Sato Masahiro 佐藤正弘

Researcher Number	60622214
Other IDs	https://orcid.org/0000-0001-9679-5212
Affiliation (Current)	2025: 東北大学, 国際文化研究科, 准教授
Affiliation (based on the past Project Information) *help	2017 – 2025: 東北大学, 国際文化研究科, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07040:Economic policy-related / Basic Section 07080:Business administration-related Except Principal Investigator Basic Section 07040:Economic policy-related / Medium-sized Section 64:Environmental conservation measure and related fields / Economic policy
Keywords	Principal Investigator ビッグデータ / 製品安全 / 社会的学習 / エージェントモデル / 特許 / イノベーション / 生成ＡＩ / 大規模言語モデル / 政策の不確実性 / COVID-19 … More / 消費者行動 / 学習 / グラフ理論 / イノベーション普及 / 消費者 / ネットワーク / 製品イノベーション / 製品普及 / 消費者学習 … More Except Principal Investigator POSデータ / 市場の質 / COVID-19 / 不確実性 / 消費ビッグデータ / 行動変容 / 製造物瑕疵 / 環境汚染 / 持続可能性 / エネルギー格差 / ハイブリッドカー / 資源外交 / 国際技術協力 / リユース / 使用済みニッケル水素バッテリー / 中古ハイブリッドカー / 国際比較 / リサイクル / 次世代自動車用バッテリー / 電力消費実態 / 遊牧民のエネルギー使用 / ハイブリッド自動車 / 再生可能エネルギー / 国際協力 / 国際資源循環 / 環境影響評価 / 推定モデル / エネルギー貧困 / 使用済みバッテリー / ハイブリッドカー（HEV) / 遊牧民 / 機会学習 / 文理融合 / 社会科学 / イノベーション / パンデミック / 消費動向 / 機械学習 / ビッグデータ Less

Innovation Analysis Using an LLM-Based Multi-Agent SystemPrincipal Investigator
- Principal Investigator
  
  佐藤正弘
- Project Period (FY)
  2025 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Tohoku University
Social Learning of Risk for COVID-19 InfectionPrincipal Investigator
- Principal Investigator
  
  佐藤正弘
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Tohoku University
Empirical Analysis of Social Costs Caused By Product Defects Using Big Consumption Data
- Principal Investigator
  
  太田塁
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Meiji University
  Yokohama City University
The impact of market-mediated consumer networks on innovation diffusion processesPrincipal Investigator
- Principal Investigator
  
  Sato Masahiro
- Project Period (FY)
  2019 – 2020
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07040:Economic policy-related
- Research Institution
  Tohoku University
Reconstruction of Sustainability in Nomad through the Clarification of Energy and Environmental Issues;A Method for Utilization of Hybrid-Electric Vehicle
- Principal Investigator
  
  YU JEONGSOO
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Fund for the Promotion of Joint International Research (Fostering Joint International Research (B))
- Review Section
  
  Medium-sized Section 64:Environmental conservation measure and related fields
- Research Institution
  Tohoku University
Building Consumption Bigdata for High Resolution Analysis towards Evidence-based Policy
- Principal Investigator
  
  YANO Makoto
- Project Period (FY)
  2016 – 2020
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Research Field
  
  Economic policy
- Research Institution
  Sophia University
  Kyoto University

All 2023 2022 2021 2020 2019 2018 2017 2016

All Journal Article Presentation

[Journal Article] コロナ禍における社会学習と行動変容：ビッグデータ分析2022
- Author(s)
  太田塁, 伊藤新, 佐藤正弘, 矢野誠
- Journal Title
  
  RIETI Highlight
  
  Volume: 92 Pages: 38-39
- Data Source
  KAKENHI-PROJECT-23K20598
[Journal Article] Social Learning and Behavioral Change When Faced with the COVID-19 Pandemic: A big data analysis2022
- Author(s)
  Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano
- Journal Title
  
  RIETI Discussion Paper Series
  
  Volume: 22-E-065
- Data Source
  KAKENHI-PROJECT-23K20598
[Journal Article] The Effects of Information Reception on Consumers' Purchasing Behavior: A Case of Facial Masks in the Outset of the Covid-19 in Japan2022
- Author(s)
  Rui Ota, Arata Ito, Masahiro Sato, and Makoto Yano
- Journal Title
  
  Mimeo
  
  Volume: -
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] Three Minds Equal Manjushari’s Wisdom: An Anatomy of Informal Social Learning with Heterogenous Agents by the Hierarchical Bayesian Approach2020
- Author(s)
  Sato, Masahiro, Rui Ota, Arata Ito, Makoto Yano
- Journal Title
  
  RIETI Discussion Paper Series
  
  Volume: 20-E-092 Pages: 1-32
- Open Access
- Data Source
  KAKENHI-PROJECT-19K13674
[Journal Article] Three Minds Equal Manjushari’s Wisdom: An Anatomy of Informal Social Learning with Heterogenous Agents by the Hierarchical Bayesian Approach2020
- Author(s)
  Masahiro Sato, Rui Ota, Arata Ito, Makoto Yano
- Journal Title
  
  RIETI Discussion Paper
  
  Volume: 20-E-092 Pages: 1-32
- Open Access
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] The Fukushima Nuclear Accident and the Set of Values of the Japanese People2020
- Author(s)
  Shigeru Hirota, Masato Yodo, Makoto Yano
- Journal Title
  
  RIETI Discussion Paper Series
  
  Volume: 20
- Open Access
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] Ergodic chaos for non‐expansive economic models2019
- Author(s)
  Makoto Yano and Kenji Sato
- Journal Title
  
  International Journal of Economic Theory
  
  Volume: 15 Issue: 3 Pages: 311-320
- DOI
  10.1111/ijet.12232
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K13650, KAKENHI-PROJECT-16H02015, KAKENHI-PROJECT-16K03552
[Journal Article] The Contribution of Unobserved Contemporaneous Preference Structures on Consumer Spending Using Micro-Panel Data2018
- Author(s)
  Masahiro Sato、Makoto Yano
- Journal Title
  
  MQ Discussion Series
  
  Volume: 2018-001
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] Quantifying the supplier-portfolio diversity of embodied energy: Strategic implications for strengthening energy resilience2017
- Author(s)
  Masahiro Sato, Ali Kharrazi, Hirofumi Nakayama, Steven Kraines, Masaru Yarime
- Journal Title
  
  Energy Policy
  
  Volume: 105 Pages: 41-52
- DOI
  10.1016/j.enpol.2017.02.024
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] The Contribution of Quality and Product Variety to Retail Growth in Japan2017
- Author(s)
  Masahiro Sato, Taisuke Kameda, Shigeru Sugihara, Colin Hottman
- Journal Title
  
  経済分析
  
  Volume: 194 Pages: 65-92
- NAID
  40021965491
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] Measurement of Deflators and Real Value Added in the Service Sector2017
- Author(s)
  Kyoji Fukao, Taisuke Kameda, Kota Nakamura, Ryoichi Namba, Masahiro Sato, Shigeru Sugihara
- Journal Title
  
  経済分析
  
  Volume: 194 Pages: 9-44
- NAID
  40021965428
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16H02015
[Journal Article] Household income and the OECD’s four types of social capital2017
- Author(s)
  Masato Yodo、Makoto Yano
- Journal Title
  
  RIETI Discussion Paper Series
  
  Volume: 17-E-119 Pages: 1-29
- NAID
  40021532185
- Open Access
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] Social Learning and Behavioral Change When Faced with the COVID-19 Pandemic: A big data analysis2023
- Author(s)
  太田塁, 伊藤新, 佐藤正弘, 矢野誠
- Organizer
  日本経済学会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] Social Learning and Behavioral Change When Faced with the COVID-19 Pandemic: A big data analysis2023
- Author(s)
  Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano
- Organizer
  日本経済学会2023年度春季大会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] The Effects of Information Reception on Consumers' Behavioral Change: Analysis of Face Mask Use at the Onset of the COVID-19 Pandemic in Japan2022
- Author(s)
  Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano
- Organizer
  WEAI 97th Annual Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] The Effects of Information Reception on Consumers' Purchasing Behavior: Analysis of Face Mask Use at the Onset of the COVID-19 Pandemic in Japan2022
- Author(s)
  太田塁, 伊藤新, 佐藤正弘, 矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型外外生変化への対応の文理融合研究」プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] The Effects of Information Reception on Consumers' Purchasing Behavior: A Case of Facial Masks in the Outset of the Covid-19 in Japan2022
- Author(s)
  太田塁, 伊藤新, 佐藤正弘,矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型変化への対応の文理融合研究」第13回プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] The Effects of Information Reception on Consumers' Purchasing Behavior: A Case of Facial Masks in the Outset of the Covid-19 in Japan2022
- Author(s)
  Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano
- Organizer
  Western Economic Association International 97th Annual Meeting
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] 消費行動における情報受容の役割と変化：COVID-19感染初期におけるマスク購入の例2021
- Author(s)
  太田塁, 伊藤新, 佐藤正弘, 矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型外生変化への対応の文理融合研究」プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 表流水と地下水の連結利用による安定化機能に対するオープンアクセスの影響について2021
- Author(s)
  張澤宇, 佐藤正弘
- Organizer
  環境経済・政策学会2021年大会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 階層ベイズ・アプローチを用いた非均質的エージェントによるインフォーマルな社会的学習の分析2021
- Author(s)
  佐藤正弘 , 太田塁, 伊藤新, 矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型外生変化への対応の文理融合研究」プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 消費行動における情報受容の役割と変化：COVID-19感染初期におけるマスク購入の例2021
- Author(s)
  太田塁, 伊藤新, 佐藤正弘,矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型変化への対応の文理融合研究」第10回プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] 表流水と地下水の連結利用による安定化機能に対するオープンアクセスの影響について2021
- Author(s)
  張澤宇, 佐藤正弘
- Organizer
  環境経済・政策学会2021年大会
- Data Source
  KAKENHI-PROJECT-21K13276
[Presentation] Purchasing Experience and Panic Buying: An Empirical Study of Facial Masks in the Outset of COVID-19 Pandemic in Japan2021
- Author(s)
  太田塁, 伊藤新, 佐藤正弘,矢野誠
- Organizer
  経済産業研究所「市場高質化による自己増殖型変化への対応の文理融合研究」第6回プロジェクト研究会
- Data Source
  KAKENHI-PROJECT-23K20598
[Presentation] ディマンド・リスポンス型の水資源管理システムの構築2020
- Author(s)
  張澤宇, 佐藤正弘
- Organizer
  環境経済・政策学会2020年大会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] ディマンド・リスポンス型の水資源管理システムの構築2020
- Author(s)
  張澤宇, 佐藤正弘
- Organizer
  環境経済・政策学会2020年大会
- Data Source
  KAKENHI-PROJECT-19K13674
[Presentation] Social Learning after a Product-Harm Crisis2019
- Author(s)
  佐藤正弘, 太田塁, 伊藤新, 矢野誠
- Organizer
  独立行政法人経済産業研究所「市場の質の法と経済学に関するエビデンスベースポリシー研究」プロジェクト研究会報告
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] Individual and Social Learning in Product Diffusion2019
- Author(s)
  佐藤正弘
- Organizer
  第３回東北大学・南開大学学術交流国際日本学フォーラム研究報告
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 製品安全危機後における消費者行動と製品普及過程2019
- Author(s)
  佐藤正弘, 太田塁, 伊藤新, 矢野誠
- Organizer
  独立行政法人経済産業研究所「市場の質の法と経済学に関するエビデンスベースポリシー研究」プロジェクト研究会報告
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 再生水取引制度の構築に向けて ―中国の水資源改革への政策提言―2019
- Author(s)
  張澤宇, 佐藤正弘
- Organizer
  環境経済・政策学会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 消費者選好ネットワークのスケールフリー性とグリーンコンシューマー2018
- Author(s)
  佐藤正弘
- Organizer
  環境経済・政策学会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] 消費のソーシャル・ネットワークにおけるグリーン・コンシューマー2017
- Author(s)
  佐藤正弘、仲山紘史
- Organizer
  環境経済・政策学会2017年大会
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] Contribution of Quality and Product Variety to Retail Growth in Japan2016
- Author(s)
  亀田泰佑, 佐藤正弘, 杉原茂, Colin Hotttman
- Organizer
  日本経済学会2016年度春季大会
- Place of Presentation
  名古屋大学（愛知県名古屋市）
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-16H02015
[Presentation] Virtual water trade and water scarcity2016
- Author(s)
  Masahiro Sato, Hirofumi Nakayama, Makoto Yano
- Organizer
  日本経済学会2016年度春季大会
- Place of Presentation
  名古屋大学（愛知県名古屋市）
- Year and Date
  2016-06-18
- Data Source
  KAKENHI-PROJECT-16H02015

1. 太田塁 (00338229)

# of Collaborated Projects: 3 results

# of Collaborated Products: 18 results
2. YANO Makoto (30191175)

# of Collaborated Projects: 1 results

# of Collaborated Products: 10 results
3. YU JEONGSOO (70323087)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 関根仁博 (10811888)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 鎗目雅 (30343106)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
6. 本領崇一 (40835667)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 戸敷浩介 (00542424)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 大窪和明 (50546744)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 眞子岳 (80633528)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 伊藤新 (90793050)

# of Collaborated Projects: 1 results

# of Collaborated Products: 10 results
11. KENJI Sato

# of Collaborated Projects: 0 results

# of Collaborated Products: 1 results

Sato Masahiro 佐藤 正弘

Research Projects

Research Products

Co-Researchers

Innovation Analysis Using an LLM-Based Multi-Agent SystemPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Social Learning of Risk for COVID-19 InfectionPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Empirical Analysis of Social Costs Caused By Product Defects Using Big Consumption Data

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The impact of market-mediated consumer networks on innovation diffusion processesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Reconstruction of Sustainability in Nomad through the Clarification of Energy and Environmental Issues;A Method for Utilization of Hybrid-Electric Vehicle

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Building Consumption Bigdata for High Resolution Analysis towards Evidence-based Policy

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] コロナ禍における社会学習と行動変容： ビッグデータ分析2022

Author(s)

Journal Title

Data Source

[Journal Article] Social Learning and Behavioral Change When Faced with the COVID-19 Pandemic: A big data analysis2022

Author(s)

Journal Title

Data Source

[Journal Article] The Effects of Information Reception on Consumers' Purchasing Behavior: A Case of Facial Masks in the Outset of the Covid-19 in Japan2022

Author(s)

Journal Title

Data Source

[Journal Article] Three Minds Equal Manjushari’s Wisdom: An Anatomy of Informal Social Learning with Heterogenous Agents by the Hierarchical Bayesian Approach2020

Author(s)

Journal Title

Data Source

[Journal Article] Three Minds Equal Manjushari’s Wisdom: An Anatomy of Informal Social Learning with Heterogenous Agents by the Hierarchical Bayesian Approach2020

Author(s)

Journal Title

Data Source

[Journal Article] The Fukushima Nuclear Accident and the Set of Values of the Japanese People2020

Author(s)

Journal Title

Data Source

[Journal Article] Ergodic chaos for non‐expansive economic models2019

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Contribution of Unobserved Contemporaneous Preference Structures on Consumer Spending Using Micro-Panel Data2018

Author(s)

Journal Title

Data Source

[Journal Article] Quantifying the supplier-portfolio diversity of embodied energy: Strategic implications for strengthening energy resilience2017

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Contribution of Quality and Product Variety to Retail Growth in Japan2017

Author(s)

Sato Masahiro 佐藤正弘

[Journal Article] コロナ禍における社会学習と行動変容：ビッグデータ分析2022