YABUNO Shota 薮野祥太

Researcher Number	30979688
Other IDs
Affiliation (Current)	2026: 大阪公立大学, 大学院経営学研究科, 准教授
Affiliation (based on the past Project Information) *help	2023 – 2025: 流通科学大学, 商学部, 講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields Except Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator マーケティング / ブランド / ブランド知識 / ブランド拡張 / 化粧品 / ベイジアンネットワーク / ブランド・エクイティ / ブランド連想 / 消費者行動 / ブランド・イメージ … More Except Principal Investigator … More 健康行動変容 / ヘルスクレーム（非顕在化リスク）反応 / トクホマーク（ブランド）効果 / 健康増進法 / 特定保健用食品制度 / 消費者認知 / ゲイン・ロスフレーム / 便益遅延性 / ブランド効果 / WTP(Willingness To Pay) / 消費者行動 / 栄養機能食品 / 機能性表示食品 / 商品パッケージ / トクホマーク / 精緻化見込みモデル / 負のスピルオーバー効果 / ゲインロス効果 / ヘルスクレーム / ブランド / 保健機能食品 / 特定保健用食品 Less

Examining the Effect of Consumer Brand Knowledge on Brand ExtensionPrincipal Investigator
- Principal Investigator
  
  薮野祥太
- Project Period (FY)
  2025 – 2027
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  University of Marketing and Distribution Sciences
The Influence of Brand Image on Marketing ActivitiesPrincipal Investigator
- Principal Investigator
  
  薮野祥太
- Project Period (FY)
  2023 – 2025
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  University of Marketing and Distribution Sciences
A study on the impact of purchasing behavior and consumption experience of Food for Specified Health Uses (FOSHU) on health behavior.
- Principal Investigator
  
  KOBAYASHI TETSU
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Osaka Metropolitan University

All 2025 2024 2023

All Journal Article Presentation

[Journal Article] Influence of the FOSHU (Food for Specified Health Use) Seal on Consumer Purchase Intention from a Brand Perspective.2025
- Author(s)
  Shota Yabuno, Kei Sato, Koji Hara, Yuichi Mitsui, Tetsu Kobayashi
- Journal Title
  
  British Food Journal
  
  Volume: - Issue: 6 Pages: 1999-2014
- DOI
  10.1108/bfj-07-2024-0682
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K01766, KAKENHI-PROJECT-24K00301, KAKENHI-PROJECT-23K18815
[Journal Article] 地域ブランディングにおける外食産業の有用性－ベイジアンネットワークによる食文化資産と訪問意向の因果関係分析－2024
- Author(s)
  薮野　祥太, 小林　哲
- Journal Title
  
  日本フードサービス学会年報
  
  Volume: なし Pages: 6-21
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-23K18815
[Journal Article] ブランド知識がマーケティング活動に及ぼす影響－階層ベイズモデルを用いた分析－2024
- Author(s)
  薮野　祥太
- Journal Title
  
  流通科学大学論集流通・経営編
  
  Volume: 37 Pages: 1-17
- Open Access
- Data Source
  KAKENHI-PROJECT-23K18815
[Journal Article] Measuring the brand and category effects of marketing activities on customers2024
- Author(s)
  Yabuno Shota
- Journal Title
  
  Journal of Brand Strategy
  
  Volume: 13 Issue: 2 Pages: 175-175
- DOI
  10.69554/pykv6776
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-23K18815
[Presentation] 発信者の異なる情報源への接触が消費者に及ぼす影響－Instagramを分析対象として－2023
- Author(s)
  薮野　祥太
- Organizer
  日本商業学会関西部会
- Data Source
  KAKENHI-PROJECT-23K18815

1. KOBAYASHI TETSU (60225521)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
2. 三井雄一 (00782145)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
3. 原広司 (60824985)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
4. 佐藤圭 (80826602)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results

YABUNO Shota 薮野 祥太

Research Projects

Research Products

Co-Researchers

Examining the Effect of Consumer Brand Knowledge on Brand ExtensionPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The Influence of Brand Image on Marketing ActivitiesPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

A study on the impact of purchasing behavior and consumption experience of Food for Specified Health Uses (FOSHU) on health behavior.

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Influence of the FOSHU (Food for Specified Health Use) Seal on Consumer Purchase Intention from a Brand Perspective.2025

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 地域ブランディングにおける外食産業の有用性－ベイジアンネットワークによる食文化資産と訪問意向の因果関係分析－2024

Author(s)

Journal Title

Data Source

[Journal Article] ブランド知識がマーケティング活動に及ぼす影響 －階層ベイズモデルを用いた分析－2024

Author(s)

Journal Title

Data Source

[Journal Article] Measuring the brand and category effects of marketing activities on customers2024

Author(s)

Journal Title

DOI

Data Source

[Presentation] 発信者の異なる情報源への接触が消費者に及ぼす影響－Instagramを分析対象として－2023

Author(s)

Organizer

Data Source

YABUNO Shota 薮野祥太

[Journal Article] ブランド知識がマーケティング活動に及ぼす影響－階層ベイズモデルを用いた分析－2024