IHARA Motoi 井原基

… Alternative Names

井原基イハラモトイ

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Researcher Number	00334144
Other IDs	https://orcid.org/0000-0001-6861-3012
Affiliation (Current)	2026: 埼玉大学, 人文社会科学研究科, 教授
Affiliation (based on the past Project Information) *help	2018 – 2024: 埼玉大学, 人文社会科学研究科, 教授 2017: 埼玉大学, 経済学部, 教授 2016: 埼玉大学, 人文社会科学研究科, 教授 2015: 埼玉大学, 人文社会科学研究科(系), 教授 2008 – 2014: Saitama University, 経済学部, 准教授
Review Section/Research Field	Principal Investigator Economic history / Commerce / Basic Section 07090:Commerce-related
Keywords	Principal Investigator 流通 / タイ / 中国 / 東南アジア / マーケティング・チャネル / 経営史 / 流通チャネル / マーケティング / オンラインチャネル / ベトナム … More / 伝統的小売業 / ECチャネル / 流通システム / 新興国市場 / トイレタリー産業 / 流通史 / 製造業 / アジア / マーケティング史 / アジア市場戦略 / 国際経営 / インド / インドネシア Less

Research Projects
(5 results)
Research Products
(39 results)

アジア新興国におけるチャネル戦略の比較研究Principal Investigator
- Principal Investigator
  
  井原基
- Project Period (FY)
  2021 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Saitama University
The Comparative Historical Study of Japanese Cosmetics and Toiletries Industries in Asia and domestic enterprises in China and ThailandPrincipal Investigator
- Principal Investigator
  
  Ihara Motoi
- Project Period (FY)
  2016 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic history
- Research Institution
  Saitama University
Comparative study on the history of cosmetics and toiletries in Asian marketPrincipal Investigator
- Principal Investigator
  
  IHARA Motoi
- Project Period (FY)
  2013 – 2015
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Economic history
- Research Institution
  Saitama University
A research on internationalization of distribution system and change of manufacturer-oriented marketing in ThailandPrincipal Investigator
- Principal Investigator
  
  IHARA Motoi
- Project Period (FY)
  2010 – 2012
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Saitama University
A field Survey on retail internationalization and its impacts on local economy in the northeastern ThailandPrincipal Investigator
- Principal Investigator
  
  IHARA Motoi
- Project Period (FY)
  2008 – 2009
- Research Category
  
  Grant-in-Aid for Young Scientists (B)
- Research Field
  
  Commerce
- Research Institution
  Saitama University

[Book] 「トイレタリー・化粧品産業におけるアジア市場戦略」橘川武郎・久保文克・佐々木聡・平井岳哉編『アジアの企業間競争』、2015年2015
- Author(s)
  井原　基
- Total Pages
  282
- Publisher
  文眞堂
- Data Source
  KAKENHI-PROJECT-25380420
[Book] 日本合成洗剤工業のアジア進出2009
- Author(s)
  井原基
- Publisher
  ミネルヴァ書房
- Data Source
  KAKENHI-PROJECT-20730278
[Journal Article] Analyzing Key Opinion Leaders’ Live Commerce Strategies in a Cross-Cultural Environment: Insights from Japan to China e-Commerce2025
- Author(s)
  Xiao Yatong、Ihara Motoi
- Journal Title
  
  Journal of International Consumer Marketing
  
  Volume: 37 Issue: 4 Pages: 1-15
- DOI
  10.1080/08961530.2025.2468216
- Data Source
  KAKENHI-PROJECT-21K01739
[Journal Article] The Making of a Thai Consumer Goods Conglomerate:2024
- Author(s)
  Srisuphaolarn Patnaree、Ihara Motoi
- Journal Title
  
  Ethics, Business and Capitalism: Thailand and Indonesia in an Asian Perspective
  
  Pages: 169-186
- DOI
  10.2307/jj.20753029.13
- ISBN
  9789813252752, 9789813252745
- Data Source
  KAKENHI-PROJECT-21K01739
[Journal Article] Contextualization of MNEs and the emergence of local marketers: brand competition in the Thai Detergent Industry (1950s-1980s)2024
- Author(s)
  Ihara Motoi、Srisuphaolarn Patnaree
- Journal Title
  
  South East Asia Research
  
  Volume: 32 Issue: 4 Pages: 404-422
- DOI
  10.1080/0967828x.2024.2440399
- Data Source
  KAKENHI-PROJECT-21K01739
[Journal Article] アジア新興諸国におけるビジネスと社会発展2022
- Author(s)
  井原基
- Journal Title
  
  社会科学論集
  
  Volume: 165・166 Pages: 17-29
- Data Source
  KAKENHI-PROJECT-21K01739
[Journal Article] タイにおける日系企業と華人系企業のパートナーシップーライオンとサハパット社の合弁事業発展ー2022
- Author(s)
  井原基
- Journal Title
  
  経営史学
  
  Volume: 56 Pages: 29-53
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-21K01739
[Journal Article] The potential of marketing history research in emerging countries2022
- Author(s)
  井原基
- Journal Title
  
  Japan Marketing History Review
  
  Volume: 1 Issue: 1 Pages: 138-152
- DOI
  10.51102/jmhr.1.1_138
- ISSN
  2436-8342
- Year and Date
  2022-03-31
- Language
  Japanese
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03769, KAKENHI-PROJECT-21K01739
[Journal Article] タイにおける日系企業と華人系企業のパートナーシップーライオンとサハパット社の合弁事業発展ー2022
- Author(s)
  井原　基
- Journal Title
  
  経営史学
  
  Volume: 56 Pages: 29-53
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] Vietnamese Marketing Channels in the Process of Retail Modernization2020
- Author(s)
  M. Ihara
- Journal Title
  
  Discussion Paper Series for for SU-RCSDEA
  
  Volume: 2020-002 Pages: 1-36
- Open Access
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries2020
- Author(s)
  Ihara Motoi
- Journal Title
  
  Journal of Marketing Channels
  
  Volume: 26 Issue: 3 Pages: 194-207
- DOI
  10.1080/1046669x.2020.1782799
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] Joint Ventures and Learning Capabilities: Japanese -Thai Joint Ventures in Toiletries2019
- Author(s)
  Motoi Ihara and Patnaree Srisuphaolarn
- Journal Title
  
  International Review of Business
  
  Volume: 19 Pages: 35-56
- NAID
  120006631216
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] The progress of retail modernization in Asia and the selection of distribution channels: a comparison of subsidiaries of Kao corporation2018
- Author(s)
  Ihara Motoi
- Journal Title
  
  Journal of Marketing & Distribution
  
  Volume: 21 Issue: 3 Pages: 43-56
- DOI
  10.5844/jsmd.21.3_43
- NAID
  130007518905
- ISSN
  1345-9015, 2186-0939
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] 欧米多国籍企業のアジアにおける流通チャネル戦略―P&G・ユニリーバの比較2017
- Author(s)
  井原　基
- Journal Title
  
  社会科学論集
  
  Volume: 151 Pages: 1-20
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03769
[Journal Article] How has Japanese-style marketing been applied and modified in Thailand? The 50-year history of Kao in Thailand2014
- Author(s)
  Motoi Ihara
- Journal Title
  
  Japanese Studies Journal
  
  Volume: 31 Pages: 17-40
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25380420
[Journal Article] How has Japanese-style marketing been applied and modified in Thailand?-50-year history of Kao in Thailand2014
- Author(s)
  Motoi Ihara
- Journal Title
  
  Japanese Studies Journal
  
  Volume: Vol.30, No.3
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-25380420
[Journal Article] Marketing in Southeast Asia: How Kao Corporation found new needs and survived in competitive market2013
- Author(s)
  Ihara, Motoi
- Journal Title
  
  Saitama University Discussion Paper Series
  
  Volume: No. 6
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22730330
[Journal Article] Marketing in Southeast Asia: How Kao Corporation found new needs and survived in competitive market from 1950s until now2013
- Author(s)
  Motoi Ihara
- Journal Title
  
  Discussion paper series (Saitama University)
  
  Volume: №６ Pages: 1-23
- NAID
  120006387487
- Data Source
  KAKENHI-PROJECT-22730330
[Journal Article] Impact of hypermarkets on consumption and distribution in rural areas: case study of Ubon Ratchathani in northeastern Thailand2013
- Author(s)
  Ihara, Motoi
- Journal Title
  
  The International Review of Retail, Distribution and Consumer Research
  
  Volume: Volume 23, Issue 2 Pages: 174-188
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22730330
[Journal Article] Impact of hypermarkets on consumption and distribution in rural areas: case study of Ubon Ratchathani in northeastern Thailand2013
- Author(s)
  Motoi Ihara
- Journal Title
  
  The International Review of Retail, Distribution and Consumer Research
  
  Volume: Volume 23, Issue 2 Pages: 1-15
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22730330
[Presentation] The Three Makers;he Making of;he;Thai Detergent Industry;Marketing History of;an;Emerging Marke;EAJ;h International Conference of the European;Association of;Japanese Studies;Augus2023
- Author(s)
  Srisuphaolarn, P, Ihara, M
- Organizer
  EAJS2023
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] From Japan to China: Unpacking the Live Commerce Strategies of Brand Marketing in the Cross-Border Ecommerce2023
- Author(s)
  Xiao, Y, Ihara, M
- Organizer
  ACMSA
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] 化粧品業界におけるプロモーション方式の標準化・適応化の消費者の購買意向に与える影響2023
- Author(s)
  江雅雲, 井原基
- Organizer
  国際ビジネス研究学会
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] Role of Influencers in Driving Cross-Border E-commerce: A Study of Japanese Firms Selling to Chinese Customers2022
- Author(s)
  Xiao, Yatong, Ihara, M. and Xiao, Yang
- Organizer
  2022 Asia Pacific Industrial Engineering and Management Systems Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries2021
- Author(s)
  Ihara, M
- Organizer
  マーケティング史学会
- Data Source
  KAKENHI-PROJECT-16K03769
[Presentation] The Development of local marketing capability in Thailand after the WWII: A comparison of Unilever, Sahaphat (Lion), and Kao2021
- Author(s)
  Ihara, M, Srisuphaolarn, P
- Organizer
  2nd World Congress of Business History（
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] The Development of local marketing capability in Thailand after the WWII: A comparison of Unilever, Sahaphat (Lion), and Kao2021
- Author(s)
  Ihara, M, Srisuphaolarn, P
- Organizer
  2nd World Congress of Business History
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03769
[Presentation] Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries2021
- Author(s)
  Ihara, M
- Organizer
  マーケティング史学会
- Data Source
  KAKENHI-PROJECT-21K01739
[Presentation] ベトナムにおける消費財メーカーのチャネル戦略ーユニリーバ・花王の比較を中心に2019
- Author(s)
  井原　基
- Organizer
  日本商業学会全国大会
- Data Source
  KAKENHI-PROJECT-16K03769
[Presentation] ライオンの海外経営史ータイのサハパット社との合弁事業を中心に2019
- Author(s)
  井原　基
- Organizer
  経営史学会全国大会
- Data Source
  KAKENHI-PROJECT-16K03769
[Presentation] Ownership of Joint Ventures and Local Partners’ Organizational Learnings: Development of Japanese–Thai Joint Ventures during the 1950s–1990s2016
- Author(s)
  Ihara, Motoi and Patnaree Srisuphaolarn
- Organizer
  Internationalism in Modern East Asia
- Place of Presentation
  Saitama University（埼玉県さいたま市）
- Year and Date
  2016-03-14
- Data Source
  KAKENHI-PROJECT-25380420
[Presentation] アジア新興国市場における流通チャネルの標準化と適応化―花王・ユニリーバ・Ｐ＆Ｇの比較2016
- Author(s)
  井原基
- Organizer
  日本商業学会全国研究報告会
- Place of Presentation
  学習院大学経済学部（東京都豊島区）
- Year and Date
  2016-12-17
- Data Source
  KAKENHI-PROJECT-16K03769
[Presentation] Marketing in Thailand: Kao’s local adaptation and transfer of knowledge2013
- Author(s)
  Motoi Ihara
- Organizer
  Asian Business History Conference 2013
- Place of Presentation
  タイ王国タマサート大学
- Data Source
  KAKENHI-PROJECT-25380420
[Presentation] 書評報告遠藤元『新興国の流通革命』をめぐって2010
- Author(s)
  井原基
- Organizer
  日本タイ学会
- Place of Presentation
  東京外国語大学
- Year and Date
  2010-07-03
- Data Source
  KAKENHI-PROJECT-22730330
[Presentation] Japanese Marketing System and Its International Transferability: the case of Kao in Southeast Asia2010
- Author(s)
  Motoi Ihara
- Organizer
  International Conference on Business History (Fuji Conference)
- Place of Presentation
  Hitotsubashi University
- Year and Date
  2010-01-10
- Data Source
  KAKENHI-PROJECT-20730278
[Presentation] Japanese Marketing System and Its International Transferability : the case of Kao in Southeast Asia2010
- Author(s)
  井原基
- Organizer
  International Conference on Business History
- Place of Presentation
  一橋大学
- Year and Date
  2010-01-10
- Data Source
  KAKENHI-PROJECT-20730278
[Presentation] 日本的流通の移転可能性-花王の東南アジア進出2009
- Author(s)
  井原基
- Organizer
  日本流通学会関東部会
- Place of Presentation
  明治大学1
- Year and Date
  2009-12-12
- Data Source
  KAKENHI-PROJECT-20730278
[Presentation] The Impact of Retail Internationalization in the Northeastern Thailand: A Case of Ubon Ratchathani2008
- Author(s)
  Motoi Ihara
- Organizer
  International Joint Workshop Saitama 2008
- Place of Presentation
  Urawa Royal Pines Hotel
- Year and Date
  2008-11-29
- Data Source
  KAKENHI-PROJECT-20730278
[Presentation] The Impact of Retail Internationalization in the Northeastern Thailand: A Case of Ubon Ratchathani2008
- Author(s)
  Motoi Ihara
- Organizer
  Joint Workshop Saitama 2008
- Place of Presentation
  Urawa Royal Pines Hotel
- Year and Date
  2008-11-29
- Data Source
  KAKENHI-PROJECT-20730278

IHARA Motoi 井原 基

井原 基 イハラ モトイ

Research Projects

Research Products

アジア新興国におけるチャネル戦略の比較研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The Comparative Historical Study of Japanese Cosmetics and Toiletries Industries in Asia and domestic enterprises in China and ThailandPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Comparative study on the history of cosmetics and toiletries in Asian marketPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

A research on internationalization of distribution system and change of manufacturer-oriented marketing in ThailandPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

A field Survey on retail internationalization and its impacts on local economy in the northeastern ThailandPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] 「トイレタリー・化粧品産業におけるアジア市場戦略」橘川武郎・久保文克・佐々木聡・平井岳哉編『アジアの企業間競争』、2015年2015

Author(s)

Total Pages

Publisher

Data Source

[Book] 日本合成洗剤工業のアジア進出2009

Author(s)

Publisher

Data Source

[Journal Article] Analyzing Key Opinion Leaders’ Live Commerce Strategies in a Cross-Cultural Environment: Insights from Japan to China e-Commerce2025

Author(s)

Journal Title

DOI

Data Source

[Journal Article] The Making of a Thai Consumer Goods Conglomerate:2024

Author(s)

Journal Title

DOI

ISBN

Data Source

[Journal Article] Contextualization of MNEs and the emergence of local marketers: brand competition in the Thai Detergent Industry (1950s-1980s)2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] アジア新興諸国におけるビジネスと社会発展2022

Author(s)

Journal Title

Data Source

[Journal Article] タイにおける日系企業と華人系企業のパートナーシップーライオンとサハパット社の合弁事業発展ー2022

Author(s)

Journal Title

Data Source

[Journal Article] The potential of marketing history research in emerging countries2022

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] タイにおける日系企業と華人系企業のパートナーシップーライオンとサハパット社の合弁事業発展ー2022

Author(s)

Journal Title

Data Source

[Journal Article] Vietnamese Marketing Channels in the Process of Retail Modernization2020

IHARA Motoi 井原基

井原基イハラモトイ