Kato Takumi 加藤拓巳

Researcher Number	90882225
Other IDs	https://orcid.org/0000-0002-1795-4754
Affiliation (Current)	2025: 明治大学, 商学部, 専任准教授
Affiliation (based on the past Project Information) *help	2022 – 2023: 明治大学, 商学部, 専任講師 2020 – 2021: 埼玉大学, 人文社会科学研究科, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields
Keywords	Principal Investigator 商品コンセプト / デザイン / 商品開発 / 感性的価値 / ブランドマネジメント / EC / 著名人 / 顧客経験 / 工業デザイン / 自動車 … More / カラーブランド / プロモーションカラー / マット加工 / 二面性 / 光の反射量 / 色 / 商品デザイン / 消費者行動 / ランダム化比較試験 / 仕上げ / CMF / 車 / 知覚品質 / 耐久消費財 / 解釈レベル理論 / コンセプト想起 / ブランドコンセプト / ロイヤルティ / コンセプト / 商品・サービス開発 Less

Research Projects
(3 results)
Research Products
(30 results)

Brand building based on concept-based purchasing experience - Alarm bells against dependence on celebrities and external e-commercePrincipal Investigator
- Principal Investigator
  
  加藤拓巳
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Meiji University
A study on the evaluation of the effect of perceived color quality on consumer purchasing behavior for the automobilesPrincipal Investigator
- Principal Investigator
  
  Kato Takumi
- Project Period (FY)
  2021 – 2022
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Meiji University
  Saitama University
Index development from the perspective of product concept for improving emotional value and evaluation of impact on purchasing behaviorPrincipal Investigator
- Principal Investigator
  
  Kato Takumi
- Project Period (FY)
  2020 – 2021
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  Saitama University

All 2024 2023 2022 2021

All Journal Article Presentation

[Journal Article] Influence of matte finish in car exterior design on perceived color quality2023
- Author(s)
  Takumi Kato
- Journal Title
  
  Proceedings oh the 12th International Conference on Industrial Technology and Management, IEEE
  
  Volume: - Pages: 1-4
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention2023
- Author(s)
  Takumi Kato, Dolores Botella-Carrubi, Samuel Ribeiro-Navarrete
- Journal Title
  
  Journal of Consumer Behaviour, Wiley-Blackwell
  
  Volume: - Pages: 1-13
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Should the colors used in the popular products and promotional products be integrated?2023
- Author(s)
  Takumi Kato
- Journal Title
  
  Lecture Notes in Network Systems, Springer
  
  Volume: - Pages: 1-10
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models2023
- Author(s)
  Kato Takumi
- Journal Title
  
  Cogent Social Sciences
  
  Volume: 9 Issue: 1 Pages: 1-15
- DOI
  10.1080/23311886.2023.2234145
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K12567
[Journal Article] Two-sides of a pale colour: Difference in attractiveness of a colour for consumers and product design colour2023
- Author(s)
  Takumi Kato
- Journal Title
  
  Smart Innovation, Systems and Technologies, Springer
  
  Volume: - Pages: 1-12
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Improving the purchase intention by a color brand: verification for Mazda’s Kodo Design2023
- Author(s)
  Takumi Kato
- Journal Title
  
  Eurasian Business and Economics Perspectives, Springer
  
  Volume: 41 Pages: 1-9
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market2023
- Author(s)
  Kato Takumi
- Journal Title
  
  Innovative Marketing
  
  Volume: 19 Issue: 4 Pages: 124-131
- DOI
  10.21511/im.19(4).2023.10
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K12567
[Journal Article] Matte finish vs light reflection: Effect of car exterior finish on product attractiveness2023
- Author(s)
  Takumi Kato
- Journal Title
  
  Proceedings of the 9th International Symposium on Affective Science and Engineering
  
  Volume: - Pages: 1-4
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan2022
- Author(s)
  Takumi Kato
- Journal Title
  
  Central European Management Journal, Walter de Gruyter
  
  Volume: 30 Issue: 1 Pages: 70-90
- DOI
  10.7206/cemj.2658-0845.70
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Does bluish-white make a product less attractive? Empirical study on the exterior design of automobiles2022
- Author(s)
  Kato Takumi
- Journal Title
  
  Procedia Computer Science, Elsevier
  
  Volume: 207 Pages: 701-708
- DOI
  10.1016/j.procs.2022.09.125
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] An empirical study of brand concept recall as a predictor of brand loyalty for Dyson2022
- Author(s)
  Takumi Kato
- Journal Title
  
  Lecture Notes in Business Information Processing, Springer
  
  Volume: 443 Pages: 76-86
- DOI
  10.1007/978-3-031-04126-6_7
- ISBN
  9783031041259, 9783031041266
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Does concept recall in brand image show high loyalty?: An experimental study on the Apple MacBook2022
- Author(s)
  Takumi Kato
- Journal Title
  
  Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Springer
  
  Volume: 279 Pages: 69-77
- DOI
  10.1007/978-981-16-9268-0_6
- ISBN
  9789811692673, 9789811692680
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Effect of Light Reflection Brightness in a Car’s Exterior Design on Purchase Intention2022
- Author(s)
  加藤拓巳
- Journal Title
  
  Transactions of Japan Society of Kansei Engineering
  
  Volume: 21 Issue: 2 Pages: 207-213
- DOI
  10.5057/jjske.TJSKE-D-21-00074
- ISSN
  1884-0833, 1884-5258
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions2022
- Author(s)
  Kato Takumi
- Journal Title
  
  International Journal of Engineering Business Management, SAGE Publications
  
  Volume: 14 Pages: 1-10
- DOI
  10.1177/18479790221126791
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Brand storytelling on websites: The role of empathy on repurchase intentions for PCs and smartphones (in press)2022
- Author(s)
  Takumi Kato
- Journal Title
  
  Journal of Promotion Management, Taylor & Francis
  
  Volume: －
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Perceived quality created by the light reflection on a car's exterior design2022
- Author(s)
  Takumi Kato
- Journal Title
  
  Proceedings of the 2022 5th International Conference on Computers in Management and Business, ACM
  
  Volume: － Pages: 156-160
- DOI
  10.1145/3512676.3512702
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K13381
[Journal Article] Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features2021
- Author(s)
  Takumi Kato
- Journal Title
  
  Journal of Marketing Analytics, Springer.
  
  Volume: 9 Issue: 3 Pages: 185-198
- DOI
  10.1057/s41270-021-00115-w
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Brand concept rather than brand image? Consumer-oriented evaluation items that should be managed as factors of brand loyalty2021
- Author(s)
  Takumi Kato
- Journal Title
  
  Lecture Notes in Networks and Systems, 381,Springer.
  
  Volume: 381 Pages: 401-411
- DOI
  10.1007/978-3-030-93677-8_35
- ISBN
  9783030936761, 9783030936778
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Contribution of concept recall to brand loyalty: An empirical analysis of design and performance2021
- Author(s)
  Takumi Kato
- Journal Title
  
  Journal of Consumer Behaviour, Wiley-Blackwell
  
  Volume: － Issue: 4 Pages: 1-10
- DOI
  10.1002/cb.1983
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Relationship Between Concept Recognition of a Product/Service Brand and Willingness to Pay2021
- Author(s)
  Takumi Kato
- Journal Title
  
  International Symposium on Affective Science and Engineering
  
  Volume: ISASE2021 Issue: 0 Pages: 1-4
- DOI
  10.5057/isase.2021-C000005
- NAID
  130008046276
- ISSN
  2433-5428
- Language
  English
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Journal Article] Concept-based brand management during competition for emotional value: Methodology of the evaluation and implementation in the organization2021
- Author(s)
  Takumi Kato
- Journal Title
  
  Proceedings of the 2021 5th International Conference on Business and Information Management, ACM
  
  Volume: － Pages: 105-111
- DOI
  10.1145/3483794.3483811
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-20K22115
[Presentation] Supporter or adversary? third-party EC effects on product attractiveness compared to manufacturer-brand EC2024
- Author(s)
  Takumi Kato
- Organizer
  2024 American Marketing Association Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12567
[Presentation] Verification of time setting to improve share estimation accuracy in concept testing2024
- Author(s)
  Takumi Kato, Takumi Ohno, Rina Takizawa, Yosuke Ichiki, Yu Zhu, Takahiko Umeyama, Susumu Kamei
- Organizer
  2024 American Marketing Association Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12567
[Presentation] Customers seeking cheap products flock to third-party electronic commerce: Examination of customer experience in sales channels2023
- Author(s)
  Takumi Kato
- Organizer
  The 5th Kyoto Conference on Arts, Media & Culture
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-23K12567
[Presentation] Customer experience factors contributing to brand loyalty to Disney Resorts: An empirical analysis of concept, casts, attractions, and characters2022
- Author(s)
  Takumi Kato
- Organizer
  2022 American Marketing Association Winter Academic Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K22115
[Presentation] 青白い色の2面性：色単体と商品色における消費者評価の違い2022
- Author(s)
  加藤拓巳
- Organizer
  日本デザイン学会
- Data Source
  KAKENHI-PROJECT-21K13381
[Presentation] Concept-based Brand Management during Competition for Emotional Value: Methodology of the Evaluation and Implementation in the Organization2021
- Author(s)
  Takumi Kato
- Organizer
  5th International Conference on Business and Information Management, ACM
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K22115
[Presentation] Relationship between concept recognition of a product/service brand and willingness to pay2021
- Author(s)
  Takumi Kato
- Organizer
  International Symposium on Affective Science and Engineering 2021
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K22115
[Presentation] Contribution of concept recall to brand loyalty: Empirical analysis compared to design and performance2021
- Author(s)
  Takumi Kato
- Organizer
  14th Academy of Innovation, Entrepreneurship, and Knowledge Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K22115
[Presentation] コンセプト想起によるブランドマネジメント：性能・デザインと比較した再購入意向への寄与度2021
- Author(s)
  加藤拓巳
- Organizer
  日本経営工学会 2021年春季大会
- Data Source
  KAKENHI-PROJECT-20K22115

Kato Takumi 加藤 拓巳

Research Projects

Research Products

Brand building based on concept-based purchasing experience - Alarm bells against dependence on celebrities and external e-commercePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A study on the evaluation of the effect of perceived color quality on consumer purchasing behavior for the automobilesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Index development from the perspective of product concept for improving emotional value and evaluation of impact on purchasing behaviorPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Influence of matte finish in car exterior design on perceived color quality2023

Author(s)

Journal Title

Data Source

[Journal Article] The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention2023

Author(s)

Journal Title

Data Source

[Journal Article] Should the colors used in the popular products and promotional products be integrated?2023

Author(s)

Journal Title

Data Source

[Journal Article] Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Two-sides of a pale colour: Difference in attractiveness of a colour for consumers and product design colour2023

Author(s)

Journal Title

Data Source

[Journal Article] Improving the purchase intention by a color brand: verification for Mazda’s Kodo Design2023

Author(s)

Journal Title

Data Source

[Journal Article] Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market2023

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Matte finish vs light reflection: Effect of car exterior finish on product attractiveness2023

Author(s)

Journal Title

Data Source

[Journal Article] Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Does bluish-white make a product less attractive? Empirical study on the exterior design of automobiles2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] An empirical study of brand concept recall as a predictor of brand loyalty for Dyson2022

Author(s)

Journal Title

DOI

ISBN

Data Source

[Journal Article] Does concept recall in brand image show high loyalty?: An experimental study on the Apple MacBook2022

Author(s)

Journal Title

DOI

ISBN

Data Source

[Journal Article] Effect of Light Reflection Brightness in a Car’s Exterior Design on Purchase Intention2022

Author(s)

Journal Title

Kato Takumi 加藤拓巳