• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

Sugita Naoki  杉田 直樹

ORCIDConnect your ORCID iD *help
Researcher Number 40594487
Other IDs
Affiliation (Current) 2025: 宇都宮大学, データサイエンス経営学部, 教授
Affiliation (based on the past Project Information) *help 2018 – 2023: 宇都宮大学, 農学部, 准教授
2014 – 2016: 宇都宮大学, 農学部, 准教授
2013: 宇都宮大学, 農学部, 助教
Review Section/Research Field
Principal Investigator
Basic Section 41010:Agricultural and food economics-related / Agricultural science in rural society and development
Keywords
Principal Investigator
農業経営 / 農産物マーケティング / 計量テキスト分析 / 産直EC / マーケティング / Twitter / 消費者 / COVID-19 / 社会的コンセプト / 製品的コンセプト … More / ミッション / マーケティング戦略 / 小規模経営 / テキストマイニング / 農産物電子商取引 / 電子商取引 / 家族経営 / 小規模農家 / 技術プッシュ型製品開発 / 需要プル型製品開発 / 共同開発 / 自社開発 / 製品開発 / イノベーション Less
  • Research Projects

    (3 results)
  • Research Products

    (6 results)
  •  産直ECに対する生産者と消費者の意識変容; Twitterのセンチメント分析による接近Principal Investigator

    • Principal Investigator
      杉田 直樹
    • Project Period (FY)
      2023 – 2025
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 41010:Agricultural and food economics-related
    • Research Institution
      Utsunomiya University
  •  A Comparison of Concept-Proposition Marketing by Family and Small-Scale Management in Agricultural Businesses in the U.S. and JapanPrincipal Investigator

    • Principal Investigator
      Sugita Naoki
    • Project Period (FY)
      2018 – 2022
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 41010:Agricultural and food economics-related
    • Research Institution
      Utsunomiya University
  •  Managerial Capability for product development of agricultural processed foodPrincipal Investigator

    • Principal Investigator
      Sugita Naoki
    • Project Period (FY)
      2013 – 2016
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Agricultural science in rural society and development
    • Research Institution
      Utsunomiya University

All 2023 2022 2014

All Journal Article Presentation

  • [Journal Article] - Based on a Quantitative Text Analysis of Twitter Data –2023

    • Author(s)
      Naoki SUGITA
    • Journal Title

      Japanese Journal of Farm Management

      Volume: 61 Issue: 3 Pages: 7-12

    • DOI

      10.11300/fmsj.61.3_7

    • ISSN
      0388-8541, 2186-4713
    • Year and Date
      2023-10-25
    • Language
      English
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-23K05405
  • [Journal Article] 農産物加工品に関する製品開発における市場対応2014

    • Author(s)
      杉田直樹
    • Journal Title

      2014年度日本農業経済学会論文集

      Volume: 1 Pages: 135-140

    • NAID

      40020320116

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-25870109
  • [Presentation] The Impact of COVID-19 on Direct Marketing E-commerce Platforms in Japan Based on a Quantitative Text Analysis of Twitter Data2023

    • Author(s)
      Naoki SUGITA
    • Organizer
      令和5年度日本農業経営学会研究大会
    • Data Source
      KAKENHI-PROJECT-23K05405
  • [Presentation] The Impact of COVID-19 on Direct Marketing E-commerce Platforms in Japan - Based on a Quantitative Text Analysis of Twitter Data -2022

    • Author(s)
      Sugita Naoki
    • Organizer
      日本農業経営学会令和4年度研究大会
    • Data Source
      KAKENHI-PROJECT-18K05843
  • [Presentation] A study on agricultural E-commerce and consumer purchasing pre- and post- COVID19 in China2022

    • Author(s)
      Liu Yixin, Sugita Naoki, Kato Koji
    • Organizer
      International Rural Sociology Association, The IRSA 2022 XV World Congress of Rural Sociology
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K05843
  • [Presentation] 農産物加工品に関する製品開発における市場対応2014

    • Author(s)
      杉田直樹
    • Organizer
      日本農業経済学会
    • Place of Presentation
      神戸大学
    • Data Source
      KAKENHI-PROJECT-25870109

URL: 

Are you sure that you want to link your ORCID iD to your KAKEN Researcher profile?
* This action can be performed only by the researcher himself/herself who is listed on the KAKEN Researcher’s page. Are you sure that this KAKEN Researcher’s page is your page?

この研究者とORCID iDの連携を行いますか?
※ この処理は、研究者本人だけが実行できます。

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi