Ono Makoto 小野雅琴

… Alternative Names

小野雅琴オノマコト

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Researcher Number	40911219
Affiliation (Current)	2026: 明治大学, 国際日本学部, 専任准教授
Affiliation (based on the past Project Information) *help	2024: 明治大学, 国際日本学部, 専任准教授 2021 – 2022: 明治大学, 国際日本学部, 専任講師
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields
Keywords	Principal Investigator 制御焦点理論 / 広告研究 / 広告効果 / 広告構成要素

Research Projects
(2 results)
Research Products
(9 results)

消費者反応に対する非言語的広告構成要素の効果：制御焦点アプローチPrincipal Investigator
- Principal Investigator
  
  小野雅琴
- Project Period (FY)
  2024 – 2026
- Research Category
  
  Grant-in-Aid for Early-Career Scientists
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Meiji University
Effects of regulatory fit of various advertising elements on consumer responsePrincipal Investigator
- Principal Investigator
  
  Ono Makoto
- Project Period (FY)
  2021 – 2022
- Research Category
  
  Grant-in-Aid for Research Activity Start-up
- Review Section
  
  0107:Economics, business administration, and related fields
- Research Institution
  Meiji University

All 2024 2023 2022

All Journal Article Presentation

[Journal Article] Determinants of Consumer Choice on Digital Content Subscription Services2024
- Author(s)
  Ono Makoto
- Journal Title
  
  Quarterly Journal of Marketing
  
  Volume: 44 Issue: 1 Pages: 37-46
- DOI
  10.7222/marketing.2024.028
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2024-07-19
- Language
  Japanese
- Data Source
  KAKENHI-PROJECT-24K16467
[Journal Article] Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion2024
- Author(s)
  Ono Makoto、Ono Akinori
- Journal Title
  
  International Journal of Advertising
  
  Volume: 43 Issue: 5 Pages: 904-929
- DOI
  10.1080/02650487.2024.2332107
- Data Source
  KAKENHI-PROJECT-24K16467
[Journal Article] 消費者の選択における非言語的手掛かりとしての広告音楽の効果2024
- Author(s)
  小野雅琴
- Journal Title
  
  マーケティングジャーナル
  
  Volume: 43
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K20158
[Journal Article] 消費者の製品評価に与える広告音楽の効果：制御焦点理論による新曲vs.定番曲の検討2023
- Author(s)
  小野晃典、小野雅琴
- Journal Title
  
  三田商学研究
  
  Volume: 66
- Data Source
  KAKENHI-PROJECT-21K20158
[Journal Article] Diversification of Advertising Research Based on Regulatory Focus Theory2022
- Author(s)
  Ono Makoto
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 41 Issue: 4 Pages: 65-70
- DOI
  10.7222/marketing.2022.022
- ISSN
  0389-7265, 2188-1669
- Year and Date
  2022-03-31
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-21K20158
[Presentation] Access or ownership? The antecedents of luxury access-based services2024
- Author(s)
  Ryohei Kitazawa, Akinori Ono, Makoto Ono
- Organizer
  2024 Global Fashion Management Conference at Milan
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-24K16467
[Presentation] Why do consumers choose luxury access-based consumption? Roles of self-relevance and consumer motivations2024
- Author(s)
  Ryohei Kitazawa, Akinori Ono, Makoto Ono
- Organizer
  2024 International Conference of Asian Marketing Associations
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-24K16467
[Presentation] New vs. standard songs as a nonverbal cue in advertising: a regulatory focus view2023
- Author(s)
  Ono Makoto, Ono Akinori
- Organizer
  2023 International Marketing Trends Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K20158
[Presentation] Celebrity endorsement, gesture, and regulatory focus2022
- Author(s)
  Ono Makoto, Ono Akinori
- Organizer
  2022 International Conference of Asian Marketing Associations
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-21K20158

Ono Makoto 小野 雅琴

小野 雅琴 オノ マコト

Research Projects

Research Products

消費者反応に対する非言語的広告構成要素の効果：制御焦点アプローチPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Effects of regulatory fit of various advertising elements on consumer responsePrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Determinants of Consumer Choice on Digital Content Subscription Services2024

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Journal Article] Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion2024

Author(s)

Journal Title

DOI

Data Source

[Journal Article] 消費者の選択における非言語的手掛かりとしての広告音楽の効果2024

Author(s)

Journal Title

Data Source

[Journal Article] 消費者の製品評価に与える広告音楽の効果：制御焦点理論による新曲vs.定番曲の検討2023

Author(s)

Journal Title

Data Source

[Journal Article] Diversification of Advertising Research Based on Regulatory Focus Theory2022

Author(s)

Journal Title

DOI

ISSN

Year and Date

Language

Data Source

[Presentation] Access or ownership? The antecedents of luxury access-based services2024

Author(s)

Organizer

Data Source

[Presentation] Why do consumers choose luxury access-based consumption? Roles of self-relevance and consumer motivations2024

Author(s)

Organizer

Data Source

[Presentation] New vs. standard songs as a nonverbal cue in advertising: a regulatory focus view2023

Author(s)

Organizer

Data Source

[Presentation] Celebrity endorsement, gesture, and regulatory focus2022

Author(s)

Organizer

Data Source

Ono Makoto 小野雅琴

小野雅琴オノマコト