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SO Kanfun  徐 康勲

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徐 康勲  ソ カンフン

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Researcher Number 40907010
Other IDs
Affiliation (Current) 2026: 広島修道大学, 商学部, 教授
Affiliation (based on the past Project Information) *help 2023 – 2024: 広島修道大学, 商学部, 准教授
Review Section/Research Field
Except Principal Investigator
Basic Section 07090:Commerce-related
Keywords
Except Principal Investigator
サステナブル / 企業ブランディング / 企業行動 / marketing / greenwashing / 制御焦点理論 / green skeptisism / green washing / 購買意図 / グリーンクレーム / エコマーク / グリーンウォッシング / グリーン懐疑主義
  • Research Projects

    (1 results)
  • Research Products

    (2 results)
  • Co-Researchers

    (3 People)
  •  Impact of greenwashing behavior on branding in sustainable corporate

    • Principal Investigator
      徐 恩之
    • Project Period (FY)
      2023 – 2026
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Hiroshima University

All 2024

All Journal Article

  • [Journal Article] マーケティング・ミックス論の展開とその論点に関する一考察2024

    • Author(s)
      徐康勲
    • Journal Title

      修道商学

      Volume: 64(2) Pages: 0114-0114

    • Open Access
    • Data Source
      KAKENHI-PROJECT-23K01647
  • [Journal Article] The impact of the vividness and interactivity of advertising posts on consumers’ purchase intention2024

    • Author(s)
      唐シンウ・徐恩之
    • Journal Title

      Commercial science studies

      Volume: 2024 Issue: 17 Pages: 19-34

    • DOI

      10.34538/jcsa.2024.17_19

    • ISSN
      1880-5353, 2434-317X
    • Year and Date
      2024-03-31
    • Language
      Japanese
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-23K01647
  • 1.  徐 恩之 (00638421)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 1 results
  • 2.  高井 愛子 (10898878)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 3.  金 宰ウク (50599264)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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