Fukuda Reo 福田怜生

Researcher Number	80806422
Other IDs	https://orcid.org/0000-0002-4842-3809
Affiliation (Current)	2025: 亜細亜大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2023 – 2024: 亜細亜大学, 経営学部, 准教授 2019 – 2022: 亜細亜大学, 経営学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator 消費者行動 / メタバース / 仮想空間 / 所有 / 仮想製品 / マーケティング・コミュニケーション論 / バーチャル・リアリティ / 没入 / 体験 / マーケティング・コミュニケーション / マーケティング / VR

Research Projects
(2 results)
Research Products
(10 results)

The Effects of Virtual Product Ownership in the MetaversePrincipal Investigator
- Principal Investigator
  
  福田怜生
- Project Period (FY)
  2024 – 2027
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Asia University
Exploring the Effects of Marketing Communication Using VR Technology and Elements That Enhance ImmersionPrincipal Investigator
- Principal Investigator
  
  Fukuda Reo
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Asia University

All 2023 2022 2021 2020 2019

All Journal Article Presentation Book

[Book] 消費者の心理をさぐる：人間の認知から考えるマーケティング2020
- Author(s)
  福田怜生
- Total Pages
  20
- Publisher
  誠信書房
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] 製品使用状況に関する物語が認知的製品態度に及ぼす影響: 製品機能に関する訴求力と消費者の製品関与に着目した検討2023
- Author(s)
  福田怜生
- Journal Title
  
  商品研究
  
  Volume: 64 Pages: 1-18
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] Virtual Reality Research in Marketing Focusing on Consumers:2023
- Author(s)
  Fukuda Reo
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 3 Pages: 63-71
- DOI
  10.7222/marketing.2023.007
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2023-01-10
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] The Effect of Narrative Advertising on Affective Attitude2022
- Author(s)
  福田怜生
- Journal Title
  
  JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
  
  Volume: 63 Issue: 5 Pages: 304-312
- DOI
  10.11419/senshoshi.63.5_304
- ISSN
  0037-2072, 1884-6599
- Year and Date
  2022-05-25
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] The effect of narrative advertising on recommendation intentions: A study focusing on the moderation effect of brand commitment2022
- Author(s)
  福田怜生
- Journal Title
  
  JSMD Review
  
  Volume: 6 Issue: 2 Pages: 19-30
- DOI
  10.32299/jsmdreview.6.2_19
- ISSN
  2432-6992, 2432-7174
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] Sharing as a Customer Value:2022
- Author(s)
  Nomura Takuya、Fukuda Reo
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 42 Issue: 2 Pages: 73-83
- DOI
  10.7222/marketing.2022.049
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2022-09-30
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-19K13828
[Journal Article] The Effects of Goal Conflict in Consumer Sequential Choices2020
- Author(s)
  Akamatsu Naoki、Fukuda Reo
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 2 Pages: 53-64
- DOI
  10.7222/marketing.2020.048
- NAID
  130007911350
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K13828, KAKENHI-PROJECT-19K13835, KAKENHI-PROJECT-18H00906
[Presentation] マーケティング研究におけるバーチャルリアリティの位置づけ2021
- Author(s)
  福田怜生
- Organizer
  日本心理学会
- Data Source
  KAKENHI-PROJECT-19K13828
[Presentation] 製品の新奇性が不確実性に及ぼす影響2020
- Author(s)
  福田怜生
- Organizer
  日本心理学会
- Data Source
  KAKENHI-PROJECT-19K13828
[Presentation] 購買意思決定の納得感と満足感を高める広告－消費者のメンタルシミュレーションに着目して－2019
- Author(s)
  福田怜生, 赤松直樹, 石井裕明, 外川拓, 松本大吾
- Organizer
  日本広告学会第50回全国大会
- Data Source
  KAKENHI-PROJECT-19K13828

Fukuda Reo 福田 怜生

Research Projects

Research Products

The Effects of Virtual Product Ownership in the MetaversePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Exploring the Effects of Marketing Communication Using VR Technology and Elements That Enhance ImmersionPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Book] 消費者の心理をさぐる：人間の認知から考えるマーケティング2020

Author(s)

Total Pages

Publisher

Data Source

[Journal Article] 製品使用状況に関する物語が認知的製品態度に及ぼす影響: 製品機能に関する訴求力と消費者の製品関与に着目した検討2023

Author(s)

Journal Title

Data Source

[Journal Article] Virtual Reality Research in Marketing Focusing on Consumers:2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The Effect of Narrative Advertising on Affective Attitude2022

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The effect of narrative advertising on recommendation intentions: A study focusing on the moderation effect of brand commitment2022

Author(s)

Journal Title

DOI

ISSN

Language

Data Source

[Journal Article] Sharing as a Customer Value:2022

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] The Effects of Goal Conflict in Consumer Sequential Choices2020

Author(s)

Journal Title

DOI

NAID

Data Source

[Presentation] マーケティング研究におけるバーチャルリアリティの位置づけ2021

Author(s)

Organizer

Data Source

[Presentation] 製品の新奇性が不確実性に及ぼす影響2020

Author(s)

Organizer

Data Source

[Presentation] 購買意思決定の納得感と満足感を高める広告 －消費者のメンタルシミュレーションに着目して－2019

Author(s)

Organizer

Data Source

Fukuda Reo 福田怜生

[Presentation] 購買意思決定の納得感と満足感を高める広告－消費者のメンタルシミュレーションに着目して－2019