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PARK Jaewoo  朴 宰佑

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Park Jaewoo  朴 宰佑

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Researcher Number 50401675
Other IDs
Affiliation (Current) 2025: 中央大学, 商学部, 教授
Affiliation (based on the past Project Information) *help 2020 – 2025: 中央大学, 商学部, 教授
2018 – 2020: 武蔵大学, 経済学部, 教授
2016 – 2017: 千葉商科大学, 商経学部, 教授
2014 – 2015: 千葉商科大学, 商経学部, 准教授
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related / Commerce
Except Principal Investigator
Basic Section 07090:Commerce-related / Medium-sized Section 7:Economics, business administration, and related fields / Commerce
Keywords
Principal Investigator
消費者反応 / 広告 / 消費者行動 / センサリーナッジ / 健康的な食行動 / 感覚マーケティング / 文化的価値観 / 昆虫食 / 購買意思決定 / ジェンダー平等 … More / 消費者評価 / ジェンダー知覚 / ジェンダー差 / 商学 / 消費者行動研究 / 製品差別化 / 触覚経験 / 視覚的デザイン / 製品評価 / デザイン / 審美性 … More
Except Principal Investigator
感覚マーケティング / センサリー・マーケティング / 消費者行動 / 処理流暢性 / 身体化認知 / ブランド知覚 / 視覚的コミュニケーション / パッケージ・デザイン / 消費者反応の文化間比較 / サステナブル・マーケティング / 環境配慮性知覚 / サステナビリティ・ツーリズム / 観光 / 持続可能性 / 多感覚相互作用 / 商品陳列 / 感覚間相互作用 / クロスモーダル / ナッジ / 知覚バイアス / クロス・モダル / 組織の志向性 / 企業の志向性 / クロスモダル / 五感 / ブランド・トラスト(信頼) / 消費者知覚 / 製品画像 / 製品知覚 / 広告デザイン / ブランド評価 / 広告画像 / 感性マーケティング / 消費者行動研究 / 店舗環境 / 接触欲求 / 身体性認知理論 / パッケージデザイン / 製品デザイン / 解釈レベル / 性別 / 身体性認知 / 触覚 / パッケージ / 高級感 / デザイン Less
  • Research Projects

    (10 results)
  • Research Products

    (116 results)
  • Co-Researchers

    (20 People)
  •  Systematic study of the effects of multisensory interaction on consumer behavior

    • Principal Investigator
      守口 剛
    • Project Period (FY)
      2025 – 2029
    • Research Category
      Grant-in-Aid for Scientific Research (A)
    • Review Section
      Medium-sized Section 7:Economics, business administration, and related fields
    • Research Institution
      Waseda University
  •  センサリー・マーケティング視点によるサステナビリティ・ツーリズム促進要因の検討

    • Principal Investigator
      石井 裕明
    • Project Period (FY)
      2025 – 2028
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Waseda University
  •  Effects of Visual Marketing on Consumer Perception of Brand Environmental Friendliness

    • Principal Investigator
      外川 拓
    • Project Period (FY)
      2025 – 2027
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Sophia University
  •  感覚マーケティングによる健康的な食行動促進の体系的研究Principal Investigator

    • Principal Investigator
      朴 宰佑
    • Project Period (FY)
      2024 – 2027
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Chuo University
  •  ジェンダー差が消費者行動に与える影響の体系的研究Principal Investigator

    • Principal Investigator
      朴 宰佑
    • Project Period (FY)
      2020 – 2024
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Chuo University
      Musashi University
  •  A Study on Building Brand Trust Through Visual Communication

    • Principal Investigator
      Togawa Taku
    • Project Period (FY)
      2019 – 2023
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Sophia University
      Chiba University of Commerce
  •  Considerations on Sensory Markeitng from the Company and Consumer Side

    • Principal Investigator
      ISHII Hiroaki
    • Project Period (FY)
      2019 – 2022
    • Research Category
      Grant-in-Aid for Scientific Research (B)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Waseda University
      Aoyama Gakuin University
      Seikei University
  •  消費者行動における知覚バイアスの発生とその影響に関する体系的研究

    • Principal Investigator
      守口 剛
    • Project Period (FY)
      2019 – 2023
    • Research Category
      Grant-in-Aid for Scientific Research (A)
    • Review Section
      Medium-sized Section 7:Economics, business administration, and related fields
    • Research Institution
      Waseda University
  •  The Influence of Aesthetics on Product EvaluationPrincipal Investigator

    • Principal Investigator
      Park Jaewoo
    • Project Period (FY)
      2016 – 2019
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Musashi University
      Chiba University of Commerce
  •  Consumers' Luxury Perception and Product Design

    • Principal Investigator
      Ishii Hiroaki
    • Project Period (FY)
      2014 – 2016
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Research Field
      Commerce
    • Research Institution
      Seikei University
      Chiba University of Commerce

All 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 Other

All Journal Article Presentation Book

  • [Book] 『1からの消費者行動(第2章担当)』2016

    • Author(s)
      朴宰佑
    • Publisher
      碩学舎
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Journal Article] Decoding the meaning of alternative proteins: Connotations and music-matching2024

    • Author(s)
      Motoki Kosuke、Bunya Ayana、Park Jaewoo、Velasco Carlos
    • Journal Title

      Food Quality and Preference

      Volume: 115 Pages: 105117-105117

    • DOI

      10.1016/j.foodqual.2024.105117

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H00601
  • [Journal Article] “Human-like” is powerful: The effect of anthropomorphism on psychological closeness and purchase intention in insect food marketing2023

    • Author(s)
      Wang Zining、Park Jaewoo
    • Journal Title

      Food Quality and Preference

      Volume: 109 Pages: 104901-104901

    • DOI

      10.1016/j.foodqual.2023.104901

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H00601
  • [Journal Article] Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding2023

    • Author(s)
      Motoki Kosuke、Park Jaewoo、Pathak Abhishek、Spence Charles
    • Journal Title

      Journal of Destination Marketing & Management

      Volume: 30 Pages: 100815-100815

    • DOI

      10.1016/j.jdmm.2023.100815

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Journal Article] The temperature of newness: How vision-temperature correspondence in advertising influences newness perception and product evaluation2023

    • Author(s)
      Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy
    • Journal Title

      Journal of Business Research

      Volume: 160 Pages: 113801-113801

    • DOI

      10.1016/j.jbusres.2023.113801

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-22K01753, KAKENHI-PROJECT-19H00601
  • [Journal Article] How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes2022

    • Author(s)
      Pathak Abhishek、Calvert Gemma Anne、Motoki Kosuke、Park Jaewoo
    • Journal Title

      Food Quality and Preference

      Volume: 96 Pages: 104392-104392

    • DOI

      10.1016/j.foodqual.2021.104392

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-21K13755, KAKENHI-PROJECT-19H00601
  • [Journal Article] Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods2022

    • Author(s)
      Jaewoo Park, Kosuke Motoki, Carlos Velasco, Charles Spence
    • Journal Title

      Food Quality and Preference

      Volume: 97 Pages: 104473-104473

    • DOI

      10.1016/j.foodqual.2021.104473

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19H00601
  • [Journal Article] “Looking sharp”: Price typeface influences awareness of spending in mobile payment2022

    • Author(s)
      Park Jaewoo、Velasco Carlos、Spence Charles
    • Journal Title

      Psychology & Marketing

      Volume: 39 Issue: 6 Pages: 1170-1189

    • DOI

      10.1002/mar.21651

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
  • [Journal Article] The effect of perceived scarcity on strengthening the attitude?behavior relation for sustainable luxury products2022

    • Author(s)
      Park Jaewoo、Eom Hyo Jin、Spence Charles
    • Journal Title

      Journal of Product & Brand Management

      Volume: 31 Issue: 3 Pages: 469-483

    • DOI

      10.1108/jpbm-09-2020-3091

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
  • [Journal Article] The connotative meanings of sound symbolism in brand names: A conceptual framework2022

    • Author(s)
      Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence
    • Journal Title

      Journal of Business Research

      Volume: 150 Pages: 365-373

    • DOI

      10.1016/j.jbusres.2022.06.013

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19H00601
  • [Journal Article] A sound brand name: The role of voiced consonants in pharmaceutical branding2021

    • Author(s)
      Park Jaewoo、Motoki Kosuke、Pathak Abhishek、Spence Charles
    • Journal Title

      Food Quality and Preference

      Volume: 90 Pages: 104104-104104

    • DOI

      10.1016/j.foodqual.2020.104104

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
  • [Journal Article] Review and future directions of consumer acceptance of insect-based foods2021

    • Author(s)
      元木 康介, 石川 伸一, 朴 宰佑
    • Journal Title

      The Japanese journal of psychology

      Volume: 92 Issue: 1 Pages: 52-67

    • DOI

      10.4992/jjpsy.92.20402

    • NAID

      130008029776

    • ISSN
      0021-5236, 1884-1082
    • Language
      Japanese
    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
  • [Journal Article] Constructing healthy food names: On the sound symbolism of healthy food2021

    • Author(s)
      Motoki Kosuke、Park Jaewoo、Pathak Abhishek、Spence Charles
    • Journal Title

      Food Quality and Preference

      Volume: 90 Pages: 104157-104157

    • DOI

      10.1016/j.foodqual.2020.104157

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H00601
  • [Journal Article] Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation2021

    • Author(s)
      Jaewoo Park, Charles Spence, Hiroaki Ishii, Taku Togawa
    • Journal Title

      Psychology & Marketing

      Volume: 38(7) Issue: 1 Pages: 1-20

    • DOI

      10.1002/mar.21398

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999, KAKENHI-PROJECT-19H01541
  • [Journal Article] A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions2019

    • Author(s)
      Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
    • Journal Title

      Journal of Retailing

      Volume: 95 (4) Issue: 4 Pages: 204-218

    • DOI

      10.1016/j.jretai.2019.11.001

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
  • [Journal Article] Shivering for Status: When Cold Temperatures Increase Product Evaluation2019

    • Author(s)
      Jaewoo Park, Rhonda Hadi
    • Journal Title

      Journal of Consumer Psychology

      Volume: 30 Issue: 2 Pages: 314-328

    • DOI

      10.1002/jcpy.1133

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938
  • [Journal Article] Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness2019

    • Author(s)
      Nara Youn, Jaewoo Park, Hyo Jin Eom
    • Journal Title

      Journal of Advertising

      Volume: 48 Issue: 5 Pages: 532-554

    • DOI

      10.1080/00913367.2019.1674754

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
  • [Journal Article] Aesthetic Perception and Consumer Behavior:2019

    • Author(s)
      Park Jaewoo、Togawa Taku
    • Journal Title

      Japan Marketing Journal

      Volume: 38 Issue: 4 Pages: 20-34

    • DOI

      10.7222/marketing.2019.014

    • NAID

      130007627059

    • ISSN
      0389-7265, 2188-1669
    • Year and Date
      2019-03-29
    • Language
      Japanese
    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] Tasting Names: Systematic Investigations of Taste-speech Sounds Associations2019

    • Author(s)
      Kosuke Motoki, Toshiki Saito, Jaewoo Park, Carlos Velasco, Charles Spence, Motoaki Sugiura
    • Journal Title

      Food Qulaity and Preference

      Volume: 80 Pages: 103801-103801

    • DOI

      10.1016/j.foodqual.2019.103801

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19J12925, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
  • [Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019

    • Author(s)
      外川拓・石井裕明・朴宰佑
    • Journal Title

      流通情報

      Volume: 536 Pages: 29-38

    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)2018

    • Author(s)
      Togawa Taku、Ishii Hiroaki、Park Jaewoo、Roy Rajat
    • Journal Title

      Journal of Marketing Behavior

      Volume: 3 Issue: 3 Pages: 241-249

    • DOI

      10.1561/107.00000051

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-16H03675
  • [Journal Article] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018

    • Author(s)
      Park Jaewoo, Spence Charles, Ishii Hiroaki, and Togawa Taku
    • Journal Title

      European Advanced in Consumer Research

      Volume: 11

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] Consumer Evaluation of Healthy, Unpleasant-Tasting Food and the Post-Taste Effect of Positive Information2018

    • Author(s)
      Suzuki Satoko, Park Jaewoo
    • Journal Title

      Food Quality and Preference

      Volume: 66 Pages: 107-110

    • DOI

      10.1016/j.foodqual.2018.01.006

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-25301035, KAKENHI-PROJECT-25240050, KAKENHI-PROJECT-15K17143
  • [Journal Article] 製品の視覚的な重さと購買の重要性判断2017

    • Author(s)
      外川拓・朴宰佑
    • Journal Title

      千葉商大論叢

      Volume: 54(2) Pages: 166-173

    • NAID

      120006301565

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] 重さは評価を高めるのか?接触欲求と視覚的表現による調整効果の検討2017

    • Author(s)
      石井裕明・朴宰佑・外川拓
    • Journal Title

      消費者行動研究

      Volume: 24(1) Pages: 1-26

    • NAID

      130008033456

    • Peer Reviewed
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] 製品の視覚的な重さと購買の重要性判断2017

    • Author(s)
      外川拓・朴宰佑
    • Journal Title

      千葉商大論叢

      Volume: 54 (2) Pages: 166-173

    • NAID

      120006301565

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Journal Article] 時間概念の空間的表象と消費者評価2017

    • Author(s)
      朴宰佑
    • Journal Title

      千葉商大論叢

      Volume: 54 (2) Pages: 166-173

    • NAID

      120006301560

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Journal Article] 時間概念の空間的表象と消費者評価2017

    • Author(s)
      朴宰佑
    • Journal Title

      千葉商大論叢

      Volume: 54(2) Pages: 77-91

    • NAID

      120006301560

    • Peer Reviewed / Open Access
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] Effects of Lightness-Location Congruency on Consumers' Purchase Decision-Making2016

    • Author(s)
      Tsutomu Sunaga, Jaewoon Park, and Charles Spence
    • Journal Title

      Psychology and Marketing

      Volume: 33 (11) Issue: 11 Pages: 934-950

    • DOI

      10.1002/mar.20929

    • Peer Reviewed / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-25285135, KAKENHI-PROJECT-26380568, KAKENHI-PROJECT-15K03753, KAKENHI-PROJECT-16K03938
  • [Journal Article] 消費者行動における触覚経験の影響 -ハプティック知覚に関する研究の展開と課題-2016

    • Author(s)
      朴宰佑・石井裕明・外川拓
    • Journal Title

      流通研究

      Volume: 19(1) Pages: 1-13

    • NAID

      130005679780

    • Peer Reviewed / Acknowledgement Compliant
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Journal Article] 消費者行動における触覚経験の影響 -ハプティック知覚に関する研究の展開と課題-2016

    • Author(s)
      朴宰佑・石井裕明・外川拓
    • Journal Title

      流通研究

      Volume: 19 (1) Pages: 1-13

    • NAID

      130005679780

    • Peer Reviewed / Acknowledgement Compliant / Open Access
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定 ―身体化認知理論に基づく考察―2016

    • Author(s)
      外川拓、石井裕明、朴宰佑
    • Journal Title

      マーケティングジャーナル

      Volume: Vol.35, No.4 Pages: 72-89

    • NAID

      130007833735

    • Acknowledgement Compliant / Open Access
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Journal Article] Is Cold Always Bad? The Positive Effect of Perceived Coldness on Luxury Perceptions2015

    • Author(s)
      Park, Jaewoo and Rhonda Hadi
    • Journal Title

      44th Annual Conference Proceedings of European Marketing Academy

      Volume: Vol.44

    • Peer Reviewed / Open Access / Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      2023 SCP Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] How and when do virtual influencers positively affect consumer responses to endorsed brands?2023

    • Author(s)
      Kobuszewski, B., Park, J., Van Kerckhove, A., & Geuens, M.
    • Organizer
      European Association for Consumer Research, EACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      2023 SCP Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] The semantic congruence of sound and visual position of brand names: Downstream effect of fluency and moderated effect by product origin2023

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      2023 SCP Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention2023

    • Author(s)
      Wang, Z. & Park, J.
    • Organizer
      Association for Consumer Research, ACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] The Semantic Congruence of Sound and Visual Position of Brand Names: Downstream Effect of Fluency and Moderated Effect by Product Origin2023

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      Society for Consumer Psychology 2023 Annual Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Presentation] Male or female: the effect of human face presence on consumers’ responses to the advertised insect food2023

    • Author(s)
      Wang, Z. & Park, J.
    • Organizer
      15th Pangborn Sensory Science Symposium
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention2023

    • Author(s)
      Wang, Z. & Park, J.
    • Organizer
      Association for Consumer Research, ACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Male or female: the effect of human face presence on consumers’ responses to the advertised insect food2023

    • Author(s)
      Wang, Z. & Park, J.
    • Organizer
      15th Pangborn Sensory Science Symposium
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023

    • Author(s)
      Park, J., Ishii, H. & Togawa, T.
    • Organizer
      European Association for Consumer Research, EACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?2023

    • Author(s)
      Park, J., Ishii, H. & Togawa, T.
    • Organizer
      European Association for Consumer Research, EACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] How and when do virtual influencers positively affect consumer responses to endorsed brands?2023

    • Author(s)
      Kobuszewski, B., Park, J., Van Kerckhove, A., & Geuens, M.
    • Organizer
      European Association for Consumer Research, EACR 2023 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] AI時代の実店舗の消費者行動分析 ― デジタルサイネージの効果検証 ―2022

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
    • Organizer
      日本マーケティング学会 カンファレンス2022
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Virtual (vs. human) influencers’ perception of uniqueness and their advertising effectiveness for luxury vs. mass-market brands2022

    • Author(s)
      Barbara Kobuszewski Volles, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第65回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Exploring the influence of robot voice pitch on consumer responses to robotic service in restaurants2022

    • Author(s)
      Jaewoo Park
    • Organizer
      European Conference on Sensory and Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Facing Direction and Implied Motion in a Product Image Interact to Influence the Consumer’s Response to Advertising2022

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
    • Organizer
      Association for Consumer Research 2022 Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Presentation] Virtual (vs. human) influencers’ perception of uniqueness and their advertising effectiveness for luxury vs. mass-market brands2022

    • Author(s)
      Barbara Kobuszewski Volles, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第65回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Virtual (vs. human) influencers’ perception of uniqueness and their advertising effectiveness for luxury vs. mass-market brands2022

    • Author(s)
      Barbara Kobuszewski Volles, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第65回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Exploring the influence of robot voice pitch on consumer responses to robotic service in restaurants2022

    • Author(s)
      Jaewoo Park
    • Organizer
      European Conference on Sensory and Consumer Research?
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
    • Organizer
      Association for Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Exploring the influence of robot voice pitch on consumer responses to robotic service in restaurants2022

    • Author(s)
      Jaewoo Park
    • Organizer
      10th European Conference on Sensory and Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Facing direction and implied motion in a product image interact to influence the consumer’s response to advertising2022

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii, Charles Spence
    • Organizer
      Association for Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods2021

    • Author(s)
      朴 宰佑, 元木 康介, Carlos Velasco, Charles Spence
    • Organizer
      日本消費者行動研究学会 第63回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] 冷たいほど新しい?広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021

    • Author(s)
      外川拓, 石井裕明, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第62回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] 冷たいほど新しい?広告画像の視覚的温度が製品の 新しさ知覚に及ぼす影響2021

    • Author(s)
      外川 拓, 石井 裕明, 朴 宰佑
    • Organizer
      第62回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Presentation] 冷たいほど新しい?広告画像の視覚的温度が製品の 新しさ知覚に及ぼす影響2021

    • Author(s)
      外川 拓, 石井 裕明, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第62回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods2021

    • Author(s)
      朴 宰佑, 元木 康介, Carlos Velasco, Charles Spence
    • Organizer
      日本消費者行動研究学会 第63回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] 冷たいほど新しい?広告画像の視覚的温度が製品の 新しさ知覚に及ぼす影響2021

    • Author(s)
      外川 拓, 石井 裕明, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第62回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods2021

    • Author(s)
      朴 宰佑, 元木 康介, Carlos Velasco, Charles Spence
    • Organizer
      第63回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Presentation] 冷たいほど新しい?広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021

    • Author(s)
      外川拓, 石井裕明, 朴 宰佑
    • Organizer
      日本消費者行動研究学会 第62回 消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods2021

    • Author(s)
      朴 宰佑, 元木 康介, Carlos Velasco, Charles Spence
    • Organizer
      日本消費者行動研究学会 第63回消費者行動研究コンファレンス
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020

    • Author(s)
      Hiroaki Ishii Jaewoo, Park, Taku Togawa
    • Organizer
      Association for Consumer Research, ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Exploring the role of perceived risk on attitude toward chatbot services among aging consumers2020

    • Author(s)
      Hyo Jin Eom, Jaewoo Park
    • Organizer
      Global Marketing Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020

    • Author(s)
      Hiroaki Ishii Jaewoo, Park, Taku Togawa
    • Organizer
      Association for Consumer Research Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020

    • Author(s)
      Hiroaki Ishii, Jaewoo, Park, Taku Togawa
    • Organizer
      Association for Consumer Research Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism2020

    • Author(s)
      Ishii Hiroaki、Park Jaewoo、Togawa Taku
    • Organizer
      Association for Consumer Research Conference 2020
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H00601
  • [Presentation] Exploring the role of perceived risk on attitude toward chatbot services among aging consumers2020

    • Author(s)
      Hyo Jin Eom, Jaewoo Park
    • Organizer
      Global Marketing Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-20K01999
  • [Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019

    • Author(s)
      石井裕明・外川拓・朴宰佑・松本大吾
    • Organizer
      "第 34 回 日本観光研究学会全国大会"
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019

    • Author(s)
      Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019

    • Author(s)
      Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019

    • Author(s)
      Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019

    • Author(s)
      Taku Togawa, Rajat Roy, Hiroaki Ishii, Jaewoo Park
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019

    • Author(s)
      Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019

    • Author(s)
      Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
    • Organizer
      Association for Consumer Research, 2019 ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019

    • Author(s)
      石井裕明, 外川拓, 朴宰佑, 松本大吾
    • Organizer
      第34 回 日本観光研究学会全国大会
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019

    • Author(s)
      Jaewoo Park, Taku Togawa, Hiroaki Ishii
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Exploring the effect of celebrity endorsement on consumer evaluation of insect-based food2019

    • Author(s)
      Jaewoo Park, Satoko Suzuki
    • Organizer
      13th Pangborn Sensory Science Symposium
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019

    • Author(s)
      Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019

    • Author(s)
      Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
    • Organizer
      ICORIA 2019: The 18th International Conference on Research in Advertising
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Exploring the effect of celebrity endorsement on consumer evaluation of insect-based food2019

    • Author(s)
      Jaewoo Park, Satoko Suzuki
    • Organizer
      13th Pangborn Sensory Science Symposium
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019

    • Author(s)
      石井裕明・外川拓・朴宰佑・松本大吾
    • Organizer
      第 34 回日本観光研究学会全国大会
    • Data Source
      KAKENHI-PROJECT-19H01541
  • [Presentation] Exploring the Effect of Celebrity Endorsement on Consumer Evaluation of Insect-based Food2019

    • Author(s)
      Jaewoo Park, Satoko Suzuki
    • Organizer
      13th Pangborn Sensory Science Symposium
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-19K01943
  • [Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
    • Organizer
      European ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
    • Organizer
      American Psychological Association Annual Convention
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers' Visual Aesthetic Consciousness2018

    • Author(s)
      Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
    • Organizer
      5th International Conference on Business, Economics, Management and Marketing
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
    • Organizer
      11th European ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018

    • Author(s)
      Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
    • Organizer
      11th European ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
    • Organizer
      APA Annual Convention 2018
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018

    • Author(s)
      Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
    • Organizer
      European ACR Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018

    • Author(s)
      Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
    • Organizer
      Association for Consumer Research
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Which Side of the Face Do You Like Better? Pose Orientation, Impression Formation, and Product Attitude2017

    • Author(s)
      Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
    • Organizer
      European Marketing Academy, 46th Annual Conference
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016

    • Author(s)
      朴宰佑・石井裕明・外川拓
    • Organizer
      日本消費者行動研究学会第53回消費者行動研究コンファレンス
    • Place of Presentation
      専修大学
    • Year and Date
      2016-11-12
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016

    • Author(s)
      Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
    • Organizer
      European Marketing Academy, 46th Annual Conference
    • Place of Presentation
      Oslo
    • Year and Date
      2016-05-26
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016

    • Author(s)
      Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
    • Organizer
      Association for Consumer Research
    • Place of Presentation
      Berlin
    • Year and Date
      2016-10-28
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016

    • Author(s)
      朴宰佑、石井裕明、外川拓
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      専修大学(生田キャンパス)
    • Year and Date
      2016-11-12
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016

    • Author(s)
      Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
    • Organizer
      Association for Consumer Research
    • Place of Presentation
      Berlin, Germany
    • Year and Date
      2016-05-26
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-16K03938
  • [Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015

    • Author(s)
      Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
    • Organizer
      2015 American Psychological Association Annual Convention
    • Place of Presentation
      Toronto, Ontario
    • Year and Date
      2015-08-06
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] The Effect of Spatial-Temporal Congruency on the Consumer Evaluation of a Retro Product2015

    • Author(s)
      Park, Jaewoo and Charles Spence
    • Organizer
      Association for Consumer Research, Asia-Pacific Conference
    • Place of Presentation
      Hong Kong
    • Year and Date
      2015-06-20
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015

    • Author(s)
      Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
    • Organizer
      Association for Consumer Research, Asia-Pacific Conference
    • Place of Presentation
      Hong Kong
    • Year and Date
      2015-06-20
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
    • Organizer
      2015 American Psychological Association Annual Convention
    • Place of Presentation
      Toronto, Ontario
    • Year and Date
      2015-08-06
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Is Cold Always Bad? The Positive Effect of Perceived Coldness on Luxury Perceptions2015

    • Author(s)
      Park, Jaewoo and Rhonda Hadi
    • Organizer
      44th EMAC (European Marketing Academy) Annual Conference
    • Place of Presentation
      Leuven, Belgium
    • Year and Date
      2015-05-24
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT

    • Author(s)
      Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
    • Organizer
      2015 American Psychological Association Annual Convention
    • Place of Presentation
      Toronto, Canada
    • Year and Date
      2015-08-06 – 2015-08-09
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Effect of Advertisement Haptic Cues on Product Evaluation

    • Author(s)
      Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
    • Organizer
      2014 American Psychological Association Annual Convention
    • Place of Presentation
      Washington D. C., USA
    • Year and Date
      2014-08-06 – 2014-08-10
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Is Cold Always Bad?:The Positive Effect of Perceived Coldness on Luxury Perceptions

    • Author(s)
      Park, Jaewoo and Rhonda Hadi
    • Organizer
      European Marketing Academy Conference
    • Place of Presentation
      Leuven, Belgium
    • Year and Date
      2015-05-26 – 2015-05-29
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Exploring Possible Causes for a Gender Difference in the Effect of Heaviness on Consumer Evaluation

    • Author(s)
      Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
    • Organizer
      2014 North American Conference of the Association for Consumer Research
    • Place of Presentation
      Baltimore, MD, USA
    • Year and Date
      2014-10-23 – 2014-10-26
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level

    • Author(s)
      Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
    • Organizer
      Association for Consumer Research Asia-Pacific Conference
    • Place of Presentation
      Hong Kong, China
    • Year and Date
      2015-06-19 – 2015-06-21
    • Data Source
      KAKENHI-PROJECT-26380568
  • [Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude

    • Author(s)
      Park, Jaewoo, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
    • Organizer
      2015 American Psychological Association Annual Convention
    • Place of Presentation
      Toronto, Canada
    • Year and Date
      2015-08-06 – 2015-08-09
    • Data Source
      KAKENHI-PROJECT-26380568
  • 1.  Ishii Hiroaki (50548716)
    # of Collaborated Projects: 10 results
    # of Collaborated Products: 69 results
  • 2.  Togawa Taku (10636848)
    # of Collaborated Projects: 10 results
    # of Collaborated Products: 71 results
  • 3.  恩藏 直人 (70194652)
    # of Collaborated Projects: 4 results
    # of Collaborated Products: 0 results
  • 4.  平木 いくみ (60367026)
    # of Collaborated Projects: 4 results
    # of Collaborated Products: 0 results
  • 5.  守口 剛 (70298066)
    # of Collaborated Projects: 3 results
    # of Collaborated Products: 0 results
  • 6.  岩下 仁 (30608732)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 7.  阿部 周造 (30060015)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 8.  竹村 和久 (10212028)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 9.  須永 努 (20438914)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 1 results
  • 10.  阿部 誠 (70302677)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 11.  杉谷 陽子 (40514203)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 0 results
  • 12.  元木 康介 (90850438)
    # of Collaborated Projects: 2 results
    # of Collaborated Products: 2 results
  • 13.  金子 充 (50732476)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 14.  奥瀬 喜之 (30312440)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 15.  八島 明朗 (30583223)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 16.  石田 大典 (80507872)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 17.  西井 真祐子 (50822201)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 18.  河股 久司 (30879804)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 19.  安藤 和代 (60409620)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results
  • 20.  須田 孝徳 (60906163)
    # of Collaborated Projects: 1 results
    # of Collaborated Products: 0 results

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