Makino Hikaru 牧野耀

Researcher Number	60846723
Other IDs	https://orcid.org/0009-0005-2638-713X
Affiliation (Current)	2025: 近畿大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2024: 金沢星稜大学, 経済学部, 准教授 2021 – 2024: 金沢星稜大学, 経済学部, 講師 2020: 金沢星稜大学, 経済学部, 助教
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07080:Business administration-related
Keywords	Principal Investigator 共分散構造分析 / ブランド経験 / 行動的経験 / デザイン / 身体性 / 技術受容モデル / 新サービス / ロイヤルティ / イベント広告 / 顧客経験 … More Except Principal Investigator … More デザイン戦略 / Inside out / Design thinking / Identification / Inclusion / 組織アイデンティフィケーション / インクルージョン / デザイン思考 Less

Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral ExperiencesPrincipal Investigator
- Principal Investigator
  
  牧野耀
- Project Period (FY)
  2024 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanazawa Seiryo University
Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy
- Principal Investigator
  
  後藤智
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Ritsumeikan University
the verification of the property and conditions of behavioral experience and Hypothesis presentation on design marketing processPrincipal Investigator
- Principal Investigator
  
  牧野耀
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kanazawa Seiryo University

All 2024 2023 2022 2021

All Journal Article Presentation

[Journal Article] 男性化粧品の試供イベントへの参加意図を高める広告訴求 ─行動的経験と時間的距離に着目して─2024
- Author(s)
  牧野耀, 瀨良兼司
- Journal Title
  
  デザイン科学研究
  
  Volume: vol.3 Pages: 25-44
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K13625
[Journal Article] Making the most out of the innovation of meaning: The importance of inclusion for creativity in inside‐out envisioning2023
- Author(s)
  Goto Satoru、Makino Hikaru、Ando Takuo
- Journal Title
  
  Creativity and Innovation Management
  
  Volume: - Issue: 2 Pages: 298-315
- DOI
  10.1111/caim.12546
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K22157
[Journal Article] 温泉の非日常かつ静的なブランド経験顧客満足とロイヤルティにブランド経験が及ぼす影響2023
- Author(s)
  牧野耀
- Journal Title
  
  金沢星稜大学論集
  
  Volume: 別冊 Pages: 94-99
- Data Source
  KAKENHI-PROJECT-20K13625
[Journal Article] 新興ブランドのイベント広告における行動的経験の訴求が消費者の評価に及ぼす影響 ― 時間的距離に着目して ―2023
- Author(s)
  牧野耀, 瀨良兼司
- Journal Title
  
  日本マーケティング学会ワーキングペーパー
  
  Volume: Vol.9 No.7 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-20K13625
[Journal Article] Organizing research trends related to customer experience2021
- Author(s)
  牧野耀
- Journal Title
  
  立命館経営学
  
  Volume: 59 Issue: 6 Pages: 125-149
- DOI
  10.34382/00014431
- NAID
  120007019760
- ISSN
  0485-2206
- URL
  https://ritsumei.repo.nii.ac.jp/records/14449
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-20K13625
[Presentation] The Downside of Organizational Identification on Design Thinking: Problem Finding, Problem Solution, and Solution Implementation2023
- Author(s)
  Satoru Goto, Hikaru Makino, Takuo Ando and Kazaru Yaegashi
- Organizer
  Innovation and Product Development Management 2023
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K22157
[Presentation] 行動的経験を訴求するイベント広告が消費者の評価に及ぼす影響― 時間的距離に着目して ―2022
- Author(s)
  牧野耀, 瀨良兼司
- Organizer
  日本マーケティング学会マーケティングカンファレンス2022
- Data Source
  KAKENHI-PROJECT-20K13625

1. 八重樫文 (40318647)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
2. 瀬良兼司 (10906803)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 後藤智 (50732905)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
4. 安藤拓生 (00835209)

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results

Makino Hikaru 牧野 耀

Research Projects

Research Products

Co-Researchers

Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral ExperiencesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

the verification of the property and conditions of behavioral experience and Hypothesis presentation on design marketing processPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] 男性化粧品の試供イベントへの参加意図を高める広告訴求 ─行動的経験と時間的距離に着目して─2024

Author(s)

Journal Title

Data Source

[Journal Article] Making the most out of the innovation of meaning: The importance of inclusion for creativity in inside‐out envisioning2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 温泉の非日常かつ静的なブランド経験 顧客満足とロイヤルティにブランド経験が及ぼす影響2023

Author(s)

Journal Title

Data Source

[Journal Article] 新興ブランドのイベント広告における行動的経験の訴求が消費者の評価に及ぼす影響 ― 時間的距離に着目して ―2023

Author(s)

Journal Title

Data Source

[Journal Article] Organizing research trends related to customer experience2021

Author(s)

Journal Title

DOI

NAID

ISSN

URL

Language

Data Source

[Presentation] The Downside of Organizational Identification on Design Thinking: Problem Finding, Problem Solution, and Solution Implementation2023

Author(s)

Organizer

Data Source

[Presentation] 行動的経験を訴求するイベント広告が消費者の評価に及ぼす影響― 時間的距離に着目して ―2022

Author(s)

Organizer

Data Source

Makino Hikaru 牧野耀

[Journal Article] 温泉の非日常かつ静的なブランド経験顧客満足とロイヤルティにブランド経験が及ぼす影響2023