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Hirogaki Mitsunori  広垣 光紀

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HIROGAKI Mitsunori  広垣 光紀

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Researcher Number 80454867
Affiliation (Current) 2025: 九州大学, 経済学研究院, 准教授
Affiliation (based on the past Project Information) *help 2021 – 2023: 九州大学, 経済学研究院, 准教授
2016 – 2020: 愛媛大学, 社会共創学部, 准教授
2013 – 2015: 釧路公立大学, 経済学部, 准教授
2011 – 2012: 広島経済大学, 経済学部, 准教授
2008 – 2010: Hiroshima University of Economics, 経済学部, 講師
Review Section/Research Field
Principal Investigator
Commerce / Basic Section 07090:Commerce-related
Keywords
Principal Investigator
マーケティング / 消費者行動 / 小売 / 流通 / イノベーション / アンケート / Eコマース / 買い物弱者 / 小売業態 / 卸売 … More / 商学 / サプライチェーン / チャネル / 社会調査 / 購買中枢集団 / 心理的変数 / セグメンテーション / 顧客ロイヤルティ / 認知 / ロイヤルティ / 準拠集団 / 購買意思決定 / 高齢化 / 新規事業創出 / 高齢化・人口減少社会 / 経営学 / 消費者 / 小売チャネル / 高齢化社会 / フードデザート / 少子高齢化 / eコマース / 商業 / 成熟社会 / 認証 / 品揃え / 製品開発 / Eコマース / 卸売市場 / 小売オペレーション / スポット取引 / 契約取引 / 戦略行動 / 長期継続的取引関係 Less
  • Research Projects

    (6 results)
  • Research Products

    (56 results)
  •  買い物弱者への小売事業継続のためのシステム構築に関する全国調査Principal Investigator

    • Principal Investigator
      広垣 光紀
    • Project Period (FY)
      2023 – 2025
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Kyushu University
  •  An Empirical Study on Building a Sustainable Retail System: Perspectives from Vulnerable Shoppers and Regional CharacteristicsPrincipal Investigator

    • Principal Investigator
      Hirogaki Mitsunori
    • Project Period (FY)
      2020 – 2023
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Kyushu University
      Ehime University
  •  An Empirical Study on the Development of Retail Formats as Social Infrastructure in an Aging and Declining Population SocietyPrincipal Investigator

    • Principal Investigator
      Hirogaki Mitsunori
    • Project Period (FY)
      2017 – 2020
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Ehime University
  •  retail strategy in a mature society:Theory and Empirical StudyPrincipal Investigator

    • Principal Investigator
      Hirogaki Mitsunori
    • Project Period (FY)
      2014 – 2016
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Ehime University
      Kushiro Public University of Economics
  •  An Empirical Analysis of Fresh Food Wholesale and Retail Distribution SystemPrincipal Investigator

    • Principal Investigator
      HIROGAKI mitsunori
    • Project Period (FY)
      2011 – 2013
    • Research Category
      Grant-in-Aid for Young Scientists (B)
    • Research Field
      Commerce
    • Research Institution
      Kushiro Public University of Economics
      Hiroshima University of Economics
  •  Research of the Evolution of Food Marketing Systems in JapanPrincipal Investigator

    • Principal Investigator
      HIROGAKI Mitsunori
    • Project Period (FY)
      2008 – 2010
    • Research Category
      Grant-in-Aid for Young Scientists (Start-up)
    • Research Field
      Commerce
    • Research Institution
      Hiroshima University of Economics

All 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2009 2008 Other

All Journal Article Presentation Book

  • [Book] 成熟社会とマーケティング・イノベーション2016

    • Author(s)
      広垣 光紀
    • Total Pages
      244
    • Publisher
      千倉書房
    • Data Source
      KAKENHI-PROJECT-26780236
  • [Book] 日本の青果物流通の変革に関する理論的・実証的研究2008

    • Author(s)
      広垣光紀
    • Total Pages
      79
    • Publisher
      神戸大学大学院経営学研究科博士論文
    • Data Source
      KAKENHI-PROJECT-20830129
  • [Book] 神戸大学大学院経営学研究科博士論文(日本の青果物流通の変革における理論的・実証的研究)2008

    • Author(s)
      広垣光紀
    • Total Pages
      79
    • Data Source
      KAKENHI-PROJECT-20830129
  • [Journal Article] Consumer response to store-related stimuli in a crisis: evidence from Japan and Croatia2024

    • Author(s)
      Ivan-Damir Anic;, Ivana Kursan Milakovic;, Mitsunori Hirogaki
    • Journal Title

      International journal of retail & distribution management

      Volume: 52 Issue: 2 Pages: 201-219

    • DOI

      10.1108/ijrdm-12-2022-0520

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia2024

    • Author(s)
      Ivan-Damir Anic;, Ivana Kursan Milakovic;, Mitsunori Hirogaki
    • Journal Title

      Journal of Marketing Management

      Volume: - Issue: 9-10 Pages: 1-23

    • DOI

      10.1080/0267257x.2024.2338207

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] Social commerce promotes sharing economy: a case study of Mercari, Japan2023

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Technology Transfer and Commercialisation

      Volume: 20 Issue: 1 Pages: 87-98

    • DOI

      10.1504/ijttc.2023.129720

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] Innovations in the Service Industry During the COVID-19 Pandemic: The Case of Japan2022

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations

      Volume: 1 Pages: 344-353

    • DOI

      10.4018/978-1-6684-6762-6.ch018

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan2021

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Micro & Macro Marketing

      Volume: 30(3) Pages: 593-614

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] ソーシャルコマースと日本市場2020

    • Author(s)
      広垣光紀
    • Journal Title

      愛媛大学社会共創学部紀要

      Volume: 4(2) Pages: 1-6

    • NAID

      120006896455

    • Open Access
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Journal Article] ブランド選択と知覚リスク2019

    • Author(s)
      広垣光紀
    • Journal Title

      地域創成研究年報

      Volume: 14

    • Open Access
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Journal Article] 国際マーケティングにおける製品カテゴリーの考察2019

    • Author(s)
      広垣光紀
    • Journal Title

      愛媛大学社会共創学部紀要

      Volume: 3巻1号 Pages: 1-8

    • NAID

      120006648797

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Journal Article] Frequency of retail services, membership fees and real store shopping experience: analysing consumer preferences2019

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Business and Globalisation

      Volume: 23(3) Issue: 3 Pages: 367-382

    • DOI

      10.1504/ijbg.2019.102911

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Journal Article] 口コミ情報 (WOM) 活用による顧客満足のマネジメント2018

    • Author(s)
      広垣光紀
    • Journal Title

      地域創成研究年報

      Volume: 13巻 Pages: 1-10

    • NAID

      120006527432

    • Open Access
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Journal Article] フードデザート(食の砂漠)と消費者行動2017

    • Author(s)
      広垣 光紀
    • Journal Title

      愛媛大学社会共創学部紀要

      Volume: 1巻1号 Pages: 19-26

    • NAID

      120006527482

    • Peer Reviewed / Acknowledgement Compliant / Open Access
    • Data Source
      KAKENHI-PROJECT-26780236
  • [Journal Article] Consumer Motivations to Shop Online: E-Supermarkets in Japan2015

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      12th International Circle conference book of abstracts

      Volume: 1 Pages: 93-93

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-26780236
  • [Journal Article] Service Quality Management in Retailing : Theory and Empirical Analysis of Customer Satisfaction with Checkout Services2014

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Trade, Economics and Finance

      Volume: vol.5, no.3 Pages: 270-276

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Service Quality Management in Retailing: Theory and Empirical Analysis of Customer Satisfaction with Checkout Services2014

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Trade, Economics and Finance

      Volume: Volume 5, Number 3, June Issue: 3 Pages: 270-276

    • DOI

      10.7763/ijtef.2014.v5.383

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Key Success Factors in Online Grocery Retailing: Empirical Evidence from Tokyo, Japan2014

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      The Proceedings of The 11th International Research in Consumers, Locations and Environments Conference

      Volume: なし

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Estimating Consumers' Willingness to Pay for Health Food Claims : A Conjoint Analysis2013

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Innovation, Management and Technology

      Volume: vol.4, no.6 Pages: 541-546

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Estimating Consumers’ Willingness to Pay for Health Food Claims: A Conjoint Analysis2013

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Innovation, Management and Technology

      Volume: Volume 4, Number 6,December Issue: 6 Pages: 541-546

    • DOI

      10.7763/ijimt.2013.v4.458

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] How Are Functional Foods Perceived in Japan?-Empirical Study of Young Japanese Consumers’ Behavior-2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Management Cases

      Volume: Volume14, issue4 Pages: 185-199

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] How Are Functional Foods Perceived in Japan? - Empirical Study of Young Japanese Consumers' Behavior-2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Journal of Management Cases

      Volume: vol.14, no.4 Pages: 185-199

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Conjoint Analysis of Japanese Consumer Attitudes about Health Food Claims2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Proceedings of 2012 International Conference on Marketing Studies(CD-ROM)

      Volume: なし Pages: 1-11

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Assessing Authorized Labeling As a Marketing Tool : An Empirical Study of Japan2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Proceedings of Economics Development and Research

      Volume: vol.29 Pages: 73-77

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Assessing authorized labeling as a marketing tool: an empirical study of Japan2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      International Proceedings of Economics Development and Research(IPEDR)

      Volume: Vol. 29 Pages: 73-77

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] Conjoint Analysis of Japanese Consumer Attitudes about Health Food Claims2012

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Proceedings of International Conference on Marketing Studies,August 18-19, 2012, Bangkok, Thailand

      Volume: (CD-ROM)

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] The effect of using FOSHU labels in Agricultural Product Marketing in Japan: the Case of Japanese Green Tea2011

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Proceeding of the22nd Pacific Conference of Regional Science Association International (CD-ROM)

      Volume: なし Pages: 1-5

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] The effect of using FOSHU labels in Agricultural Product Marketing in Japan : the Case of Japanese Green Tea2011

    • Author(s)
      Mitsunori Hirogaki
    • Journal Title

      Proceedings of 22nd Conference for the Pacific Regional Science Conference Organization(PRSCO), 3-6 July,2011,Seoul, Korea

      Volume: (CD-ROM)

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] 特定保健用食品(トクホ)表示が購買行動に及ぼす影響 : アンケート調査による実証分析2011

    • Author(s)
      広垣光紀
    • Journal Title

      社会科学

      Volume: 41巻2号 Pages: 41-56

    • NAID

      110008619627

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] 特定保健用食品(トクホ)表示が購買行動に及ぼす影響-アンケート調査による実証分析-2011

    • Author(s)
      広垣光紀
    • Journal Title

      社会科学

      Volume: 第41巻第2号(通巻92号) Pages: 41-56

    • NAID

      110008619627

    • Data Source
      KAKENHI-PROJECT-23730424
  • [Journal Article] サプライチェーンの変革とその要因2009

    • Author(s)
      広垣光紀
    • Journal Title

      広島経済大学経済研究論集 30巻3・4号

      Pages: 209-229

    • Data Source
      KAKENHI-PROJECT-20830129
  • [Journal Article] サプライチェーンの革新とその要因2009

    • Author(s)
      広垣光紀
    • Journal Title

      広島経済大学経済研究論集 32(3)

      Pages: 91-103

    • NAID

      40016955774

    • Data Source
      KAKENHI-PROJECT-20830129
  • [Presentation] Consumers' responses to store-related stimuli in a crisis: evidence from Japan and Croatia2024

    • Author(s)
      Ivan-Damir Anic;, Ivana Kursan Milakovic;, Mitsunori Hirogaki
    • Organizer
      The Science Tuesday, Institute of Economics, Zagreb
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Presentation] Consumer acceptance of organic wine in Japan: a conjoint approach2024

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The Centre for International Research in Consumers, Locations and Environments
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Presentation] Factors Affecting Customer Buying Behavior and Store Loyalty during COVID-19 in Japan2023

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      7th International Conference on E-Business and Internet
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K01629
  • [Presentation] Post-Pandemic Store Loyalty Strategies: Lessons from Japan2022

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 2023 14th International Conference on E-Education, E-Business, E-Management and E-Learning
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Presentation] Country Report: Examples from Japan2022

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      European Retail Academy
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Presentation] How Should Grocery SME Retailers Attract Customers During the COVID-19 Crisis?2021

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      2022 13th IC4E
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01989
  • [Presentation] Different Culture, Different Campaign: Cross-Cultural Marketing in Europe and Asia2019

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 9th International Conference on Economics and Finance Research
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Presentation] 買い物弱者(買い物難民)とチャネル選択2017

    • Author(s)
      広垣光紀
    • Organizer
      日本商業学会 第7回全国研究報告会
    • Data Source
      KAKENHI-PROJECT-17K03991
  • [Presentation] Consumer Motivations to Shop Online: E-Supermarkets in Japan2015

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The Centre for International Research in Consumers, Locations and Environments
    • Place of Presentation
      University of Szczechin, Poland
    • Year and Date
      2015-04-08
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26780236
  • [Presentation] Key Success Factors in Online Grocery Retailing: Empirical Evidence from Tokyo, Japan2014

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 11th International Research in Consumers, Locations and Environments Conference
    • Place of Presentation
      the University of Manchester in Manchester, United Kingdom.
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Key Success Factors in Online Grocery Retailing : Empirical Evidence from Tokyo,Japan2014

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      11th International Conference of Research in Consumers, Locations and Environments
    • Place of Presentation
      University of Manchester,Manchester City, United Kingdom
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Service Quality Management in Retailing: Theory and Empirical Analysis of Customer Satisfaction with Checkout Services2014

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      2014 the Journal Conference on Trade, Economics and Finance
    • Place of Presentation
      The Cityview Hotel, Hong Kong
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Estimating Consumers’ Willingness to Pay for Health Food Claims: A Conjoint Analysis2013

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      2013 the Journal Conference on Innovation, Management and Technology
    • Place of Presentation
      Orchid Garden Hotel, Bandar Seri Begawan, Brunei Darussalam
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Assessing authorized labeling as a marketing tool: an empirical study of Japan2012

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 2nd International Conference on Economics, Business and Marketing Management
    • Place of Presentation
      Singapore
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Conjoint Analysis of Japanese Consumer Attitudes about Health Food Claims2012

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      International Conference on Marketing Studies 2012
    • Place of Presentation
      Bangkok, Thailand
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] 健康意識と消費者行動2012

    • Author(s)
      広垣光紀
    • Organizer
      第45回日本消費者行動研究学会カンファレンス
    • Place of Presentation
      慶應義塾大学三田校舎
    • Year and Date
      2012-10-27
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] トクホ(特定保健用食品)表示とコミュニケーション戦略2011

    • Author(s)
      広垣光紀
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      立命館大学
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] The effect of using FOSHU labels in Agricultural Product Marketing in Japan : the Case of Japanese Green Tea2011

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 22nd Pacific Conference of Regional Science Association International(PRSCO)
    • Place of Presentation
      Seoul, South Korea
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] The effect of using FOSHU labels in Agricultural Product Marketing in Japan: the Case of Japanese Green Tea2011

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The 22nd Pacific Conference of Regional Science Association International(PRSCO)
    • Place of Presentation
      Seoul, South Korea
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] トクホ(特定保健用食品)表示とコミュニケーション戦略2011

    • Author(s)
      広垣光紀
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      立命館大学朱雀キャンパス
    • Year and Date
      2011-12-03
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] 健康意識と消費者行動

    • Author(s)
      広垣光紀
    • Organizer
      日本消費者行動研究学会 第45回消費者行動研究カンファレンス
    • Place of Presentation
      慶應義塾大学
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] Consumer Motivations to Shop Online: E-Supermarkets in Japan

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      The Centre for International Research in Consumers, Locations and Environments
    • Place of Presentation
      University of Szczecin, Poland
    • Year and Date
      2015-04-08 – 2015-04-10
    • Data Source
      KAKENHI-PROJECT-26780236
  • [Presentation] Conjoint Analysis of Japanese Consumer Attitudes about Health Food Claims

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      International Conference on Marketing Studies2012
    • Place of Presentation
      The Landmark Hotel, Bangkok, Thailand
    • Data Source
      KAKENHI-PROJECT-23730424
  • [Presentation] How Are Functional Foods Perceived in Japan?-Empirical Study of Young Japanese Consumers’ Behavior-

    • Author(s)
      Mitsunori Hirogaki
    • Organizer
      9th International CIRCLE(International Research in Consumers, Locations and Environments) Conference
    • Place of Presentation
      Palau de Congressos D’ IBIZA, Spain
    • Data Source
      KAKENHI-PROJECT-23730424

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