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Koshikawa Yasuko  越川 靖子

ORCIDConnect your ORCID iD *help
… Alternative Names

越川 靖子  コシカワ ヤスコ

KOSHIKAWA Yasuko  越川 靖子

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Researcher Number 40550968
Affiliation (Current) 2026: 千葉商科大学, 商経学部, 准教授
Affiliation (based on the past Project Information) *help 2022 – 2024: 千葉商科大学, 商経学部, 准教授
2019: 目白大学, 経営学部, 准教授
2016 – 2019: 目白大学, 経営学部, 専任講師
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Keywords
Principal Investigator
ブランドネーム / イメージ / 撥音 / 拗音 / 濁音 / 清音 / 日本語 / 音象徴 / 音楽的特徴 / ブランド・イメージ … More / ロゴ / ブランド / テンポ / 長調 / 短調 / 戦略的使用 / 日本的音楽 / タイアップ / コマーシャル / 音による選好 / 五十音音象徴 / ブランド構築 / ブランドイメージ / TVCM / BGM / 広告 Less
  • Research Projects

    (2 results)
  • Research Products

    (2 results)
  •  Test to systematize Japanese sound-symbolicPrincipal Investigator

    • Principal Investigator
      越川 靖子
    • Project Period (FY)
      2022 – 2025
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Chiba University of Commerce
  •  Development BGM that enhances brand imagesPrincipal Investigator

    • Principal Investigator
      KOSHIKAWA Yasuko
    • Project Period (FY)
      2016 – 2019
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Mejiro University

All 2020 2019

All Journal Article Presentation

  • [Journal Article] THE DEVELOPMENT BETWEEN BRAND NAME LINGUISTIC CHARACTERISTICS AND BRAND PREFERENCE2019

    • Author(s)
      YASUKO KOSHIKAWA
    • Journal Title

      International Journal of Business and Economic Affairs (IJBEA)

      Volume: 4 Issue: 6 Pages: 282-292

    • DOI

      10.24088/ijbea-2019-46003

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-16K03937
  • [Presentation] THE DEVELOPMENT BETWEEN BRAND NAME LINGUISTIC CHARACTERISTICS AND BRAND PREFERENCE2020

    • Author(s)
      YASUKO KOSHIKAWA
    • Organizer
      SSER(Social Sciences and Economics Research Society)
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03937

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