Onishi Hiroshi 大西浩志

… Alternative Names

大西浩志オオニシヒロシ

ONISHI Hiroshi 大西浩志

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Researcher Number	10778202
Other IDs
Affiliation (Current)	2025: 慶應義塾大学, 経営管理研究科(日吉), 准教授
Affiliation (based on the past Project Information) *help	2023: 中央大学, 戦略経営研究科, 准教授 2016 – 2021: 東京理科大学, 経営学部経営学科, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / Commerce
Keywords	Principal Investigator アート・マーケティング / アート市場 / 経験価値 / アート思考 / デジタル・マーケティング / アートマーケティング / 商学 / 購買モチベーション / アート・フェスティバル / アート・コレクター

Research on Marketing Approach about the Impact of Art on Businesses and ConsumersPrincipal Investigator
- Principal Investigator
  
  大西浩志
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Chuo University
Research on digital marketing with large-scale single source dataPrincipal Investigator
- Principal Investigator
  
  Onishi Hiroshi
- Project Period (FY)
  2018 – 2021
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Tokyo University of Science
A Study of Investigating and Revitalizing the Japanese Art MarketPrincipal Investigator
- Principal Investigator
  
  ONISHI Hiroshi
- Project Period (FY)
  2016 – 2017
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Research Field
  
  Commerce
- Research Institution
  Tokyo University of Science

All 2023 2022 2020 2019 2018 2017

All Journal Article Presentation Book

[Book] デジタル時代のブランド戦略2023
- Author(s)
  大西浩志（分担執筆・田中洋編）
- Total Pages
  15
- Publisher
  有斐閣
- ISBN
  4641166226
- Data Source
  KAKENHI-PROJECT-23K01633
[Journal Article] 書評：川北眞紀子・薗部靖史（2022）．『アートプレイスとパブリック・リレーションズ ― 芸術支援から何を得るのか』有斐閣2023
- Author(s)
  大西浩志
- Journal Title
  
  マーケティング・ジャーナル
  
  Volume: 43(2) Pages: 120-122
- Open Access
- Data Source
  KAKENHI-PROJECT-23K01633
[Journal Article] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers' Purchase Behaviors?2022
- Author(s)
  Hiroshi Onishi
- Journal Title
  
  Proceedings of Applications of Data Science in Social Science Symposium
  
  Volume: - Pages: 9-10
- Data Source
  KAKENHI-PROJECT-18K12880
[Journal Article] アート・マーケティング－コレクターのモチベーションを分析する－2018
- Author(s)
  大西浩志
- Journal Title
  
  科学フォーラム
  
  Volume: 印刷中
- NAID
  120006643145
- Data Source
  KAKENHI-PROJECT-16H07228
[Journal Article] Consumers’ Social Learning About Videogame Consoles Through Multiple Website Browsing2018
- Author(s)
  Onishi Hiroshi
- Journal Title
  
  Journal of Systems Science and Information
  
  Volume: 6 Issue: 6 Pages: 495-511
- DOI
  10.21078/jssi-2018-495-17
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-18K12880
[Journal Article] 企業による「アート・マーケティング」の可能性とベネフィットを考える2017
- Author(s)
  大西浩志
- Journal Title
  
  マーケティングホライズン
  
  Volume: 7 Pages: 22-24
- Data Source
  KAKENHI-PROJECT-16H07228
[Presentation] 日本のアートコレクターの購買モチベーション2023
- Author(s)
  大西浩志, 和佐野有紀
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-23K01633
[Presentation] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers' Purchase Behaviors?2022
- Author(s)
  Hiroshi Onishi
- Organizer
  Applications of Data Science in Social Science Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12880
[Presentation] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers’ Purchase Behaviors?2020
- Author(s)
  Hiroshi Onishi, Masakazu Ishihara
- Organizer
  大阪大学経済学研究科「マーケティング・モデル研究部会」
- Invited
- Data Source
  KAKENHI-PROJECT-18K12880
[Presentation] Consumers' Social Learning about Videogame Consoles through Multiple Website Browsing2019
- Author(s)
  Hiroshi Onishi
- Organizer
  小樽商科大学経済学科「土曜研究会」
- Invited
- Data Source
  KAKENHI-PROJECT-18K12880
[Presentation] Do Health Claims in Functional Yogurt Ads Change Consumers’ Wellness Consciousness and Purchase Behaviors?2019
- Author(s)
  Hiroshi Onishi
- Organizer
  ISMS Marketing Science Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12880
[Presentation] Consumers' Social Learning about Videogame Consoles through Multiple Website Browsing2018
- Author(s)
  Hiroshi Onishi
- Organizer
  the 19th International Symposium on Knowledge and Systems Science (KSS2018)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K12880
[Presentation] アート購買モチベーションによる現代アートコレクター類型化2017
- Author(s)
  和佐野有紀、大西浩志
- Organizer
  日本マーケティング学会
- Data Source
  KAKENHI-PROJECT-16H07228

1. 堀田治 (00805632)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 野澤智行 (40966230)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 岩崎達也 (70756840)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 飯島聡太朗 (90801994)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. WASANO Yuki

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results

Onishi Hiroshi 大西 浩志

大西 浩志 オオニシ ヒロシ

ONISHI Hiroshi 大西 浩志

Research Projects

Research Products

Co-Researchers

Research on Marketing Approach about the Impact of Art on Businesses and ConsumersPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Research on digital marketing with large-scale single source dataPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A Study of Investigating and Revitalizing the Japanese Art MarketPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Book] デジタル時代のブランド戦略2023

Author(s)

Total Pages

Publisher

ISBN

Data Source

[Journal Article] 書評：川北眞紀子・薗部靖史（2022）．『アートプレイスとパブリック・リレーションズ ― 芸術支援から何を得るのか』有斐閣2023

Author(s)

Journal Title

Data Source

[Journal Article] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers' Purchase Behaviors?2022

Author(s)

Journal Title

Data Source

[Journal Article] アート・マーケティング－コレクターのモチベーションを分析する－2018

Author(s)

Journal Title

NAID

Data Source

[Journal Article] Consumers’ Social Learning About Videogame Consoles Through Multiple Website Browsing2018

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 企業による「アート・マーケティング」の可能性とベネフィットを考える2017

Author(s)

Journal Title

Data Source

[Presentation] 日本のアートコレクターの購買モチベーション2023

Author(s)

Organizer

Data Source

[Presentation] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers' Purchase Behaviors?2022

Author(s)

Organizer

Data Source

[Presentation] Does Deregulation of Health Claims on Functional Food Package Design Change Consumers’ Purchase Behaviors?2020

Author(s)

Organizer

Data Source

[Presentation] Consumers' Social Learning about Videogame Consoles through Multiple Website Browsing2019

Author(s)

Organizer

Data Source

[Presentation] Do Health Claims in Functional Yogurt Ads Change Consumers’ Wellness Consciousness and Purchase Behaviors?2019

Author(s)

Organizer

Data Source

[Presentation] Consumers' Social Learning about Videogame Consoles through Multiple Website Browsing2018

Author(s)

Organizer

Data Source

[Presentation] アート購買モチベーションによる現代アートコレクター類型化2017

Author(s)

Organizer

Data Source

Onishi Hiroshi 大西浩志

大西浩志オオニシヒロシ

ONISHI Hiroshi 大西浩志