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Marutschke David  Marutschke David

ORCIDConnect your ORCID iD *help
Researcher Number 30815329
Other IDs
Affiliation (Current) 2025: 大阪経済大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help 2021 – 2023: 大阪経済大学, 経営学部, 准教授
2020: 創価大学, 経営学部, 准教授
2019: 創価大学, 経営学部, 講師
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related
Keywords
Principal Investigator
Marketing Strategy / questionnaire / PDCA / pilot survey / conceptualisation / mindmap / serviceology / customer journey / customer experience / Reorganization … More / Action Plan / Field work / Sampling / Online / Management Framework / Perceived Quality / Interview Questionnaire / Framework / Research framework / Fieldwork / Interview / Management framework / Service Quality / Customer touchpoint / Customer Journey / Customer Experience Less
  • Research Projects

    (1 results)
  • Research Products

    (13 results)
  •  Understanding customer experience managementPrincipal Investigator

    • Principal Investigator
      Marutschke David
    • Project Period (FY)
      2019 – 2023
    • Research Category
      Grant-in-Aid for Early-Career Scientists
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Osaka University of Economics
      Soka University

All 2023 2022 2020 2019

All Journal Article Presentation

  • [Journal Article] Customer Experience Management – a guided Framework for Qualitative Research2023

    • Author(s)
      David Marutschke
    • Journal Title

      Journal of Serviceology

      Volume: 8 Issue: 2 Pages: 1-6

    • DOI

      10.24464/jserviceology.8.2_1

    • ISSN
      2435-5771
    • Language
      English
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Journal Article] Analyzing Customer Experience from a Process Management Perspective2022

    • Author(s)
      David Marutschke
    • Journal Title

      The 10th domestic Conference of Society for Serviceology Conference Proceedings

      Volume: 1

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Journal Article] Analyzing Customer Experience from a Process Management Perspective2022

    • Author(s)
      David Marutschke
    • Journal Title

      Short paper for the 10th domestic Conference of Society for Serviceology poster session

      Volume: March

    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Journal Article] Considerations on the Customer Experience Management Cycle2020

    • Author(s)
      David Marutschke
    • Journal Title

      Soka University Business Review

      Volume: 44 Pages: 3-11

    • Open Access
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Journal Article] Serviceology for Services2020

    • Author(s)
      David Marutschke and Ted Gournelos
    • Journal Title

      7th International Conference, ICServ 2020, Osaka, Japan, March 13-15, 2020, Proceedings

      Volume: 1189 Pages: 203-216

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Journal Article] Understanding Fluency and Friction in Customer Experience Management2019

    • Author(s)
      David Marutschke and Ted Gournelos
    • Journal Title

      Building Strategies for Consumer Engagement in Retail Environments. Hershey, PA: IGI Global

      Volume: 1 Pages: 88-108

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Customer experience management as a new form of value creation2023

    • Author(s)
      David Marutschke
    • Organizer
      17th international EAJS (European Association for Japanese Studies) conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] A framework to understand and holistically manage experiences2023

    • Author(s)
      David Marutschke
    • Organizer
      The 8th International Conference on Serviceology
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Analyzing Customer Experience from a Process Management Perspective2022

    • Author(s)
      David Marutschke
    • Organizer
      The 10th domestic Conference of Society for Serviceology, March 2022
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Analyzing Customer Experience from a Process Management Perspective2022

    • Author(s)
      David Marutschke
    • Organizer
      The 10th domestic Conference of Society for Serviceology (Poster presentation)
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Kakenhi Research Project - Current Status and Next Steps2022

    • Author(s)
      David Marutschke
    • Organizer
      Osaka University of Economics, Faculty of Business Administration Research Study Meeting, September 2021
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Holistic Measurement Approach of Customer Experiences - Findings from a Japanese New Car Buyer Study2020

    • Author(s)
      David Marutschke
    • Organizer
      The 7th International Conference on Serviceology (ICServ2020), Osaka, Japan
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K13838
  • [Presentation] Development of a Holistic Evaluation Method of Customer Experiences2019

    • Author(s)
      David Marutschke
    • Organizer
      59th Biannual Conference, Japan Association of Consumer Studies (JACS)
    • Data Source
      KAKENHI-PROJECT-19K13838

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