Kang Kyoung Soo 姜京守

… Alternative Names

KANG KYOUNGSOO 姜京守

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Researcher Number	30757985
Other IDs
Affiliation (Current)	2022: 関西外国語大学, 外国語学部, 准教授
Affiliation (based on the past Project Information) *help	2015 – 2021: 関西外国語大学, 外国語学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Foreign language education / Medium-sized Section 9:Education and related fields
Keywords	Principal Investigator ブランド信頼 / ブランドロイヤルティ / 統合マーケティングコミュニケーション / 相互作用性 / IMC / 知覚品質 / 統合マーケティングコミュニケーション(IMC) / 好意性基盤のブランド信頼 / 専門性基盤のブランド信頼 / 社会的ロイヤルティ … More / 経済的ロイヤルティ / 関係性 / 戦略的一貫性 / 社会的ブランドロイヤルティ / 経済的ブランドロイヤルティ / 企業イメージ / ブランドイメージ / 顧客ベースのIMC / 一貫性 / ブランドコミットメント / 購買後の消費者行動 / ブランド知識 / ブランドエクイティ / キャンペーン成果 / 市場成果 / ブランド志向 / 技術志向 / 顧客志向 / ブランド成果 / プロセス次元 / プログラム次元 / ブランドアソシエーション / 消費者ベースのブランドエクイティ / ブランド選好 / 知覚されたブランド品質 / ブランドの社会的影響 / ブランドの持続可能性 / Brand Equity / Empirical Research / IMC Capability / Corporate Culture / Campaign Performance / Brand Performance / Customer performance / Financial performance … More Except Principal Investigator ビジネスコミュニケーション / グローバルリーダーシップ / プレゼンテーション / リーダーシップ / 異文化理解 / 発信力 / 質問力 / 理解力 / セルフカウンセリング理論 / プレゼンテーション能力 / グローバル人材 / 難民の子ども / 学習 / 漫画 / 防災教育 / 地域住民 / 漫画での教育 / 学習漫画 / 定量調査 / トルコ / ボランティア / 災害 Less

Implications of the corporate cultural antecedents on IMC capability and business performancePrincipal Investigator
- Principal Investigator
  
  姜京守
- Project Period (FY)
  2021 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Kansai Gaidai University
Practice and Issues of Disaster Prevention Education by Learning Manga in Turkey - Focusing on Cases of Refugee Children
- Principal Investigator
  
  Cakir Murat
- Project Period (FY)
  2018 – 2022
- Research Category
  
  Grant-in-Aid for Challenging Research (Exploratory)
- Review Section
  
  Medium-sized Section 9:Education and related fields
- Research Institution
  Kansai Gaidai College
Development and Validation of the Intercultural Communication Competence Scale for Global Human Resource
- Principal Investigator
  
  Kobayashi Takehisa
- Project Period (FY)
  2017 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Foreign language education
- Research Institution
  Wako University
Relationship Between Integrated Marketing Communication and Brand Equity: An Empirical StudyPrincipal Investigator
- Principal Investigator
  
  姜京守
- Project Period (FY)
  2017 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Kansai Gaidai University
The Impact of Integrated Marketing Communication activities on Brand PerformancePrincipal Investigator
- Principal Investigator
  
  KANG KYOUNGSOO
- Project Period (FY)
  2015 – 2016
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Research Field
  
  Commerce
- Research Institution
  Kansai Gaidai University

All 2022 2021 2020 2019 2018 2017 2016 2015

All Journal Article Presentation

[Journal Article] Impact of Customer-Based IMC on Post-Purchase Consumer Behavior : The Mediating Role of Brand Trust and Commitment2022
- Author(s)
  姜京守
- Journal Title
  
  研究論集 = Journal of Inquiry and Research
  
  Volume: 115 Pages: 253-274
- DOI
  10.18956/00008023
- URL
  http://id.nii.ac.jp/1443/00008023/
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] Strategic orientation, integrated marketing communication, and relational performance in e-commerce brands: Evidence from Japanese consumers’ perception2021
- Author(s)
  Kyoungsoo Kang
- Journal Title
  
  Business Communication Research and Practice
  
  Volume: 4(1)
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] Impact of Customer-Based Integrated Marketing Communication on Post-Buying Behavior : The Mediating Role of Brand Knowledge2021
- Author(s)
  姜京守
- Journal Title
  
  研究論集 = Journal of Inquiry and Research
  
  Volume: 114 Pages: 359-379
- DOI
  10.18956/00008004
- NAID
  120007148525
- URL
  http://id.nii.ac.jp/1443/00008004/
- Language
  Japanese
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] IMCはいかにして機能するのか：文献レビューによる理論的枠組み構築の試み2020
- Author(s)
  姜京守
- Journal Title
  
  研究論集
  
  Volume: 112 Pages: 211-232
- NAID
  120006884345
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] IMC活動とサービス品質がマーケティング成果に及ぼす影響に関する実証研究2020
- Author(s)
  姜京守
- Journal Title
  
  企業研究
  
  Volume: 36 Pages: 123-146
- NAID
  40022187850
- Open Access
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] 一人メディア時代のマーケティングコミュニケーション2019
- Author(s)
  姜京守
- Journal Title
  
  広研レポートOnline
  
  Volume: 9月号 Pages: 1-10
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] ハイパーコネクトの時代迎え、広告界に新たなパラダイム提示2018
- Author(s)
  姜京守
- Journal Title
  
  広研レポートOnline
  
  Volume: 9月号 Pages: 1-12
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] IMC研究の発展過程と今後の課題2018
- Author(s)
  姜京守
- Journal Title
  
  商学論纂
  
  Volume: 59巻(3・4号) Pages: 59-107
- Open Access
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] デジタルメディア時代におけるIMCの可能性と課題を探る2018
- Author(s)
  姜京守
- Journal Title
  
  国際ビジネスコミュニケーション学会研究年報
  
  Volume: 77 Pages: 53-63
- NAID
  40021897265
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] 「クリエイティビティ＋－×÷ テクノロジー」現代広告の流れ映すコンセプト2017
- Author(s)
  姜京守
- Journal Title
  
  広研レポートOnline
  
  Volume: 9月号 Pages: 1-9
- Data Source
  KAKENHI-PROJECT-17K04020
[Journal Article] デジタル技術を反映、新しい広告を模索2016
- Author(s)
  姜京守
- Journal Title
  
  広研レポート
  
  Volume: 9月号 Pages: 1-7
- Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-15H06750
[Presentation] 組織の戦略志向性がIMCと消費者行動に及ぼす影響2020
- Author(s)
  姜京守
- Organizer
  国際ビジネスコミュニケーション学会
- Data Source
  KAKENHI-PROJECT-17K04020
[Presentation] ブランドエクイティ形成のためのIMC効果に関する研究2018
- Author(s)
  姜京守
- Organizer
  国際ビジネスコミュニケーション学会
- Data Source
  KAKENHI-PROJECT-17K04020
[Presentation] Impact of CSV Activities in the Japanese Convenience Store on Consumer Loyalty2017
- Author(s)
  Kyoung Soo Kang(姜京守)
- Organizer
  The Korean Association for Business Communication
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K04020
[Presentation] Impact of CSV Activities in the Jpanese Convenience Store on Consumer Loyalty2017
- Author(s)
  姜京守
- Organizer
  Korean Association for Business Communication
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-17K02989
[Presentation] ソーシャルメディアにおけるIMCの可能性と課題を探る2017
- Author(s)
  姜京守
- Organizer
  国際ビジネスコミュニケーション学会
- Data Source
  KAKENHI-PROJECT-17K04020
[Presentation] An Implementation and Discussion of IMC, Where do we stand?2016
- Author(s)
  姜京守
- Organizer
  韓国経営コミュニケーション学会
- Place of Presentation
  韓国、釜山BEXCO
- Year and Date
  2016-08-17
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-15H06750
[Presentation] 企業のIMC活動がブランド成果に及ぼす影響に関する実証的研究2016
- Author(s)
  姜京守
- Organizer
  国際ビジネスコミュニケーション学会
- Place of Presentation
  京都、龍谷大学
- Year and Date
  2016-10-08
- Data Source
  KAKENHI-PROJECT-15H06750
[Presentation] 日本におけるビジネスコミュニケーション教育の動向と課題を探る2015
- Author(s)
  姜京守・Yeonkwon Jung
- Organizer
  国際ビジネスコミュニケーション学会
- Place of Presentation
  和光大学
- Year and Date
  2015-10-10
- Data Source
  KAKENHI-PROJECT-15H06750

1. Kobayashi Takehisa (40434211)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
2. 藤尾美佐 (20350712)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 小林稔 (50287926)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 林田博光 (30102883)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. Cakir Murat (60758176)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
6. 小林貴徳 (90753666)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
7. 具本媛 (10758014)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Kang Kyoung Soo 姜 京守

KANG KYOUNGSOO 姜 京守

Research Projects

Research Products

Co-Researchers

Implications of the corporate cultural antecedents on IMC capability and business performancePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Practice and Issues of Disaster Prevention Education by Learning Manga in Turkey - Focusing on Cases of Refugee Children

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Development and Validation of the Intercultural Communication Competence Scale for Global Human Resource

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

Relationship Between Integrated Marketing Communication and Brand Equity: An Empirical StudyPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

The Impact of Integrated Marketing Communication activities on Brand PerformancePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Research Field

Research Institution

[Journal Article] Impact of Customer-Based IMC on Post-Purchase Consumer Behavior : The Mediating Role of Brand Trust and Commitment2022

Author(s)

Journal Title

DOI

URL

Language

Data Source

[Journal Article] Strategic orientation, integrated marketing communication, and relational performance in e-commerce brands: Evidence from Japanese consumers’ perception2021

Author(s)

Journal Title

Data Source

[Journal Article] Impact of Customer-Based Integrated Marketing Communication on Post-Buying Behavior : The Mediating Role of Brand Knowledge2021

Author(s)

Journal Title

DOI

NAID

URL

Language

Data Source

[Journal Article] IMCはいかにして機能するのか：文献レビューによる理論的枠組み構築の試み2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] IMC活動とサービス品質がマーケティング成果に及ぼす影響に関する実証研究2020

Author(s)

Journal Title

NAID

Data Source

[Journal Article] 一人メディア時代のマーケティングコミュニケーション2019

Author(s)

Journal Title

Data Source

[Journal Article] ハイパーコネクトの時代迎え、広告界に新たなパラダイム提示2018

Author(s)

Journal Title

Data Source

[Journal Article] IMC研究の発展過程と今後の課題2018

Author(s)

Journal Title

Data Source

[Journal Article] デジタルメディア時代におけるIMCの可能性と課題を探る2018

Author(s)

Journal Title

NAID

Kang Kyoung Soo 姜京守

KANG KYOUNGSOO 姜京守