EDO Katsue 江戸克栄

Researcher Number	80318592
Affiliation (Current)	2020: 県立広島大学, 経営管理研究科, 教授
Affiliation (based on the past Project Information) *help	2016 – 2020: 県立広島大学, 経営管理研究科, 教授 2016: 文化学園大学, 服装学部, 順境 2014 – 2015: 文化学園大学, 服装学部, 教授 2011 – 2013: 文化学園大学, 服装学部, 准教授
Review Section/Research Field	Principal Investigator Commerce Except Principal Investigator Basic Section 07090:Commerce-related / Commerce
Keywords	Principal Investigator 定性調査 / 写真分析 / ライフスタイル分析 / 新商品開発 / ピクチャマイニング / マーケティングリサーチ / マーケティング / ライフスタイル / 定性分析 / 商品開発 … More Except Principal Investigator グローバル・マーケティング / ブランド / グローバル・ブランド / コンテクスト / Sustainability / SDGs / CSR / Marketing / Branding / ブランド戦略 / カルチャー・コンピタンス Less

カルチャー・コンピタンス・ブランディングの概念整理とグローバル展開への基礎研究Ongoing
- Principal Investigator
  
  三浦俊彦
- Project Period (FY)
  2020 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Conceptualization of Sustainable Branding and Development of Metrics for Sustainable BrandingOngoing
- Principal Investigator
  
  青木茂樹
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Komazawa University
ビック・ピクチャデータ分析の方法論確立のためのシステム構築と基礎研究Principal InvestigatorOngoing
- Principal Investigator
  
  江戸克栄
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Prefectural University of Hiroshima
Conceptualizing and Expanding Picture Mining as a Marketing Research MethodPrincipal Investigator
- Principal Investigator
  
  Edo Katsue
- Project Period (FY)
  2014 – 2017
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Prefectural University of Hiroshima
  Bunka Gakuen University
Fundamental Research on Concept Arrangement and Methodology about Context Branding in the age of Globalization
- Principal Investigator
  
  MIURA Toshihiko
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Chuo University
Conceptulization and Methodology of Picture MiningPrincipal Investigator
- Principal Investigator
  
  EDO Katsue
- Project Period (FY)
  2011 – 2014
- Research Category
  
  Grant-in-Aid for Challenging Exploratory Research
- Research Field
  
  Commerce
- Research Institution
  Bunka Gakuen University

All 2018 2017 2016 2015 2014 2013 2012 Other

All Journal Article Presentation

[Journal Article] 「グローバルリサーチ発展のためのピクチャマイニングの有効性と課題-ピクチャとテキストに対する体験効果や順序効果-」2018
- Author(s)
  江戸克栄、落原大治
- Journal Title
  
  第66回日本商業学会プロシーディングス
  
  Volume: -
- Data Source
  KAKENHI-PROJECT-26380575
[Journal Article] The Comparision of Images between Picture and Text used Surveys: Implication for New Research Methods using Pictures,2018
- Author(s)
  Katsue Edo, Hiroharu Ochihara, Fusae Kukihara and U Hiroi
- Journal Title
  
  Kansei Engineering and Emotion Research（Kuchin）, Regular Session Proceedings
  
  Volume: - Pages: 213-220
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380575
[Journal Article] The Social and Economic Impacts of ‘Cool Biz’ and ‘Super Cool Biz’ fashion in Japan2014
- Author(s)
  Katsue Edo and Haruko Kitakata
- Journal Title
  
  IFFTI 2014 Annual Conference Papers
  
  Volume: No.11
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23653108
[Journal Article] ピクチャマイニング手法による「かっこよさ」概念の検討-現代メンズファッションとしての女性が評価するクールビズの分析-2013
- Author(s)
  江戸克栄、北方晴子、山崎匡
- Journal Title
  
  ファッションビジネス学会
  
  Volume: Vol.18 Pages: 42-53
- NAID
  40019780954
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23653108
[Journal Article] ピクチャマイニング手法による「かっこよさ」概念の検討－現代メンズファッションとしての女性が評価するクールビズの分析－2013
- Author(s)
  江戸克栄、北方晴子、山崎匡
- Journal Title
  
  ファッションビジネス学会論文集
  
  Volume: Vol.18
- NAID
  40019780954
- Data Source
  KAKENHI-PROJECT-23653108
[Journal Article] ピクチャマイニング確立のための基礎的研究－写真調査の類型化と新しい調査方法の課題と方向性－2012
- Author(s)
  落原大治、江戸克栄
- Journal Title
  
  JMRAアニュアルカンファレンス論文集
  
  Volume: 2012年 Pages: 23-32
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23653108
[Presentation] グローバルリサーチ発展のためのピクチャマイニングの有効性と課題－ピクチャとテキストに対する体験効果と順序効果－2018
- Author(s)
  江戸克栄、落原大治
- Organizer
  日本商業学会第68回全国研究報告大会
- Data Source
  KAKENHI-PROJECT-17K03992
[Presentation] Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries2017
- Author(s)
  Katsue Edo and Toshihiko Miura
- Organizer
  6th International Conference on Current Research in Applied Business and Social Sciences (CRABS)Conference
- Place of Presentation
  インド（ニューデリー）
- Year and Date
  2017-03-13
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380575
[Presentation] Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries2017
- Author(s)
  Katsue Edo and Toshihiko Miura
- Organizer
  6th International conference on Current research in Applied Business and Social Sciences (CRABS)
- Place of Presentation
  デリー（インド）
- Year and Date
  2017-03-13
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380573
[Presentation] Context Branding in Global Branding Strategies: An Exploratory Research of Consumer Episodes in Asian Countries2016
- Author(s)
  Katsue Edo and Toshihiko Miura
- Organizer
  2nd International Conference on Advanced Research in Business and Social Sciences 2016(ICARBSS
- Place of Presentation
  デンパサール（インドネシア）
- Year and Date
  2016-09-07
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380573
[Presentation] 現代女性の足元意識の分析－ピクチャマイニングによる定量調査－2015
- Author(s)
  江戸克栄、北方晴子、落原大治、久木原房江、廣井悠
- Organizer
  ファッションビジネス学会
- Place of Presentation
  香蘭女子短期大学（福岡県福岡市）
- Year and Date
  2015-11-28
- Data Source
  KAKENHI-PROJECT-26380575
[Presentation] ピクチャマイニングの普及に向けて－若者のファッションピクチャ投稿意識の基礎的調査－2015
- Author(s)
  江戸克栄
- Organizer
  ファッションビジネス学会第29回服装社会学研究部会
- Place of Presentation
  文化学園大学（東京都、渋谷区）
- Year and Date
  2015-02-14
- Data Source
  KAKENHI-PROJECT-23653108
[Presentation] The Significance of Picture Mining in the Fashion and Design as a New Research Method2015
- Author(s)
  Katsue Edo and Yu Hiroi
- Organizer
  World Academy of Science, Engineering and Sciences, ICCMM 2015 17th International Conference on Contemporary Marketing and Management
- Place of Presentation
  デンパサール（インドネシア）
- Year and Date
  2015-10-11
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380575
[Presentation] ピクチャマイニングによる近年のクールビズの分析2014
- Author(s)
  江戸克栄、北方晴子、落原大治
- Organizer
  ファッションビジネス学会
- Place of Presentation
  大阪文化服装学院（大阪市淀川区）
- Year and Date
  2014-11-28
- Data Source
  KAKENHI-PROJECT-26380575
[Presentation] ‘Picture Mining: A New Methodology of Qualitative Consumer Research’2013
- Author(s)
  Katsue Edo and Haruko Kitakata
- Organizer
  Society of Interdisciplinary Business Research
- Place of Presentation
  University Kuala Lumpur Business School
- Data Source
  KAKENHI-PROJECT-23653108
[Presentation] ピクチャマイニングを利用したクールビズの分析〜「かっこよさ」を感じさせる要素とは〜
- Author(s)
  山崎匡、江戸克栄
- Organizer
  ファッションビジネス学会全国大会
- Place of Presentation
  杉野服飾大学
- Data Source
  KAKENHI-PROJECT-23653108
[Presentation] A New Methodology of Qualitative Consumer Research: Using Picture Mining for New Product Development
- Author(s)
  Edo, Katsue and Shun Ohguchi
- Organizer
  Australian Academy of Business and Social Sciences Conference
- Place of Presentation
  Kuala Lumpur（Malaysia)
- Year and Date
  2014-08-25 – 2014-08-26
- Data Source
  KAKENHI-PROJECT-23653108
[Presentation] Introduction of a Qualitative Research using Picture Mining Methods: New Concepts from the Changes in Marketing Strategies
- Author(s)
  ・Katsue Edo, Hiroharu Ochihara, Fusae Kukihara and Yu Hiroi
- Organizer
  Business and Social Science Research Conference: Paris 2014
- Place of Presentation
  Paris(France)
- Year and Date
  2014-12-18 – 2014-12-19
- Data Source
  KAKENHI-PROJECT-23653108

1. HIROI Yu (50456141)

# of Collaborated Projects: 2 results

# of Collaborated Products: 4 results
2. KITAKATA Haruko (70328897)

# of Collaborated Projects: 2 results

# of Collaborated Products: 6 results
3. MIURA Toshihiko (60190592)

# of Collaborated Projects: 2 results

# of Collaborated Products: 2 results
4. YAMASAKI Tadashi

# of Collaborated Projects: 2 results

# of Collaborated Products: 3 results
5. OCHIHARA Hiroharu

# of Collaborated Projects: 2 results

# of Collaborated Products: 6 results
6. 青木茂樹 (30298393)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 小山嚴也 (60288347)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. KUKIHARA Fusae

# of Collaborated Projects: 1 results

# of Collaborated Products: 2 results

EDO Katsue 江戸 克栄

Research Projects

Research Products

Co-Researchers

カルチャー・コンピタンス・ブランディングの概念整理とグローバル展開への基礎研究Ongoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Conceptualization of Sustainable Branding and Development of Metrics for Sustainable BrandingOngoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

ビック・ピクチャデータ分析の方法論確立のためのシステム構築と基礎研究Principal InvestigatorOngoing

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Conceptualizing and Expanding Picture Mining as a Marketing Research MethodPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Fundamental Research on Concept Arrangement and Methodology about Context Branding in the age of Globalization

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Conceptulization and Methodology of Picture MiningPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] 「グローバルリサーチ発展のためのピクチャマイニングの有効性と課題-ピクチャとテキストに対する体験効果や順序効果-」2018

Author(s)

Journal Title

Data Source

[Journal Article] The Comparision of Images between Picture and Text used Surveys: Implication for New Research Methods using Pictures,2018

Author(s)

Journal Title

Data Source

[Journal Article] The Social and Economic Impacts of ‘Cool Biz’ and ‘Super Cool Biz’ fashion in Japan2014

Author(s)

Journal Title

Data Source

[Journal Article] ピクチャマイニング手法による「かっこよさ」概念の検討-現代メンズファッションとしての女性が評価するクールビズの分析-2013

Author(s)

Journal Title

NAID

Data Source

[Journal Article] ピクチャマイニング手法による「かっこよさ」概念の検討－現代メンズファッションとしての女性が評価するクールビズの分析－2013

Author(s)

Journal Title

NAID

Data Source

[Journal Article] ピクチャマイニング確立のための基礎的研究－写真調査の類型化と新しい調査方法の課題と方向性－2012

Author(s)

Journal Title

Data Source

[Presentation] グローバルリサーチ発展のためのピクチャマイニングの有効性と課題－ピクチャとテキストに対する体験効果と順序効果－2018

Author(s)

Organizer

Data Source

[Presentation] Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries2017

Author(s)

Organizer

Place of Presentation

Year and Date

Data Source

[Presentation] Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries2017

Author(s)

Organizer

Place of Presentation

EDO Katsue 江戸克栄