Hatakeyama Yoshitomo 畠山仁友

Researcher Number	50609922
Other IDs
Affiliation (Current)	2026: 立正大学, 経営学部, 准教授
Affiliation (based on the past Project Information) *help	2022 – 2025: 立正大学, 経営学部, 准教授
Review Section/Research Field	Principal Investigator Basic Section 07090:Commerce-related
Keywords	Principal Investigator spillover effect / マーケティング・コミュニケーション / 不信感 / 消費者 / ネガティブな波及効果 / デマ / 状況的クライシス・コミュニケーション理論 / イメージ回復理論 / 評判 / イメージ回復 … More / 不祥事 / 危機 / とばっちり / 都市伝説 / うわさ / 危機対応 / スティーリング・サンダー / ソーシャルメディア / 波及効果（spillover effect） / 責任の重さ / メッセージ戦略 / 不祥事対応 / 危機管理 / クライシス・コミュニケーション Less

Research Projects
(2 results)
Research Products
(9 results)

The Psychological Mechanism of Consumer Distrust Transfer: Unveiling and Preventing the Negative Spillover EffectsPrincipal Investigator
- Principal Investigator
  
  畠山仁友
- Project Period (FY)
  2025 – 2028
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Rissho University
Messaging Strategies for Crisis Communication in the Context of Social MediaPrincipal Investigator
- Principal Investigator
  
  Hatakeyama Yoshitomo
- Project Period (FY)
  2022 – 2024
- Research Category
  
  Grant-in-Aid for Scientific Research (C)
- Review Section
  
  Basic Section 07090:Commerce-related
- Research Institution
  Rissho University

All 2025 2024 2023

All Journal Article Presentation

[Journal Article] Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble2025
- Author(s)
  Hatakeyama, Yoshitomo and Keigo Taketani
- Journal Title
  
  Advances in Advertising Research
  
  Volume: 15
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K01756
[Journal Article] 科学的根拠のないネガティブなうわさが出かける目的地の訪問意図および態度に与える影響～都市伝説を対象として～2025
- Author(s)
  畠山仁友・武谷慧悟
- Journal Title
  
  立正経営論集
  
  Volume: 57(1) Pages: 51-64
- Data Source
  KAKENHI-PROJECT-22K01756
[Journal Article] What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case?2024
- Author(s)
  Hatakeyama Yoshitomo
- Journal Title
  
  Advances in Advertising Research
  
  Volume: 14 Pages: 243-253
- DOI
  10.1007/978-3-658-44713-7_19
- ISBN
  9783658447120, 9783658447137
- Peer Reviewed
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble2024
- Author(s)
  Hatakeyama Yoshitomo and Keigo Taketani
- Organizer
  ICORIA 2024 (European Advertising Academy)
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] インターネット広告における「消しやすさ」の影響2024
- Author(s)
  畠山仁友
- Organizer
  日本広告学会全国大会
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] What Kind of Crisis Communication Messages Benefit Corporate Rep- utation on High and Minimal Responsibility Case?2023
- Author(s)
  Yoshitomo Hatakeyama, Keigo Taketani, Kei Mineo
- Organizer
  European Advertising Academy
- Int'l Joint Research
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] What Kind of Crisis Communication Messages Benefit Corporate Rep- utation on High and Minimal Responsibility Case?：ICORIA2023国際学会参加報告2023
- Author(s)
  畠山仁友
- Organizer
  日本広告学会
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] 科学的根拠のないネガティブなうわさは出かける目的地の訪問意図に影響を与えるのか？2023
- Author(s)
  畠山仁友・武谷慧悟
- Organizer
  日本消費者行動研究学会
- Data Source
  KAKENHI-PROJECT-22K01756
[Presentation] 一企業の不正は他企業を巻き添えにするのか？:クライシス・コミュニケーションにおける「とばっちり」の研究2023
- Author(s)
  畠山仁友
- Organizer
  日本広告学会
- Data Source
  KAKENHI-PROJECT-22K01756

Hatakeyama Yoshitomo 畠山 仁友

Research Projects

Research Products

The Psychological Mechanism of Consumer Distrust Transfer: Unveiling and Preventing the Negative Spillover EffectsPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

Messaging Strategies for Crisis Communication in the Context of Social MediaPrincipal Investigator

Principal Investigator

Project Period (FY)

Research Category

Review Section

Research Institution

[Journal Article] Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble2025

Author(s)

Journal Title

Data Source

[Journal Article] 科学的根拠のないネガティブなうわさが出かける目的地の訪問意図および態度に与える影響～都市伝説を対象として～2025

Author(s)

Journal Title

Data Source

[Journal Article] What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case?2024

Author(s)

Journal Title

DOI

ISBN

Data Source

[Presentation] Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble2024

Author(s)

Organizer

Data Source

[Presentation] インターネット広告における「消しやすさ」の影響2024

Author(s)

Organizer

Data Source

[Presentation] What Kind of Crisis Communication Messages Benefit Corporate Rep- utation on High and Minimal Responsibility Case?2023

Author(s)

Organizer

Data Source

[Presentation] What Kind of Crisis Communication Messages Benefit Corporate Rep- utation on High and Minimal Responsibility Case?：ICORIA2023国際学会参加報告2023

Author(s)

Organizer

Data Source

[Presentation] 科学的根拠のないネガティブなうわさは出かける目的地の訪問意図に影響を与えるのか？2023

Author(s)

Organizer

Data Source

[Presentation] 一企業の不正は他企業を巻き添えにするのか？:クライシス・コミュニケーションにおける「とばっちり」の研究2023

Author(s)

Organizer

Data Source

Hatakeyama Yoshitomo 畠山仁友