Yamamoto Nao 山本奈央

Researcher Number	70551662
Other IDs
Affiliation (Current)	2025: 名古屋市立大学, 大学院経済学研究科, 准教授
Affiliation (based on the past Project Information) *help	2024: 名古屋市立大学, 大学院経済学研究科, 准教授 2018 – 2022: 名古屋市立大学, 大学院経済学研究科, 准教授 2016 – 2018: 名古屋市立大学, 大学院経済学研究科, 講師 2013 – 2015: 名古屋市立大学, 経済学研究科(研究院), 講師 2012: 名古屋市立大学, 経済学研究科, 講師
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 08030:Family and consumer sciences, and culture and living-related / Commerce / Social systems engineering/Safety system / Business administration
Keywords	Principal Investigator 自己呈示 / ブランド / 自己表現 / 優良顧客 / ブランドロイヤルティ / リレーションシップマーケティング / ブランドコミュニティ / ブランドマネジメント / 消費者行動 / ブランドによる自己表現 / ソーシャルメディア … More Except Principal Investigator … More 消費者行動 / 人間工学 / マーケティング / 自律性 / スマホアプリ / 行動科学 / 自主対処行動 / 頸部痛 / 認知科学 / 電子商取引 / デジタルマーケティング / 認知心理学 / 商学 / 経営学 / 情報処理 / 店舗購買 / ECサイト / 意思決定 / オムニチャネル / eコマース / 店舗実験 / 選択過程 / 選好構成 / ビッグデータ解析 / 疫学 / ビックデータ解析 / 予防医学 / 筋骨格系障害 / 労働衛生 / 焦点制御理論 / 頸肩部筋骨格系症状 / 自己管理 / クラウドワーカー / ライフログ / スマートフォン / 非特異的頸部痛 / non-specific neck pain / イノベーション / 成長 / 中小企業振興 / 中小企業支援 / 地域活性化 / 成長戦略 / エコノミック・ガーデニング / 経済政策 / 中小企業 Less

消費者の自己呈示行動とブランドの自己表現機能の関係Principal Investigator
- Principal Investigator
  
  山本奈央
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Nagoya City University
Does smartphone use really induce neck pain? : Elucidation of paradoxes by interdisciplinary teams
- Principal Investigator
  
  Ebara Takeshi
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 08030:Family and consumer sciences, and culture and living-related
- Research Institution
  University of Occupational and Environmental Health, Japan
  Nagoya City University
Tracking of Information Gathering and Preference Construction in Shopping Behavior of EC and Real Shop
- Principal Investigator
  
  YAMAMOTO shoji
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Commerce
- Research Institution
  Kwansei Gakuin University
A study of the relationship between self-presentation on social media and brand preferencePrincipal Investigator
- Principal Investigator
  
  Yamamoto Nao
- Project Period (FY)
  2016 – 2022
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Nagoya City University
Prevention measures for non-specific musculoskeletal symptom using smartphone app: action-oriented solutions by interdisciplinary approach
- Principal Investigator
  
  Ebara Takeshi
- Project Period (FY)
  2016 – 2018
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Social systems engineering/Safety system
- Research Institution
  Nagoya City University
Empirical studies to compare the loyal customers outside the brand community with the brand community membersPrincipal Investigator
- Principal Investigator
  
  Yamamoto Nao
- Project Period (FY)
  2014 – 2015
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Nagoya City University
Empirical study of Economic Gardening policy for regional economic growth
- Principal Investigator
  
  Takemura Masaaki
- Project Period (FY)
  2012 – 2015
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Research Field
  
  Business administration
- Research Institution
  Meiji University

All 2023 2022 2020 2019 2018 2015 2014

All Journal Article Presentation Book

[Book] サービスと消費者行動2020
- Author(s)
  山本昭二、森藤ちひろ、山本奈央
- Total Pages
  326
- Publisher
  千倉書房
- ISBN
  9784805111895
- Data Source
  KAKENHI-PROJECT-17H02578
[Journal Article] 消費による自己表現の限界に関する研究の動向2023
- Author(s)
  山本奈央
- Journal Title
  
  名古屋市立大学経済学会　ディスカッション・ペーパー
  
  Volume: 688 Pages: 1-14
- Data Source
  KAKENHI-PROJECT-16K17196
[Journal Article] Can self-monitoring mobile health apps reduce sedentary behavior? A randomized controlled trial2020
- Author(s)
  Yamamoto K, Ebara T, Matsuda F, Matsukawa T, Yamamoto N, Ishii K, Kurihara T, Yamada S, Matsuki T, Tani N, Kamijima M.
- Journal Title
  
  Journal of Occupational Health
  
  Volume: 62 Issue: 1 Pages: n/a
- DOI
  10.1002/1348-9585.12159
- NAID
  130007942325
- ISSN
  1341-9145, 1348-9585
- Language
  English
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01609, KAKENHI-PROJECT-17H02578
[Journal Article] 財の代替性によるサービスの進化 : カーシェアリングサービスの実証研究2020
- Author(s)
  三浦玉緒、山本昭二
- Journal Title
  
  ビジネスアンドアカウンティングレビュー
  
  Volume: 26 Pages: 135-154
- NAID
  120006939960
- Open Access
- Data Source
  KAKENHI-PROJECT-17H02578
[Journal Article] Identifying characteristics of indicators of sedentary behavior using objective measurements2020
- Author(s)
  Yamamoto K, Matsuda F, Matsukawa T, Yamamoto N, Ishii K, Kurihara T, Yamada S, Matsuki T, Kamijima M, Ebara T
- Journal Title
  
  Journal of Occupational Health
  
  Volume: 62 Issue: 1 Pages: n/a
- DOI
  10.1002/1348-9585.12089
- NAID
  130007803149
- ISSN
  1341-9145, 1348-9585
- Year and Date
  2020-01-20
- Language
  English
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19H01609, KAKENHI-PROJECT-17H02578
[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018
- Author(s)
  山本奈央
- Journal Title
  
  名古屋市立大学　ディスカッションペーパー
  
  Volume: Ｎｏ．624
- Data Source
  KAKENHI-PROJECT-16K17196
[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018
- Author(s)
  山本奈央
- Journal Title
  
  名古屋市立大学経済学会ディスカッションペーパー
  
  Volume: 624 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-17H02578
[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018
- Author(s)
  山本奈央
- Journal Title
  
  名古屋市立大学経済学会ディスカッションペーパー
  
  Volume: 624 Pages: 1-19
- Data Source
  KAKENHI-PROJECT-17H02578
[Journal Article] ７．ソーシャルメディア時代のブランドによる自己表現2018
- Author(s)
  山本奈央
- Journal Title
  
  JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
  
  Volume: 59 Issue: 11 Pages: 856-861
- DOI
  10.11419/senshoshi.59.11_856
- NAID
  130007521380
- ISSN
  0037-2072, 1884-6599
- Year and Date
  2018-11-25
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-16K17196, KAKENHI-PROJECT-17H02578
[Presentation] ソーシャルメディア時代のブランドマネジメント2022
- Author(s)
  山本奈央
- Organizer
  日本商業学会
- Data Source
  KAKENHI-PROJECT-16K17196
[Presentation] 身体不活動と頚肩部・腰部筋骨格系症状との関連性－スマートフォンセンサーを用いたライフログ解析－2020
- Author(s)
  山本孔次郎，谷直道，大畑えり，山下紘見，田中美土里，上島通浩，榎原毅
- Organizer
  日本人間工学会第61回大会
- Data Source
  KAKENHI-PROJECT-19H01609
[Presentation] ソーシャルメディア上での自己呈示がブランドに与える影響2019
- Author(s)
  山本奈央
- Organizer
  日本消費者行動研究学会第59回コンファレンス
- Data Source
  KAKENHI-PROJECT-17H02578
[Presentation] ソーシャルメディア上での自己呈示がブランドに与える影響2019
- Author(s)
  山本奈央
- Organizer
  日本消費者行動研究学会
- Data Source
  KAKENHI-PROJECT-16K17196
[Presentation] 制御焦点理論に基づく情報提示がスマートフォンアプリの継続利用に与える影響―頸肩部筋骨格系症状予防アプリの事例をもとに―2019
- Author(s)
  山本奈央、栗原崇浩、松木太郎、松河剛司、松田文子、庄司直人、石井賢治，榎原　毅
- Organizer
  マーケティングカンファレンス2019
- Data Source
  KAKENHI-PROJECT-19H01609
[Presentation] 制御焦点理論に基づく情報提示がスマートフォンアプリの継続利用に与える影響2019
- Author(s)
  山本奈央,栗原崇浩,松木太郎,松河剛司,松田文子,庄司直人,石井賢治,榎原毅
- Organizer
  日本マーケティング学会カンファレンス
- Data Source
  KAKENHI-PROJECT-17H02578
[Presentation] スマホアプリを用いたセルフモニタリング介入による身体不活動の変化2019
- Author(s)
  山本孔次郎，谷　直道，大畑えり，山下紘見，田中美土里，上島通浩，榎原　毅
- Organizer
  日本人間工学会東海支部2019年研究大会
- Data Source
  KAKENHI-PROJECT-19H01609
[Presentation] 身体不活動性を表す新しい指標の提案2018
- Author(s)
  山本　孔次郎，上島　通浩，榎原　毅
- Organizer
  日本人間工学会東海支部大会東海支部2018年研究大会
- Data Source
  KAKENHI-PROJECT-16H03137
[Presentation] 主観・客観測定の違いによる身体不活動時間のバイアス評価2018
- Author(s)
  榎原　毅，東凌平，庄司直人，松河剛司，山田泰行，栗原崇浩, 山田翔太，山本孔次郎，上島通浩
- Organizer
  第43回人類働態学会西日本地方会
- Data Source
  KAKENHI-PROJECT-16H03137
[Presentation] Patterns of Servitization in Manufacturing2018
- Author(s)
  Miura、 Tamao and Shoji Yamamoto
- Organizer
  10th Servsig 2018
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17H02578
[Presentation] Nurturing Gardeners for Local Economies: Insights from Osaka, Japan2015
- Author(s)
  Yamamoto, Takashi and Masaaki Takemura
- Organizer
  RSA Australian Conference
- Place of Presentation
  RMIT University, Australia
- Year and Date
  2015-08-31
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-24330128
[Presentation] 真の優良顧客とは誰か　消費者間相互作用に関する定性的研究2014
- Author(s)
  山本奈央
- Organizer
  日本流通学会中部部会
- Place of Presentation
  名古屋市立大学
- Year and Date
  2014-12-06
- Data Source
  KAKENHI-PROJECT-26780237

1. Ebara Takeshi (50405156)

# of Collaborated Projects: 2 results

# of Collaborated Products: 5 results
2. 松河剛司 (30580518)

# of Collaborated Projects: 2 results

# of Collaborated Products: 2 results
3. 松田文子 (40399340)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
4. 石井賢治 (70422079)

# of Collaborated Projects: 2 results

# of Collaborated Products: 1 results
5. Takemura Masaaki (30252381)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
6. KANDA Makoto (90153030)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. YAMAMOTO Takashi (80381341)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
8. YAMAMOTO shoji (80220466)

# of Collaborated Projects: 1 results

# of Collaborated Products: 7 results
9. 井上隆一郎 (70438076)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
10. 滝本優枝 (30330351)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 庄司直人 (40783353)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
12. 森藤ちひろ (10529580)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
13. KAMIJIMA Michihiro

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
14. YAMAGUCHI Chikae

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. AKIYAMA Tomohiro

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
16. AZUMA Ryohei

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
17. NOMURA Masato

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
18. KURIHARA Takahiro

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
19. YAMADA Shota

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
20. YAMAMOTO Kojiro

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results
21. MATSUKI Taro

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Yamamoto Nao 山本 奈央

Research Projects

Research Products

Co-Researchers

消費者の自己呈示行動とブランドの自己表現機能の関係Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Does smartphone use really induce neck pain? : Elucidation of paradoxes by interdisciplinary teams

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Tracking of Information Gathering and Preference Construction in Shopping Behavior of EC and Real Shop

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

A study of the relationship between self-presentation on social media and brand preferencePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Prevention measures for non-specific musculoskeletal symptom using smartphone app: action-oriented solutions by interdisciplinary approach

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical studies to compare the loyal customers outside the brand community with the brand community membersPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Empirical study of Economic Gardening policy for regional economic growth

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] サービスと消費者行動2020

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] 消費による自己表現の限界に関する研究の動向2023

Author(s)

Journal Title

Data Source

[Journal Article] Can self-monitoring mobile health apps reduce sedentary behavior? A randomized controlled trial2020

Author(s)

Journal Title

DOI

NAID

ISSN

Language

Data Source

[Journal Article] 財の代替性によるサービスの進化 : カーシェアリングサービスの実証研究2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Identifying characteristics of indicators of sedentary behavior using objective measurements2020

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Journal Article] 小売業における感情と満足に関する探索的研究 制御焦点理論をもとに2018

Author(s)

Yamamoto Nao 山本奈央

[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018

[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018

[Journal Article] 小売業における感情と満足に関する探索的研究　制御焦点理論をもとに2018

[Presentation] 真の優良顧客とは誰か　消費者間相互作用に関する定性的研究2014