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Oda Yumiko  織田 由美子

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Yumiko Oda  織田 由美子

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Researcher Number 10867716
Other IDs
Affiliation (Current) 2026: 武蔵野大学, 経営学部, 教授
Affiliation (based on the past Project Information) *help 2024: 名古屋商科大学, 商学部, 教授
2021 – 2023: 名古屋商科大学, 商学部, 准教授
2020: 一橋大学, 大学院経営管理研究科, 特任講師
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related
Keywords
Principal Investigator
ジェンダー / 制度論 / 消費文化 / 時間性 / 加速 / テンポラリティ / スロー / ファスト / 時間 / パフォーマティビティ … More / マテリアリティ / 翻訳 / 市場創造 / 物質性 / グランドチャレンジ / 意図せざる結果 / ロボット掃除機 / 制度ロジック / 女性活躍 / パフォーマティヴィティ / 婚活 / ロボット Less
  • Research Projects

    (2 results)
  • Research Products

    (8 results)
  •  Consuming Time: Moving Beyond the Acceleration/Deceleration DichotomyPrincipal Investigator

    • Principal Investigator
      織田 由美子
    • Project Period (FY)
      2023 – 2027
    • Research Category
      Grant-in-Aid for Early-Career Scientists
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Nagoya University of Commerce & Business
  •  How traditional gender norm is maintained in the process of commercializing intimate lifePrincipal Investigator

    • Principal Investigator
      Yumiko Oda
    • Project Period (FY)
      2020 – 2024
    • Research Category
      Grant-in-Aid for Early-Career Scientists
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Nagoya University of Commerce & Business
      Hitotsubashi University

All 2025 2024 2023 2022 2021

All Journal Article Presentation

  • [Journal Article] Household Robots at Home: Building Relationships between Consumers and Objects amid Contradictory Institutional Logics2025

    • Author(s)
      織田由美子
    • Journal Title

      Advances in Consumer Studies

      Volume: 31 Issue: 2 Pages: 2_1-2_17

    • DOI

      10.11194/acs.202503.001

    • ISSN
      1346-9851, 1883-9576
    • Year and Date
      2025-03-31
    • Language
      Japanese
    • Data Source
      KAKENHI-PROJECT-20K13612
  • [Presentation] Navigating the Fast and Slow: Women’s Temporal Experiences in Everyday Leisure Time2025

    • Author(s)
      Yumiko Oda and Yuriko Isoda
    • Organizer
      Consumer Culture Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12569
  • [Presentation] Back to the Basics: How Robots Reconstruct Household Practices and Family Relationships2024

    • Author(s)
      Yumiko Oda
    • Organizer
      Consumer Culture Theory
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K13612
  • [Presentation] Man or Machine? : The process of accepting a household robot that carries contradictory logic2023

    • Author(s)
      Yumiko Oda
    • Organizer
      Society for the Advancement of Socio-Economics (SASE)
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K13612
  • [Presentation] Consuming Time in Gendered Practice2023

    • Author(s)
      Yumiko Oda
    • Organizer
      Society for the Advancement of Socio-Economics (SASE)
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K12569
  • [Presentation] 矛盾するロジックを保有するロボットテクノロジーは、いかにして家庭に受け入れられていくのか2022

    • Author(s)
      織田 由美子
    • Organizer
      日本消費者行動研究学会
    • Data Source
      KAKENHI-PROJECT-20K13612
  • [Presentation] How Consumers Interact with Robots that Carry Contradictory Logic?2022

    • Author(s)
      Yumiko Oda
    • Organizer
      Consumer Culture Theory Conderence
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K13612
  • [Presentation] How Digital Technology That Carries Contradictory Institutional Logics Partakes Consumers’ Identity Work2021

    • Author(s)
      Yumiko Oda
    • Organizer
      Society for the Advancement of Socio-Economics
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K13612

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