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Okada Erika  岡田 英理香

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… Alternative Names

OKADA Erica  岡田 英理香

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Researcher Number 70747980
Other IDs
Affiliation (Current) 2025: 一橋大学, 大学院経営管理研究科, 教授
Affiliation (based on the past Project Information) *help 2024: 一橋大学, 大学院経営管理研究科, 教授
2019 – 2021: 一橋大学, 大学院経営管理研究科, 教授
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related
Keywords
Principal Investigator
Sustainability / Environment / Transaction value / Consumer / Green / psychological distance / abstract thinking / simplicity / choice / abstract … More / familiarity / novelty / context / hedonic choice / hedonic / 消費者 / 選択 / 解釈レベル Less
  • Research Projects

    (2 results)
  • Research Products

    (2 results)
  •  Transaction Value Effect on Consumer Response to Green AlternativesPrincipal Investigator

    • Principal Investigator
      岡田 英理香
    • Project Period (FY)
      2024 – 2026
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Hitotsubashi University
  •  Hedonic Choice, Abstract Thinking, and Context FamiliarityPrincipal Investigator

    • Principal Investigator
      OKADA Erica
    • Project Period (FY)
      2019 – 2021
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Hitotsubashi University

All 2022 2020

All Presentation

  • [Presentation] Luxury, Abstract Thinking and Guilt2022

    • Author(s)
      Erica Mina Okada
    • Organizer
      Society for Consumer Psychology
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01537
  • [Presentation] Luxury, Abstract Thinking and Guilt2020

    • Author(s)
      Erica Mina Okada
    • Organizer
      Society of Consumer Psychology
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01537

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