Marutschke David ＭａｒｕｔｓｃｈｋｅＤａｖｉｄ

Researcher Number	30815329
Other IDs
Affiliation (Current)	2021: 大阪経済大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2019: 創価大学, 経営学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator customer experience / customer journey / serviceology / mindmap / conceptualisation / pilot survey / PDCA / questionnaire / Customer Experience / Customer Journey / Marketing Strategy

Research Projects
(1 results)
Research Products
(5 results)

Understanding customer experience managementPrincipal InvestigatorOngoing
- Principal Investigator
  
  Marutschke David
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Soka University

All 2020 2019

All Journal Article Presentation

[Journal Article] Considerations on the Customer Experience Management Cycle2020
- Author(s)
  David Marutschke
- Journal Title
  
  Soka University Business Review
  
  Volume: 44 Pages: 3-11
- Open Access
- Data Source
  KAKENHI-PROJECT-19K13838
[Journal Article] Serviceology for Services2020
- Author(s)
  David Marutschke and Ted Gournelos
- Journal Title
  
  7th International Conference, ICServ 2020, Osaka, Japan, March 13-15, 2020, Proceedings
  
  Volume: 1189 Pages: 203-216
- DOI
  10.1007/978-981-15-3118-7
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13838
[Journal Article] Understanding Fluency and Friction in Customer Experience Management2019
- Author(s)
  David Marutschke and Ted Gournelos
- Journal Title
  
  Building Strategies for Consumer Engagement in Retail Environments. Hershey, PA: IGI Global
  
  Volume: 1 Pages: 88-108
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13838
[Presentation] Holistic Measurement Approach of Customer Experiences - Findings from a Japanese New Car Buyer Study2020
- Author(s)
  David Marutschke
- Organizer
  The 7th International Conference on Serviceology (ICServ2020), Osaka, Japan
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K13838
[Presentation] Development of a Holistic Evaluation Method of Customer Experiences2019
- Author(s)
  David Marutschke
- Organizer
  59th Biannual Conference, Japan Association of Consumer Studies (JACS)
- Data Source
  KAKENHI-PROJECT-19K13838

Marutschke David Ｍａｒｕｔｓｃｈｋｅ Ｄａｖｉｄ

Research Projects

Research Products

Understanding customer experience managementPrincipal InvestigatorOngoing

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Considerations on the Customer Experience Management Cycle2020

Author(s)

Journal Title

Data Source

[Journal Article] Serviceology for Services2020

Author(s)

Journal Title

DOI

Data Source

[Journal Article] Understanding Fluency and Friction in Customer Experience Management2019

Author(s)

Journal Title

Data Source

[Presentation] Holistic Measurement Approach of Customer Experiences - Findings from a Japanese New Car Buyer Study2020

Author(s)

Organizer

Data Source

[Presentation] Development of a Holistic Evaluation Method of Customer Experiences2019

Author(s)

Organizer

Data Source

Marutschke David ＭａｒｕｔｓｃｈｋｅＤａｖｉｄ