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KIM Geonha
金 建河
Connect your ORCID iD
*help
Researcher Number
50350468
Other IDs
External Links
Affiliation (based on the past Project Information)
*help
2002: Waseda University, School of Science and Engineering, Research Associate, 理工学部, 助手
Review Section/Research Field
Except Principal Investigator
社会システム工学
Keywords
Except Principal Investigator
CMS / マーケティング / ブランド・スイッチング / 非対称MDS / 買替え行動 / ブランドロイヤルティ / 耐久消費財 / ロジットモデル / 非対称MDC / ロイヤルティ
…
More
/ 携帯電話市場 / ブランドスイッチング / 競争戦略 / 非対称多次元尺度構成法 / Marketing / Brand Switching / Asymmetric MDS / Replacement Behavior / Brand Loyalty / Consumers Durables / Logit Model
Less
Research Projects
(
1
results)
Co-Researchers
(
2
People)
Project Start Year (Newest)
Project Start Year (Oldest)
Brand Switching Structure and Competitive Marketing Strategy in Consumer Durables
Principal Investigator
OHNO Takahiro
Project Period (FY)
2001 – 2002
Research Category
Grant-in-Aid for Scientific Research (C)
Research Field
社会システム工学
Research Institution
Waseda University
# of Projects (Dsc)
# of Projects (Asc)
1.
OHNO Takahiro
(70169027)
# of Collaborated Projects:
1 results
# of Collaborated Products:
0 results
2.
TABATA Tomoaki
(00329103)
# of Collaborated Projects:
1 results
# of Collaborated Products:
0 results
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