Ishizuka Chikako 石塚千賀子

Researcher Number	70812436
Other IDs
Affiliation (Current)	2025: 新潟大学, 人文社会科学系, 准教授
Affiliation (based on the past Project Information) *help	2022 – 2023: 新潟大学, 人文社会科学系, 准教授 2019 – 2021: 新潟大学, 人文社会科学系, 特任助教 2018: 新潟大学, 教育・学生支援機構, 特任助教
Review Section/Research Field	Principal Investigator Basic Section 07080:Business administration-related Except Principal Investigator Economic doctrine/Economic thought
Keywords	Principal Investigator バウンダリースパニング / サービタイゼーション / サステナビリティ / 顧客維持 / 定性調査 / 持続可能な経営 / サービス化 / 促進と阻害 / 創造的人的販売 / 組織的要因 … More / 販売員 / 変化 / 不満足 / 消費者満足 / リアル店舗 / 深いエンゲージメント / 人的な関与 / 組織の変革 / デジタルトランスフォーメーション / 主観的幸福感 / ブランド体験 / 創造性 / 顧客エンゲージメント / 功利的ブランド / 快楽的ブランド / 功利主義的ブランド / 快楽主義的ブランド / 物的要素 / 人的要素 / サービス評価 / 知覚価値 / ラグジュアリーブランド / 再来店意向 / 顧客知覚価値 / ラグジュアリー・ブランド / 人的販売 … More Except Principal Investigator 経済思想 / 消費者教育 / 倫理的消費 / フェアトレード / 市民社会 / ミニマリズム / 倫理的消費（エシカル消費） / 産消提携 / 消費者運動 / 消費文化 / 消費者市民社会 / 消費社会 / 消費者 Less

企業の持続的発展への転換のための境界連結の形成メカニズムPrincipal Investigator
- Principal Investigator
  
  石塚千賀子
- Project Period (FY)
  2023 – 2027
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Niigata University
Organizational Factors that Facilitate and Inhibit Creative Personal Selling ActivitiesPrincipal Investigator
- Principal Investigator
  
  Ishizuka Chikako
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07080:Business administration-related
- Research Institution
  Niigata University
Consumer and Citizen in Economic Thought Reconstruction of the theory of Japanese Society after the Wold War II
- Principal Investigator
  
  Ikegaki Kotoe
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic doctrine/Economic thought
- Research Institution
  Okinawa International University

All 2023 2022 2021 2020

All Journal Article Presentation Book

[Book] 究極のブランディング-美意識と経営を融合する2022
- Author(s)
  長沢伸也・石塚千賀子・得能摩利子
- Total Pages
  235
- Publisher
  中央公論新社
- ISBN
  4120055191
- Data Source
  KAKENHI-PROJECT-19K13771
[Book] 究極のブランディング2022
- Author(s)
  長沢伸也、得能摩利子、石塚千賀子
- Total Pages
  224
- Publisher
  中央公論新社
- ISBN
  4120055191
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors2023
- Author(s)
  Chikako Ishizuka, Yuto Kimura
- Journal Title
  
  Journal of Strategic Management Studies
  
  Volume: 15 Issue: 1 Pages: 17-30
- DOI
  10.24760/iasme.15.1_17
- ISSN
  1883-9843, 2434-124X
- Year and Date
  2023-09-25
- Language
  English
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K13475, KAKENHI-PROJECT-23K12541
[Journal Article] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023
- Author(s)
  Ishizuka Chikako, Tseng Kuo-Che
- Journal Title
  
  2023 AMA Winter Academic Conference Proceedings
  
  Volume: Winter Pages: 1335-1338
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12541
[Journal Article] Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors (forthcoming)2023
- Author(s)
  Chikako Ishizuka, Yuto Kimura
- Journal Title
  
  Journal of Strategic Management Studies
  
  Volume: 15(1)
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023
- Author(s)
  Chikako Ishizuka, Kuo-Che Tseng
- Journal Title
  
  2023 AMA Winter Academic Conference Proceedings
  
  Volume: Winter Pages: 1335-1338
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan2023
- Author(s)
  Ishizuka Chikako, Aoki Kei
- Journal Title
  
  Journal of Marketing Analytics
  
  Volume: August Issue: 4 Pages: 1-11
- DOI
  10.1057/s41270-023-00242-6
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12541
[Journal Article] How to Build Sustainable Customer Engagement that Impacts Customers' Well-being?2022
- Author(s)
  Kei Aoki, Chikako Ishizuka
- Journal Title
  
  International Journal of Psychology & Behavior Analysis
  
  Volume: 8 (186)
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:2022
- Author(s)
  Ishizuka Chikako
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 3 Pages: 95-104
- DOI
  10.7222/marketing.2022.010
- NAID
  130008139935
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2022-01-07
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] Reviving tradition-bound products: a case of value co-creation using rhetorical history2022
- Author(s)
  Chikako Ishizuka, Tseng Kuo-Che, Yasuyuki Kishi
- Journal Title
  
  Service Business
  
  Volume: ー Issue: 4 Pages: 1015-1033
- DOI
  10.1007/s11628-022-00504-w
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13771
[Journal Article] 日本酒の経験価値マーケティング－「吉乃川カヨイ」の伝統的慣習の再興をケースとして－2022
- Author(s)
  石塚千賀子　岸保行　曽國哲
- Journal Title
  
  新潟大学経済論集
  
  Volume: 111 Pages: 39-51
- Data Source
  KAKENHI-PROJECT-19K13771
[Presentation] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023
- Author(s)
  Chikako Ishizuka
- Organizer
  American Marketing Association
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13771
[Presentation] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023
- Author(s)
  Ishizuka Chikako
- Organizer
  2023 American Marketing Association Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12541
[Presentation] 修辞的歴史の利用と価値共創による日本酒の復興2022
- Author(s)
  石塚千賀子
- Organizer
  日本酒学
- Invited
- Data Source
  KAKENHI-PROJECT-19K13771
[Presentation] NOVEL PARTNERSHIP BETWEEN BRANDS AND “EXTREME” CUSTOMERS2021
- Author(s)
  Kei Aoki, Chikako Ishizuka
- Organizer
  2021 AMA Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13771
[Presentation] The Role of Sales Representatives and Changes in Consumer Attitudes Toward Repeat Patronage of Luxury Brand Products2020
- Author(s)
  Chikako Ishizuka
- Organizer
  INTERNATIONAL CONGRESS MARKETING TRENDS
- Invited / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13771

1. Ikegaki Kotoe (90646093)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 橋本努 (40281779)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 丸山千賀子 (20324965)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 水原俊博 (10409542)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 根本志保子 (70385988)

# of Collaborated Projects: 1 results

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6. 畑山要介 (70706655)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 伊藤賢一 (80293497)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. 神野由紀 (80350560)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Ishizuka Chikako 石塚 千賀子

Research Projects

Research Products

Co-Researchers

企業の持続的発展への転換のための境界連結の形成メカニズムPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Organizational Factors that Facilitate and Inhibit Creative Personal Selling ActivitiesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Consumer and Citizen in Economic Thought Reconstruction of the theory of Japanese Society after the Wold War II

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] 究極のブランディング-美意識と経営を融合する2022

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Book] 究極のブランディング2022

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023

Author(s)

Journal Title

Data Source

[Journal Article] Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors (forthcoming)2023

Author(s)

Journal Title

Data Source

[Journal Article] NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN2023

Author(s)

Journal Title

Data Source

[Journal Article] Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] How to Build Sustainable Customer Engagement that Impacts Customers' Well-being?2022

Author(s)

Journal Title

Data Source

[Journal Article] Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:2022

Author(s)

Journal Title

DOI

NAID

ISSN

Year and Date

Language

Data Source

[Journal Article] Reviving tradition-bound products: a case of value co-creation using rhetorical history2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 日本酒の経験価値マーケティング －「吉乃川カヨイ」の伝統的慣習の再興をケースとして－2022

Author(s)

Journal Title

Ishizuka Chikako 石塚千賀子

[Journal Article] 日本酒の経験価値マーケティング－「吉乃川カヨイ」の伝統的慣習の再興をケースとして－2022