Makino Hikaru 牧野耀

Researcher Number	60846723
Other IDs	https://orcid.org/0009-0005-2638-713X
Affiliation (Current)	2024: 金沢星稜大学, 経済学部, 准教授
Affiliation (based on the past Project Information) *help	2024: 金沢星稜大学, 経済学部, 准教授 2021 – 2024: 金沢星稜大学, 経済学部, 講師 2020: 金沢星稜大学, 経済学部, 助教
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07080:Business administration-related
Keywords	Principal Investigator 共分散構造分析 / 行動的経験 / デザイン / 身体性 / ブランド経験 / イベント広告 / 技術受容モデル / 新サービス / 顧客経験 Except Principal Investigator デザイン戦略 … More / Inside out / Design thinking / Identification / Inclusion / インクルージョン / デザイン思考 Less

Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral ExperiencesPrincipal Investigator
- Principal Investigator
  
  牧野耀
- Project Period (FY)
  2024 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanazawa Seiryo University
Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy
- Principal Investigator
  
  後藤智
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Ritsumeikan University
the verification of the property and conditions of behavioral experience and Hypothesis presentation on design marketing processPrincipal Investigator
- Principal Investigator
  
  牧野耀
- Project Period (FY)
  2020 – 2023
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanazawa Seiryo University

All 2023 2022 2021

All Journal Article Presentation

[Journal Article] 新興ブランドのイベント広告における行動的経験の訴求が消費者の評価に及ぼす影響 ― 時間的距離に着目して ―2023
- Author(s)
  牧野耀, 瀨良兼司
- Journal Title
  
  日本マーケティング学会ワーキングペーパー
  
  Volume: Vol.9 No.7 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-20K13625
[Journal Article] Making the most out of the innovation of meaning: The importance of inclusion for creativity in inside‐out envisioning2023
- Author(s)
  Goto Satoru、Makino Hikaru、Ando Takuo
- Journal Title
  
  Creativity and Innovation Management
  
  Volume: - Issue: 2 Pages: 298-315
- DOI
  10.1111/caim.12546
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K22157
[Journal Article] Organizing research trends related to customer experience2021
- Author(s)
  牧野耀
- Journal Title
  
  立命館経営学
  
  Volume: 59 Issue: 6 Pages: 125-149
- DOI
  10.34382/00014431
- NAID
  120007019760
- ISSN
  0485-2206
- URL
  https://ritsumei.repo.nii.ac.jp/records/14449
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-20K13625
[Presentation] 行動的経験を訴求するイベント広告が消費者の評価に及ぼす影響― 時間的距離に着目して ―2022
- Author(s)
  牧野耀, 瀨良兼司
- Organizer
  日本マーケティング学会マーケティングカンファレンス2022
- Data Source
  KAKENHI-PROJECT-20K13625

1. 八重樫文 (40318647)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
2. 瀬良兼司 (10906803)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 後藤智 (50732905)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
4. 安藤拓生 (00835209)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results

Makino Hikaru 牧野 耀

Research Projects

Research Products

Co-Researchers

Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral ExperiencesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

the verification of the property and conditions of behavioral experience and Hypothesis presentation on design marketing processPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] 新興ブランドのイベント広告における行動的経験の訴求が消費者の評価に及ぼす影響 ― 時間的距離に着目して ―2023

Author(s)

Journal Title

Data Source

[Journal Article] Making the most out of the innovation of meaning: The importance of inclusion for creativity in inside‐out envisioning2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Organizing research trends related to customer experience2021

Author(s)

Journal Title

DOI

NAID

ISSN

URL

Language

Data Source

[Presentation] 行動的経験を訴求するイベント広告が消費者の評価に及ぼす影響― 時間的距離に着目して ―2022

Author(s)

Organizer

Data Source

Makino Hikaru 牧野耀