Yoshida Masayuki 吉田政幸

… Alternative Names

YOSHIDA Masayuki 吉田政幸

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Researcher Number	60557445
Other IDs
Affiliation (Current)	2025: 法政大学, スポーツ健康学部, 教授
Affiliation (based on the past Project Information) *help	2025: 法政大学, スポーツ健康学部, 教授 2021 – 2023: 法政大学, スポーツ健康学部, 教授 2017 – 2020: 法政大学, スポーツ健康学部, 准教授 2013: びわこ成蹊スポーツ大学, スポーツ学部, 准教授 2011 – 2012: びわこ成蹊スポーツ大学, スポーツ科学部, 講師 2010 – 2012: びわこ成蹊スポーツ大学, スポーツ学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 59020:Sports sciences-related / Sports science / Sports science Except Principal Investigator Sports science / Sports science
Keywords	Principal Investigator スポーツ観戦 / スポーツ消費者 / スポーツ消費者行動 / スポーツマーケティング / 活力 / 持続的ウェルビーイング / チーム・アイデンティフィケーション / ファンエンゲージメント / ファンウェルビーイング / 縦断的検証 … More / スポーツファン / エンゲージメント / 幸福 / ウェルビーイング / 経営学 / 商学 / 社会系心理学 / ソーシャル・キャピタル / バイタリティ / 幸福感 / ファンロイヤルティ / プロスポーツ / 社会的アイデンティティ / ソーシャルキャピタル / ランニングステーション / 参加型スポーツ / スポーツイベント / サービスイノベーション / スポーツ参加 / スポーツ / イノベーション … More Except Principal Investigator ソーシャルスポンサーシップ / マスターズスポーツ / シニアアスリート / 共有価値の創造 / 組織間関係 / ロールモデル / スポーツマスターズ / 組織コミットメント / 感情的コミットメント / 職務満足 / Jリーグ / リーダーシップ / 務満足 / コミットメント / 心理的契約 / コーチ Less

スポーツファンの善良な側面と醜悪な側面：ウェルビーイングに及ぼす影響Principal Investigator
- Principal Investigator
  
  吉田政幸
- Project Period (FY)
  2025 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 59020:Sports sciences-related
- Research Institution
  Hosei University
Spectator sport and eudaimonic well-being: Antecedents and consequencesPrincipal Investigator
- Principal Investigator
  
  Yoshida Masayuki
- Project Period (FY)
  2020 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 59020:Sports sciences-related
- Research Institution
  Hosei University
The role of senior athletes and environmental challenges in lifelong sport participating society
- Principal Investigator
  
  Nakazawa Makoto
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Sports science
- Research Institution
  University of Tsukuba
Sport consumers' support for sport organizations: An integration of social identification theory and social capital theoryPrincipal Investigator
- Principal Investigator
  
  Yoshida Masayuki
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Sports science
- Research Institution
  Hosei University
Developing a model of product innovation at sporting eventsPrincipal Investigator
- Principal Investigator
  
  YOSHIDA Masayuki
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Sports science
- Research Institution
  Biwako Seikei Sport College
Beyond Organizational Commitment - Psychological Contract Among Coaches-
- Principal Investigator
  
  OGASAWARA Etsuko
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Sports science
- Research Institution
  Juntendo University
  Biwako Seikei Sport College

All 2024 2022 2019 2013

All Journal Article Presentation

[Journal Article] Fan Engagement Behavior: Validation of a Theory-Based Scale2024
- Author(s)
  Yoshida Masayuki、Biscaia Rui、Uhrich Sebastian、Gordon Brian S.、Huettermann Marcel、Nakazawa Makoto
- Journal Title
  
  Journal of Sport Management
  
  Volume: 38 Issue: 2 Pages: 133-150
- DOI
  10.1123/jsm.2023-0075
- Data Source
  KAKENHI-PROJECT-20K11371
[Journal Article] スポーツ観戦と持続的ウェルビーイング2022
- Author(s)
  吉田政幸
- Journal Title
  
  体育の科学
  
  Volume: 72(4) Pages: 247-253
- Data Source
  KAKENHI-PROJECT-20K11371
[Journal Article] Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior2013
- Author(s)
  Masayuki Yoshida, Jeffrey D. James, J. Joseph Cronin Jr.
- Journal Title
  
  Sport Management Review
  
  Volume: 16 Issue: 1 Pages: 68-84
- DOI
  10.1016/j.smr.2012.03.003
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23700753
[Presentation] スポーツ観戦と活力社会の実現2019
- Author(s)
  吉田政幸
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-17K13163
[Presentation] Enhancing consumer behavioral intentions through innovative sport experiences : Empirical evidence from a running station context2013
- Author(s)
  Yoshida, M., & Katakami, C.
- Organizer
  Presented at the 21st conference of European Association for Sport Management
- Place of Presentation
  Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-23700753
[Presentation] Enhancing consumer behavioral intentions through innovative sport experiences: Empirical evidence from a running station context2013
- Author(s)
  Masayuki Yoshida & Chie Katakami
- Organizer
  European Association for Sport Management
- Place of Presentation
  Istanbul, Turkey
- Data Source
  KAKENHI-PROJECT-23700753

1. OGASAWARA Etsuko (80194413)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. Nakazawa Makoto (10188930)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Yoshida Masayuki 吉田 政幸

YOSHIDA Masayuki 吉田 政幸

Research Projects

Research Products

Co-Researchers

スポーツファンの善良な側面と醜悪な側面：ウェルビーイングに及ぼす影響Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Spectator sport and eudaimonic well-being: Antecedents and consequencesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The role of senior athletes and environmental challenges in lifelong sport participating society

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Sport consumers' support for sport organizations: An integration of social identification theory and social capital theoryPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Developing a model of product innovation at sporting eventsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Beyond Organizational Commitment - Psychological Contract Among Coaches-

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] Fan Engagement Behavior: Validation of a Theory-Based Scale2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] スポーツ観戦と持続的ウェルビーイング2022

Author(s)

Journal Title

Data Source

[Journal Article] Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior2013

Author(s)

Journal Title

DOI

Data Source

[Presentation] スポーツ観戦と活力社会の実現2019

Author(s)

Organizer

Data Source

[Presentation] Enhancing consumer behavioral intentions through innovative sport experiences : Empirical evidence from a running station context2013

Author(s)

Organizer

Place of Presentation

Data Source

[Presentation] Enhancing consumer behavioral intentions through innovative sport experiences: Empirical evidence from a running station context2013

Author(s)

Organizer

Place of Presentation

Data Source

Yoshida Masayuki 吉田政幸

YOSHIDA Masayuki 吉田政幸