の連携 / 動学的市場 / 市場の多面性 / デジタル化 / 政府規制 / メディア市場 Less

地方新聞の報道バイアス・経営方針に影響を与える要因の研究
- Principal Investigator
  
  春日教測
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Konan University
Research on media bias and design of desirable competition policy
- Principal Investigator
  
  Kasuga Norihiro
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Konan University
Research on changes in content distribution structure and influence on consumer choicePrincipal Investigator
- Principal Investigator
  
  SHISHIKURA Manabu
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic policy
- Research Institution
  Nagasaki University
Research on Demand Structure Change and Desirable Competition Policy Caused by Industrial Fusion
- Principal Investigator
  
  Kasuga Norihiro
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic policy
- Research Institution
  Konan University
Research on Dynamic Change of Market and Efficiency
- Principal Investigator
  
  KASUGA Norihiro
- Project Period (FY)
  2008 – 2011
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic policy
- Research Institution
  Kinki University
  Kobe University

All 2024 2021 2020 2019 2018 2017 2016 2011 2010 2008 Other

All Journal Article Presentation Book

[Book] OTT産業をめぐる政策分析2018
- Author(s)
  実積　寿也、春日　教測、宍倉　学、中村　彰宏、高口　鉄平
- Total Pages
  240
- Publisher
  勁草書房
- ISBN
  9784326504435
- Data Source
  KAKENHI-PROJECT-16K03687
[Book] OTT産業をめぐる政策分析　ネット中立性、個人情報、メディア2018
- Author(s)
  実積寿也、春日教測、宍倉学、中村彰宏、高口鉄平
- Total Pages
  232
- Publisher
  勁草書房
- ISBN
  9784326504435
- Data Source
  KAKENHI-PROJECT-17K03694
[Journal Article] Changes in the Media Environment, Usage Behavior and User Awareness2024
- Author(s)
  春日教測、宍倉学
- Journal Title
  
  甲南経済学論集
  
  Volume: 64 Issue: 3･4 Pages: 53-77
- DOI
  10.14990/0002000260
- URL
  https://konan-u.repo.nii.ac.jp/records/2000260
- Year and Date
  2024-03-15
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-22K01512
[Journal Article] 「不確実性と需要者行動について－スポーツ経済学における分析視点と手法の変遷－」2020
- Author(s)
  春日教測、宍倉学
- Journal Title
  
  甲南経済学論集
  
  Volume: 第60巻 Pages: 15-44
- NAID
  120006812487
- Data Source
  KAKENHI-PROJECT-17K03694
[Journal Article] Uncertainty and User Behavior - The Change of Analytic Viewpoints and Methods in Sports Economics -2020
- Author(s)
  春日教測、宍倉学
- Journal Title
  
  甲南経済学論集 = Konan economic papers
  
  Volume: 60 Issue: 3･4 Pages: 15-44
- DOI
  10.14990/00003483
- NAID
  120006812487
- URL
  http://id.nii.ac.jp/1260/00003483/
- Year and Date
  2020-03-20
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-19K01688
[Journal Article] メディア市場における新規参入の影響－情報財の中立性と質－2018
- Author(s)
  宍倉学
- Journal Title
  
  情報法制研究
  
  Volume: 第3号
- NAID
  130007723591
- Open Access
- Data Source
  KAKENHI-PROJECT-17K03694
[Journal Article] An Analysis on Demand for New Devices in Transition from Terrestrial Broadcasting to Digital-The Case of Digital Television in Japan-2011
- Author(s)
  Norihiro KASUGA, Li Zeng and Manabu Shishikura
- Journal Title
  
  Keio Communication Review
  
  Volume: No.33 Pages: 115-131
- Data Source
  KAKENHI-PROJECT-20530237
[Journal Article] An Analysis of Demand for New Devices in the Transition from Terrest rial Broadcasting to Digital-The Case of Digital Televisions in Japan2011
- Author(s)
  Norihiro KASUGA, Li ZENG, Manabu SHISHIKURA
- Journal Title
  
  Keio Communication Review
  
  Volume: No.33 Pages: 115-131
- Data Source
  KAKENHI-PROJECT-20530237
[Journal Article] An Analysis on Demand for New Devices in Transition from Terrestrial Broadcasting to Digital-The Case of Digital Television in Japan-
- Author(s)
  Norihiro KASUGA, Li Zeng, Manabu Shishikura
- Journal Title
  
  Keio Communication Review No.33
  
  Pages: 115-131
- Data Source
  KAKENHI-PROJECT-20530237
[Presentation] ネット動画配信の参入による視聴環境変化が公共放送に与える影響2021
- Author(s)
  宍倉学・春日教測
- Organizer
  情報通信学会春季大会
- Data Source
  KAKENHI-PROJECT-19K01688
[Presentation] 「メディア利用におけるシャドウコストの推計－広告への不効用と過剰広告の可能性－」2019
- Author(s)
  宍倉学、春日教測、中村章宏
- Organizer
  2019年度春季（第40回）情報通信学会大会
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] メディア利用におけるシャドウコストの推計－広告への不効用と過剰広告の可能性－2019
- Author(s)
  宍倉学、春日教測、中村彰宏
- Organizer
  情報通信学会春季大会
- Data Source
  KAKENHI-PROJECT-19K01688
[Presentation] 広告は過剰なのか、過小なのか？－広告への抵抗感が広告量に与える影響に関する分析－2019
- Author(s)
  宍倉学・春日教測・中村彰宏
- Organizer
  RISS-CEEワークショップ
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] 2019 Annual Conference of the European Media ManagOn Commercial Preference by TV Audience －Payment for Avoidance, Type of Commercial and Contents Volume2019
- Author(s)
  Manabu Shishikura, Norihiro Kausga, Akihiro Nakamura
- Organizer
  2019 Annual Conference of the European Media Management Association
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01688
[Presentation] “Estimation of Shadow Cost of Media Usage－Disutility from Advertising and Possibility of Excess Advertising－”2019
- Author(s)
  Manabu Shishikura,Norihiro Kasuga,Akihiro Nakamura
- Organizer
  The 15th ITS Asia‐Pacific Conference (ITS Bangkok 2019)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] Estimation on Shadow Cost of Media Usage --Disutility for Advertising and Possibility of Excess Advertising--2019
- Author(s)
  Manabu Shishikura, Norihiro Kausga, Akihiro Nakamura
- Organizer
  International Telecommunications Society, the 15th Asia-Pacific Regional Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01688
[Presentation] On Commercial Preferences of TV Audiences;Payment for Avoidance, Type of Commercial, and Content Volume2018
- Author(s)
  Manabu Shishikura, Norihiro Kasuga and Akihiro Nakamura
- Organizer
  The 22nd Biennial Conference of the International Telecommunications Society, Seoul, Korea
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] 広告は過剰なのか、過小なのか？－広告への抵抗感が広告量に与える影響に関する分析－2018
- Author(s)
  宍倉学・春日教測・中村彰宏
- Organizer
  日本応用経済学会
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] On Commercial Preference by TV Audience －Payment for Avoidance, Type of Commercial and Contents Volume－2018
- Author(s)
  Shishikura, Manabu, Norihiro Kauga and Akihirro Nakamura
- Organizer
  International Telecommunications Society
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] 広告は過剰なのか、過小なのか？－広告への抵抗感が広告量に与える影響に関する分析－2018
- Author(s)
  宍倉学、春日教測、中村彰宏
- Organizer
  2018年度日本応用経済学会秋季大会
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] On Commercial Preference by TV Audience －Payment for Avoidance, Type of Commercial and Contents Volume－2018
- Author(s)
  Manabu Shishikura・Norihiro Kasuga・Akihiro Nakamura
- Organizer
  The 22th Biennial Conference of the International Telecommunications Society Seoul, Korea
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] Demand analysis for real-time and time-shift viewing in the Japanese TV market2017
- Author(s)
  Nakamura, Akihiro, Manabu Shishikura, Norihiro Kasuga, Toshiya Jitsuzumi, Teppei Koguchi
- Organizer
  International Telecommunications Society, 14th Asia-Pacific Conference (ITS Kyoto 2017)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] Relationship between the amount of compensation for the leak of personal data and personal attributes2017
- Author(s)
  Koguchi, Teppei, Toshiya Jitsuzumi, Norihiro Kasuga, Akihiro Nakamura and Manabu Shishikura
- Organizer
  International Telecommunications Society, the 28th European Regional Conference, Passau, Germany
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] ”Demand analysis for real-time and time-shift viewing in the Japanese TV market”2017
- Author(s)
  Akihiro Nakamura・Manabu Shishikura・Norihiro Kasuga・Toshiya Jitsuzumi・ Teppei Koguchi
- Organizer
  The 14th ITS Asia- Pacific Conference (ITS Kyoto 2017), International Telecommunications Society
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K03694
[Presentation] TV視聴者は有料でも広告をスキップするだろうか？－メディア産業における消費者需要特性の分析－2016
- Author(s)
  宍倉学・春日教測・中村彰宏
- Organizer
  日本応用経済学会
- Place of Presentation
  慶応義塾大学（東京都港区）
- Year and Date
  2016-11-26
- Data Source
  KAKENHI-PROJECT-16K03687
[Presentation] An Analysis of Consumer Behavior Considering Indirect Network Effect-Diversity and Subscription Behavior in Broadcasting Market-2010
- Author(s)
  Manabu Shishikura, Norihiro KASUGA
- Organizer
  18th Biennial Conference of the International Telecommunications Society
- Place of Presentation
  at Tokyo, Japan.
- Year and Date
  2010-06-29
- Data Source
  KAKENHI-PROJECT-20530237
[Presentation] An Analysis of Consumer Behavior Considering Indirect Network Effect--Diversity and Subscription Behavior in Broadcasting Market-2010
- Author(s)
  Manabu SHISHIKURA, Norihiro KASUGA
- Organizer
  18^<th> International Telecommunications Society
- Place of Presentation
  Waseda University
- Year and Date
  2010-06-29
- Data Source
  KAKENHI-PROJECT-20530237
[Presentation] An Analysis of Consumer Behavior Considering Indirect Network Effect-Diversity and Subscription Behavior in Broadcasting Market-2010
- Author(s)
  Manabu Shishikura and Norihiro KASUGA
- Organizer
  18th Biennial Conference of the International Telecommunications Society
- Place of Presentation
  Tokyo, Japan
- Year and Date
  2010-06-29
- Data Source
  KAKENHI-PROJECT-20530237
[Presentation] An Analysis on Demand for New Devices in Transition from Terrestrial Broadcasting to Digital-The Case of Digital Television-2008
- Author(s)
  Norihiro KASUGA, Li Zeng and Manabu Shishikura
- Organizer
  17th Biennial Conference of the International Telecommunications Society
- Place of Presentation
  Montreal, Canada
- Year and Date
  2008-06-25
- Data Source
  KAKENHI-PROJECT-20530237
[Presentation] An Analysis on Demand for New Devices in Transition from Terrestrial Broadcasting to Digital-The Case of Digital Television-2008
- Author(s)
  Norihiro KASUGA, Li Zeng, Manabu Shishikura
- Organizer
  17th Biennial Conference of the International Telecommunications Society
- Place of Presentation
  at Montreal, Canada.
- Year and Date
  2008-06-25
- Data Source
  KAKENHI-PROJECT-20530237

1. KASUGA Norihiro (50363461)

# of Collaborated Projects: 5 results

# of Collaborated Products: 24 results
2. 鳥居昭夫 (40164066)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
3. 中村彰宏 (00368581)

# of Collaborated Projects: 1 results

# of Collaborated Products: 7 results

SHISHIKURA Manabu 宍倉 学

Research Projects

Research Products

Co-Researchers

地方新聞の報道バイアス・経営方針に影響を与える要因の研究

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on media bias and design of desirable competition policy

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on changes in content distribution structure and influence on consumer choicePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Research on Demand Structure Change and Desirable Competition Policy Caused by Industrial Fusion

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Research on Dynamic Change of Market and Efficiency

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] OTT産業をめぐる政策分析2018

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Book] OTT産業をめぐる政策分析 ネット中立性、個人情報、メディア2018

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] Changes in the Media Environment, Usage Behavior and User Awareness2024

Author(s)

Journal Title

DOI

URL

Year and Date

Language

Data Source

[Journal Article] 「不確実性と需要者行動について－スポーツ経済学における分析視点と手法の変遷－」2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Uncertainty and User Behavior - The Change of Analytic Viewpoints and Methods in Sports Economics -2020

Author(s)

Journal Title

DOI

NAID

URL

Year and Date

Language

Data Source

[Journal Article] メディア市場における新規参入の影響－情報財の中立性と質－2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] An Analysis on Demand for New Devices in Transition from Terrestrial Broadcasting to Digital-The Case of Digital Television in Japan-2011

Author(s)

Journal Title

Data Source

[Journal Article] An Analysis of Demand for New Devices in the Transition from Terrest rial Broadcasting to Digital-The Case of Digital Televisions in Japan2011

Author(s)

Journal Title

SHISHIKURA Manabu 宍倉学

[Book] OTT産業をめぐる政策分析　ネット中立性、個人情報、メディア2018

[Presentation] メディア利用におけるシャドウコストの推計－広告への不効用と過剰広告の可能性－2019

[Presentation] 広告は過剰なのか、過小なのか？－広告への抵抗感が広告量に与える影響に関する分析－2018

[Presentation] TV視聴者は有料でも広告をスキップするだろうか？－メディア産業における消費者需要特性の分析－2016