PARK Jaewoo 朴宰佑

… Alternative Names

Park Jaewoo 朴宰佑

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Researcher Number	50401675
Other IDs
Affiliation (Current)	2022: 中央大学, 商学部, 教授
Affiliation (based on the past Project Information) *help	2021 – 2022: 中央大学, 商学部, 教授 2018 – 2020: 武蔵大学, 経済学部, 教授 2016 – 2017: 千葉商科大学, 商経学部, 教授 2014 – 2015: 千葉商科大学, 商経学部, 准教授
Review Section/Research Field	Principal Investigator Commerce / Basic Section 07090:Commerce-related Except Principal Investigator Basic Section 07090:Commerce-related / Commerce / Medium-sized Section 7:Economics, business administration, and related fields
Keywords	Principal Investigator 消費者行動 / 消費者反応 / 審美性 / デザイン / 製品評価 / 視覚的デザイン / 触覚経験 / 広告 / 製品差別化 / 消費者行動研究 … More / 商学 / ジェンダー差 / 購買意思決定 / 文化的価値観 … More Except Principal Investigator 感覚マーケティング / センサリー・マーケティング / パッケージ・デザイン / 身体化認知 / 処理流暢性 / デザイン / 高級感 / パッケージ / 触覚 / 身体性認知 / 性別 / 解釈レベル / 製品デザイン / パッケージデザイン / 身体性認知理論 / 接触欲求 / 店舗環境 / 消費者行動研究 / 感性マーケティング / 知覚バイアス / 消費者行動 / ナッジ / 商品陳列 / クロスモダル / 組織の志向性 / クロス・モダル / 視覚的コミュニケーション / 広告デザイン / 製品画像 / 消費者知覚 / ブランド知覚 / ブランド・トラスト（信頼） Less

ジェンダー差が消費者行動に与える影響の体系的研究Principal Investigator
- Principal Investigator
  
  朴宰佑
- Project Period (FY)
  2020 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Musashi University
消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- Principal Investigator
  
  守口剛
- Project Period (FY)
  2019 – 2023
- Research Category
  
  Grant-in-Aid for Scientific Research (A)
- Review Section
  
  Medium-sized Section 7:Economics, business administration, and related fields
- Research Institution
  Waseda University
感覚マーケティングに対する企業視点と消費者視点からの包括的検討
- Principal Investigator
  
  石井裕明
- Project Period (FY)
  2019 – 2022
- Research Category
  
  Grant-in-Aid for Scientific Research (B)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Aoyama Gakuin University
  Seikei University
A Study on Building Brand Trust Through Visual Communication
- Principal Investigator
  
  外川拓
- Project Period (FY)
  2019 – 2021
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Sophia University
  Chiba University of Commerce
The Influence of Aesthetics on Product EvaluationPrincipal Investigator
- Principal Investigator
  
  Park Jaewoo
- Project Period (FY)
  2016 – 2019
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Musashi University
  Chiba University of Commerce
Consumers' Luxury Perception and Product Design
- Principal Investigator
  
  Ishii Hiroaki
- Project Period (FY)
  2014 – 2016
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Research Field
  
  Commerce
- Research Institution
  Seikei University
  Chiba University of Commerce

All 2021 2020 2019 2018 2017 2016 2015 Other

All Journal Article Presentation Book

[Book] 『１からの消費者行動（第2章担当）』2016
- Author(s)
  朴宰佑
- Publisher
  碩学舎
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation2021
- Author(s)
  Jaewoo Park, Charles Spence, Hiroaki Ishii, Taku Togawa
- Journal Title
  
  Psychology & Marketing
  
  Volume: 38(7) Pages: 1-20
- DOI
  10.1002/mar.21398
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] Review and future directions of consumer acceptance of insect-based foods2021
- Author(s)
  元木康介, 石川伸一, 朴宰佑
- Journal Title
  
  JJ pshicho
  
  Volume: ー Issue: 1 Pages: 20402-20402
- DOI
  10.4992/jjpsy.92.20402
- NAID
  130008029776
- ISSN
  0021-5236, 1884-1082
- Language
  Japanese
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] A sound brand name: The role of voiced consonants in pharmaceutical branding2021
- Author(s)
  Jaewoo Park, Kosuke Motoki, Abhishek Pathak, Charles Spence
- Journal Title
  
  Food Quality and Preference
  
  Volume: ー Pages: 104104-104104
- DOI
  10.1016/j.foodqual.2020.104104
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-20K01999
[Journal Article] Tasting names: Systematic investigations of taste-speech sounds associations2020
- Author(s)
  Kosuke Motoki, Toshiki Saito, Jaewoo Park, Carlos Velasco, Charles Spence, Motoaki Sugiura
- Journal Title
  
  Food Quality and Preference
  
  Volume: 80 Pages: 103801-103801
- DOI
  10.1016/j.foodqual.2019.103801
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19K23384, KAKENHI-PROJECT-19J12925, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Journal Title
  
  Journal of Retailing
  
  Volume: 95 (4) Pages: 204-218
- DOI
  10.1016/j.jretai.2019.11.001
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] Shivering for Status: When Cold Temperatures Increase Product Evaluation2019
- Author(s)
  Jaewoo Park, Rhonda Hadi
- Journal Title
  
  Journal of Consumer Psychology
  
  Volume: 30 Pages: 314-328
- DOI
  10.1002/jcpy.1133
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-19H01541, KAKENHI-PROJECT-16K03938
[Journal Article] Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness2019
- Author(s)
  Nara Youn, Jaewoo Park, Hyo Jin Eom
- Journal Title
  
  Journal of Advertising
  
  Volume: 48 Pages: 532-554
- DOI
  10.1080/00913367.2019.1674754
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943, KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-19H00601
[Journal Article] 小売マーケティングにおける触覚要因の効果 ―身体化認知理論からの示唆―2019
- Author(s)
  外川拓・石井裕明・朴宰佑
- Journal Title
  
  流通情報
  
  Volume: 536 Pages: 29-38
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] Aesthetic Perception and Consumer Behavior:2019
- Author(s)
  Park Jaewoo、Togawa Taku
- Journal Title
  
  Japan Marketing Journal
  
  Volume: 38 Issue: 4 Pages: 20-34
- DOI
  10.7222/marketing.2019.014
- NAID
  130007627059
- ISSN
  0389-7265, 2188-1669
- Language
  Japanese
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park Jaewoo, Spence Charles, Ishii Hiroaki, and Togawa Taku
- Journal Title
  
  European Advanced in Consumer Research
  
  Volume: 11
- Peer Reviewed / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] When Does Perceived Hardness Affect Consumers’ Judgments: A Conceptual Replication of Krishna and Morrin (2008)2018
- Author(s)
  Togawa Taku、Ishii Hiroaki、Park Jaewoo、Roy Rajat
- Journal Title
  
  Journal of Marketing Behavior,
  
  Volume: 3 Pages: 241-249
- DOI
  10.1561/107.00000051
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-16H03675
[Journal Article] Consumer evaluation of healthy, unpleasant-tasting food and the post-taste effect of positive information.2018
- Author(s)
  Suzuki Satoko, Park Jaewoo
- Journal Title
  
  Food Quality and Preference
  
  Volume: 66 Pages: 107-110
- DOI
  10.1016/j.foodqual.2018.01.006
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938, KAKENHI-PROJECT-25301035, KAKENHI-PROJECT-25240050, KAKENHI-PROJECT-15K17143
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓・朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54 (2) Pages: 166-173
- NAID
  120006301565
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 製品の視覚的な重さと購買の重要性判断2017
- Author(s)
  外川拓・朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54(2) Pages: 166-173
- NAID
  120006301565
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 時間概念の空間的表象と消費者評価2017
- Author(s)
  朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54(2) Pages: 77-91
- NAID
  120006301560
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 時間概念の空間的表象と消費者評価2017
- Author(s)
  朴宰佑
- Journal Title
  
  千葉商大論叢
  
  Volume: 54 (2) Pages: 166-173
- NAID
  120006301560
- Peer Reviewed / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] 重さは評価を高めるのか？接触欲求と視覚的表現による調整効果の検討2017
- Author(s)
  石井裕明・朴宰佑・外川拓
- Journal Title
  
  消費者行動研究
  
  Volume: 24(1) Pages: 1-26
- NAID
  130008033456
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19 (1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] Effects of Lightness-Location Congruency on Consumers' Purchase Decision-Making2016
- Author(s)
  Tsutomu Sunaga, Jaewoon Park, and Charles Spence
- Journal Title
  
  Psychology & Marketing
  
  Volume: 33 (11) Pages: 934-950
- DOI
  10.1002/mar.20929
- Peer Reviewed / Acknowledgement Compliant / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-25285135, KAKENHI-PROJECT-26380568, KAKENHI-PROJECT-15K03753, KAKENHI-PROJECT-16K03938
[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Journal Title
  
  流通研究
  
  Volume: 19(1) Pages: 1-13
- NAID
  130005679780
- Peer Reviewed / Acknowledgement Compliant
- Data Source
  KAKENHI-PROJECT-16K03938
[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　―身体化認知理論に基づく考察―2016
- Author(s)
  外川拓、石井裕明、朴宰佑
- Journal Title
  
  マーケティングジャーナル
  
  Volume: Vol.35, No.4 Pages: 72-89
- NAID
  130007833735
- Acknowledgement Compliant / Open Access
- Data Source
  KAKENHI-PROJECT-26380568
[Journal Article] Is Cold Always Bad? The Positive Effect of Perceived Coldness on Luxury Perceptions2015
- Author(s)
  Park, Jaewoo and Rhonda Hadi
- Journal Title
  
  44th Annual Conference Proceedings of European Marketing Academy
  
  Volume: Vol.44
- Peer Reviewed / Open Access / Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 冷たいほど新しい？広告画像の視覚的温度が製品の新しさ知覚に及ぼす影響2021
- Author(s)
  外川拓, 石井裕明, 朴宰佑
- Organizer
  日本消費者行動研究学会　第62回消費者行動研究コンファレンス
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research, ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Exploring the role of perceived risk on attitude toward chatbot services among aging consumers2020
- Author(s)
  Hyo Jin Eom, Jaewoo Park
- Organizer
  Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Semantic congruity of price and name: The effect of precise or round numbers and sound symbolism2020
- Author(s)
  Hiroaki Ishii Jaewoo, Park, Taku Togawa
- Organizer
  Association for Consumer Research Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] Exploring the role of perceived risk on attitude toward chatbot services among aging consumers2020
- Author(s)
  Hyo Jin Eom, Jaewoo Park
- Organizer
  Global Marketing Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-20K01999
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  "第 34 回日本観光研究学会全国大会"
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Taku Togawa, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] "Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch"2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Exploring the effect of celebrity endorsement on consumer evaluation of insect-based food2019
- Author(s)
  Jaewoo Park, Satoko Suzuki
- Organizer
  13th Pangborn Sensory Science Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明, 外川拓, 朴宰佑, 松本大吾
- Organizer
  第34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Conceptual Association of Vertical Layout in Advertisements and Psychological Distance2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park, Daigo Matsumoto
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Effects of Juxtaposition of Endorsers and Products in Advertisements2019
- Author(s)
  Jaewoo Park, Taku Togawa, Hiroaki Ishii
- Organizer
  ICORIA 2019: The 18th International Conference on Research in Advertising
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch2019
- Author(s)
  Hiroaki Ishii, Taku Togawa, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach2019
- Author(s)
  Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] 観光地や宿泊施設の広告レイアウトと消費者の心理的距離2019
- Author(s)
  石井裕明・外川拓・朴宰佑・松本大吾
- Organizer
  第 34 回日本観光研究学会全国大会
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices2019
- Author(s)
  Togawa, Taku, Rajat Roy, Hiroaki Ishii, Jaewoo Park
- Organizer
  Association for Consumer Research, 2019 ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Exploring the effect of celebrity endorsement on consumer evaluation of insect-based food2019
- Author(s)
  Jaewoo Park, Satoko Suzuki
- Organizer
  13th Pangborn Sensory Science Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19H01541
[Presentation] Exploring the Effect of Celebrity Endorsement on Consumer Evaluation of Insect-based Food2019
- Author(s)
  Jaewoo Park, Satoko Suzuki
- Organizer
  13th Pangborn Sensory Science Symposium
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-19K01943
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  American Psychological Association Annual Convention
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Who Prefers More Visually Pleasing Products? Exploring Determinants of Consumers' Visual Aesthetic Consciousness2018
- Author(s)
  Park, Jaewoo, Taku Togawa, and Hiroaki Ishii
- Organizer
  5th International Conference on Business, Economics, Management and Marketing
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice2018
- Author(s)
  Togawa, Taku, Jaewoo Park, Hiroaki Ishii, and Xiaoyan Deng
- Organizer
  Association for Consumer Research
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?2018
- Author(s)
  Park, Jaewoo, Charles Spence, Hiroaki Ishii, and Taku Togawa
- Organizer
  11th European ACR Conference
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity2018
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Park, Jaewoo
- Organizer
  APA Annual Convention 2018
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Which Side of the Face Do You Like Better? Pose Orientation, Impression Formation, and Product Attitude2017
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑・石井裕明・外川拓
- Organizer
  日本消費者行動研究学会第53回消費者行動研究コンファレンス
- Place of Presentation
  専修大学
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin
- Year and Date
  2016-10-28
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Hand Cleansing Affect Feelings of Guilt for Smoking Behavior?2016
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  European Marketing Academy, 46th Annual Conference
- Place of Presentation
  Oslo
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] モデルの顔のアングルが人物評価および製品態度に与える影響の探索的研究2016
- Author(s)
  朴宰佑、石井裕明、外川拓
- Organizer
  日本消費者行動研究学会
- Place of Presentation
  専修大学（生田キャンパス）
- Year and Date
  2016-11-12
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation2016
- Author(s)
  Togawa, Taku, Jaewoo Park, and Hiroaki Ishii
- Organizer
  Association for Consumer Research
- Place of Presentation
  Berlin, Germany
- Year and Date
  2016-05-26
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-16K03938
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT2015
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Effect of Spatial-Temporal Congruency on the Consumer Evaluation of a Retro Product2015
- Author(s)
  Park, Jaewoo and Charles Spence
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Is Cold Always Bad? The Positive Effect of Perceived Coldness on Luxury Perceptions2015
- Author(s)
  Park, Jaewoo and Rhonda Hadi
- Organizer
  44th EMAC (European Marketing Academy) Annual Conference
- Place of Presentation
  Leuven, Belgium
- Year and Date
  2015-05-24
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude2015
- Author(s)
  Park, Jaewoo Park, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Ontario
- Year and Date
  2015-08-06
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level2015
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research, Asia-Pacific Conference
- Place of Presentation
  Hong Kong
- Year and Date
  2015-06-20
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Advertisement Haptic Cues on Product Evaluation
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  2014 American Psychological Association Annual Convention
- Place of Presentation
  Washington D. C., USA
- Year and Date
  2014-08-06 – 2014-08-10
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Exploring Possible Causes for a Gender Difference in the Effect of Heaviness on Consumer Evaluation
- Author(s)
  Park, Jaewoo, Hiroaki Ishii, and Taku Togawa
- Organizer
  2014 North American Conference of the Association for Consumer Research
- Place of Presentation
  Baltimore, MD, USA
- Year and Date
  2014-10-23 – 2014-10-26
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Is Cold Always Bad?:The Positive Effect of Perceived Coldness on Luxury Perceptions
- Author(s)
  Park, Jaewoo and Rhonda Hadi
- Organizer
  European Marketing Academy Conference
- Place of Presentation
  Leuven, Belgium
- Year and Date
  2015-05-26 – 2015-05-29
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level
- Author(s)
  Togawa, Taku, Hiroaki Ishii, and Jaewoo Park
- Organizer
  Association for Consumer Research Asia-Pacific Conference
- Place of Presentation
  Hong Kong, China
- Year and Date
  2015-06-19 – 2015-06-21
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude
- Author(s)
  Park, Jaewoo, Tsutomu Sunaga, Taku Togawa, and Hiroaki Ishii
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568
[Presentation] Does Heaviness Always Affect Evaluation? Examining the Moderating Role of NFT and CLT
- Author(s)
  Ishii, Hiroaki, Taku Togawa, and Jaewoo Park
- Organizer
  2015 American Psychological Association Annual Convention
- Place of Presentation
  Toronto, Canada
- Year and Date
  2015-08-06 – 2015-08-09
- Data Source
  KAKENHI-PROJECT-26380568

1. Ishii Hiroaki (50548716)

# of Collaborated Projects: 6 results

# of Collaborated Products: 53 results
2. 外川拓 (10636848)

# of Collaborated Projects: 6 results

# of Collaborated Products: 56 results
3. 岩下仁 (30608732)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
4. 守口剛 (70298066)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
5. 恩藏直人 (70194652)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
6. 阿部周造 (30060015)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
7. 平木いくみ (60367026)

# of Collaborated Projects: 2 results

# of Collaborated Products: 0 results
8. 竹村和久 (10212028)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
9. 須永努 (20438914)

# of Collaborated Projects: 1 results

# of Collaborated Products: 1 results
10. 阿部誠 (70302677)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
11. 奥瀬喜之 (30312440)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
12. 八島明朗 (30583223)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
13. 石田大典 (80507872)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
14. 金子充 (50732476)

# of Collaborated Projects: 1 results

# of Collaborated Products: 0 results
15. 鈴木智子

# of Collaborated Projects: 0 results

# of Collaborated Products: 1 results

PARK Jaewoo 朴 宰佑

Park Jaewoo 朴 宰佑

Research Projects

Research Products

Co-Researchers

ジェンダー差が消費者行動に与える影響の体系的研究Principal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

消費者行動における知覚バイアスの発生とその影響に関する体系的研究

Principal Investigator

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Review Section

Research Institution

感覚マーケティングに対する企業視点と消費者視点からの包括的検討

Principal Investigator

Project Period (FY)

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Review Section

Research Institution

A Study on Building Brand Trust Through Visual Communication

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

The Influence of Aesthetics on Product EvaluationPrincipal Investigator

Principal Investigator

Project Period (FY)

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Research Field

Research Institution

Consumers' Luxury Perception and Product Design

Principal Investigator

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Research Category

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Research Institution

[Book] 『１からの消費者行動（第2章担当）』2016

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Data Source

[Journal Article] Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation2021

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[Journal Article] Review and future directions of consumer acceptance of insect-based foods2021

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NAID

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[Journal Article] A sound brand name: The role of voiced consonants in pharmaceutical branding2021

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[Journal Article] Tasting names: Systematic investigations of taste-speech sounds associations2020

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[Journal Article] A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions2019

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[Journal Article] Shivering for Status: When Cold Temperatures Increase Product Evaluation2019

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[Journal Article] Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness2019

Author(s)

PARK Jaewoo 朴宰佑

Park Jaewoo 朴宰佑

[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016

[Journal Article] 消費者行動における触覚経験の影響－ハプティック知覚に関する研究の展開と課題－2016

[Journal Article] 「硬さ」「重さ」の感覚と消費者の意思決定　―身体化認知理論に基づく考察―2016