Liang Tingchang 梁庭昌

Researcher Number	40909743
Other IDs
Affiliation (Current)	2025: 金沢星稜大学, 経済学部, 准教授 2025: 富山国際大学, 現代社会学部, 講師
Affiliation (based on the past Project Information) *help	2022 – 2024: 富山国際大学, 現代社会学部, 講師 2021: 富山国際大学, 現代社会学部, 助教
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields Except Principal Investigator Basic Section 10010:Social psychology-related
Keywords	Principal Investigator 顧客経験 / SIB効果 / クチコミ / Saying-is-believing / ブランドロイヤルティ / Saying-Is-Believing / クチコミ発信 / Saying-is-Believing効果 / ブランドコミットメント Except Principal Investigator 心的機能の知覚 … More / 第三者 / コミュニティ / 暴力 / 親密な関係 / エスカレート / 心的機能 / DV / 集合的効力感 Less

クチコミが発信者自身の顧客経験の形成と変容に及ぼすSIB効果Principal Investigator
- Principal Investigator
  
  梁庭昌
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Toyama University of International Studies
Elucidating the Conditions under which Collective Efficacy Suppresses Intimate Partner Violence: Toward Socio-Ecological Preventive Interventions
- Principal Investigator
  
  相馬敏彦
- Project Period (FY)
  2023 – 2027
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 10010:Social psychology-related
- Research Institution
  Hiroshima University
The effect of word-of-mouth on brand commitment and brand loyaltyPrincipal Investigator
- Principal Investigator
  
  梁庭昌
- Project Period (FY)
  2021 – 2024
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  Toyama University of International Studies

All 2023 2022 2021

All Journal Article Presentation

[Journal Article] Emotional Factors in the Service Experience in the COVID-19 Environment:2023
- Author(s)
  張セイ・梁庭昌
- Journal Title
  
  Japan Marketing Review
  
  Volume: 4 Issue: 1 Pages: 51-58
- DOI
  10.7222/marketingreview.2023.007
- ISSN
  2435-0443
- Year and Date
  2023-02-28
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K13394, KAKENHI-PROJECT-21K20138
[Journal Article] 衆認知による顧客経験の形成と変容-Saying-Is-Believing 効果のアプローチから2022
- Author(s)
  梁庭昌・張せい・相馬敏彦
- Journal Title
  
  Japan Marketing Academy Conference Proceedings
  
  Volume: 11 Pages: 77-83
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K20138
[Journal Article] How Group Perception Affects What People Share and How People Feel: The Role of Entitativity and Epistemic Trust in the “Saying-Is-Believing” Effect2021
- Author(s)
  Liang Tingchang、Lin Zhao、Souma Toshihiko
- Journal Title
  
  Frontiers in Psychology
  
  Volume: 12 Pages: 1-10
- DOI
  10.3389/fpsyg.2021.728864
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-18K03001, KAKENHI-PROJECT-21K20138, KAKENHI-PROJECT-19H01748
[Presentation] The Influence of C2C Communications in Sharers’ Customer Experience: Focusing on Saying-Is-Believing Effect in eWOM Context2023
- Author(s)
  Liang Tingchang, Zhang Jing, Souma Toshihiko
- Organizer
  The 8th Naples Forum on Service
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K20138
[Presentation] Defining Memorable Service Experience: Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability2023
- Author(s)
  Zhang Jing, Liang Tingchang
- Organizer
  The 8th International Conference on Serviceology
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K20138
[Presentation] 衆認知による顧客経験の形成と変容-Saying-Is-Believing 効果のアプローチから2022
- Author(s)
  梁庭昌・張せい・相馬敏彦
- Organizer
  日本マーケティング学会カンファレンス2023
- Data Source
  KAKENHI-PROJECT-21K20138
[Presentation] How Cross-border Communication Influences Sharer's Brand Commitment: Focusing on eWOM by Japanese Sharers to Chinese Audience2022
- Author(s)
  TingChang Liang
- Organizer
  アジア市場経済学会全国研究大会（第 2 6 回）
- Data Source
  KAKENHI-PROJECT-21K20138
[Presentation] How Word-of-Mouth Shapes Sharers’ Brand Commitment2022
- Author(s)
  Tingchang Liang, Toshihiko Souma, and Jing Zhang
- Organizer
  China Marketing International Conference 2022
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K20138

1. 相馬敏彦 (60412467)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
2. 古村健太郎 (40781662)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
3. 橋本剛明 (80772102)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
4. 宮川裕基 (40845921)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
5. 木村幸生 (70549112)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results

Liang Tingchang 梁 庭昌

Research Projects

Research Products

Co-Researchers

クチコミが発信者自身の顧客経験の形成と変容に及ぼすSIB効果Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Elucidating the Conditions under which Collective Efficacy Suppresses Intimate Partner Violence: Toward Socio-Ecological Preventive Interventions

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The effect of word-of-mouth on brand commitment and brand loyaltyPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Emotional Factors in the Service Experience in the COVID-19 Environment:2023

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] 衆認知による顧客経験の形成と変容-Saying-Is-Believing 効果のアプローチから2022

Author(s)

Journal Title

Data Source

[Journal Article] How Group Perception Affects What People Share and How People Feel: The Role of Entitativity and Epistemic Trust in the “Saying-Is-Believing” Effect2021

Author(s)

Journal Title

DOI

Data Source

[Presentation] The Influence of C2C Communications in Sharers’ Customer Experience: Focusing on Saying-Is-Believing Effect in eWOM Context2023

Author(s)

Organizer

Data Source

[Presentation] Defining Memorable Service Experience: Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability2023

Author(s)

Organizer

Data Source

[Presentation] 衆認知による顧客経験の形成と変容-Saying-Is-Believing 効果のアプローチから2022

Author(s)

Organizer

Data Source

[Presentation] How Cross-border Communication Influences Sharer's Brand Commitment: Focusing on eWOM by Japanese Sharers to Chinese Audience2022

Author(s)

Organizer

Data Source

[Presentation] How Word-of-Mouth Shapes Sharers’ Brand Commitment2022

Author(s)

Organizer

Data Source

Liang Tingchang 梁庭昌