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KOBAYASHI Tasaburo  小林 太三郎

ORCIDConnect your ORCID iD *help
Researcher Number 90063239
Affiliation (based on the past Project Information) *help 1992 – 1993: 早稲田大学, 商学部, 教授
1986: 早稲田大, 商学部, 教授
Review Section/Research Field
Principal Investigator
商学・経営学
Keywords
Principal Investigator
Consumer Complaints / In-Home Shoping / Direct Response Advertising / Direct Marketing / ダイレクト・マーケティング関係法規・自主規制 / 消費者苦情 / イン・ホーム・ショピング / ダイレクト・リスポンス広告 / ダイレクト・マーケティング / Advertising Effectiveness … More / Sales Promotion / Measurement of Effectiveness / Promotion / Marketing Communication / 競争地位 / 広告 / コミュニケーション / マーケティング / コミュニケーション戦略 / 広告効果 / セールス・プロモーション / 効果測定 / プロモーション / マーケティング・コミュニケーション Less
  • Research Projects

    (2 results)
  • Co-Researchers

    (2 People)
  •  The measurement of marketing communication effectiveness in Japanes companies.Principal Investigator

    • Principal Investigator
      KOBAYASHI Tasaburo
    • Project Period (FY)
      1992 – 1993
    • Research Category
      Grant-in-Aid for General Scientific Research (B)
    • Research Field
      商学・経営学
    • Research Institution
      Waseda University
  •  The Direction of Direct Response Advertising from the Viewpoint of Increasing Consumer InterestsPrincipal Investigator

    • Principal Investigator
      KOBAYASHI Tasaburo
    • Project Period (FY)
      1985 – 1986
    • Research Category
      Grant-in-Aid for General Scientific Research (C)
    • Research Field
      商学・経営学
    • Research Institution
      School of Commerce, Waseda University
  • 1.  ONZO Naoto (70194652)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 2.  KAMEI Akihiro (00063529)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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