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CHEN Shu-Ching  チェン シューチン

ORCIDConnect your ORCID iD *help
Researcher Number 00635435
Other IDs
Affiliation (Current) 2026: 立命館アジア太平洋大学, 国際経営学部, 教授
Affiliation (based on the past Project Information) *help 2015 – 2018: 立命館アジア太平洋大学, 国際経営学部, 教授
Review Section/Research Field
Principal Investigator
Commerce
Keywords
Principal Investigator
University / Higher education / Marketing concepts / CRM / Customer value / Branding
  • Research Projects

    (1 results)
  • Research Products

    (4 results)
  •  Value branding in higher education: A comparative study in Japan and AustraliaPrincipal Investigator

    • Principal Investigator
      CHEN Shu-Ching
    • Project Period (FY)
      2015 – 2018
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Ritsumeikan Asia Pacific University

All 2018 2017 2016 2015

All Presentation

  • [Presentation] A Study of Branding in the Higher Education Sector2018

    • Author(s)
      Chen, Shu-Ching
    • Organizer
      Public Lecture Series, The Asia Institute Tasmania, University of Tasmania
    • Invited
    • Data Source
      KAKENHI-PROJECT-15K03758
  • [Presentation] Customer Experiences and Consumer Journeys2017

    • Author(s)
      Chen, Shu-Ching
    • Organizer
      Annual conference of European Institute of Retailing and Services Studies
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03758
  • [Presentation] Value branding in higher education - A preliminary study in Japan2016

    • Author(s)
      Chen, Shu-Ching
    • Organizer
      Joint Seminar of Auckland Business School and New Zealand Asia Institute
    • Place of Presentation
      Auckland Business School, University of Auckland, New Zealand
    • Year and Date
      2016-03-23
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03758
  • [Presentation] Value branding in higher education - A preliminary study in Japan2015

    • Author(s)
      Chen, Shu-Ching
    • Organizer
      Research Seminar Series, Adelaide Business School
    • Place of Presentation
      Adelaide Business School, University of Adelaide, Australia
    • Year and Date
      2015-11-19
    • Invited / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03758

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