KWON Soonho 權純鎬

Researcher Number	40843941
Other IDs
Affiliation (Current)	2025: 神奈川大学, 経済学部, 助教
Affiliation (based on the past Project Information) *help	2023 – 2024: 神奈川大学, 経済学部, 助教 2021 – 2022: 早稲田大学, 商学学術院, 助手
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator 製品画像の次元 / 奥行知覚 / オンライン小売 / 大きさ知覚 / プロモーション / 製品形態 / マーケティング・コミュニケーション / 典型的ビュー / 製品の提示形式 / オンライン環境における触覚経験 … More / 感覚マーケティング / デジタルマーケティング / 心理的所有感 / 次元知覚 / 製品の大きさ知覚 / デジタル・マーケティング … More Except Principal Investigator チャネル / デジタル・マーケティング / ブランド / デバイス / 擬人化 Less

Research on devices as drivers of product/brand anthropomorphism
- Principal Investigator
  
  須田孝徳
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Toyo Gakuen University
Investigation of Visual Factors Influencing Perceived Product Size Considering Online EnvironmentsPrincipal Investigator
- Principal Investigator
  
  權純鎬
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanagawa University
同一製品の形態の相違が消費者に及ぼす影響―デジタル財の利用促進に注目して―Principal Investigator
- Principal Investigator
  
  權純鎬
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanagawa University
  Waseda University

All 2024 2023 2022 2021

All Journal Article Presentation

[Journal Article] 製品の大きさ知覚の研究に関する文献レビュー2024
- Author(s)
  權純鎬
- Journal Title
  
  経済貿易研究
  
  Volume: 50 Pages: 79-93
- Open Access
- Data Source
  KAKENHI-PROJECT-21K01770
[Journal Article] 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size2024
- Author(s)
  Kwon Soonho、Suda Takanori、Nomura Takuya
- Journal Title
  
  Journal of Consumer Behaviour
  
  Volume: 0 Issue: 4 Pages: 1-11
- DOI
  10.1002/cb.2312
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01770
[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023
- Author(s)
  權純鎬, 河股久司, 須田孝徳
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 51-62
- DOI
  10.7222/marketing.2023.006
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22106, KAKENHI-PROJECT-21K01770
[Presentation] 心理的所有感の転移に関する探索的研究2023
- Author(s)
  權純鎬, 河股久司
- Organizer
  日本消費者行動研究学会第67回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-21K01770
[Presentation] The influence of product presentation format on consumers' product perception in online environments2022
- Author(s)
  Kwon, Soonho., Takanori Suda, Takuya Nomura
- Organizer
  ISMS Marketing Science Conference 2022
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01770
[Presentation] モバイル決済時における触覚経験が心理的所有感に及ぼす影響2022
- Author(s)
  權、河股、須田
- Organizer
  第64回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-21K01770
[Presentation] Does perceived product weight lead to weakening psychological ownership of products in the digital environment?2022
- Author(s)
  Kwon, Soonho
- Organizer
  2022 AMA Summer Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01770
[Presentation] オンライン環境における製品の提示形式が重さ知覚と製品評価に及ぼす影響2021
- Author(s)
  權、須田、野村
- Organizer
  日本マーケティング学会マーケティングカンファレンス2021
- Data Source
  KAKENHI-PROJECT-21K01770

1. 須田孝徳 (60906163)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 野村拓也 (20970792)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

KWON Soonho 權 純鎬

Research Projects

Research Products

Co-Researchers

Research on devices as drivers of product/brand anthropomorphism

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Investigation of Visual Factors Influencing Perceived Product Size Considering Online EnvironmentsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

同一製品の形態の相違が消費者に及ぼす影響―デジタル財の利用促進に注目して―Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] 製品の大きさ知覚の研究に関する文献レビュー2024

Author(s)

Journal Title

Data Source

[Journal Article] 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Presentation] 心理的所有感の転移に関する探索的研究2023

Author(s)

Organizer

Data Source

[Presentation] The influence of product presentation format on consumers' product perception in online environments2022

Author(s)

Organizer

Data Source

[Presentation] モバイル決済時における触覚経験が心理的所有感に及ぼす影響2022

Author(s)

Organizer

Data Source

[Presentation] Does perceived product weight lead to weakening psychological ownership of products in the digital environment?2022

Author(s)

Organizer

Data Source

[Presentation] オンライン環境における製品の提示形式が重さ知覚と製品評価に及ぼす影響2021

Author(s)

Organizer

Data Source

KWON Soonho 權純鎬