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HU Yingfei  胡 穎飛

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Hu Yingfei  胡 穎飛

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Researcher Number 50978848
Other IDs
Affiliation (Current) 2026: 早稲田大学, 商学学術院, 助手
Affiliation (based on the past Project Information) *help 2026: 早稲田大学, 商学学術院, 助手
2023 – 2024: 早稲田大学, 商学学術院, 助手
Review Section/Research Field
Principal Investigator
Basic Section 07090:Commerce-related / 0107:Economics, business administration, and related fields
Keywords
Principal Investigator
Green marketing / Eco-sustainability / Customer loyalty / Consumer attitudes / Greenwashing recovery / Greenwashing / Gender equality at work / Green purchasing / Sustainability / エコラベル … More / AI広告 / 信頼回復 / グリーンウォッシュ / CSR / ライフサイクルアセスメント / 環境の持続可能性 / グリーン購入 Less
  • Research Projects

    (2 results)
  • Research Products

    (10 results)
  •  Ethical Purchasing as a Process: Contextual Mechanisms Driving Consumer Decisions and Sustainable Business OutcomesPrincipal Investigator

    • Principal Investigator
      胡 穎飛
    • Project Period (FY)
      2026 – 2028
    • Research Category
      Grant-in-Aid for Scientific Research (C)
    • Review Section
      Basic Section 07090:Commerce-related
    • Research Institution
      Waseda University
  •  Contextual Moderators of Green Purchasing Behavior: Differences by Country, Industry, and BrandPrincipal Investigator

    • Principal Investigator
      Hu Yingfei
    • Project Period (FY)
      2023 – 2024
    • Research Category
      Grant-in-Aid for Research Activity Start-up
    • Review Section
      0107:Economics, business administration, and related fields
    • Research Institution
      Waseda University

All 2024 2023

All Presentation

  • [Presentation] Consumer Reactions to Women's Career Advancement: Manufacturing vs. Service2024

    • Author(s)
      Yingfei Hu, Bjoern Frank
    • Organizer
      Frontiers in Service 2024
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] AI-Human Green Ad Design Differences: Behavioural Impact2024

    • Author(s)
      Yingfei Hu, Bjoern Frank
    • Organizer
      2017 ANZMAC (Australian & New Zealand Marketing Academy) Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Service brand recovery from greenwashing: Effectiveness and contingency factors2024

    • Author(s)
      Bjoern Frank, Yingfei Hu, Wonjun Joung
    • Organizer
      2024 Frontiers in Service Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Maximizing the Effectiveness of Ecolabels to Incentivize Ethical Consumption2024

    • Author(s)
      Bjoern Frank, Karen Peters, Yingfei Hu
    • Organizer
      24th Asia Pacific Industrial Engineering & Management System Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Service Brand Recovery from Greenwashing: Effectiveness and Contingency Factors2024

    • Author(s)
      Bjoern Frank, Yingfei Hu, Wonjun Joung
    • Organizer
      Frontiers in Service 2024
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Consumer reactions to women's career advancement: Manufacturing vs. service2024

    • Author(s)
      Yingfei Hu, Bjoern Frank
    • Organizer
      2024 Frontiers in Service Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] 製品ライフサイクル(使用前・使用中・使用後)の段階における環境持続可能性が顧客に与える影響の比較2023

    • Author(s)
      胡 穎飛, フランク・ビョーン, SHEN Xin, HERBAS-TORRICO Boris
    • Organizer
      日本商業学会第73回全国研究大会
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Personal and Situational Determinants of Patients' Adoption of Robotic Surgery2023

    • Author(s)
      Bjoern Frank, Kentaro Shimoura, Yingfei Hu
    • Organizer
      2023 IEEE Conference on Systems, Man, and Cybernetics
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Consumer Reactions to E-Government Services: The Influence of Personal Information Sharing2023

    • Author(s)
      Bjoern Frank, Akira Nishikawa, Yingfei Hu
    • Organizer
      2023 IEEE Conference on Systems, Man, and Cybernetics
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811
  • [Presentation] Effectiveness of Brand Recovery Actions after Greenwashing2023

    • Author(s)
      Bjoern Frank, Wonjun Joung, Yingfei Hu
    • Organizer
      2023 Australian & New Zealand Marketing Academy Conference
    • Int'l Joint Research
    • Data Source
      KAKENHI-PROJECT-23K18811

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