WATANUKI Shinya 綿貫真也

… Alternative Names

綿貫真也ワタヌキシンヤ

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Researcher Number	10844243
Other IDs
Affiliation (Current)	2025: 流通科学大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2023: 流通科学大学, 商学部, 教授 2020 – 2022: 流通科学大学, 商学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator ブランドラブ / ブランドエクイティ / ブランドリレーションシップ / ニューロマーケティング / メタアナリシス / 消費者神経科学 / 神経解読モデル / 消費者脳神経科学 / 機械学習 / ブランドへの愛着

Investigating neural substrates concerning the lifecycle of brand lovePrincipal Investigator
- Principal Investigator
  
  綿貫真也
- Project Period (FY)
  2023 – 2026
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  University of Marketing and Distribution Sciences
ブランドへの愛着形成過程システムに関する神経基盤の研究Principal Investigator
- Principal Investigator
  
  綿貫真也
- Project Period (FY)
  2020 – 2024
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  University of Marketing and Distribution Sciences

All 2024 2022 2021 2020

All Journal Article Presentation

[Journal Article] Identifying distinctive brain regions related to consumer choice behaviors on branded foods using activation likelihood estimation and machine learning2024
- Author(s)
  Watanuki Shinya
- Journal Title
  
  Frontiers in Computational Neuroscience
  
  Volume: 18 Pages: 1310013-1310013
- DOI
  10.3389/fncom.2024.1310013
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K01663
[Journal Article] Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies2022
- Author(s)
  Watanuki Shinya、Akama Hiroyuki
- Journal Title
  
  Heliyon
  
  Volume: 8 Issue: 6 Pages: e09702-e09702
- DOI
  10.1016/j.heliyon.2022.e09702
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K12727, KAKENHI-PROJECT-20K13633
[Journal Article] Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships?2022
- Author(s)
  Watanuki Shinya
- Journal Title
  
  Frontiers in Neuroscience
  
  Volume: 16
- DOI
  10.3389/fnins.2022.984647
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K13633
[Journal Article] Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes2021
- Author(s)
  Watanuki Shinya
- Journal Title
  
  Brain Sciences
  
  Volume: 11 Issue: 12 Pages: 1619-1619
- DOI
  10.3390/brainsci11121619
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-20K13633
[Journal Article] Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies2020
- Author(s)
  Shiny Watanuki and Hiroyuki Akama
- Journal Title
  
  Frontiers in Neuroscience
  
  Volume: なし Pages: 534671-534671
- DOI
  10.3389/fnins.2020.534671
- NAID
  120007124438
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-19K12727, KAKENHI-PROJECT-20K13633
[Presentation] 非ブランド商品・サービスに関する脳賦活部位とその情報処理過程について2021
- Author(s)
  綿貫　真也
- Organizer
  日本マーケティング学会　マーケティングカンファレンス2021
- Data Source
  KAKENHI-PROJECT-20K13633
[Presentation] データ駆動型メタアナリティック脳神経画像結合解析によるブランド・リレーションシップの情報処理過程の検討2020
- Author(s)
  綿貫真也、赤間啓之
- Organizer
  日本マーケティング学会　マーケティングカンファレンス2020
- Data Source
  KAKENHI-PROJECT-20K13633

1. 赤間啓之

# of Collaborated Projects: 0 results

# of Collaborated Products: 2 results

WATANUKI Shinya 綿貫 真也

綿貫 真也 ワタヌキ シンヤ

Research Projects

Research Products

Co-Researchers

Investigating neural substrates concerning the lifecycle of brand lovePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

ブランドへの愛着形成過程システムに関する神経基盤の研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Identifying distinctive brain regions related to consumer choice behaviors on branded foods using activation likelihood estimation and machine learning2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships?2022

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes2021

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies2020

Author(s)

Journal Title

DOI

NAID

Data Source

[Presentation] 非ブランド商品・サービスに関する脳賦活部位とその情報処理過程について2021

Author(s)

Organizer

Data Source

[Presentation] データ駆動型メタアナリティック脳神経画像結合解析によるブランド・リレーションシップの情報処理過程の検討2020

Author(s)

Organizer

Data Source

WATANUKI Shinya 綿貫真也

綿貫真也ワタヌキシンヤ