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Lee DongJoon  李 東俊

ORCIDConnect your ORCID iD *help
Researcher Number 40585197
Other IDs
Affiliation (Current) 2025: 大阪産業大学, 経済学部, 教授
Affiliation (based on the past Project Information) *help 2019 – 2025: 大阪産業大学, 経済学部, 教授
2015 – 2018: 名古屋商科大学, 商学部, 教授
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Except Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Keywords
Principal Investigator
チャネル間競争 / 垂直取引 / 消費者の期待形成 / 二部料金制度 / チャネル戦略 / Rational Expectation / Fulfilled Expectation / Vertical Structure / Product Differentiation / Network Externality … More / Vertical Separation / Vertical Integration / Managerial Incentive / Competition / Network Externalities / 互換性 / ネットワーク効果 / ロイヤルティ / 垂直的取引 / 競争優位 / 数量競争 / 価格競争 / 流通 / Innovation / イノベーション / 二重マージン / イノベーションへ … More
Except Principal Investigator
流通チャネル / デジタル時代 / ケイパビリティ / 取引費用 / チャネル構造 / マーケティング・チャネル / 環境適応 / 質的比較分析 / モバイル・アプリ / ポジショニング / チャネル / 流通環境 / オンライン化 / 小売店舗密度 / BOPIS / 硬直性 / チャネル転換 / 延期-投機 / マルチ・チャネル / 社会的正統性 / 海外展開 / チャネル修正 / 社会的正当性 / パワー・コンフリクト / 新制度派アプローチ / マーケティング / ARAモデル / カスタム・チャネル・サービス / 吸収能力 / 関係特殊的資産 / ガバナンス / 取引関係 / 価値創出 / 取引費用アプローチ / 流通サービス / 取引特殊的資産 / 価値専有 / チャネル成果 / ポジショニング戦略 / チャネル構造選択 / 価値創造 / 流通 / 前方統合 / 資産特殊性 / 資源 Less
  • Research Projects

    (7 results)
  • Research Products

    (44 results)
  • Co-Researchers

    (10 People)
  •  共通リテーラーの登場と流通チャネルの再構築Principal Investigator

    • Principal Investigator
      李 東俊
    • Project Period (FY)
      2025 – 2027
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Osaka Sangyo University
  •  Reconstruction of Distribution Channels in the Digital Age

    • Principal Investigator
      小野 裕二
    • Project Period (FY)
      2024 – 2026
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Nagoya University of Commerce & Business
  •  デジタル時代における製造業者の流通環境への適応

    • Principal Investigator
      久保 知一
    • Project Period (FY)
      2023 – 2025
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Chuo University
  •  Marketing Channel Rigidity: Exploration of Causes Preventing Agile Channel Transformation

    • Principal Investigator
      Yuki Sho
    • Project Period (FY)
      2019 – 2021
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Kobe University
      Chuo University
  •  Channel Strategies under Distribution with Network EffectsPrincipal Investigator

    • Principal Investigator
      Lee DongJoon
    • Project Period (FY)
      2018 – 2023
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Osaka Sangyo University
      Nagoya University of Commerce & Business
  •  R&D Investment in a vertical structurePrincipal Investigator

    • Principal Investigator
      Lee DongJoon
    • Project Period (FY)
      2015 – 2017
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Nagoya University of Commerce & Business
  •  An Empirical Study of Value Creation and Value Appropriation in Channel Relationships

    • Principal Investigator
      CHOI YONGHOON
    • Project Period (FY)
      2015 – 2017
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Research Field
      Commerce
    • Research Institution
      Doshisha University

All 2023 2022 2021 2020 2019 2018 2017 2016 2015

All Journal Article Presentation Book

  • [Book] Firms’ Strategic Decisions: Theoretical and Empirical Findings, Vol. 22016

    • Author(s)
      DongJoon Lee, Younghoon Choi, and Sangheon Han)
    • Total Pages
      19
    • Publisher
      Bentham Science Publishers
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Book] Firms' Strategic Decisions Theoretical and Emperical Findings Vol. 12015

    • Author(s)
      Dongjoon Lee, Tatsuhiko Nariu, Tatsuya Kikutani
    • Publisher
      Bentham Science Publishers
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Book] Firms' Strategic Decisions Theoretical and Emperical Findings Vol. 12015

    • Author(s)
      Tatsuhiko Nariu, Kaoru Ueda, DongJoon Lee, Shunsuke Shimizu
    • Publisher
      Bentham Science Publishers
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Book] Firms’ Strategic Decisions, Vol. 12015

    • Author(s)
      ongJoon Lee, Tatsuhiko Nariu, Tatsuya Kikutani, Kaoru Ueda, Kazuhiro Ohnishi(eds)
    • Total Pages
      250
    • Publisher
      Bentham Science Publishers
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Biased managers with network externalities2023

    • Author(s)
      Choi Kangsik、Lee DongJoon、Lee Ki‐Dong
    • Journal Title

      Scottish Journal of Political Economy

      Volume: 70 Issue: 3 Pages: 201-216

    • DOI

      10.1111/sjpe.12340

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Journal Article] Manufacturers' incentive to establish direct‐to‐consumer channels2023

    • Author(s)
      Lee Dong Joon、Ono Yuji
    • Journal Title

      Managerial and Decision Economics

      Volume: 45 Issue: 1 Pages: 469-476

    • DOI

      10.1002/mde.4017

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-18K01896, KAKENHI-PROJECT-23K25559
  • [Journal Article] Integration vs. Separation under Two-part Tariff with Network Compatibility Effects2022

    • Author(s)
      Choi Kangsik、Lim Seonyoung、Lee DongJoon
    • Journal Title

      Journal of Economic Theory and Econometrics

      Volume: 33 Pages: 28-54

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Journal Article] A Note on Input Price Discrimination Under Bertrand Competition: Simultaneous vs. Sequential Contracting2022

    • Author(s)
      Choi Kangsik、Lee DongJoon、Lim Seonyoung
    • Journal Title

      Review of Industrial Organization

      Volume: 61 Issue: 2 Pages: 223-246

    • DOI

      10.1007/s11151-022-09873-y

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Journal Article] Note on collusion with network externalities in price versus quantity competition2021

    • Author(s)
      Choi Kangsik, Lee DongJoon
    • Journal Title

      International Journal of Economic Theory

      Volume: - Issue: 4 Pages: 1-11

    • DOI

      10.1111/ijet.12326

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-18K01896
  • [Journal Article] Network externalities and endogenous timing in managerial firms2021

    • Author(s)
      Choi Kangsik, Lee DongJoon
    • Journal Title

      Managerial and Decision Economics

      Volume: - Issue: 5 Pages: 1-14

    • DOI

      10.1002/mde.3467

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-18K01896
  • [Journal Article] Strategic commitments of downstream investment firms2021

    • Author(s)
      Lee DongJoon, Oh Joonghwa
    • Journal Title

      Managerial and Decision Economics

      Volume: - Issue: 6 Pages: 1-10

    • DOI

      10.1002/mde.3511

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01543, KAKENHI-PROJECT-18K01896, KAKENHI-PROJECT-20K02057
  • [Journal Article] Do firms choose overcapacity or undercapacity in a vertical structure?2020

    • Author(s)
      Choi Kangsik、Lee DongJoon
    • Journal Title

      Managerial and Decision Economics

      Volume: undetermined Issue: 5 Pages: 839-847

    • DOI

      10.1002/mde.3141

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896, KAKENHI-PROJECT-19H01543
  • [Journal Article] Profit-Improving Linear Tariffs Pricing in a Vertical Oligopoly2018

    • Author(s)
      Lee Dong Joon、Han Sangheon、Ono Yuji、Yamoto Shigetsune
    • Journal Title

      Theoretical Economics Letters

      Volume: 08 Issue: 11 Pages: 2055-2062

    • DOI

      10.4236/tel.2018.811134

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Journal Article] The Efficiency of Competing Vertical Chains with Network Externalities2018

    • Author(s)
      Lee, D. and K. Choi
    • Journal Title

      Economics Letters

      Volume: 168 Pages: 1-5

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Determinants of Vertical Integration: Investment Efficiency, Product Differentiation and Firm Size2018

    • Author(s)
      Yamawake Toshiyuki、Yamoto Shigetsune、Goi Hoe Chin、Lee Dong-Joon
    • Journal Title

      Theoretical Economics Letters

      Volume: 08 Issue: 05 Pages: 1028-1043

    • DOI

      10.4236/tel.2018.85071

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] The efficiency of competing vertical chains with network externalities2018

    • Author(s)
      Lee DongJoon、Choi Kangsik
    • Journal Title

      Economics Letters

      Volume: 168 Pages: 1-5

    • DOI

      10.1016/j.econlet.2018.03.019

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Determinants of Vertical Integration: Investment Efficiency, Product Differentiation, and Firm Size2018

    • Author(s)
      Yamawake, T., S. Yamoto, H. C. Goi, and D. Lee
    • Journal Title

      Theoretical Economics Letters

      Volume: 8 Pages: 1028-1043

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Strategic delegation under fulfilled expectations2018

    • Author(s)
      Lee DongJoon、Choi Kangsik、Han Jae-Joon
    • Journal Title

      Economics Letters

      Volume: 169 Pages: 80-82

    • DOI

      10.1016/j.econlet.2018.05.016

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Journal Article] Port privatization under Cournot vs. Bertrand competition: a third-market approach2017

    • Author(s)
      Lee, D., S. Lim, and K. Choi
    • Journal Title

      Maritime Policy & Management

      Volume: 44 Pages: 761-778

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] The role of affiliated distributors and channel strategy of Japanese consumer-electrics firms2017

    • Author(s)
      李 東俊、成生 達彦
    • Journal Title

      Journal of Marketing & Distribution

      Volume: 20 Issue: 2 Pages: 37-48

    • DOI

      10.5844/jsmd.20.2_37

    • NAID

      130006078733

    • ISSN
      1345-9015, 2186-0939
    • Language
      Japanese
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] First-Mover and Second-Mover Advantages in a Bilateral Duopoly2017

    • Author(s)
      Lee, D., S. K. Choi, K. Hwang
    • Journal Title

      Korean Economic Review

      Volume: 33 Pages: 35-53

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Welfare-improving Vertical Separation under Network Externality2017

    • Author(s)
      Kangsik Choi and DongJoon Lee
    • Journal Title

      Economics Letters

      Volume: 151 Pages: 115-118

    • Peer Reviewed / Acknowledgement Compliant / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Port privatization under Cournot vs. Bertrand competition: a third-market approach2017

    • Author(s)
      Lee DongJoon、Lim Seonyoung、Choi Kangsik
    • Journal Title

      Maritime Policy & Management

      Volume: 44 Issue: 6 Pages: 761-778

    • DOI

      10.1080/03088839.2017.1336262

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] 我が国家電メ-カ-のチャネル政策と系列店の役割2017

    • Author(s)
      李東俊,成生達彦
    • Journal Title

      流通研究

      Volume: 20(2) Pages: 37-48

    • NAID

      130006078733

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Strategic trade policies with first-mover and second-mover advantages in a vertical structure2017

    • Author(s)
      Choi, K., D. Lee, and S. Lim
    • Journal Title

      Journal of International Trade & Economic Development

      Volume: 26 Pages: 612-632

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Strategic trade policies with first-mover and second-mover advantages in a vertical structure2017

    • Author(s)
      Choi Kangsik、Lee DongJoon、Lim Seonyoung
    • Journal Title

      The Journal of International Trade & Economic Development

      Volume: 26 Issue: 5 Pages: 612-632

    • DOI

      10.1080/09638199.2016.1262892

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Welfare-improving Vertical Separation under Network Externality2017

    • Author(s)
      Choi, Kangsik and Lee, Dongjoon
    • Journal Title

      Economics Letters

      Volume: Vol.151 Pages: 115-118

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Royalty Structures and Franchisee's Investment Incentive2016

    • Author(s)
      DongJoon Lee, YongHoon Choi and SangHeon Han
    • Journal Title

      Kazuhiro Ohnishi ed, Firms' Strategic Decisions: Theoretical and Empirical Findings

      Volume: 2 Pages: 198-216

    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] Bertrand vs. Cournot Competition with Upstream Investment2016

    • Author(s)
      Lee, Dongjoon and Choi, Kangsik
    • Journal Title

      Bulletin of Economic Research

      Volume: Vol.68

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] R&D Investment and Vertical Structure in Trade Policies2016

    • Author(s)
      Kangsik Choi, DongJoon Lee, and Seoung Lim
    • Journal Title

      Journal of International Trade and Industry Studies

      Volume: 21 Pages: 129-154

    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] The Equivalence of Bertrand Equilibrium in a Differentiated Duopoly and Cournot Equilibrium in a Differentiated Oligopoly2016

    • Author(s)
      Lee Dongjoon, Sangheon Han, Ono Yuji, and Joonghwa Oh
    • Journal Title

      Theoretical and Practical Research in Economic Fields

      Volume: Vol.7 Pages: 145-154

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] The Equivalence of Bertrand Equilibrium in a Differentiated Duopoly and Cournot Equilibrium in a Differentiated Oligopoly2016

    • Author(s)
      DongJoon Lee, Sangheon Han, Ono Yuji, and Joonghwa Oh
    • Journal Title

      Theoretical and Practical Research in Economic Fields

      Volume: 7 Pages: 145-154

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] 垂直取引における企業間契約情報の共有と開示2016

    • Author(s)
      李東俊、呉重和、関口了祐
    • Journal Title

      会計プログレス

      Volume: Vol.17 Pages: 1-12

    • NAID

      130008083190

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Journal Article] R&D Investment and Vertical Structure in Trade Policies2016

    • Author(s)
      Seon-Young Lim, Kangsik Choi, Dongjoon Lee
    • Journal Title

      Journal of International Trade and Industry Studies

      Volume: 21 Pages: 129-154

    • Peer Reviewed / Acknowledgement Compliant / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Bertrand vs. Cournot Competition with Upstream Investment2016

    • Author(s)
      DongJoon Lee and Kangsik Choi
    • Journal Title

      Bulletin of Economic Research

      Volume: 68

    • Peer Reviewed / Acknowledgement Compliant / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] Bertrand vs. Cournot Competition with Upstream Firm Investment2016

    • Author(s)
      Dongjoon Lee and Kangsik Choi
    • Journal Title

      Bulletin of Economic Research

      Volume: 68 Issue: S1 Pages: 324-335

    • DOI

      10.1111/boer.12067

    • Peer Reviewed / Acknowledgement Compliant / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Journal Article] 垂直取引における企業間契約情報の共有と開示2016

    • Author(s)
      呉重和、関口了祐、李東俊
    • Journal Title

      会計プログレス

      Volume: 17 Pages: 1-12

    • NAID

      130008083190

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Presentation] The Effect of In-house Procurement on Input and Output Market2023

    • Author(s)
      DongJoon Lee
    • Organizer
      50th EARIE Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Presentation] Market Power and Knowledge Acquisition Capability as Alternative Governance Mechanisms: Forward Integration of Manufacturing Firms in Japan2019

    • Author(s)
      Choi, Yonghoon, Lee, Seunghyun
    • Organizer
      The 39th Strategic Management Society (SMS) Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01543
  • [Presentation] A Model of Vertical Structure with Network Externalities2019

    • Author(s)
      Lee, DongJoon
    • Organizer
      46th Annual Conference of European Association for Research in Industrial Economics
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01543
  • [Presentation] A Model of Vertical Structure with Network Externalities2019

    • Author(s)
      DongJoon Lee
    • Organizer
      46th Annual Conference of European Association for Research in Industrial Economics
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-18K01896
  • [Presentation] Do Firms Choose Over-capacity or Under-capacity in a Vertical Structure?2016

    • Author(s)
      Kangsik Choi and DongJoon Lee
    • Organizer
      2016 Korea's Allied Economic Associations Annual Meeting
    • Place of Presentation
      Seoul National University
    • Year and Date
      2016-02-17
    • Data Source
      KAKENHI-PROJECT-15K03749
  • [Presentation] Do We Duplicate a Sequential Game with an Asymmetric Simultaneous Game2016

    • Author(s)
      Lee Dongjoon
    • Organizer
      2016 SCIS & ISIS Conference
    • Place of Presentation
      Hokkai Gakuen University, Tokyo
    • Year and Date
      2016-08-25
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15H03396
  • [Presentation] Do We Duplicate a Sequential Game with an Asymmetric Simultaneous Game2016

    • Author(s)
      DongJoon Lee
    • Organizer
      2016 SCIS & ISIS conferenc
    • Place of Presentation
      Hokkai Gakuen University
    • Year and Date
      2016-08-25
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-15K03749
  • 1.  CHOI YONGHOON (70315836)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 10 results
  • 2.  Yuki Sho (10554321)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 3.  原 頼利 (30366900)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 4.  久保 知一 (40376843)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 5.  北島 啓嗣 (60398980)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 6.  高田 英亮 (90508631)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 7.  鈴木 浩孝 (10554058)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 8.  成生 達彦 (80148296)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 2 results
  • 9.  石井 隆太 (80842872)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 10.  小野 裕二 (40329686)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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