Hidaka Yuichiro 日高優一郎

… Alternative Names

HIDAKA Yuichiro 日高優一郎

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Researcher Number	90550335
Other IDs
Affiliation (Current)	2025: 立命館大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help	2022 – 2023: 岡山大学, 社会文化科学学域, 教授 2021: 岡山大学, 社会文化科学学域, 准教授 2015 – 2020: 岡山大学, 社会文化科学研究科, 准教授 2012 – 2014: 山梨学院大学, 公私立大学の部局等, 准教授 2012 – 2014: 山梨学院大学, 現代ビジネス学部, 准教授 2009 – 2011: Yamanashi Gakuin University, 現代ビジネス学部, 講師
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related / Commerce / Business administration
Keywords	Principal Investigator 関係性 / 関係性マーケティング / マクロマーケティング / ソーシャルマーケティング / グローバル・マーケティング / マーケティング・コミュニケーション / 家事の外部化市場 / 家族規範 / 制度論アプローチ / 消費パターン … More / ミクロデータ / 共働き化 / 家事の外部化 / 寄付規範 / 寄付獲得競争 / 消費文化理論 / 社会規範 / 協働関係 / 公共・非営利マーケティング / ステイクホルダー / 顧客関係管理 / マクロソーシャルマーケティング / 統治性 / 相互依存関係 / 地域ブランド / 国際比較 / 原産国効果 / 原産国イメージ / グローバル市場 / 広告コミュニケーション / 産地イメージ / 消費者情報処理 / 広告信頼性 / COO / 情報の信頼性 / 原産国表示 … More Except Principal Investigator ふるさと納税 / 消費 / 倫理的消費 / 寄付 / Public Sector Branding / Place Branding / Public Policy Marketing / 購買履歴データ / ポイントカード / ＣＲＭ / 共同革新 / リレーションシップ・マーケティング / 顧客データ / 小売 / CRM / NPM / ガバナンス / 公共組織 / マネジメント / 医療経営 / 経営組織 Less

寄付と倫理的消費，消費に関する研究
- Principal Investigator
  
  大平修司
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Musashi University
The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional ApproachPrincipal Investigator
- Principal Investigator
  
  日高優一郎
- Project Period (FY)
  2022 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Okayama University
Research on Donation Competition and Formation of Social Norms in Social MarketingPrincipal Investigator
- Principal Investigator
  
  HIDAKA YUICHIRO
- Project Period (FY)
  2018 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Okayama University
The research on the emergence and transformation of collaborative relationship in creating regional brandsPrincipal Investigator
- Principal Investigator
  
  Hidaka Yuichiro
- Project Period (FY)
  2015 – 2018
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Okayama University
A study on the effectiveness of CRM activities in retail companies
- Principal Investigator
  
  KIM Woonho
- Project Period (FY)
  2012 – 2014
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Nihon University
International Research on the Country-of-Origin Effect in Marketing CommunicationPrincipal Investigator
- Principal Investigator
  
  HIDAKA Yuichiro
- Project Period (FY)
  2011 – 2013
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Yamanashi Gakuin University
the Research of the COO Effects in Marketing CommunicationPrincipal Investigator
- Principal Investigator
  
  HIDAKA Yuichiro
- Project Period (FY)
  2009 – 2010
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Research Field
  
  Commerce
- Research Institution
  Yamanashi Gakuin University
A Study of Healthcare Management
- Principal Investigator
  
  KAGONO Tadao
- Project Period (FY)
  2008 – 2010
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Research Field
  
  Business administration
- Research Institution
  Konan University
  Kobe University

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All Journal Article Presentation Book

[Book] 経営ケースブック　新しい市場・顧客を切り拓く2016
- Author(s)
  北真収・日高優一郎
- Total Pages
  344
- Publisher
  岡山大学出版会
- Data Source
  KAKENHI-PROJECT-15K17150
[Book] 実践の中で見いだされる非営利性と営利性, 『新しい公共・非営利のマーケティング関係性にもとづくマネジメント (水越康介・藤田健編著)2013
- Author(s)
  日高優一郎
- Publisher
  碩学舎
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] （研究ノート）家事の外部化に関する家計調査ミクロデータの整理2023
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学経済学会ディスカッションペーパーシリーズ
  
  Volume: Ⅱ-88 Pages: 1-12
- Data Source
  KAKENHI-PROJECT-22K01764
[Journal Article] 家事の外部化に関する世帯消費のベイジアンAge-Period-Cohort 分析「家計調査」調理食品を用いた年齢・世代・時代効果の推定2022
- Author(s)
  日高優一郎・生川雅紀
- Journal Title
  
  日本マーケティング学会ワーキングペーパー
  
  Volume: 9(1) Pages: 1-29
- Open Access
- Data Source
  KAKENHI-PROJECT-22K01764
[Journal Article] How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships2022
- Author(s)
  Woonho Kim , Yuichiro Hidaka , Shuichi Akiyama
- Journal Title
  
  Journal of Business Nihon University
  
  Volume: 92(1) Pages: 49-69
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-22K01764
[Journal Article] Development of “Albergo Diffuso” in Yakage, Okayama:2022
- Author(s)
  神田將志 , 日高優一郎
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 3 Pages: 105-114
- DOI
  10.7222/marketing.2022.011
- NAID
  130008139961
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2022-01-07
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] 消費者行動研究における世帯消費に関する研究の再検討－家事の外部化市場の伸長と共働き化の関係に関する考察－2022
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学経済学会雑誌
  
  Volume: 54 Issue: 2 Pages: 1-13
- DOI
  10.18926/OER/64161
- URL
  https://ousar.lib.okayama-u.ac.jp/64161
- Year and Date
  2022-11-25
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-22K01764, KAKENHI-PROJECT-18K01878
[Journal Article] Meanings of disposition in consumer behavior: The approaches and theoretical issues for the understanding of disposition and identity construction2021
- Author(s)
  日高優一郎, 加藤亜紀美
- Journal Title
  
  JSMD Review
  
  Volume: 5 Issue: 2 Pages: 51-57
- DOI
  10.32299/jsmdreview.5.2_51
- NAID
  130008093626
- ISSN
  2432-6992, 2432-7174
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] Pandemic and Oen Consumption in Japan: Deliberate Buying to Aid the Seller2021
- Author(s)
  Mizukoshi. Kosuke, Hidaka, Yuichiro
- Journal Title
  
  Markets, Globalization & Development Review
  
  Volume: 5(3) Pages: 1-8
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] 調理・冷凍食品市場の成長と変遷する家族2021
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学経済学会ディスカッションペーパーシリーズ
  
  Volume: Ⅱ-86 Pages: 1-38
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] 強い拡張自己を創り出す他者との関係性2021
- Author(s)
  加藤亜紀美 , 日高優一郎
- Journal Title
  
  商品研究
  
  Volume: 63(1/2) Pages: 15-30
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] Buycotting and boycotting in Japan: Toward an understanding of consuming to help2021
- Author(s)
  水越康介, 大平修司, スタニスロスキースミレ, 日高優一郎
- Journal Title
  
  JSMD Review
  
  Volume: 5 Issue: 1 Pages: 25-32
- DOI
  10.32299/jsmdreview.5.1_25
- NAID
  130008073104
- ISSN
  2432-6992, 2432-7174
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] Hometown Tax as Crowdfunding:2021
- Author(s)
  大平修司, スタニスロスキースミレ, 日高優一郎, 水越康介
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 40 Issue: 3 Pages: 19-30
- DOI
  10.7222/marketing.2021.004
- NAID
  130007966290
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2021-01-07
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K01878
[Journal Article] Sk?l?n, Foug?re & Fellesson, Marketing Discourse: A Critical Perspective (2012)2018
- Author(s)
  Hidaka Yuichiro
- Journal Title
  
  Market, Globalization & Development Review
  
  Volume: 3 Issue: 1 Pages: 1-9
- DOI
  10.23860/mgdr-2018-03-01-05
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878, KAKENHI-PROJECT-15K17150
[Journal Article] From Social Marketing to Societal Perversion: History of Hometown Tax in Japan2018
- Author(s)
  Hidaka Yuichiro、Mizukoshi Kosuke
- Journal Title
  
  Market, Globalization & Development Review
  
  Volume: 3 Issue: 1 Pages: 1-24
- DOI
  10.23860/mgdr-2018-03-01-03
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K01878, KAKENHI-PROJECT-15H01964, KAKENHI-PROJECT-15K17150
[Journal Article] Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior2018
- Author(s)
  Hidaka Yuichiro, Kim Woonho, Akiyama Shuichi
- Journal Title
  
  International Journal of Marketing & Distribution
  
  Volume: 2 Issue: 2 Pages: 37-52
- DOI
  10.5844/ijmd.2.2_37
- NAID
  130007497550
- ISSN
  2432-700X, 2432-7182
- Language
  English
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-18K01878, KAKENHI-PROJECT-15K17150
[Journal Article] ソーシャル・マーケティング研究における理論的視座の再検討2017
- Author(s)
  日高優一郎・水越康介
- Journal Title
  
  日本商業学会　JSMDレビュー
  
  Volume: 1(1) Pages: 33-39
- NAID
  130007737926
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] ソーシャル・マーケティング研究における理論的視座の再検討2017
- Author(s)
  水越康介・日高優一郎
- Journal Title
  
  日本商業学会　JSMDレビュー
  
  Volume: 1
- NAID
  130007737926
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] ふるさと納税の普及プロセスにおける寄付獲得競争2017
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学経済学会ディスカッションペーパー
  
  Volume: Ⅱ-81 Pages: 1-15
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] 小売における異質なCRM活動の有効性に関する実証研究2016
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学経済学会ディスカッションペーパー
  
  Volume: Ⅱ-79 Pages: 1-25
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] 小売におけるCRMの有効性に関する探索的研究―インタビュー調査に基づく仮説的見解の導出―2016
- Author(s)
  日高優一郎
- Journal Title
  
  岡山大学　経済学会雑誌
  
  Volume: 47 Pages: 141-159
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] ビッグデータはどのように小売企業の競争優位を高めるのか ―サプライヤー協調性を媒介変数とした検討―2016
- Author(s)
  金雲鎬・日高優一郎・秋山秀一
- Journal Title
  
  日本マーケティング学会ワーキングペーパー
  
  Volume: 2-7 Pages: 1-24
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15K17150
[Journal Article] 広告コミュニケーションにおける原産国イメージの役割：メッセージの広告信憑性の担保を媒介した効果―2015
- Author(s)
  日高優一郎
- Journal Title
  
  日本商品学会　商品研究
  
  Volume: 60(1/2）
- NAID
  40020439160
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] Relationship among Customer Satisfaction, Customer Loyalty, and CRM Activities: To Understand the Effectiveness of Retailers' CRM Activities2015
- Author(s)
  Hidaka Yuichiro
- Journal Title
  
  YGU Journal of Business Administration
  
  Volume: 8 Pages: 23-37
- NAID
  120005602146
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530533
[Journal Article] 広告コミュニケーションにおける原産国イメージの役割―メッセージの広告信憑性の担保を媒介した効果―2015
- Author(s)
  日高優一郎
- Journal Title
  
  日本商品学会商品研究
  
  Volume: 第60巻、第1・2号 (印刷中)
- NAID
  40020439160
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―2014
- Author(s)
  日高優一郎・水越康介
- Journal Title
  
  日本商業学会流通研究
  
  Volume: 第16巻、第3号 Pages: 69-93
- NAID
  130005091291
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] the Research Issue to Understand the Effectiveness of Retailer's CRM : Toward the Strategic Implications for Efficient Consumer Response2014
- Author(s)
  Hidaka Yuichiro, Kim Woonho, and Akiyama Shuichi
- Journal Title
  
  the Proceedings of the 12th SARD workshop
  
  Volume: 12 Pages: 1-20
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530533
[Journal Article] The Possibility of Performativity in Non-profit Marketing Studies : Toward the Understanding of the Construction Process of Non-profit Aspect2014
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Journal Title
  
  Research Paper Series (Graduate School of Social Sciences, Tokyo Metropolitan University)
  
  Volume: No.133
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―2014
- Author(s)
  日高優一郎・水越康介
- Journal Title
  
  日本商業学会　流通研究
  
  Volume: 16(3) Pages: 69-93
- NAID
  130005091291
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] The Possibility of Performativity in Non-profit Marketing Studies: Toward the Understanding of the Construction Process of Non-profit Aspect2014
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Journal Title
  
  Research Paper Series (Graduate School of Social Sciences
  
  Volume: 133 Pages: 1-22
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in a Mature Market2014
- Author(s)
  Kim Woonho, Hidaka Yuichiro, and Akiyama Shuichi
- Journal Title
  
  the Proceedings of 7th Oxford Asia Retail Conference
  
  Volume: 7 Pages: 21-22
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-24530533
[Journal Article] Is Non-Profit Marketing Really Non-Profit? : The Possibility of Performativity2013
- Author(s)
  Mizukoshi, K., Hidaka, Y., and Takemura, M.
- Journal Title
  
  the Proceedings of the 38th Annual Macromarketing Conference
  
  Pages: 268-276
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 広告メッセージの訴求効果を高める原産国効果に関する理解の系譜と課題2013
- Author(s)
  日高優一郎
- Journal Title
  
  IMDS Research Notes
  
  Volume: №24
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] Exploring the Dynamism of Actor’s Interaction in Non-Profit Marketing2013
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Journal Title
  
  the Proceedings of the 29th Annual IMP Conference
  
  Volume: 1 Pages: 3-20
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] Is Non-Profit Marketing Really Non-Profit?: The Possibility of Performativity2013
- Author(s)
  Mizukoshi, K., Hidaka, Y., and Takemura, M.
- Journal Title
  
  the Proceedings of the 38th Annual Macromarketing Conference
  
  Volume: 1 Pages: 268-276
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] Exploring the Dynamism of Actor's Interaction in Non-Profit Marketing2013
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Journal Title
  
  the Proceedings of the 29th Annual IMP Conference
  
  Pages: 3-20
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 日本企業のすぐれたマーケティング行動の理解にむけて－過去30年の収益性データによる海外優良企業と日本主要企業の比較研究－2012
- Author(s)
  日高優一郎・石井淳蔵
- Journal Title
  
  IMDS Research Notes
  
  Volume: 14 Pages: 1-45
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 日本企業のすぐれたマーケティング行動の理解にむけて-過去30年の収益性データによる海外優良企業と日本主要企業の比較研究-2012
- Author(s)
  日高優一郎・石井淳蔵
- Journal Title
  
  IMDS Research Notes
  
  Volume: №14
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 「地域のマーケティング」における地域の関係性のマネジメントに関する考察－ワインツーリズムを通じた地域の魅力の再構成プロセス－2012
- Author(s)
  日高優一郎
- Journal Title
  
  IMDS Research Notes
  
  Volume: 10 Pages: 1-26
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] 『地域のマーケティング』における地域の関係性のマネジメントに関する考察-ワインツーリズムを通じた地域の魅力の再構成プロセス-2011
- Author(s)
  日高優一郎
- Journal Title
  
  IMDS Research Notes
  
  Volume: №10
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察2011
- Author(s)
  日高優一郎
- Journal Title
  
  山梨学院大学現代ビジネス研究
  
  Volume: 4 Pages: 51-65
- NAID
  110008152907
- Data Source
  KAKENHI-PROJECT-21830134
[Journal Article] マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察2011
- Author(s)
  日高優一郎
- Journal Title
  
  現代ビジネス研究第4号
  
  Pages: 51-65
- NAID
  110008152907
- Data Source
  KAKENHI-PROJECT-21830134
[Journal Article] マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察2011
- Author(s)
  日高優一郎
- Journal Title
  
  山梨学院大学現代ビジネス研究
  
  Volume: 4 Pages: 51-65
- NAID
  110008152907
- Data Source
  KAKENHI-PROJECT-20243025
[Journal Article] マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察2011
- Author(s)
  日高優一郎
- Journal Title
  
  現代ビジネス研究
  
  Volume: 第4号 Pages: 51-65
- NAID
  110008152907
- Data Source
  KAKENHI-PROJECT-23730418
[Journal Article] マーケティング・コミュニケーションにおけるCOO(Country-of-Origin)効果に関する研究2010
- Author(s)
  日高優一郎
- Journal Title
  
  神戸大学大学院経営学研究科博士論文
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21830134
[Journal Article] マーケティング・コミュニケーションにおけるCOO(Country-of-Origin)効果に関する研究-広告Claim情報処理における広告信頼性担保について2010
- Author(s)
  日高優一郎
- Journal Title
  
  神戸大学大学院経営学研究科博士論文
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21830134
[Presentation] Donations in Japan: Hometown Tax Donation and Reciprocal Gifts2021
- Author(s)
  Hidaka, Yuichiro , Sumire Stanislawski , Kosuke Mizukoshi , Shuji Ohira
- Organizer
  Association for Consumer Research Conference 2021
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01878
[Presentation] 関係性概念にもとづく公共・非営利マーケティング研究の再検討2019
- Author(s)
  日高優一郎・水越康介
- Organizer
  日本商業学会　関西部会　9月部会「地域活性化研究の再検討」
- Data Source
  KAKENHI-PROJECT-18K01878
[Presentation] Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan2018
- Author(s)
  Hidaka, Yuichiro and Kosuke Mizukoshi
- Organizer
  The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17150
[Presentation] Western Neoliberal Marketing Thinking2018
- Author(s)
  Hidaka, Yuichiro
- Organizer
  The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15K17150
[Presentation] Western Neoliberal Marketing Thinking2018
- Author(s)
  Hidaka, Yuichiro
- Organizer
  The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01878
[Presentation] Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan2018
- Author(s)
  Hidaka, Yuichiro and Kosuke Mizukoshi
- Organizer
  The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K01878
[Presentation] ソーシャル・マーケティングにおけるアップストリームとダウンストリームの相互依存関係の考察2017
- Author(s)
  水越康介・日高優一郎
- Organizer
  日本商業学会　第67回　全国研究大会
- Data Source
  KAKENHI-PROJECT-15K17150
[Presentation] A study one influence of CRM activities by retail companies to their business relationship in a mature market2014
- Author(s)
  Kim Woonho, Hidaka Yuichiro, and Akiyama Shuichi
- Organizer
  7th Oxford Asia Retail Conference
- Place of Presentation
  National University of Singapore (Singapore)
- Year and Date
  2014-09-24
- Data Source
  KAKENHI-PROJECT-24530533
[Presentation] A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in a Mature Market2014
- Author(s)
  Hidaka Yuichiro, Kim Woonho, and Akiyama Shuichi
- Organizer
  12th SARD workshop
- Place of Presentation
  Kasetsart University (Bangkok）
- Year and Date
  2014-11-29
- Data Source
  KAKENHI-PROJECT-24530533
[Presentation] Exploring the Dynamism of Actor's Interaction in Non-Profit Marketing2013
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Organizer
  the 29th Annual IMP Conference
- Place of Presentation
  Georgia State University
- Year and Date
  2013-09-01
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] Is Non-Profit Marketing Really Non-Profit?: The Possibility of Performativity2013
- Author(s)
  Mizukoshi, K., Hidaka, Y., and Takemura, M.
- Organizer
  the 38th Annual Macromarketing Conference
- Place of Presentation
  York University
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] 広告コミュニケーションにおける原産国イメージの役割―メッセージの広告信憑性の担保を媒介した効果―2013
- Author(s)
  日高優一郎
- Organizer
  日本商品学会
- Place of Presentation
  専修大学
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] Exploring the Dynamism of Actor’s Interaction in Non-Profit Marketing2013
- Author(s)
  Hidaka, Y., Mizukoshi, K., and Takemura, M.
- Organizer
  the 29th Annual IMP Conference
- Place of Presentation
  Georgia State University
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] Is Non-Profit Marketing Really Non-Profit? : The Possibility of Performativity2013
- Author(s)
  Mizukoshi, K., Hidaka, Y., and Takemura, M.
- Organizer
  the 29th Annual IMP Conference
- Place of Presentation
  York University
- Year and Date
  2013-06-03
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] 広告コミュニケーションにおける原産国イメージの役割―メッセージの広告信憑性の担保を媒介した効果―2013
- Author(s)
  日高優一郎
- Organizer
  日本商品学会全国大会
- Place of Presentation
  専修大学
- Year and Date
  2013-11-09
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] 地域のマーケティング2011
- Author(s)
  日高優一郎
- Organizer
  日本商業学会全国大会
- Place of Presentation
  熊本学園大学
- Data Source
  KAKENHI-PROJECT-23730418
[Presentation] 公共・非営利組織マーケティングにおける関係性概念の再検討2011
- Author(s)
  日高優一郎
- Organizer
  日本商業学会全国大会
- Place of Presentation
  熊本学園大学
- Year and Date
  2011-05-29
- Data Source
  KAKENHI-PROJECT-23730418

1. MIZUKOSHI Kosuke (60404951)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
2. KAGONO Tadao (80030724)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. ISHII Junzo (50093498)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. NAOTOMO Yoshio (00237190)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. KAWAKAMI Tomoko (10330169)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. MATSUSHIMA Noboru (10347263)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. SAKATA Takahumi (40367652)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
8. YOKOYAMA Narimasa (70461126)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. KIM Woonho (10410383)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
10. AKIYAMA Shuichi (30388889)

# of Collaborated Projects: 1 results

# of Collaborated Products: 4 results
11. 大平修司 (70410438)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. スタニスロスキースミレ (30636840)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Hidaka Yuichiro 日高 優一郎

HIDAKA Yuichiro 日高 優一郎

Research Projects

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寄付と倫理的消費，消費に関する研究

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The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional ApproachPrincipal Investigator

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Research on Donation Competition and Formation of Social Norms in Social MarketingPrincipal Investigator

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The research on the emergence and transformation of collaborative relationship in creating regional brandsPrincipal Investigator

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A study on the effectiveness of CRM activities in retail companies

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International Research on the Country-of-Origin Effect in Marketing CommunicationPrincipal Investigator

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the Research of the COO Effects in Marketing CommunicationPrincipal Investigator

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A Study of Healthcare Management

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[Book] 経営ケースブック 新しい市場・顧客を切り拓く2016

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Total Pages

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Data Source

[Book] 実践の中で見いだされる非営利性と営利性, 『新しい公共・非営利のマーケティング 関係性にもとづくマネジメント (水越康介・藤田健編著)2013

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[Journal Article] （研究ノート）家事の外部化に関する家計調査ミクロデータの整理2023

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[Journal Article] 家事の外部化に関する世帯消費のベイジアンAge-Period-Cohort 分析 「家計調査」調理食品を用いた年齢・世代・時代効果の推定2022

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[Journal Article] How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships2022

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[Journal Article] Development of “Albergo Diffuso” in Yakage, Okayama:2022

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Hidaka Yuichiro 日高優一郎

HIDAKA Yuichiro 日高優一郎

[Book] 経営ケースブック　新しい市場・顧客を切り拓く2016

[Book] 実践の中で見いだされる非営利性と営利性, 『新しい公共・非営利のマーケティング関係性にもとづくマネジメント (水越康介・藤田健編著)2013

[Journal Article] 家事の外部化に関する世帯消費のベイジアンAge-Period-Cohort 分析「家計調査」調理食品を用いた年齢・世代・時代効果の推定2022

[Journal Article] 消費者行動研究における世帯消費に関する研究の再検討－家事の外部化市場の伸長と共働き化の関係に関する考察－2022